Digital Commons Network^™

Editor's Note, J. Michael Martinez

Journal of Applied Sport Management

No abstract provided.

Eastern Ichigan University Graduate Catalog, 2011-2012, Office Of The Registrar

Graduate Catalogs

No abstract provided.

An Analysis Of Donor Involvement, Gender, And Giving In College Athletics, Stephen L. Shapiro, Lynn L. Ridinger

Human Movement Studies & Special Education Faculty Publications

Involvement has been examined extensively within the consumer behavior literature. However, limited research exists concerning involvement and charitable contributions. Additionally, because of women's growing financial power, college athletic departments are increasingly interested in understanding how to attract greater numbers of female donors. Therefore, the primary purpose of this study was to examine gender differences in donor involvement using Zaichkowsky's (1994) Personal Involvement Inventory (PII). Several demographic characteristics of donors were also compared by gender. A sample of 1,664 donors from three NCAA Division I universities participated in this study. The PII was found to be an adequate measure of donor …

The Important Role Of Change Management In Environment Management System Implementation, Mary Eileen Graham, S Ronnenberg, F Mahmoodi

Falk College Research Center

No abstract provided.

A Primer For Administrative/Managerial Success, William F. Stier

Journal of Applied Sport Management

No abstract provided.

Men's Basketball Yearbook 2011-2012, Indiana State University

Intercollegiate Athletics

No abstract provided.

Segmenting Motivation: An Analysis Of Fantasy Baseball Motives And Mediated Sport Consumption, Brendan Dwyer, Stephen L. Shapiro, Joris Drayer

Human Movement Studies & Special Education Faculty Publications

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the integration of these two essential concepts with regard to sport consumers is limited. The purpose of this study was to explore fantasy baseball motives, develop a motive-based taxonomy of users, and quantify the differences between segments through an examination of mediated sport consumption. An exploratory hierarchal cluster analysis with a subsequent K-means analysis was conducted to determine the …

Winning At All Costs: A Case Study, Jacob K. Tingle, Stacy Warner

School of Business Faculty Research

This case addresses the challenges of sport managers to make fair and ethical decisions while considering the many potential organizational outcomes of their decisions. The case is based on a real situation that occurred within a NCAA Division III athletics setting. It highlights the decision making process of a director of athletics who must respond to the untimely arrests of the university’s star quarterback and an assistant coach. The case provides an opportunity for students to critically examine the following: 1) how a sport organization’s policies and philosophical position impact decision making, and 2) the relationship between sport and education. …

The Relationship Between Organizational Trust And Mindfulness: An Exploration Of Ncaa Division Iii Athletic Departments, Jacob K. Tingle

School of Business Faculty Research

The drive to have a successful college athletic program is an acknowledgement of marketplace realities; universities are competing for ever scarcer resources. As a result, the desire to be better than has led some department personnel and student-athletes to commit unethical, even illegal acts. Recent examples call into question the credibility of college sports. Therefore, understanding organizational dynamics associated with trust and decision-making in athletic departments is important. This study explored the relationship between organizational trust and mindfulness operating in NCAA D-III (non-scholarship) athletic departments.

After a pilot study confirmed reliability and validity of instruments designed for this study, data …

Unreported Concussion In High School Football Players, Princess Arcelia Puga

Open Access Theses & Dissertations

Recent research in sport-related concussions has begun to reveal more about the specific hazards of high school football. However, the national reports of incidence/prevalence of concussions in this population appear to be inaccurate, because only emergency department (ED) visits are accounted for in reporting the number of concussions sustained in football. Purpose: The purpose of this study was to investigate whether there is a statistically significant difference between the frequencies of concussion reports by athletic trainers (ATC) versus hospital records on concussion in high school football players in El Paso, Texas. Method: A questionnaire was delivered to athletic trainers through …

The Construction Of Sport Heritage Attractions, Gregory Ramshaw

Journal of Tourism Consumption and Practice

Sport can be heritage, and sport heritage attractions such as halls of fame, museums, and stadium tours can be one of the more potent forms of heritage tourism. However, few studies have examined sport heritage attractions, nor considered their construction. This paper examines three ways in which sport heritage attractions are constructed, exploring in particular the human dimensions of sport heritage, the link between sport heritage and legacy, and the relationship between sport heritage, tourism and globalization. Several outcomes of these constructions are examined, both in terms of the representation sport heritage as well as implications for the attractions themselves. …

Organizational Centralization As Figurational Dynamics: Movements And Counter-Movements In The Gaelic Athletic Association, John Connolly, Paddy Dolan

Articles

In this paper we develop aspects of Elias’s figurational approach within organisational studies by using some of the core theoretical constructs as a model to explain organi­sational change through an empirical investigation of the dynamics of centralisation–decentralisation processes in an Irish sports organisation. Based on historical analysis, the paper documents the expanding interdependencies, figurational dynamics and shifting power balances which led to a gradual, non-linear movement towards greater integration and centralisation within the organisation.

Ua12/2/1 Topper Extra - Browns Leading Turnaround, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Lintner, Jonathan. Thoughts on Clint Bowen & Basketball Turnarounds
• Greenwell, Zach. Ken McDonald: Tops Need to Get Back to Fundamentals – Basketball
• Claybourn, Cole. Mary Cowles Happy with Lady Toppers’ Balance – Basketball
• Claybourn, Cole. Arnika Brown & Hope Brown Duo Leading Lady Toppers’ Resurgence – Basketball
• Greenwell, Zach. Clint Bowen Accepts Same Position at North Texas – Football
• Bratcher, Nick. Track & Field Teams Open Indoor Season at Middle Tennessee State University
• Patton, Emily. Extra Questions with Tyra Perry – Softball

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

Ua12/2/1 Topper Extra - Tournament Bound, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Greenwell, Zach. Toppers More Focused on Themselves than on Tigers – Basketball
• Greenwell, Zach. Willie Taggart Looking Beyond First Year as Head Coach – Football
• Patton, Emily. Lady Tops Hope to Get First Win at NCAA Tournament – Volleyball
• Patton, Emily. Travis Hudson Measures Career by More than On-court Success – Volleyball
• Harrison, Blake. Athletics Director Ross Bjork Keeps Eyes on Legendary Coach’s Philosophy – John Wooden
• Bratcher, Nick. Nick Slattery Exceeds Expectations, Leads Swim Team as Senior – Swimming
• Claybourn, Cole. Seniors Spark Turnaround in WKU’s Win Over Troy – …

Campus Recreation Program Involvement, Athletic Identity, Transitional Loss And Life Satisfaction In Former High School Athletes, Katie E. Helms

Graduate Theses and Dissertations

Sports participation can result in strong associations with the athlete role for participants. While strong athletic identity can have positive implications, it can also create vulnerability to emotional difficulty following exit from sport (Brewer, 1993). Exit from sport is inevitable, resulting from a wide range of sources such as injury, aging, de-selection, or not qualifying to participate at a certain skill level. Despite a large proportion of high school students who play sports, there is little opportunity for continuation at the college level. This discrepancy often results in significant transitional loss resulting from exhausted athletic eligibility. The current study examines …

Diversity Strengthening Companies In The Economic Downturn, Shandrea Daniel

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide examples of companies using diversified strategies to advance in a competitive market and withstand the economic downturn. This paper will explain the benefits of the strategies and how one can implement them in their own business. The variety of strategies and examples will be presented in a literature review and a case study about the Los Angeles Clipper franchise. The goal is to present diversified strategies as an alternate response to the decline, so companies will gain ideas about how to develop cost saving initiatives that will increase long term revenue. Furthermore …

Ua12/2/1 Topper Extra - First Test, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Patton, Emily. WKU Sweeps University of Louisiana Lafayette, Will Face Florida International University Friday – Volleyball
• Greenwell, Zach. Tops to Follow Blowout Wins with First Test in Puerto Rico – Basketball
• 2010 Puerto Rico Tip-off Bracket
• Greenwell, Zach. Bobby Rainey Chasing Individual Goals Along with Wins for WKU – Football
• Robinson, Andrew. Dispatches from the Zoo: An Open Letter from George the Monkey – Football
• Claybourn, Cole. Lady Tops to Endure Tough Stretch Without Amy McNear – Basketball
• Bratcher, Nick. WKU Looks to Extend Streak at Home with Invitational – Swimming

Ua12/2/1 Topper Extra - Facing Adversity, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Robinson, Andrew. WKU Not Moving from Sun Belt Conference
• WKU Hosting Blood Drive with Middle Tennessee State University
• Patton, Emily. Emily Teegarden Overcoming Shaky Start; Lady Tops Channeling Rocky Balboa – Volleyball
• Greenwell, Zach. Freshman Brandon Peters Off to Fast Start for WKU – Basketball
• Greenwell, Zach. WKU Ready to Test Improved Defense Against Sun Belt Conference’s Best – Football
• Greenwell, Zach. Tops Want to Leave Past Road Woes Behind in Season Opener – Basketball
• Osborne, Sam. Cross Country Teams Prep for Regionals In Louisville – Track & Field

Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Lintner, Jonathan. Ken McDonald Still Young, Still Learning – Basketball
• Greenwell, Zach. Point Guard Battle Highlights Uncertainty in WKU Backcourt – Jamal Crook, Caden Dickerson
• Greenwell, Zach. Transfer Juan Pattillo Embracing Big Expectations for Senior Season – Basketball
• Greenwell, Zach. Steffphon Pettigrew a Reflection of What Coaches Want from Other Players – Basketball
• Claybourn, Cole. Arnika Brown Looks to Make Most of Unexpected Season – Basketball
• Claybourn, Cole. Janae Howard at Home at WKU after Transfer from Louisville – Basketball
• Claybourn, Cole. Lady Toppers Feel They’ve Found Missing Piece – Basketball …

Ua12/2/1 Topper Extra - A Step Above, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Lintner, Jonathan. Here’s to Worrying About the Present – Basketball
• Greenwell, Zach. WKU’s Seniors Running Out of Time to Win Game – Football
• Harrison, Blake. Mallory Outerbridge Fills Niche for Lady Tops – Soccer
• Patton, Emily. Sophomore Shining as Most Valuable Player – Jordyn Skinner
• Greenwell, Zach. Willie Taggart Not Worried About Pressure to Make Changes – Football
• Lintner, Jonathan. Three Keys to WKU Beating University of Louisiana Lafayette
• Which 2011 Men’s Basketball Recruit Are You Most Excited About? – Vinny Zollo, Derrick Gordon, Cezar Guerrero, Deng Leek, George Fant, Nigel …

Ua12/2/1 Topper Extra - Curtain Call, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Greenwell, Zach. Willie Taggart’s Faith in Kawaun Jakes Still Strong – Football
• Greenwell, Zach. Toppers Tired of Talking Talk, Not Walking Walk – Football
• Osborne, Sam. WKU Cross Country Team Ready for Final Stretch of Regular Season – Track & Field
• Greenwell, Zach. Sergio Kerusch Ready to Put on a Show in Final Season – Basketball
• Claybourn, Cole. Lady Toppers Ready to Show Off Experience – Basketball
• Patton, Emily. Travis Hudson Cancels Practice, Allows Players Time at Home – Volleyball
• Harrison, Blake. Road Trip Provides Learning Experience for Toppers – Soccer

Ua12/2/1 Topper Extra - The Cook, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Lintner, Jonathan. Try Some WKU Volleyball; You’ll Like It
• Greenwell, Zach. WKU Receiver Marcus Vasquez Growing On, Off the Field – Football
• Greenwell, Zach. Toppers Keeping Positive Attitude Through Hard Times – Football
• Patton, Emily. Lindsay Williams Brings Lady Toppers Together with Cooking – Volleyball
• Patton, Emily. Students Raising Hill at Volleyball Games
• Claybourn, Cole. Bowling Green’s Adrienne Tarrence Chooses Belmont Over WKU – Basketball
• Harrison, Blake. Lady Toppers Prepare by Minding Own Business – Soccer
• Harrison, Blake. Extra Questions with Lee Hale – Basketball
• Are You Satisfied with the Football …

Using Actual Betting Percentages To Analyze Sportsbook Behavior: The Canadian And Arena Football Leagues, Rodney Paul, Andrew P. Weinbach, Kristin K. Paul

Falk College Research Center

Sportsbook behavior is tested for the Canadian and Arena Football Leagues using real sportsbook betting percentages from on-line sportsbooks. The balanced book hypothesis of the traditional sportsbook models does not appear to hold for these leagues, as favorites and overs attract more than 50 percent of the betting dollars. Although there is some slight evidence toward shading the line in these directions, there is also no overwhelming evidence supporting the Levitt (2004) hypothesis, as sportsbooks do not appear to be actively pricing to maximize profits. In general, the results seem more consistent with the sportsbook pricing as a forecast, content …

Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance Of Prospective Sales Employees, Richard M. Southall, Ronald Dick, Thomas A. Pollack

Journal of Applied Marketing Theory

The majority of entry-level positions within the sport industry fall in the area of sales. Yet, only recently have sportmanagement programs begun to offer courses devoted to sales education and training. The discipline of sales provides an ideal opportunity to incorporate experiential-based learning. While several recent articles have examined the application of experiential-learning to courses focused on ticket sales, this article presents the results of the first systematic assessment of such courses’ effectiveness. Specifically, this paper presents the results of an evaluation of sales-training programs that incorporate Southall, Nagel, LeGrande, and Han’s (2003) metadiscrete experiential learning model and the application …

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Chen, Jennifer Y. Mak

Journal of Applied Marketing Theory

This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsite in the 2008-09 season by utilizing a12-item self-created instrument with a high level of internal reliability. The results indicated that the participants’ ticket purchasing motivation was mainly influenced by the competition and psycho-social related factor (CPR), and price and promotion (P&P) factor. The researchers further addressed the unique aspects in promoting regional Division-I basketball programs, and limitations and directions for future studies.

The Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy Lough, Jennifer Renee Pharr

Journal of Applied Marketing Theory

Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …

The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business, Eric C. Schwarz

Journal of Applied Marketing Theory

Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented regarding the creation of a recovery marketing plan for sport organizations, as well as propositions for future research.

Providing Consistent Service At The Concession Stands: An Exploratory Study, Mark S. Nagel

Journal of Applied Marketing Theory

Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml, Bitner, and Gremler, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a discrepancy existed among concession outlets in regards …

Consumer-Led Brand Development For A University Athletics Program, Lynn W. Mcgee

Journal of Applied Marketing Theory

A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using Gronroos' customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach for practitioners are presented and the need for richer concepts and measures in …