Digital Commons Network^™

Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever

Creativity and Change Leadership Graduate Student Master's Projects

PROJECT ABSTRACT

Rebranding Visual Feedback as a Product

Why do visuals work and why do they have such impact on the process of change? Because visuals connect directly with feelings, they have the power to improve the life of others. They have the power to improve and enrich communication. They have the power to handle information overload and they have the power to bridge cultural differences. ‘Images speak louder than words’ because images are connected with emotions in our long term memory. When ten different persons look at one single image, they see ten different things. Like a mirror, the …

Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko

Peer Reviewed Articles

The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …

Information Systems: A House Divided?, Alex Stewart, John Cotton, Monica Adya

Management Faculty Research and Publications

Is the IS discipline a single discipline that focuses on both behavioral (BIS) and technical (TIS) topics, or is it two disciplines split between these orientations? Current opinion emphasizes BIS and reinforces the notion that researchers practice research in disconnected silos as opposed to a relatively continuous web. Such silos do disservice to the diversity of scholarly interests, skew productivity expectations in favor of small subsets of journals that often exclude technical- and decision science-oriented journals, and run the risk of creating self-perpetuating journal groupings. Silos disadvantage IS researchers by making the discipline narrower in comparison to other business disciplines …

Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Viewbook of Morehead State University for 2017-2018.

Panel: Age Discrimination Issues In Higher Education - Handout: Ageism And The Job Hunt (E. Hoenigman Meyer)

Journal of Collective Bargaining in the Academy

No abstract provided.

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke

Conference papers

This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much richer …

Marketing The Mountain State: A Large N Study Of User Engagement On Twitter, Kirk Richardson

Capstone Projects – Politics and Government

Much of the evolving research on the use of social media in destination marketing emphasizes how information diffusion influences the reputational image of place. The present study uses Twitter data to focus on the relative differences in user engagement across discrete account types. Specifically, this is done to examine how the official destination marketing organization of Montana—the Montana Office of Tourism (MTOT)—performs relative to other account types. Several regression analyses conducted on Twitter data associated with an ongoing MTOT place branding campaign reveal that tweets sent from ‘official’ accounts are more likely to be retweeted, and are estimated to receive …

Bgsu Men's Soccer Business Plan, Joseph Sullivan

Honors Projects

This honors project was an application based project performed by Joe Sullivan for the BGSU men’s soccer team. Being a business major, along with a student-athlete for the team, my project ties both of these passions together in the creation of a business plan for the team. I created and explained in detail 5 initiatives that the team can take in order to improve and grow as a program. These 5 initiatives will increase overall profitability, brand image, brand awareness, performance and overall team culture. Overall, I believe that this project details tangible action items that the team can take …

Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler

Markets, Globalization & Development Review

We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …

Measuring Social Engagement Within A Triple Helix Cluster Consisting Of The Academic Institute, The Innovation Centre And The Public Authority Using Sociometers, Shay Ryan

Theses

This thesis examines tools used to measure social engagement in a Triple Helix cluster. Triple Helix members were identified in the following areas: Academic Institute, Innovation Centre and Public Authority. The main objectives of the study were to; 1) Identify how formal and informal communication occurs in a Triple Helix Cluster; 2) Measure and analyse communication within and between groups using sociometers and 3) Use qualitative techniques to establish the communication experiences of Triple Helix members.

A critique of the literature is presented pertaining to Triple Helix theory, Knowledge, Social Engagement and Measuring Social Engagement. The empirical approach involved using …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

How Visible Are Sacred Sites Online? : Availability Of European Sacred Site Websites, Onur Akbulut, Yakin Ekin

International Journal of Religious Tourism and Pilgrimage

Sacred sites are places where the spiritual world meets the real world. Every culture in the world seeks to acclaim the mysterious, the divine, the martyred or the extraordinary. There are vast numbers of sacred places of prehistoric, historic and contemporary culture in the world. The internet has become a popular tool for gathering information about sacred sites as well as imagery and other required details related to the travel attraction of sacred sites. The internet sources possess an inevitable impact during the selection process of a sacred destination. This study aims to investigate the online background of sacred sites …

Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline

Honors Theses

The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.

The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative marketing …

University Of Nebraska At Omaha 2017-2018 Course Catalog, University Of Nebraska At Omaha

Graduate Catalogs

The University of Nebraska Omaha (UNO) is a premier metropolitan university that combines the resources of a doctoral research institution with a thriving community in the heart of Omaha.

With a global reach and vision, UNO is large enough to provide opportunities students seek, yet personal enough to include the mentorship they need to achieve academic excellence, creativity, and engaged learningat competitive tuition rates.

UNO is committed to and engaged with the city surrounding it, allowing students unique hands-on opportunities, internships, service learning,applied research, and other collaborative activities that enhance time in the classroom.

This is the ”O” we want …

Talent Systems For Law Firms, William D. Henderson

Articles by Maurer Faculty

irtually every large US law firm owes its rise and success to a talent system it adopted several decades ago. These talent systems were effective because they created highly skilled business lawyers in a way that aligned the interests of partners, associates, and clients. The most prominent example is the Cravath System, though other business lawyers throughout the US were making similar discoveries at roughly the same time. The tremendous forward momentum of these first-generation talent systems has created the problem of ahistorical partners — owners who collect the late-stage benefits of a talent system approach without understanding its original …

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson

Journalism

The goal of this study was to improve corporate outreach efforts for an educational program called Starbase Los Alamitos. This Starbase program is part of a larger effort by the Department of Defense to improve STEM (science, technology, engineering, and mathematics) education in the United States.

This study was guided by the following research question: How can STEM programs use relationship management theory to improve corporate outreach? A review of the literature was performed and this study used relationship theory to design eight questions for a four person focus group. Control and treatment websites were identified. Participants were shown the …

2016-10-08 Faculty Handbook, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Handbook revised on October 8, 2016.

Images Of Alzheimer’S: A Visual Analysis Of The Imagery Used To Globally Market Alzheimer’S Services Online​, Elizabeth Spencer, Alicia Mason

Faculty Submissions

Currently more than 46 million people are living with dementia globally (ADI, 2015). The World Health Organization (WHO) reports the worldwide population of persons 60 years of age and older will more than triple between 2000 and 2050 to two billion. The concept of Western patients receiving long-term dementia care in foreign countries is a new and emerging phenomenon (Gray, 2013; Pomareda, 2014; Wegerer, 2014). This study examines the visual images within Alzheimer’s care facility websites (n=105) and uses a cross cultural comparison lens to contrast differences in patient representations and treatment facilities. The goal of this study is to …

Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan

The Qualitative Report

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and …

The Art And Science Of Place-Based Philanthropy: Themes From A National Convening, Giannina Fehler-Cabral, Jennifer James, Hallie Preskill, Meg Long

The Foundation Review

This article shares insights and implications generated at a convening titled Is This a Better Place? The Art and Science of Place Evaluation. Participants included funders, evaluators, and community partners who came to discuss and share effective learning practices and the role of evaluation in place-based work.

Place-based work requires a long-term investment in collaborative partnerships to create, nurture, and sustain local and systemic changes. In order to support this complex work, partners have to incorporate approaches that are nimble, iterative, and responsive to the changing needs of a “place” over an initiative’s life span.

The convening produced a number …

Multicultural Advertising And Updated Branding For Wedding Photographers, Kaitlyn Wimmers

Honors Projects

A traditional image of a couple getting married includes one man, one woman, who are young, white, and do not have children. Yet, demographics of prospective couples have become more diverse in terms of age, race-ethnicity, sexual orientation, and family composition. This project examines the extent to which these changes toward diversity in prospective couples are reflected in wedding photographers’ marketing strategies, using content analysis of photographs (N = 960) from photographers' Wedding Wire profiles, personal photography websites, and professional Facebook pages. Eight photographers were chosen from the Midwest (Chicago and Indianapolis) and the West Coast (Los Angeles and San …

Marketingu Në Mediat Sociale: Mundësitë Dhe Sfidat, Palush Doda

Theses and Dissertations

Gjatë viteve të fundit kemi parë një rritje të madhe të mediave sociale e që është për shkak të rritjes së numrit të përdoruesve të internetit dhe platformave të ndryshme në mbarë botën. Përderisa shumë e më shumë njerëz fillojnë të përdorin internetin, ata fillojnë të lidhen me njëri tjetrin nëpërmjet platformave të ndryshme, disa prej tyre janë Facebook, Twitter, Instagram, etj. Mediat sociale ofrojnë mundësi të madhe për marketerët që të bashkveprojnë me audiencën në kohë reale. Aty, konsumatorët dhe kompanitë mund të komunikojnë me njëri tjetrin pa marrë parasysh kohën dhe pa vonesa, si dhe pa nevojen e …

Profile Of Business In The Traditional Design Sectors, Con Kennedy

Reports

This research report illustrates the findings form the “Profile of Business in the Traditional Design Sectors”. This research was commissioned by the Design and Crafts Council of Ireland as part of the Year of Irish Design (ID1025) which is supported by the Department of Jobs, Enterprise and Innovation and was under taken on their behalf by Con Kennedy. The aim of this research is to develop an understanding of the size, location and demographic of design practices and business in the Republic of Ireland. For the purpose of this report, the agreed sectors and design sectors to research were: • …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Branding Strategies Of Private International Schools In India, Balasubramanian Varadarajan

Walden Dissertations and Doctoral Studies

Private international schools in India are considered by many to be a quality brand. They have grown rapidly leading to competition among schools for student enrollments. The purpose of this case study was to explore the branding strategies used by leaders of Indian private international schools. The study population consisted of private international school leaders in India as well as the faculty and parents from the study site. The double vortex brand model served as the conceptual framework for the study. Semistructured interviews were conducted with 5 school leaders, 5 faculty, and 5 parents from an international school in Chennai. …

Evaluating The Visual Identity Program Guidelines, Kim Nelson

Academic Leadership Academy

The focus of this project is to pull together individuals from across campus who are responsible for visual communication and form a Designers on Campus group. During 2014 and 2015, this group has met to discuss a variety of design topics, share ideas and show completed work. The group has provided valuable input into revising WMU’s Visual Identity Program guidelines. This ongoing project will result in a new release of the guidelines in early January, 2016.

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

An Exploration Of Higher Education Engagement With Small And Medium Enterprise In Ireland, Irene Sheridan, Margaret Linehan

Conference Papers

Higher education institutions are increasingly expected to support regional economic development through knowledge generation and exchange in collaboration with enterprise and industry. In many geographies small and medium industries form the backbone of regional economies and present best opportunities for employment and export growth. While it is understood that working with higher education learning and research expertise can contribute to competitiveness and success for small enterprises, the reality is that many enterprises experience barriers to these partnerships (Collier, Grey, & Ahn, 2011). Barriers relating to cultural differences, inaccessibility, resources and funding availabilities have been reported. Dadameah & Costello (2011) report …