Digital Commons Network^™

How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett

Journal of Applied Sport Management

Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)

Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew

Journal of Applied Sport Management

On July 1^st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …

Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel

Journal of Applied Sport Management

Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.

Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon

Journal of Applied Sport Management

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.

College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg

Journal of Applied Sport Management

The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.

When A Ban Is Not A Ban: Institutional Work And The Russian Doping Scandal, Mathew Dowling, Spencer Harris, Marvin Washington

Business Faculty Publications and Presentations

There are fewer cases of such blatant acts to defy and subsequent heroic efforts to rearrange institutional norms than the Russian doping scandal. In adopting a neo-institutional perspective, the authors theorize the scandal as a case of attempted but failed institutional disruption. More specifically, the authors draw upon the institutional change literature and the institutional work perspective to explain the key events surrounding actors’ response to the scandal. The analysis utilized Gioia’s methodological approach to examine secondary empirical data. Findings reveal how stakeholders circumvented traditional governance structures in an attempt to disrupt institutional arrangements, but despite this, much of the …

Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen

Journal of Applied Sport Management

The goal of this special issue is to inspire scholarship and spark conversation about NIL through a variety of “think pieces” from leading researchers. Sport scholars were invited to combine their expertise with creativity to craft compelling papers about NIL and how it may be interpreted through a variety of disciplinary lenses.

A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd

Journal of Applied Sport Management

Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …

Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge

Journal of Applied Sport Management

Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …

Stress Among Ncaa Division Ii Head Coaches, Dee Gerlach

Graduate Theses and Dissertations

The purpose of this quantitative study was to identify factors that create stress among head coaches at the National Association Athletic Association Division II level. Data was collected through a demographic questionnaire and the Coaching Issues Survey (CIS), a tool used to measure specific factors that may create stress among coaches. The factors of the CIS include four subscales: Athlete-Concerns, Time-Role, Program-Success, and Win-Loss. Participants (N=416) consisted of head coaches representing the following sports: baseball, men’s basketball, women’s basketball, men’s golf, women’s golf, men’s and women’s golf, softball, women’s tennis, and men’s and women’s tennis. The independent variables for this …

A Uniquely Jesuit Approach To Engagement Through Social Media, Karl F. Kozlowski, Shawn M. O'Rourke

Jesuit Higher Education: A Journal

Social media is a relevant and powerful instrument of communication in higher education, especially in the college age population. The use of social media in and out of the classroom on the college campus allows faculty to meet students where they are. Content shared by faculty on social media is a means to continue to educate our students and alumni outside of the classroom and build relationships regardless of geographic boundaries. Through the use of social media platforms, we can also continue to relay and demonstrate our Jesuit ideals. This engagement can help build a relationship between faculty and students …

Antecedents And Consequences Of Tourist Satisfaction: A Literature Review, Joko Adinegara, Ni Wayan Sri Suprapti, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja

ASEAN Marketing Journal

The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed …

The Impact Of Covid-19 On Temple Stays: A Case Study From Koyasan, Japan, Ricardo Nicolas Progano

International Journal of Religious Tourism and Pilgrimage

The 2020 COVID-19 pandemic had a dramatic impact on worldwide religious tourism, with wide repercussions for both visitors and local stakeholders. However, previous studies on disaster management and tourism do not address the impacts on religious destinations. The viewpoints and experiences of religious stakeholders are seldom studied. Therefore, using a qualitative approach, this research aims to examine the impact of COVID-19 on temple stays by utilising Faulkner’s tourism disaster management framework. The case study of the Buddhist complex of Kōyasan (Wakayama Prefecture, Japan) is taken, where 52 temples offer temple stay services. Two rounds of semi-structured interviews were first carried …

Can Spiritual Tourism In India Be Marketed Properly? Learnings From An Analysis Of Twitter, Veerasamy Senthil, Susobhan Goswami

International Journal of Religious Tourism and Pilgrimage

The tourism sector is an economic powerhouse for any country and tourism growth improves the quality of people’s lives by providing employment of diverse kinds. Electronic word of mouth (e-WOM) has emerged to become a highly influential strategy of modern marketing and a significant medium as harnessed by travel marketers. Sentiments are a representation of human emotions and present a wide spectrum of varying intensity. The objectives of this research paper are to examine what propels a spiritual traveller towards Indian sites of interest, to appreciate the function of beliefs and where does it yield fruits? It also analyses the …

Validation Of The Athletic Identity Measurement Scale In Youth Academy Soccer Players, Tom Mitchell Dr., Fieke Rongen, John Perry, Martin Littlewood, Kevin Till

Journal of Athlete Development and Experience

The Athletic Identity Measurement Scale (AIMS) is a popular measure of Athletic Identity (AI). The purpose of the present study was to investigate the factor structure (7-item single factor and 3 factor model; Social Identity, Exclusivity and Negative Affectivity) of the AIMS within youth academy soccer players. A total of 259 male youth academy soccer players aged 12-18 years completed the AIMS. A series of confirmatory factor analyses, independent cluster modelling indicated support for the 7-item single-factor (AI) and the three-factor models but not within the same analysis. The results support the use of AIMS for the measurement of AI …

Exploring English Youth Academy Footballers’ Experiences Through Role Strain Theory, Rick Hayman, Remco Polman, Erika Borkoles

Journal of Athlete Development and Experience

Throughout adolescence and early adulthood, talented athletes must dedicate increasing personal resources to their sport. Recent empirical research found that applying Role Strain Theory (RST) was useful to contextualise international junior golfers’, acrobats’, gymnasts’ and Australian Rules footballers’ experiences of how they combined and coped with the competing role demands of sport and education. Findings demonstrated how role strain (RS) severity and regularity fluctuated during their youth careers but subsided during the latter teenage years. Surprisingly, limited research exploring how youth academy footballers simultaneously combine sport, education and social demands exists. This study determined the extent to which RS was …

Division I College Athletes’ Self-Perception: Investigating The Impact Of Race And Discrimination, Sean Strehlow, Sayvon Jl Foster, Rhema Fuller, B. David Ridpath, Alison Fridley, Sarah Stokowski

Journal of Athlete Development and Experience

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth and even predicts performance (Cuellar, 2014; Harter & Neemann, 2012). This study measures self-perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I college athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race. Findings suggest that White college athletes have significantly higher self-perception scores than college athletes of color - with recent discrimination (within the last year) as a significant …

Indicators Of The Physique Of Handball Players, Taking Into Account Their Role In Game, Shuhrat Furkatjanovich Tulaganov

Eurasian Journal of Sport Science

Purpose: improvement of the training system for young handball players, taking into account their role in game.

Methods: analysis of educational and methodological literature, pedagogical testing, pedagogical observation, pedagogical experiment, morphological, physiological research methods, methods of mathematical statistics.

Results: the methodology of a comprehensive assessment of the effectiveness of the activities of handball players of various game functions has been developed, which made it possible to assess the level of preparedness of players, and coaches to carry out purposeful organization and differentiated planning of the training process of handball players of various roles in game.

Conclusion: in a comparative aspect, …

Forecasting The Prospects Of Female Judoists Of Youth Age Based On Indicators Of Their Functional State, Umid Abduhamidovich Alimov

Eurasian Journal of Sport Science

Purpose: To justify the prediction by long-term training in women's judo. The article presents a functional analysis of the problem of the prospects for the development of female judoists of 17-18 years of age. The content of the presented work is fundamentally different from most generalizing works. The material of general scientific and special nature is presented, providing an individual approach to forecasting, working capacity and restoration of physical fitness of athletes. The content of the article is based on the research of female judoka in the period of the formation of sportsmanship.

Methods: Harvard step test - to determine …

Means Of Training And Monitoring And Methods Of Endurance Development Of Female Handball Players, Shoislom Kallibaevich Pavlov

Eurasian Journal of Sport Science

Purpose: Development and control of endurance of handball players by studying modern innovative tools and methods of endurance development, as well as improving the effectiveness of endurance training.

Methods: The following techniques are used to train endurance: The technique of evenly performed exercises is used in the training of general endurance. This method is used during training to prepare for maximum continuous training, which is performed regularly with a pulse of no more than 130 beats per minute. In most cases, recovery performed in an evenly executed exercise style can be considered insufficient. Alternating exercise styles are used to improve …

The Practice Of Conducting A High-Intensity Weekly Micro Cycle At The Stage Of Pre-Competitive Training Of Young Gymnasts, Djamshid Khasanovich Umarov

Eurasian Journal of Sport Science

Purpose: In this article, the issues of searching for the rational construction of the educational and training process of young gymnasts and the effective ratio of loads of different directions at the stage of in-depth specialization in the pre-competitive micro cycle are considered. To study the expediency of using high-intensity training loads in the process of training young gymnasts aged 12-16 years.

Methods: Study and analysis of literary sources on the research topic, pedagogical observation, pedagogical testing, pedagogical experiment, static methods of processing results.

Results: The number of combinations for gymnasts of all ages varies within the planned range (see …

Planning The Annual Training Cycle Of Football Students Of Sports Improvement Groups, Timur Shamshetovich Seitmuratov

Eurasian Journal of Sport Science

Purpose: The aim of the study is the substantiation and testing of the methodology of planning the training of football students of sports improvement groups in the one-year cycle.

Methods: The study used the analysis of scientific and methodological literature, questionnaires, testing, pedagogical experiment, methods of mathematical statistics.

Results: The content of general and special physical training of football players of sports improvement groups has been studied, as a result of which the most significant components of physical preparedness have been identified. The planning method of physical training process of football players of sports improvement groups in the annual cycle, …

Collegiate Athletes’ Symptoms Of Depression: A Systematic Review, Justin Homatas

Student Theses and Dissertations

Depression in college athletics has become a growing concern in recent years. Thus, the current review sough to provide a comprehensive overview of the research conducted up to this point on the subject of depression in college athletics, while also revealing areas in which more research is still needed. The initial search of the research databases produced 729 articles. 26 of the articles met the inclusion criteria and were accepted for the review. The results identified (a) the prevalence rate of depressive symptoms in college athletes, (b) risk factors contributing to the presence of depressive symptoms in college athletes, (c) …

Assessment Of Middle-Distance Runners Cardiovascular System In Rest And Load Conditions, Rashid Akhadovich Burnashev

Eurasian Journal of Sport Science

Purpose: Assessment of cardiovascular response of qualified middle-distance runners to aerobic and anaerobic physical loads.

Methods: Qualified middle-distance runners at the stage of sportsmanship improvement (n = 20) were studied. Sports qualification - 2 and 1 categories. The analysis of Heart Rate Variability was carried out using the application “CardioMood” with “Polar h10” and “Polar M430”. A 5-minute electrocardiogram recording was performed. Only normal NN cardio cycles were studied. When analyzing Heart Rate Variability, the following parameters were obtained: HR, SDNN, pNN50, TP, entropy (H), modes (Mo), AMo, stress index. The complex “vegetative indicator” was calculated. Statistical processing of obtained …

Third Meeting: November 6th, 2020

Golf Management Program: Publications

Third Meeting: November 6th, 2020

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

Development Of Strength And Operational Strength Skills Of Qualified Judoists Aged 15-17 Years In Sports Improvement Groups, Sirojiddin Erkinboevich Qodirov

Eurasian Journal of Sport Science

Purpose: To theoretically develop a differentiated method for improving the quality of strength and dexterity of qualified judokas aged 15-17 in various weight categories at the stage of sports development and substantiate the effectiveness of the selected exercises in the study .

Methods: The program developed for the development of general and special physical training is structured as follows. Two sets of exercises are aimed at improving the special physical training of judoists (SPT - 4 sets of exercises) (GPT - 7 sets of exercises). The first set of general physical exercises is 4 turns, each series is performed in …

Methodology For Organizing Rugby Trainings Among Schoolchildren, Farrukh Israil O’G’Li Ismailov

Eurasian Journal of Sport Science

Purpose: The aim of the study is to modernize the process of physical education of younger schoolchildren by means of rugby, since rugby classes also contribute to the socio-psychological formation of the student's personality. Rugby educates character, promotes the manifestation of leadership qualities, the development of creative skills.

Methods: The main organizational and methodological conditions for the implementation of the developed technology are: the predominant use of the competitive game method in the process of teaching technical and tactical rugby actions; modeling of competitive conditions in training; the formation of creative thinking in solving problem problems, the acquisition of practical …

The Effectiveness Of The Formation During The Experiment Of The Accuracy Of The Impact On The Right And Left Foot When Exposed To The Load On The Rotational Movement In Taekwondo At The Age Of 15-16 Years, Komil Dekhkonovich Yarashev, Bektosh Shomurodovich Rakhmatov

Eurasian Journal of Sport Science

Purpose: It consists in studying the dynamics of changes in the course of pedagogical experience of the accuracy of kicks under the influence of body rotation to the left and right in 15-16 year old taekwondo athletes. Taekwondo athletes aged 15-16 years, consisting of 12 people from the control and experimental groups, were involved in pedagogical practice classes held for 7 months.

Methods: In the practice of taekwondo training, the specialized technical and vestibulosomatic exercises developed by us were carried out using questionnaires, video recordings, operational strength, statistic chronometry (time to maintain balance), vestibulo chronometry (maintaining balance during rotational movement …

Who Are Our Fans: An Application Of Principal Component-Cluster Technique Analysis To Market Segmentation Of College Football Fans, Daniel A. Rascher, Kenneth Cortsen, Mark S. Nagel, Tiffany Richardson

Journal of Applied Sport Management

A 66-question online marketing survey of 2,800 football fans who had purchased tickets to a Division I, Power 5 (P5) university football game was conducted in order to understand the fan base and provide better services and targeted marketing. Principal Component Analysis was employed to combine responses from multiple questions about purchase behavior, on-site satisfaction, demographics, and other criteria. Subsequent market segmentation via cluster analysis indicated that 95% of the survey respondents could be categorized into one of five clusters. The identified fan perceptions and evaluations resulted in the P5 athletic department taking specific actions to improve targeted marketing activities …

Win-At-All-Costs? Exploring Bottom-Line Mentality As A Buffer Between Athletic Director Servant Leadership And Coach Commitment, Matt Robinson, Jun Woo Kim, Marshall Magnusen, Mitchell Neubert

Journal of Applied Sport Management

Servant leadership (SL), characterized by enduring qualities of genuine caring, humility, and empathy, has been positively associated with numerous leader effectiveness outcomes (e.g., employee satisfaction) across sport and non-sport settings. This study addresses the need to more thoroughly investigate follower characteristics that may allow servant leadership to be more (or less) effective in a sport context. Drawing from leader-member exchange theory, this study predicted head coach bottom-line mentality (i.e. 1-dimensional, win-at-all-costs attitude) would negatively impact the relationship between athletic director SL and head coach commitment. Surveying a sample of 810 interscholastic HCs across the USA, Structural Equation Modeling revealed SL’s …