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What Does One Billion Dollars Look Like?: Visualizing Extreme Wealth, William Mahoney Luckman Feb 2024

What Does One Billion Dollars Look Like?: Visualizing Extreme Wealth, William Mahoney Luckman

Dissertations, Theses, and Capstone Projects

The word “billion” is a mathematical abstraction related to “big,” but it is difficult to understand the vast difference in value between one million and one billion; even harder to understand the vast difference in purchasing power between one billion dollars, and the average U.S. yearly income. Perhaps most difficult to conceive of is what that purchasing power and huge mass of capital translates to in terms of power. This project blends design, text, facts, and figures into an interactive narrative website that helps the user better understand their position in relation to extreme wealth: https://whatdoesonebilliondollarslooklike.website/

The site incorporates …


Digital Echoes: The Influence Of Internet And Social Media On The “Ideal” Conception Of Motherhood In Indonesian Stunting Programs, Sari Damar Ratri Jan 2024

Digital Echoes: The Influence Of Internet And Social Media On The “Ideal” Conception Of Motherhood In Indonesian Stunting Programs, Sari Damar Ratri

Masyarakat: Jurnal Sosiologi

This article examines how information about childhood care available on social media affects the construction of ideal Indonesian mothers. Specifically, I pay closer attention to how women's roles and experiences in stunting prevention campaigns are portrayed and enacted online in the context of the digital socialization of these programs. Based on online ethnographic research from 2021-2023, which examined social media accounts of healthcare professionals and mothers, this article explores the construction of “ideal” motherhood within the digital realm of stunting programs. As health care professionals’ social media accounts carried messages and embodied the authoritative power of medical knowledge, they helped …


Communication Strategy Evaluation Of The Empowerment Program For Women Ex-Migrant Workers In Indonesia, Moh Faidol Juddi Jan 2024

Communication Strategy Evaluation Of The Empowerment Program For Women Ex-Migrant Workers In Indonesia, Moh Faidol Juddi

Journal of International Women's Studies

Domestic migrant workers living with their employers is one of the major causes of cases of high inequality globally. To ease this problem, the Indonesian government has attempted to empower women ex-migrant workers by prohibiting them from returning to work in the domestic sector abroad. This empowerment program was implemented through the sustainability training program of the Community of Migrant Worker’s Families (KKBM) from 2017 to 2019. The government hoped that by focusing on entrepreneurship, former migrant laborers would be able to achieve financial independence. Most of them, however, decided to return to their previous jobs or to work overseas …


Digital Phobia: An Inquiry For Mapping The Unseen Dimension Of New Digital Anxiety, The ‘Digiphobia’, Amarjit Kumar Singh ,Library Assistant, Md. Arshad Ali , Professional Assistant, Dr. Pankaj Mathur, Deputy Librarian, Jan 2024

Digital Phobia: An Inquiry For Mapping The Unseen Dimension Of New Digital Anxiety, The ‘Digiphobia’, Amarjit Kumar Singh ,Library Assistant, Md. Arshad Ali , Professional Assistant, Dr. Pankaj Mathur, Deputy Librarian,

Library Philosophy and Practice (e-journal)

Background: As technology continues to advance, individuals' interactions with digital platforms have become integral to daily life. Amidst this technological evolution, a novel concern emerges—Digital Phobia, hereafter referred to as “Digiphobia.” This phenomenon, although not previously explored in scholarly literature, necessitates an in-depth investigation due to its potential impact on individuals' well-being. Our research employs a two-step methodology to investigate its existence, implications, and manifestations.

Introduction: This research paper introduces and proposes the term "Digiphobia" as a comprehensive conceptualization of anxiety arising from interactions with digital spaces, applications, and environments. The proliferation of digital technologies has led to the emergence …


Document Productivity Cycle (Study Case Of Samudera Raksa Ship Museum), Ciwuk Musiana Yudhawasthi, Lydia Christiani Jan 2024

Document Productivity Cycle (Study Case Of Samudera Raksa Ship Museum), Ciwuk Musiana Yudhawasthi, Lydia Christiani

Proceedings from the Document Academy

The study aims to discuss document productivity in the case of the Samudera Raksa Ship Museum. To answer this, the researchers made a productivity document study based on (1) Blasius Sudarsono's axiom, which states that "In the beginning, it was the human will to express what he thought and/or felt;" (2) Sudarsono's thoughts regarding documents as processes and products; (3) Lund’s concept of document creation; (4) Sabine Roux's thoughts on the rhizome concept in the document productivity process; and (5) the concept of museum communication by Yudhawasthi. Based on these theoretical frameworks, an analysis of the document productivity in the …


Ua12/2/83 Pi Kappa Phi, Wku Archives Jan 2024

Ua12/2/83 Pi Kappa Phi, Wku Archives

WKU Archives Collection Inventories

Records created by and about Pi Kappa Phi fraternity.


Ua12/2/81 Omega Psi Phi, Wku Archives Jan 2024

Ua12/2/81 Omega Psi Phi, Wku Archives

WKU Archives Collection Inventories

Records created by and about Omega Psi Phi fraternity.


Are Academia And Industry Listening To Each Other? A Citation Analysis Of Ux Research Methods Resources, Abigail Bakke, Leonard Dibono Jan 2024

Are Academia And Industry Listening To Each Other? A Citation Analysis Of Ux Research Methods Resources, Abigail Bakke, Leonard Dibono

English Department Publications

Technical and Professional Communication (TPC) has been facing concerns of viability, in both its relationship with industry and its ability to build a relevant and valid body of research. TPC’s disconnection with industry may be reflected in its relationship to UX as well, despite both fields’ shared values. To better understand how TPC and User Experience (UX) are relating to each other, we conducted a citation analysis of a sample of SIGDOC papers and a sample of Nielsen Norman Group (NN/g) practitioner articles focused on research methods. The SIGDOC papers tended to cite TPC sources, while the NN/g articles cited …


She Speaks For Millions: The Emergence Of Female Diplomatic Voices In The Russo-Ukrainian War, Amber Brittain-Hale, Amber Brittain-Hale Jan 2024

She Speaks For Millions: The Emergence Of Female Diplomatic Voices In The Russo-Ukrainian War, Amber Brittain-Hale, Amber Brittain-Hale

Education Division Scholarship

This research critically investigates the public diplomacy strategies deployed by a cohort of influential female European leaders on Twitter during the Russo-Ukrainian War of 2022-2023. The study comprises eight leaders - Kallas (Estonia), Marin (Finland), von der Leyen (President of the European Commission), Metsola (President of the European Parliament), Sandu (Moldova), Simonyte (Lithuania), Zourabichvili (Georgia), and Meloni (Italy) - representing millions of constituents. By mirroring the analytical attention given to Ukraine's President, Volodymyr Zelenskyy, this study scrutinizes the distinct approaches and dif erences in emotional, cognitive, and structural language use between these influential female figures and President Zelenskyy in their …


Ua12/2/86 Zeta Phi Beta, Wku Archives Jan 2024

Ua12/2/86 Zeta Phi Beta, Wku Archives

WKU Archives Collection Inventories

Records created by and about Zeta Phi Beta sorority.


Technical Temporalities Of The Transitional Protest Movements, Talha C. Issevenler Jan 2024

Technical Temporalities Of The Transitional Protest Movements, Talha C. Issevenler

Publications and Research

The concept of political time is unpacked through an analysis of the interactive, technologically mediated field between the state and social movements. The activities of protest movements are set in dialogue with state reason in order to theorize the temporality of political rationality as entangled with political affects (i.e., attachments to past political ideals and unmetabolized/unsymbolized technological propensities).


Strands Of Repair: Textile Treasures As Sustainable Pathways To Reconnect With The Lost Past, Sareekah Agarwaal, Ruby Kashyap Sood Jan 2024

Strands Of Repair: Textile Treasures As Sustainable Pathways To Reconnect With The Lost Past, Sareekah Agarwaal, Ruby Kashyap Sood

Textile Society of America: Symposium Proceedings

Textiles, fundamental to all human experiences, are meaning-laden objects that possess a remarkable ability to evoke emotions and memories, serving as powerful mnemonic devices.

Almost everyone experiences unplanned encounters with textiles in their lifetime and in different contexts. Hence, most every piece is loaded with personal, cultural, or historical data, fostering a deep emotional connection between the owner and the object. Consequently, these textiles are cared for, preserved, and often repurposed. But not much literature exists on how textiles and their stories can be used to augment the understanding of the identity of an individual, a group, a region, or …


Incursive Heritage: Socio-Digital Mediations Of Mediterranean, Maria Ida De Ioanni Jan 2024

Incursive Heritage: Socio-Digital Mediations Of Mediterranean, Maria Ida De Ioanni

Textile Society of America: Symposium Proceedings

Drawing upon the ongoing research endeavors within my doctoral program, this paper articulates a dual objective. Firstly, it undertakes the recognition and systematic delineation of collaborative repositories hosted on social media platforms, which serve to revitalize and perpetuate textile traditions through the curation of oral histories and diverse forms of visiotextual materials. The focal point of this inquiry encompasses social media accounts that reconfigure and contest prevailing heritage narratives by foregrounding hitherto marginalized personal and communal accounts surrounding textiles and fabrics. Functioning as dynamic digital repositories, these accounts subvert conventional heritage discourses by not only archiving and structuring knowledge but …


The Power Of Polish: Exploring The Impact Of Nail Adornments On Perceptions Of Attraction, Sara Demichele Jan 2024

The Power Of Polish: Exploring The Impact Of Nail Adornments On Perceptions Of Attraction, Sara Demichele

Honors Theses

Understanding the significance of nail adornments in shaping perceptions of attractiveness and mate value provides insights into human behavior and preferences. In the current investigation, participants rated human nail length and color on physical attractiveness and partner desirability measures. Results revealed significant effects of nail length and color across different demographic groups. Medium-length nails consistently received higher ratings for physical attractiveness, cuteness, and partner desirability compared to short and long nails. White-colored nails were generally rated most attractive, while blue and black nails received the lowest ratings. Additionally, participants reported a moderate association between having manicured nails and feelings of …


Historical Reappearance: Tracing The Impacts Of Argentina's Los Desaparecidos To The Rise Of President Javier Milei, Analise Sofia Chain Jan 2024

Historical Reappearance: Tracing The Impacts Of Argentina's Los Desaparecidos To The Rise Of President Javier Milei, Analise Sofia Chain

Undergraduate Honors Theses

In 1976 the Argentine government was taken over by a right wing military junta, attempting to “save” their country from communism. Military officials kidnapped, tortured and killed between 10,000 and 30,000 Argentine citizens, who were thought of as “guerrillas” supporting the leftist government and the late president Juan Perón. These victims are regarded as the disappeared, or Los Desaparecidos; due to the fact their families had no knowledge of where their loved ones were taken, or what was happening to them. Many of these young, liberal advocates were never seen or heard from again, their remains lost to history, and …


Autopathography Across Media: Trauma And Fluid Embodied Subjectivity, He (Kristen) Shen Jan 2024

Autopathography Across Media: Trauma And Fluid Embodied Subjectivity, He (Kristen) Shen

Honors Theses

Illness memoirs with first-person point of view have gained more attention in recent years among medical sociologists and anthropologists. Different from traditional “case histories”written by doctors that are in danger of ignoring patients’ voices, autopathograhical works delineate narrators’ transformative experiences of persons to patients, emphasizing the importance of gaining social understanding of illness. Focusing on three works within the category of autopathography across genres and media forms in the late 1950s and contemporary periods, The Cancer Journals (1980) written by Audre Lorde, The Collected Schizophrenias (2019) written by Esmé Weijun Wang, and The Diving Bell and the Butterfly (2007) directed …


From Screen To Classroom: The Role Of Televised Narratives In Enhancing Educational Belongingness For Black American Students, Feyi Oshinyemi Jan 2024

From Screen To Classroom: The Role Of Televised Narratives In Enhancing Educational Belongingness For Black American Students, Feyi Oshinyemi

Masters Theses

This creative thesis examines the influence of televised narratives on shaping the educational experiences of Black American students, exploring the interplay between media representation and educational belonging. It proposes how televisual narratives can better reflect and support the educational identities of Black American students, aiming to foster a greater sense of belonging and representation in educational media. This document serves as an accompaniment to the center of this work, a twelve minute pilot episode that explores the challenges and triumphs of students navigating their educational journeys. This work not only provides a detailed breakdown of the episode's narrative and production …


Ua12/2/84 Sigma Chi, Wku Archives Jan 2024

Ua12/2/84 Sigma Chi, Wku Archives

WKU Archives Collection Inventories

Records created by and about Sigma Phi Alpha fraternity and it's forerunner Sigma Chi.


Ua12/2/85 Sigma Gamma Rho, Wku Archives Jan 2024

Ua12/2/85 Sigma Gamma Rho, Wku Archives

WKU Archives Collection Inventories

Records created by and about Sigma Gamma Rho sorority.


Ua1c11/127 Stephen Flora Photo Collection, Wku Archives Jan 2024

Ua1c11/127 Stephen Flora Photo Collection, Wku Archives

WKU Archives Collection Inventories

Photographs donated by WKU alumnus Stephen Flora, taken for class and College Heights Herald.


Table Top Roleplaying & Communication: Rituals, Rhetoric & Reclamation, Logan Cyrus Sayles Jan 2024

Table Top Roleplaying & Communication: Rituals, Rhetoric & Reclamation, Logan Cyrus Sayles

Undergraduate Scholarship

Broadly the topic is about the effect reclaiming a passionate will to play, act, and tell stories has on our lives and how doing so changes communication practices and the way people communicate. Narrowed further the focus is on the observable effects of Table Top Role Playing Games (linguistically narrowed down to the most popular Table Top Role Playing Game, Dungeons & Dragons) as a kind of social tool, with a further sub-focus on the stimulation and promotion of the following values and activities; acting, creative thinking, critical thinking, public speaking, self-confidence, self-empowerment, risk-taking, experimentation, active listening, teamwork/group work, storytelling, …


"Ruskiy Mir" And "Ukrainskyi Svit": Ontological And Anthropological Antagonists, Liudmyla Fylypovych, Oksana Horkusha Jan 2024

"Ruskiy Mir" And "Ukrainskyi Svit": Ontological And Anthropological Antagonists, Liudmyla Fylypovych, Oksana Horkusha

Occasional Papers on Religion in Eastern Europe

The article focuses on a crucial issue of global interest--attempts of the Russian Federation to reformat the world according to the worldview model of the "Ruskiy mir." The paradigm of the "Ruskiy mir" assumes a system of values (ontological, anthropological, theological, and historiographical ideas and behavioral models) programmed by the entire russian history, as defined by russian culture, traditions, and the russian worldview. According to the "Russian worldview," the world should have a different structure, and the global international system should have a different format: Moscow (the Russian Empire and the Russian Federation) should be at the center of the …


‘Routines’ And ‘Formulaic Language’ In Conversation Analysis (Author's Extended Data), Danielle M. Pillet-Shore Jan 2024

‘Routines’ And ‘Formulaic Language’ In Conversation Analysis (Author's Extended Data), Danielle M. Pillet-Shore

Faculty Publications

Though the field of conversation analysis (CA) was founded upon examinations of interactional “routines” such as conversation openings and closings, conceptualizing and categorizing communicative phenomena as “formulaic” is anathema to CA. This chapter details how, since its inception, CA work has empirically elucidated how participants to recorded episodes of naturally occurring social interaction actively and collaboratively accomplish conversational activities as ‘routine’ or not by selecting from available action alternatives, spontaneously coordinating their selections vis-à-vis one another. Taking a multimodal CA approach, this chapter reviews state-of-the art literature on how people open and close in-person and telephone conversations, showing the immense …


Simply Butter (One Pat At A Time), Maddie Mcsweeney Jan 2024

Simply Butter (One Pat At A Time), Maddie Mcsweeney

Williams Honors College, Honors Research Projects

Simply Butter (one pat at a time) is an investigation of food and intimacy through sculpture, installation, performance, printmaking, and recordkeeping. In this series of Happenings, I explore themes of love, loss, and empathy while dealing with emotions related to grief and mental health issues. I look to cultural phenomena and art history figures who are concerned with similar sentiments to make conceptual connections and inform my choices when creating this project. Drawn to silliness and the absurd, I use the rudimentary yet familiar form of a stick of butter to act as a monolithic stand-in for the emotionally, mentally, …


“Just Holding That Space”: Using Culturally Relevant Pedagogy To Create Counterspaces For Black College Students In Aanapisi/Hsi Classrooms, Nicholas B. Lacy, Yea-Wen Chen, Damariyé L. Smith Jan 2024

“Just Holding That Space”: Using Culturally Relevant Pedagogy To Create Counterspaces For Black College Students In Aanapisi/Hsi Classrooms, Nicholas B. Lacy, Yea-Wen Chen, Damariyé L. Smith

Journal of Communication Pedagogy

Black college students continue to face the specter of anti-Blackness which creates additional barriers to success and flourishing in higher education. This study investigates how instructors in higher education can provide racial equity to Black students in AANAPISI/HSI classrooms through counterspaces. We use culturally relevant pedagogy to investigate the experiences of 21 Black college students at an AANAPISI/HSI to understand better how higher education instructors can utilize counterspaces, places where Black college students can challenge dominant discourses and create a collegial learning environment. We identified three counterspace themes: (1) Mitigate Eurocentric Pedagogy, (2) Employ Black and Critical Scholarship, and (3) …


Unlv Title Iii Aanapisi & Mcnair Scholars Institute Research Journal 2024, Jesica Godinez-Paredes, Kian Hassankhan, Apia Hickman, Robin Ruth Kee, Kevin Ayala Pineda, Briana Melendez, Kalli Ramos, Saturn L. Reyes, Fabian Leija, Selena Pepe, Silva Topchyan, Celeste Ainsley, Mayra Arzate, Jessica Balistreri, Zantana Ephrem, Mirella Jasso, Karl Panou, Nichole Pelaez, Miklo Alcala, Akshay Dave, Mey Mey Heng, Michael Finkle, Janessa Montenegro, Reynafe Naol Aniga, Victor Mejia, Angelica G. Diaz, Anayeli Flores-Garibay, Kari Lee Joe Goold, Samantha Hernandez, Lianelys Cabrera Martinez, Caitlin Reynolds, Kimberly N. Usbeck, Abdulrahman Alahdal, Angelica Diaz, Willaine Mae Kahano, Raquel Jackson, Cecia Ruiz-Hernandez, Kers Ung-Watson, Yessenia Henriquez, Vanessa Marie Booth, Alexia Brown, Darlyn Magana, Bianca Navarro, Nicholas Pereira, Gia Renemae Calip, Lucky Heng, Ralph Sagun, Lucas Abreu, Alexandra Maria Acosta, Tristan Benally, Cosset Hernandez Pena, Adrian Montenegro, Cierra Paaaina-Daquioag, Nicole Torosian, Tracy Fuentes, Julissa Martinez, Medina Mcallister, Michal Newhouse-Van Vlerin, Tiria Carr, Nima Abkenar, Isabella Aceituno, Yuhan Bi, Victoria Campos, Melika Cummings, Zachary J. Johnigan, Alexis Sotolongo-Marin Jan 2024

Unlv Title Iii Aanapisi & Mcnair Scholars Institute Research Journal 2024, Jesica Godinez-Paredes, Kian Hassankhan, Apia Hickman, Robin Ruth Kee, Kevin Ayala Pineda, Briana Melendez, Kalli Ramos, Saturn L. Reyes, Fabian Leija, Selena Pepe, Silva Topchyan, Celeste Ainsley, Mayra Arzate, Jessica Balistreri, Zantana Ephrem, Mirella Jasso, Karl Panou, Nichole Pelaez, Miklo Alcala, Akshay Dave, Mey Mey Heng, Michael Finkle, Janessa Montenegro, Reynafe Naol Aniga, Victor Mejia, Angelica G. Diaz, Anayeli Flores-Garibay, Kari Lee Joe Goold, Samantha Hernandez, Lianelys Cabrera Martinez, Caitlin Reynolds, Kimberly N. Usbeck, Abdulrahman Alahdal, Angelica Diaz, Willaine Mae Kahano, Raquel Jackson, Cecia Ruiz-Hernandez, Kers Ung-Watson, Yessenia Henriquez, Vanessa Marie Booth, Alexia Brown, Darlyn Magana, Bianca Navarro, Nicholas Pereira, Gia Renemae Calip, Lucky Heng, Ralph Sagun, Lucas Abreu, Alexandra Maria Acosta, Tristan Benally, Cosset Hernandez Pena, Adrian Montenegro, Cierra Paaaina-Daquioag, Nicole Torosian, Tracy Fuentes, Julissa Martinez, Medina Mcallister, Michal Newhouse-Van Vlerin, Tiria Carr, Nima Abkenar, Isabella Aceituno, Yuhan Bi, Victoria Campos, Melika Cummings, Zachary J. Johnigan, Alexis Sotolongo-Marin

McNair Journal

Journal articles based on research conducted by undergraduate students in the AANAPISI, LSAMP, and McNair Scholars Program.

Table of Contents

About AANAPISI

Dr. Chris Heavey, Interim President

Dr. Keith Rogers, Vice President for Student Affairs

Ms. Zhanna Aronov, Associate Vice President for Retention & Outreach


The Regenarrative: How To Change The Story In Order To Change The Future, S. Rose Bigheart O'Leary Jan 2024

The Regenarrative: How To Change The Story In Order To Change The Future, S. Rose Bigheart O'Leary

Dartmouth College Master’s Theses

Abstract

In the era of Climate Change, many are concerned that the end of the Anthropocene, or the end of the era of human life on Earth, is upon us. Western European colonialism and its subsequent systems (settler-colonialism, colonial-capitalism, and globalization - sometimes termed “neocolonialism”) have all been implicated in contributing to unsustainable behaviors linked to accelerating climate change. In searching for possible solutions, some have called for listening to Indigenous Peoples, citing ethics of sustainability found among many Indigenous cultures. However, the cultural products of settler-colonialism are still dominant in ways that do not allow for Indigenous worldviews to …


The Patient Experience Of Language Discordance And Interpreter Services In The Emergency Department, Keri L. Baker Jan 2024

The Patient Experience Of Language Discordance And Interpreter Services In The Emergency Department, Keri L. Baker

Theses and Dissertations

Background: Clear communication is critical to the interaction of a patient and medical provider. For non-English speaking patients, language discordance, described as the lack of proficiency in a shared language, with the medical team results in a poor patient experience and poor patient outcomes. The predominant solution to language discordance is the use of interpreter services, however these services are underused in the emergency department (ED). Studies examining underuse of interpreter services have primarily focused on the clinician and little is known about the patient’s influence on the use of interpreter services.

Methods: Semi-structured interviews were conducted with 12 Spanish-speaking …


Designing Equitable Media Literacy Interventions For Critical Youth Agency, Bobby Foster, Paul Mihailidis, Patrick R. Johnson, Shannon Burth, Melissa Tully, Srividya Ramasubramanian, Emily Riewestahl Jan 2024

Designing Equitable Media Literacy Interventions For Critical Youth Agency, Bobby Foster, Paul Mihailidis, Patrick R. Johnson, Shannon Burth, Melissa Tully, Srividya Ramasubramanian, Emily Riewestahl

Journalism Faculty Publications and Presentations

In recent years, young people engaged in political discourse and civic action online. U.S.-based social movements centered on equity issues, such as Black Lives Matter, Dreamers, and March for Our Lives, engaged young people in shaping and publicizing the goals of these movements through digital platforms. Increasingly in communities at the margins, young Americans need digital and media literacy skills to supplement contentious education restrictions within the United States, as with many state bills curtailing the teaching of LGBTQIA+ histories and critical race theory. With these considerations in mind, our team conducted a national study of impactful media literacy in …


การพัฒนาเครื่องมือวัดประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือน, จินต์สิรี ปาลกะวงศ์ ณ อยุธยา Jan 2024

การพัฒนาเครื่องมือวัดประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือน, จินต์สิรี ปาลกะวงศ์ ณ อยุธยา

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยชิ้นนี้ จัดทำขึ้นเพื่อพัฒนาเครื่องมือวัดประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือน (Customer experience in virtual event marketing communication หรือ CEVEM) โดยมีวัตถุประสงค์เพื่อ 1) สร้างกรอบแนวคิด (Conceptualization) ประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือน 2) พัฒนาเครื่องมือวัด (Measurement) ประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือน ที่มีความเที่ยง (Reliability) และความตรง (Validity) และ 3) ทดสอบความไม่แปรเปลี่ยน (Invariance) ของเครื่องมือวัดประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือนที่พัฒนาขึ้น ตามประเภทของผลิตภัณฑ์ที่สื่อสาร โดยงานวิจัยได้ใช้ระเบียบวิธีวิจัยแบบผสม (Mixed methods) เริ่มต้นจากการวิเคราะห์เอกสาร (Documentary analysis) และสัมภาษณ์เชิงลึก (In-depth interviews) กับนักวิชาการ 6 ท่าน และผู้เชี่ยวชาญในอุตสาหกรรม 6 ท่าน จากนั้นจึงได้เก็บข้อมูลเชิงปริมาณด้วยการวิจัยเชิงสำรวจ (Survey research) กับกลุ่มตัวอย่างที่ได้รับชมการสื่อสารการตลาดด้วยอีเวนต์เสมือนจำนวน 453 คน ผลการวิจัยจากการวิเคราะห์องค์ประกอบเชิงสำรวจ (Exploratory factor analysis) พบว่า มาตรวัดประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือนประกอบไปด้วย 6 มิติ อันได้แก่ 1) ประสบการณ์ความใหม่ 2) ประสบการณ์ความสัมพันธ์ 3) ประสบการณ์ความลื่นไหล 4) ประสบการณ์ปัญญา 5) ประสบการณ์อารมณ์ และ 6) ประสบการณ์กายภาพ โดยมีค่าสัมประสิทธิ์แอลฟ่าของครอนบาคอยู่ที่ .97 จึงถือได้ว่า มาตรวัดนี้มีความเที่ยง และจากการวิเคราะห์องค์ประกอบเชิงยืนยัน (Confirmatory factor analysis) พบว่า โมเดลที่พัฒนาขึ้นมีความตรงเชิงโครงสร้าง นอกจากนั้น ผลการทดสอบความไม่แปรเปลี่ยนยังแสดงให้เห็นว่า มาตรวัดที่สร้างขึ้นนั้น ไม่มีความแปรเปลี่ยนตามประเภทผลิตภัณฑ์ โดยสามารถใช้ได้ในการสื่อสารการตลาดด้วยอีเวนต์เสมือนทั้งประเภทผลิตภัณฑ์และการบริการ (Generalizability) และสุดท้าย การทดสอบอิทธิพลชี้ให้เห็นว่า ประสบการณ์ผู้บริโภคในการสื่อสารการตลาดด้วยอีเวนต์เสมือนนั้น ส่งอิทธิพลเชิงบวกต่อทั้งทัศนคติต่อตราสินค้า (Brand attitude) และความพึงพอใจต่องานอีเวนต์ (Event satisfaction) ตามลำดับ