Digital Commons Network^™

A Study Of Visual Puffery In Fragrance Advertising: Is The Message Sent Stronger Than The Actual Scent?, Mark Toncar, Marc Fetscherin

Faculty Publications

Purpose - This paper investigates visual exaggerations of fragrance advertisements by comparing subjects’ expectations resulting from print ads to their subsequent product evaluations. It then considers whether the actual scents fall short, meet or exceed these expectations.

Design/methodology/approach - By means of a semiotic analysis we capture the corresponding literary attributes of the ads to develop adjective pairs describing the meaning of the ads. Interviews are conducted to assess the meaning that consumers draw from the fragrance ads and we supplement these findings by performing a blind olfactory product evaluation of the fragrances. Paired sample t-tests are used to compare …

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 13 2012, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

USF Tampa Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious world. …

Expanding Your Accounting Classroom With Digital Video Technology, Mark Holtzblatt, Norbert Tschakert

Business Faculty Publications

In the past, many activities of accounting professors were restricted or confined by their classroom walls. Bringing in guest speakers, taking students on field trips and teaching students off-campus (either locally or globally) were extraordinary efforts that required significant organization. Today, numerous technological advancements in communication infrastructure, equipment and online tools greatly facilitate such initiatives. Outside experts can now visit the classroom, students can explore or collaborate in distant places and professors can extend the geographical reach of their lessons simply via the means of digital video technology. Based on our 2010 Conference on Teaching and Learning in Accounting (CTLA) …

Social Networks And The Desire To Save Face: A Case From Singapore, Michael A. Netzley, Akanksha Rath

Research Collection Lee Kong Chian School Of Business

For five years, corporate communication undergraduates have maintained a wiki as a final course and community service project. Using Web 2.0 platforms to crowdsource and curate content, they learn to employ online communications for work purposes. When the course was launched in 2007, the dominant social media narrative invited educators to embrace a technological optimism with sub-themes of open communication, sharing, and co-creation. By 2011, student feedback had compelled the instructor to consider the limits of technological optimism and revise the course. Specifically, Singaporean students have displayed a need to save face online, which has led to a localized teaching …

A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy

Graduate Theses and Dissertations

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …

Haworthnews (09/2011), Western Michigan University

Haworth College of Business News

• Co-author to share secrets of networking through “SKIRTWorking” in two southwest Michigan events
• Saving dogs is a passion for the Hartmans
• New faculty join the College
• Outreach directors make plans to boost MBA enrollment
• Leisenring to headline WMU conference on International Financial Reporting Standards
• Employers to meet Bronco Business Talent at Business Career Day
• College Welcomes Prestigious Group for Awards Ceremony

2011 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 13, 2011.

2011 - The Sixteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Sixteenth Annual Symposium of Student Scholars, held on April 26, 2011. Includes abstracts from the presentations and posters.

The Society Project, Stephen W. Rumbaugh

Master of Humanities Capstone Projects

The Society Project explores the concept of social entrepreneurship through the sales of handmade vegan bar soap on the website www.SocietyBodycare.com. Society Bodycare follows the "buy one/give one" business model, by which a bar of soap is donated for every bar of soap purchased by a customer. The four components which comprise this thesis project include a concise business description, a detailed branding guide, a functioning website, and a reflective essay conveying the motivations, inspirations, and historic details of the project and how it fits into the world of social entrepreneurship.

Collective Intelligence Ratio: Measurement Of Real-Time Multimodal Interactions In Team Projects, Paul Kim, Donghwan Lee, Youngjo Lee, Chuan Huang, Tamas Makany

Research Collection Lee Kong Chian School Of Business

PurposeWith a team interaction analysis model, the authors sought to identify a varying range of individual and collective intellectual behaviors in a series of communicative intents particularly expressed with multimodal interaction methods. In this paper, the authors aim to present a new construct (i.e. collective intelligence ratio (CIR)) which refers to a numeric indicator representing the degree of intelligence of a team in which each team member demonstrates an individual intelligence ratio (IR) specific to a team goal.Design/methodology/approachThe authors analyzed multimodal team interaction data linked to communicative intents with a Poisson‐hierarchical generalized linear model (HGLM).FindingsThe study found evidence of a …

Scholarship In International Technical Communication, 1950-1989: A Historical Study, Xiaoyan Huang

Masters Theses

"This thesis is a study of the published scholarship in international technical communication from 1950 to 1989. It provides insight into the four decades' worth of scholarship as well as a resource for the development of present and future scholarship in international technical communication. It attempts to answer the following research questions: What did scholars of international technical communication study in each decade? What are the similarities and differences among the four decades in terms of scholarship in international technical communication? What are the strengths and weaknesses of the relevant scholarship in the four decades? What can we learn from …

Video Game Design In The Mba Curriculum: An Experiential Learning Approach For Teaching Design Thinking, James Gaskin, Nicholas Berente

Faculty Publications

In the spirit of design thinking, we have developed a ―hands-on‖ video game design workshop intended to be used for an MBA course on design thinking. This novel approach to teaching complex concepts and skills to business students has been received with enthusiasm, and it provides a unique and memorable experience for students to draw on as they encounter situations in which they will apply design thinking in the future. Additionally, student-produced games and student reflections on the workshops provide initial evidence of the value of teaching design thinking through this type of experiential method. In this article we review …

Digital Technology And The Variation In Design Routines: A Sequence Analysis Of Four Design Processes, James Gaskin, B. Veeresh Thummadi, Kalle Lyytinen, Youngjin Yoo

Faculty Publications

We advance a theory of design process variation across organizational types and the effects of digitalization on these processes. We argue that design routines are subject to greater variation within and between organizations as organizations embed increasingly rich repertoires of digital capabilities in their design activities. Using a sequence analysis method we compare design process variation in four organizations to examine how design routines vary due to differences in embedded digital capabilities and organization of the design process. Our analysis reveals new insights on the effects organizational context and digitalization have on design routine composition.

Bringing Ideas To Life: Tapping On Design's Strategic Value, Knowledge@Smu

Knowledge@SMU

Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combination of factors – from studying market trends and human behaviour to conjuring new product categories. But what does it take for organisations to cultivate industrial design as a key competency?

Merchandising Award Of Excellence Competition Entry, Dana Padgett

Undergraduate Research Conference

No abstract provided.

40th Annual Wku Student Research Conference, Student Research Council, Western Kentucky University

Student Research Conference Select Presentations

No abstract provided.

컬러 불일치가 브랜드 태도에 미치는 영향, Sang Eun Lee, Sang Yong Kim

Asia Marketing Journal

In this research, through experiments, we show that incongruity of color between mediums has positive influence on brand attitude in terms of integrated management of brand. We also present that self-image congruence of `brand-consumer` has moderating effect on such influence of color incongruity. Mediums were limited to the ones that magnifying visual influence in order only to observe influence of color. With the same reason, visual factors other than color were coherently set or held constant and we chose brands with either low familarity or no previous knowledge. As a result, we find that brand attitude by the incongruity of …

Design Dna Sequencing: A Set Of Methodological Artifacts For Sequencing Socio-Technical Design Routines, James Gaskin, Kalle Lyytinen, Veeresh Thummadi, Douglas Schutz, Youngjin Yoo, Aaron Weiss, Nicholas Berente

Faculty Publications

With the introduction of new digital and physical tools into the workplace, the process of design has dramatically changed over the past few decades. Thus, design processes have evolved into many forms which vary, not only between organizations, but within organizations, and even within teams over time. These myriad “mutations” of the design process call for a new method to identify patterns of design activity and their change in order to deeply understand the design process. In this paper we suggest a new method for identifying patterns of activity in design teams. Such activity involves composites of distributed interactions – …

Evaluating A Wellness Program For Uni Faculty And Staff: Preparing For A Cost-Benefit Analysis, Michelle M. Breen

Honors Program Theses

The University of Northern Iowa (UNI) paid total annual employer medical premiums of $17,967,000 for 2008, an increase of 7.37% from 2007. If medical premiums continue to increase at this rate, UNI will pay $29,556,720 in annual medical premiums in 2015. UNI is not alone in facing rising healthcare costs. Healthcare costs were identified as the "most serious challenge to their bottom line" by 41. 7 percent of the employers in a survey by the National Association of Professional Employer Organizations (Kumar 2009). The Business Roundtable Fourth Quarter 2007 CEO Economic Outlook Survey confirms these results with CEO's ranking the …

Designing Motorcycles Via The Web: Improved Aesthetics And Consumer Preference, Michael Gene Hilgers, Hong Sheng, Richard H. Hall

Business and Information Technology Faculty Research & Creative Works

The Purpose of This Research Was to Examine How Manipulation of the Aesthetic Appeal of a Motorcycle's Image on a Web Page Might Elucidate Trends in Consumer Preference. to This End, Website Visitors Were Encouraged to Reconfigure a Blueprint of Motorcycle to Make It More Appealing. These Alterations to its Confirmation Were Analyzed to Identify Patterns of Preference that Were Then Compared to the Marketplace in General. It Was Observed that Aesthetic Preferences Recognized by the Design Method Were Similar to Trends within the Motorcycle Building/buying Public.

Using An Agility Scorecard, Greg Rosenberg

Engineering and Technology Management Student Projects

My research paper seeks to clarify when is it most advantageous to apply an Agile development method to the new service development process, and how to create a decision model to assist managers in selecting the correct method for each phase of the new product development life cycle.

Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy

Other resources

This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …

Color Rhetoric: The Social Construction Of Neutrality In Real Estate Design, April Davis

All Theses

Many interior designers believe that the key to selling a house is using conventionally labeled neutral colors. Yet, in relying solely on what convention dictates as a universal real estate rule, designers are promoting an ideology that privileges conventional standards to audience analysis, and consequently, call into question the usefulness of their own careers. Using Lloyd Bitzer's rhetorical situation principles, this thesis will analyze pictures taken from homes on the real estate market. Examining these pictures will establish the concept of neutrality as a rhetorical social construction that is shaped within historical, social, and cultural contexts. Moreover, this thesis presents …

Satellite Photography: Instrumental, Rhetorical, Affective?, Irangi Kaushalya Egodapitiya

Masters Theses

"This study examines how tsunami satellite images operate and could provoke various interpretations. The goal of this research project is to study whether the interpretation of tsunami satellite images could extend beyond scientific features to affective messages. Primarily based on the satellite images of Sri Lanka taken before and during the 2004 tsunami, this study analyses: How could mechanical satellite images, taken automatically by a machine in orbit, become an object of profound emotional meaning?; How do viewer's experiences, knowledge, and discourse affect their interpretations of mechanical artifacts?; How are tsunami satellite images connected to affective responses by viewers?; How …

Socially Responsible Advertising In The Fashion And Cosmetic Industry : The Female Consumers’ Perspective, Christine Murphy

Theses

This study explores the portrayal of women in advertising in the fashion and cosmetic industry. While traditionally, companies have employed the use of highly attractive thin women known as the thin ideal in their advertisements, there have been some moves in the industry towards the use of women of various ages and sizes in an attempt to celebrate female beauty as a whole instead of focusing on the thin ideal. This has been in response to criticisms of the industry as dominant contributors to high levels of negative body images, dissatisfaction, extreme dieting and eating disorders among girls and women. …

October 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Commentary .................................7

Investments and Finance...............9

Executive Notes............................12

Sales .............................................13

Real Estate Notes .........................15

Management. ................................18

The Lists:

Copier, Fax and Business Equipment Retailers

In the Inland Empire...................17

Interconnect/Telecommunications Firms

Serving the Inland Empire ..........20

Internet Service Providers Serving the

Inland Empire...............................20

Long Distance Companies Serving the

Inland Empire……………….......29

Computers.....................................27

Corporate Profile...........................34

Wine/Restaurant Review...............35

Executive Time Out. .....................43

Manager's Bookshelf .....................38

County of San Bernardino..............40

County of Riverside .......................41

Creating an Open Climate for Communication.......11

Go for the Gold: Winning sales Lessons from the Wide World of Sports.......13

New Technology and Medical Breakthrough at Pomona.......16

The Fourth Quarter fix for …

38th Annual Wku Student Research Conference, Student Research Council, Western Kentucky University

Student Research Conference Select Presentations

Western Kentucky University 38th Annual Student Research Conference program and student abstracts. Saturday, April 12, 2008, Carroll Knicely Conference Center, Bowling Green, Kentucky.

Wku Scholar, Office Of Sponsored Programs, Western Kentucky University

WKU Scholar

No abstract provided.