Digital Commons Network^™

The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow

Law Faculty Scholarship

The elevation of color to stand-alone trademark status illustrates the unbounded nature of trademarks within the judicial consciousness. The availability of color-alone marks also facilitates the commoditization of color in ways that complicate the development and distribution of products and services that use color for multiple purposes conterminously. The economic case for color-alone trademarks is severely undermined by careful observation of the ways that colors are actually deployed in commerce, which makes it clear that the trademarks of multiple goods and services can utilize the same color to telegraph the same message without confusing anyone or diluting the commercial power …

Virtual World Affordances: Enhancing Brand Value, Sora Park, Fiona Fui-Hoon Nah, David Dewester, Brenda Eschenbrenner, Sunran Jeon

Scholarship and Professional Work - Business

Virtual worlds are three-dimensional, computer-generated worlds that are a natural extension of the existing Internet. Although many businesses are jumping on the bandwagon to maintain a presence in virtual worlds, there is no well-established knowledge or theory to guide businesses in their involvement in these environments. In this paper, we identify affordances in the virtual worlds that can be used to increase the state of flow experienced in a business virtual site, which in turn may enhance brand equity, or the perceived added value of a brand to customers. We present a conceptual model that can be used to guide …

37th Annual Wku Student Research Conference, Student Research Council, Western Kentucky University

Student Research Conference Select Presentations

No abstract provided.

Visual And Verbal Rhetoric In Howard Chandler Christy's War-Related Posters Of Women During The World War I Era: A Feminist, Mary Ellen Gomrad

Electronic Theses and Dissertations

This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort …

The Relevance Of Feenberg's Critical Theory Of Technology To Critical Visual Literacy: The Case Of Scientific And Technical Illustrations, Kathryn M. Northcut

English and Technical Communication Faculty Research & Creative Works

Andrew Feenberg's critical theory of technology is an underutilized, relatively unknown resource in technical communication which could be exploited not only for its potential clarification of large social issues that involve our discipline, but also specifically toward the development of a critical theory of illustrations. Applications of critical theory help strengthen our discipline by forcing us to delineate extant approaches and consider whether democratic goals are being achieved through those approaches. If a critical theory of illustrations can be built from Feenberg's critical theory of technology, it should be useful for classroom instructors and researchers as well as theorists.

Introduction: Visual Communication In Life Sciences, Kathryn M. Northcut

English and Technical Communication Faculty Research & Creative Works

No abstract provided.

A Critical Analysis Of The International Business Degree At The University Of Rhode Island 2002-2006, Brett Glowacki

Senior Honors Projects

International business is a growing field. Corporations worldwide are seeking individuals with language and cross-cultural experience to complement their business skills. It is the job of colleges and universities to prepare students to enter the workforce with as solid an education as those institutions are capable of giving. After holding various internships, an on campus job, and studying abroad, I have come to the conclusion that the University of Rhode Island can do a better job of preparing its international business students for the corporate world. This report critically analyzes the International Business Degree at URI based upon first-hand experience. …

How Much You Watch, How Much You Pay, Yongdong Wu, Hwee Hwa Pang, Robert H. Deng

Research Collection School Of Computing and Information Systems

This paper presents a pay-video scheme that manages video stream, key stream and payment stream efficiently. In our scheme, the owner segments a video into fragments and encrypts them with independent keys. The keys are generated with a novel concept called as hash interval, where each hash interval discloses a range of numbers without disclosing any information on numbers outside of the range. The video fragments are then broadcast on one or more channels. A buyer can purchase the keys to decrypt any fragments and, within each fragment, any desired quality level. The accompanying payment protocol is integrated with the …

Virtual Teams Combining Mobile Devices With Web-Based Communication On Group Decision Making, Hyo-Joo Han

Dissertations

Organizations have moved from a face-to-face team environment to a virtual team environment using communication technology during the last decade. More and more workers use asynchronous tools (including email, discussion groups, information sharing tools, and group calendaring systems), and synchronous tools, such as instant messaging and web-based chatting features, to coordinate and share information with people within and outside of organizations. This empirical study on how virtual teams work, integrating mobile devices with web-based group communication for decision-making tasks, examines which technologies and communication modes are the best for distributed group teamwork, and, mainly, what are the predictive characteristics making …

Comprehensive Evaluation Of Animated Instructional Software For Mechanics Of Materials, Timothy A. Philpot, Richard H. Hall

Civil, Architectural and Environmental Engineering Faculty Research & Creative Works

During the past three years, the Basic Engineering Department at the University of Missouri--Rolla has been developing a second-generation suite of instructional software called MecMovies for the mechanics of materials course. In the Fall 2003 semester, MecMovies was integrated into assignments throughout the entire semester for one of the six UMR mechanics of materials sections. This paper presents a comparison of student performance in the experimental section with student performance in five control sections along with discussion of student qualitative ratings and comments.

Booklet: Community Connection: Renewing Families With Pride And Purpose Celebration Of Leadership, Community Connections

Florida Blue Archives Printed Materials

No abstract provided.

Inside Unlv, Gian Galassi, Jennifer Vaughan, Carol C. Harter, Carolyn Sabo

Inside UNLV

No abstract provided.

Visualization Of Career-Related Computer-Mediated Communication For Increased Knowledge Management, Marc A. Grayson

Theses and Dissertations

Retention and retrieval of organizational memory has been the concentration of many conceptualized models of an organizational memory information system (OMIS). This thesis presents an extended view for system development of an OMIS from a knowledge management perspective. The United States Air Force maintains various career-related mailing lists (listservs) for information technology (IT) specialists sponsored by the Air Force Communications Agency (AFCA). AFCA has realized the importance of monitoring the communication for patterns in content and behavior. This thesis details an experimental study, which includes a repository of computer-mediated communication (CMC) of IT specialists, analyzed by software created for this …

New Mfa In Writing To Be Offered, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Enterprise Ireland: Stimulating Creativity Through Design Strategies, Peter Dee

Other resources

Stimulating Creativity through Design Strategies: A seminar organised by Enterprise Ireland for business organisations to explore a holistic approach to the design / marketing interface.

Peter Dee - Strategic Design and Marketing Consultant, specialises in the creation of brand development strategies for Enterprise Ireland’s Design Unit. Peter was responsible for the design and development of the brand identity for the Enterprise Ireland Stimulating Creativity through Design Strategies Seminar in Dublin.

Design is an excellent expression of innovation. It can provide product differentiation, gain and hold onto competitive market advantage and assist in the building of strong brands through creative packaging …

The Effects Of Communication Modality On Teamwork Processes, Thomas D. Fletcher

Psychology Theses & Dissertations

Since the onset of the digital age, organizations have been able to make use of teams of individuals distributed geographically to remain competitive. While strides have been made to understand the effectiveness of collocated teams, research has yet to sufficiently explore the effects of emerging technologies on team processes and effectiveness. A laboratory study, where dyads were asked to create a spreadsheet by following a set of explicit instructions (i.e., a psychomotor task), was conducted to manipulate the communication modalities most commonly used between collaborators (i.e., face-to-face vs. audio) and compare the effects of adding a shared workspace application. The …

Customizable And Ontology-Enhanced Medical Information Retrieval Interfaces, Gondy Leroy, K.M. Tolle, Hsinchun Chen

CGU Faculty Publications and Research

This paper describes the development and testing of the Medical Concept Mapper as an aid to providing synonyms and semantically related concepts to improve searching. All terms are related to the userquery and fit into the query context. The system is unique because its five components combine humancreated and computer-generated elements. The Arizona Noun Phraser extracts phrases from natural language user queries. WordNet and the UMLS Metathesaurus provide synonyms. The Arizona Concept Space generates conceptually related terms. Semantic relationships between queries and concepts are established using the UMLS Semantic Net. Two user studies conducted to evaluate the system are described.

University Of Texas At Tyler Freshman Catalog, 1998-1999, University Of Texas At Tyler

Catalogs

Archives Space instance: https://archivesspace.uttyler.edu/repositories/2/archival_objects/22363

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel

Theses

Advertising has grown and developed new ideas throughout the years. Since its beginning . advertising has experienced many changes trying to exert influence on potential consumers and to remain in their minds in a positive way.

This culminating project is about the influence of the visual elements used in advertising on consumer perception . Advertising ' s purpose is to sell . A good ad should cause a good impression in the consumer and lead him or her to purchase the product or service advertised .

The main idea that will be developed and demonstrated in this culminating project is …

Marketing Lindenwood University Through A Promotional Video, Deidamia Batista, Karen Cordoba

Theses

In recent times video productions have been used as an effective sales tool. Moving pictures, like those that video provides. are an effective way to communicate in a quickly growing business market. With a video a company is able to reach and approach clients more effectively, because they can present information which is attractive to people.

We have seen over the last decade that the use of technology has invaded every market, including the education market. It is common to see how the business community within the education center has been quick to embrace video for many different purposes-one of …

Multimedia At Mcdonnell Douglass Corporation & Possible Future Implications, Robert L. Williams

Theses

This thesis will focus on the study of multimedia at The Boeing Company in St. Louis, Missouri and on the corporate world as a whole.

Multimedia is for real. Though the contemporary hype exceeds the current level of real development activity, multimedia is properly billed as the next major dimension of computing.

Multimedia will promote a monumental clash of cultures between the software engineering and media production organizations within the corporate communications departments of major corporations. The convergence of media that is the very essence of what is being described as multimedia will spawn one of the great professional culture …

Corporate Image: The Role Of Communications In Development And Maintenance, Michelle L. Warner

Theses

This thesis will focus on corporate image - what it is, what it does, why it is necessary and how to develop and maintain it.

The term "corporate identity'' was first coined in the 1960's by Walter Margulies. Corporate identity is the term most commonly used to define a corporation's "sense of self." Corporate image is a direct offshoot of identity. Corporate image is the picture that an audience has of an organization through the accumulation of all received messages.

The bridge between corporate identity and corporate image is corporate communications. The most effective way to manage corporate image is …

The Effects Of Three-Dimensional Graphs On Decision Making, Anita E. Latin, Anthony L. Villanueva

Theses and Dissertations

The objective of this thesis was to determine whether or not, and by how much, three-dimensional graphs are more accurate and efficient than two- dimensional graphs and tables when presenting alternatives to decision makers. A graphical experiment was designed using a microcomputer. This experiment presented a business scenario to test Air Force Institute of Technology AFIT Professional Continuing Education PCE students. The experiment attempted to determine how well DoD decision makers accurately and efficiently performed elementary data collection tasks using various graphs or tables. The experiment used a randomized order within-subject factorial design with repeated measures. The factorial experiment was …

October 1993, Inland Empire Business Journal

Inland Empire Business Journal

Where Will Water Come From In the Future?

Space: The Final Frontier

Looking for a Bite?

The Value of CD’s Climbing

Up, Up and Away

Goin’ Solo on a Harley

Breaking Records With Electricity

Computers in the Palm of Your Hand

Lock out Long Distance Pirates

The Ultimate in Home Theater

Protecting Your Company’s Assets

Freedom And Privacy In The Newly Integrated Work Environments, Jonathan P. Allen

Entrepreneurship, Innovation, and Strategy

No abstract provided.

Spring Meeting Of Council, May 21-23, 1990, The Registry Resort, Naples, Florida, American Institute Of Certified Public Accountants (Aicpa)

Association Sections, Divisions, Boards, Teams

No abstract provided.

Spring Meeting Of Council, May 22-24, 1989, Arizona Biltmore, Phoenix, Arizona, American Institute Of Certified Public Accountants (Aicpa)

Association Sections, Divisions, Boards, Teams

No abstract provided.

Spring Meeting Of Council, May 19-21, 1988, Boca Raton Hotel And Club, Boca Raton, Florida, American Institute Of Certified Public Accountants (Aicpa)

Association Sections, Divisions, Boards, Teams

No abstract provided.

Practicing Cpa, Vol. 11 No. 9, September 1987, American Institute Of Certified Public Accountants (Aicpa)

Newsletters

No abstract provided.

Spring Meeting Of Council, May 15-16, 1986, Boca Raton, Florida, American Institute Of Certified Public Accountants (Aicpa)

Association Sections, Divisions, Boards, Teams

No abstract provided.