Digital Commons Network^™

2015 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2015.

Swosu Research And Scholarly Activity Fair 2015, Jason L. Johnson

SWOSU Research and Scholarly Activity Fair Programs

Welcome to the Twenty-Second SWOSU Research and Scholarly Activity Fair! On display today are 103 presentations involving 169 student researchers, writers, performers, and artists, and 40 faculty sponsors encompassing scholarly activity from the Departments of: Accounting, Computer Science, and Entrepreneurship; Art, Communication, and Theatre; Biological Sciences; Chemistry and Physics; Education; Engineering Technology; Finance, Management, and Marketing; Language and Literature; Music; Nursing and Allied Health; Pharmaceutical Sciences; Psychology; and Social Sciences.

#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg

Forum Lectures

In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.

In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for future Communications and …

2015-February-01-Breanna Lyda, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Developing Food Tourism - Roscommon Leader Partnership With Dit, Dermot Seberry

Other resources

A presentation on effective strategies for developing Food Tourism in County Roscommon

Visual Tension In Graphic Design, Raven Heinstein

Mahurin Honors College Capstone Experience/Thesis Projects

My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included a …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

Creating A Wellness Culture Through Human Resources, Eleanor Marschke, Bahaudin G. Mujtaba

HCBE Faculty Articles

Healthcare costs in the United States have been increasing in recent years. The increase in healthcare costs and the lack of affordable health insurance affects many individuals and organizations. Human resources (HR) departments have started to take strategic steps to lessen the effect of high healthcare costs to the organization. Creating a culture of wellness at work and implementing workplace wellness programs, allows HR to support individual efforts towards a healthy lifestyle. By proving why organizations should invest in their most valuable asset, their employees, the human resources department can strengthen their position as a strategic partner. This paper addresses …

A Review Of Business Communication Under The Leadership Function, Clive Muir

Faculty Publications

An effective way to perpetuate an academic discipline is to identify and to define its intellectual and historical roots, then to set such roots in the foundation textbooks and courses of the discipline. In that regard, Business Communication still struggles to establish its roots when compared to other disciplines in business schools, particularly Management. For this study, we undertook an extensive review of significant scholarly works on Business Communication as a discipline. We discovered there are prevalent themes in the broader context of rhetoric, technology, culture, dissemination, and impression; and this was confirmed by our examining the tables of contents …

The Influence Of Cognitive Trust And Familiarity On Adoption And Continued Use Of Smartphones: An Empirical Analysis, Efosa C. Idemudia, Mahesh S. Raisinghani

Journal of International Technology and Information Management

In the information-driven and application rich environment of smartphones, power is closer to the user than ever before and it has the potential of helping them become more effective and efficient. Smartphones have become increasingly important for companies to create strategic opportunities and competitive advantage by adding value for its stakeholders and improving efficiency. Technological advances in smartphones have led to increased mobile applications and implications for theory and practice since they create strategic opportunities and competitive advantage by adding value for customers and improving efficiency through the use of mobile technologies. Understanding the factors that influence the continuance in …

Web Development For The Home Builders Associoation Serving Portage And Summit Counties, Gail Lewis White

Williams Honors College, Honors Research Projects

Gail Lewis White

Major: Business and Organizational Communication

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Abstract

This Honors project redesigned the website of the Home Builders Association serving greater Portage and Summit counties (HBA). The goal of the new website was to enhance the social media image and internet presence of the HBA. The project included a competitive analysis of competing websites throughout the construction industry and a thorough analysis of the HBA’s internal and external communications. Under the supervision of Vice President of Operations Carmine Torio, this project has met and surpassed the goals set by …

Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru

WCBT Faculty Publications

Romania, a former communist country in Eastern Europe, saw the iron curtain lifted in 1989, and started at that time the transition to a free market economy. The past couple of decades encompass extraordinary changes in the economic structure and environment, with state monopolies being dissolved and private companies entering the market and competing in western manner. The Romanian conversion from central planning to a market-oriented economy provides a fascinating laboratory for research in economic theory and practice (Hefner and Woodward 1999). With the advent of a free market economy and a competitive environment, advertising exited its dormant communist stage …

Establishing Credibility Online Through Impression Management Strategies, Shauna Vanbogart

Communication & Leadership Dissertations and Theses

This project sought to understand how individuals establish credibility online through impression management strategies. Applying Goffman’s (1959) impression management theory, the literature review highlighted four leading self-presentation tactics that bolster credibility effectively on the Internet: structure and aesthetics of personal websites, publication of content that is consistent, insightful and authentic, the use of self-disclosure, and verification of expertise through testimonials and references. These four self-presentation strategies were applied to analyze eight entrepreneurs who have successfully built a credible presence online. These case studies were further developed through the design of online course that teaches entrepreneurs how to use impression management …

The Influence Of Cognitive Trust And Familiarity On Adoption And Continued Use Of Smartphones: An Empirical Analysis, Efosa C. Idemudia, Mahesh S. Raisinghani

Faculty Publications - The LeMoyne Smith School of Business

In the information-driven and application rich environment of smartphones, power is closer to the user than ever before and it has the potential of helping them become more effective and efficient. Smartphones have become increasingly important for companies to create strategic opportunities and competitive advantage by adding value for its stakeholders and improving efficiency. Technological advances in smartphones have led to increased mobile applications and implications for theory and practice since they create strategic opportunities and competitive advantage by adding value for customers and improving efficiency through the use of mobile technologies. Understanding the factors that influence the continuance in …

Mannequin Size On Consumers' Perception Of Self And Satisfaction With Fit, Amanda Cohen

Theses and Dissertations

This study examined the influencing factors that affect female's perceptions towards mannequins in retail environments. Data was collected using an online survey through the use of a snowball convenience technique. A total of 316 respondents were included. Using Pearson's r, the results indicated that the use of idealized mannequins in retail stores have a significant impact on social comparison, body dissatisfaction, and satisfaction of fit among female consumers. These results suggest that female consumers compare their bodies to those of mannequins and the larger the discrepancy between the size of the mannequin and the woman the more dissatisfied the woman …

Introduction To Creativity: A Lecture And Curriculum Framework For Students Who Identify Themselves As Creative, Miriam Kelley

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the creative person, process, product and press- the 4Ps of creativity as articulated by Rhodes (1961). A curricular framework was developed with an emphasis on enhancing the abilities of those who already identify themselves as creative, specifically undergraduate Freshmen and Sophomores looking to study various fields of Design at the university level. The objective of the framework is to not only identify the innate processes that may have led these students to identify themselves as creative- thereby choosing their major- but also to allow them to recognize, improve and be deliberate in those processes, to enhance …

Enhancing Global Sales Skills In Executive Education Programs, Scott Widmier, Joseph F. Hair

Journal of Executive Education

The purpose of this article is to examine the need for executive education training in culture, suggest a method for clarifying situations where cultural training is needed, and provide guidelines on the content of executive education training programs for companies pursuing global opportunities.

Riskvis: Supply Chain Visualization With Risk Management And Real-Time Monitoring, Rick S. M. Goh, Zhaoxia Wang, Xiaofeng Yin, Xiuju Fu, Loganathan Ponnanbalam, Sifei Lu, Xiaorong Li

Research Collection School Of Computing and Information Systems

With increased complexity, supply chain networks (SCNs) of modern era face higher risks and lower efficiency due to limited visibility. Hence, there is an immediate need to provide end-to-end supply chain visibility for efficient management of complex supply chains. This paper proposes a visualization scheme based on multi-hierarchical modular design and develops a supply chain visualization platform with risk management and real-time monitoring, named RiskVis, for realizing better Supply Chain Risk Management (SCRM). A Supply Chain Visualizer (SCV) with a graphical visualization platform is mounted as a part of a SCRM management decision-making dashboard and it provides senior management a …

Usability Of Performance Dashboards, Usefulness Of Operational And Tactical Support, And Quality Of Strategic Support: A Research Framework, Bih-Ru Lea, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

Performance dashboards are used as a strategic decision support tool in organizations. In this research, we examine the relationships between the usability of performance dashboards, the usefulness of operational and tactical support, and the quality of strategic support that they provide. We hypothesize that usability of performance dashboards will influence user perceptions of the usefulness of the operational and tactical support provided by the dashboards, which in turn influence the perceived quality of strategic support provided.

The Effectiveness Of Various Green Print Advertising Strategies For Budget And Luxury Hotel Segments, Safak Sahin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study aims to broaden knowledge about the effectiveness of the green (environmentally responsible) print advertising in the context of hotel industry. The development of green advertising and relevant studies in general marketing literature is discussed. After the gap of research in hospitality field is highlighted, the current study is introduced. Five by two between subjects experimental design is developed to understand if green advertisements perform better than non-green ones, and whether hotel segment (budget versus luxury) influences the effectiveness. Another goal of the study is to identify the best strategy or medium (text, logos, visual images, or a combination …

2013-03-12 Undergraduate Curriculum Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Undergraduate Curriculum Committee Meeting Minutes for March 12, 2013.

The Diffusion Of Digital Dashboards: An Examination Of Dashboard Utilization And The Managerial Decision Environment, Jeffrey Reinking

Electronic Theses and Dissertations

This dissertation consists of three related studies examining the diffusion of digital dashboard technology throughout today’s organizations. Dashboards, once reserved for the executive level, are now available to managers at the lower levels of the organization. For these managers, dashboards have become an integral part of their work life to support their decision environment, to provide consistency in measures, to monitor performance, and to communicate information throughout the organization. Prior research in the practice literature has shown that dashboards improve managerial performance and organizational performance as well as communicate organizational goals and objectives; however, empirical research has not been conducted …

Aesthetic Qualities Of Websites And Their Effects On Public Perceptions Of Agricultural Issues And Organizations, Chase Tyler Hundley

Graduate Theses and Dissertations

This study sought to evaluate perceptions of agricultural issues and organizations based on how information is presented visually in websites. Researchers intended the results to be used to help the agricultural industry more effectively communicate information through better website design and increased persuasiveness. The study was conducted through the use of three focus group sessions as mapped out by Krueger (1998a, 1998b, 1998c) and Morgan (1998a, 1998b). The study used non-agriculture students purposively selected from a class in the University of Arkansas School of Human Environmental Sciences as participants in the study. The subject demographics closely resembled the primary demographics …

2012 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 4, 2012.

Interpreter Roles And Transition For Public School Students Who Are Deaf: A Multiple Case Study, John Hinz

Doctoral Dissertations and Projects

This qualitative multiple case study research project examines interpreter use for students who are Deaf in the public school system and juxtaposes it with interpreter use found in the work sector after the school-to-work (STW) transition. Semi-structured interviews with 16 Deafness professionals and 6 study participants who are Deaf, as well as workplace observations yield bits of data which are coded and themed for review. Results confirm that interpreter use is abundant in public schools and scant in the work sector. Further results determine that STW placements for students who are Deaf can be haphazard, while employers are largely unaware …

Art And Space: Impacting The Workplace, Erin V. Mccool

Senior Honors Theses

Art in its various forms and applications has always been a part of the human experience. Art can be intrusive, thought provoking, or simply beautiful. Although art comes in many different styles and forms, art continues to capture our imagination. The purposes of this thesis are to discover how art affects human activity in the workplace as well as the qualities that make artwork in the workplace successful. Based on the findings of this study, artwork will be created for the Center for the Advancement of Faculty Excellence at Liberty University in order to create a lively, creative environment. By …

Consumer Attitudes Towards Using Qr Codes In A Retail Setting, Chris Thayer

Undergraduate Distinction Papers

Corresponding with the increased use of smartphones and other mobile devices equipped with a camera, quick response (QR) codes have been introduced. QR codes allow large amounts of data (e.g., product information, discounts, usage suggestions) to be compressed into a small, printed square. To access the information, consumers must scan the QR code with a smart device (smartphone, tablet, etc). Korean and Japanese consumers appear more willing to scan QR codes in retail settings compared to their American counterparts. This reluctance is explored through the Technology Acceptance Model (TAM).

Furthermore, consumers’ motivation toward QR code use is made explicit and …

A Communications Manager's Qualifications To Enter The Work Force: The Frequency And Distribution Of Requirements, Alison N. Berry

Journal of Business & Leadership: Research, Practice, and Teaching (2005-2012)

This article examines the frequency and distribution of requirements placed on communication managers within recruitment advertisements. The characteristics of recruitment advertisements seeking entry to mid-level communications managers within the Midwest region of the United States were divided into several categories including years of experience, formal education, and educational accreditation status. These categories were analyzed to identify trends and produce conclusions. The conclusions presented with the article indicate employers seek well-rounded and multi-faceted candidates, but overlook educational accreditation as a prerequisite for employment. Additionally, the article evidences both formal education and years of experience as an enhancement to a job seeker's …