Digital Commons Network^™

Tomorrow’S Champions Of Sustainability: How Everyday Leaders Can Harness Grass Roots Momentum To Advance Adoption Of Ecologically Sound Practices In Sport And Event Management, Dorene Ciletti, John M. Lanasa, Diane P. Ramos, Richard E. Mathisen

Journal of Applied Marketing Theory

For more than a decade, we have appealed to corporations to consider sustainability. Leading companies have enjoyed positive media attention, improved bottom line profits and enhanced competitiveness through environmental management and social initiatives. Sustainability in the broader sense has become everyone’s job, and the momentum crosses age groups and economic strata. This paper focuses on the event organizer as ordinary leader, inspiring an engaged, accessible audience toward sustainability, and offers rationale for promoting socially and environmentally responsible event management. With a captive audience, ordinary leaders have an opportunity to model socially and environmentally responsible practices through effective education, communication, metrics …

Value Of Professional Sport Teams In The Community: Reexamining The Measurement Properties Of The Community Impact Scale, Dae Hyun Kim, James J. Zhang, Yong Jae Ko

Journal of Applied Marketing Theory

The Community Impact Scale was developed by Zhang et al. (1996) to measure essential value dimensions of professional sports in the community. The original scale includes 45 items under eight factors (Community Solidarity, Public Behavior, Social Equity, Pastime Ecstasy, Health Awareness, Individual Quality, Excellence Pursuit, and Business Opportunity). To further ensure its usefulness for theoretical and practical applications, this study re-examined measurement properties of the scale through conducting a confirmatory factor analysis (CFA). Research participants (N = 349) were residents of three major metropolitan areas, who responded to a survey in various community settings. With some modifications and eliminations of …

Self, Social, Team, And Situational Factors Influencing Televised Sports Viewership, Donghun Lee, James Zhang, Ketra L. Armstrong, Soon Ho Kim

Journal of Applied Marketing Theory

This study examined personal, social, and team motives associated with the consumption of televised sports (CTS) while taking into consideration market constraints variables. Research participants (N = 304) were university students who responded to a questionnaire that consisted of four segments: (a) watching televised sports, (b) motives for watching televised sports, (c) situational constraints, and (d) demographics. Semi-structured interviews as an ad hoc study were conducted with additional 22 frequent viewers of televised sports to ensure inclusion of all relevant factors affecting CTS. Multiple regression analyses revealed that self, team, and social motives were significant factors (p < .05) related to CTS. Two situational factors (weather and ticket availability) were found to have a significant (p < .01) impact on the CTS. Findings from the interviews further revealed that four conceptual themes affected CTS: individual-related factors, team-related factors, event-related factors, and media features.

An Analysis Of Ncaa Enforcement And Its Influence On Conference Bowl Revenue: Does The Punishment Fit The Crime From A Financial Perspective?, Mark Joseph Patterson

Human Movement Studies & Special Education Theses & Dissertations

In 2009, $260 million dollars in bowl game revenue was paid out to Football Bowl Subdivision (FBS) schools competing in bowl games (BCS, 201 la). This study examined the relationship between the annual revenue each FBS conference receives from their teams' bowl appearance and various factors impacting this revenue. Specifically, this examination identifies what, if any, impact violations and probation have on conference bowl revenue, and the distribution of that revenue to individual institutions.

The majority of research in this area focuses on individual athletic department success and how variables such as attendance, postseason play and winning percentage can be …

Free Ride, Take It Easy: An Empirical Analysis Of Adverse Incentives Caused By Revenue Sharing, Daniel A. Rascher

Kinesiology (Formerly Exercise and Sport Science)

A fundamental belief in professional sport leagues is that competitive balance is needed to maximize demand and revenues; therefore, leagues have created policies attempting to attain proper competitive balance. Further, research posits that objectives of professional sport teams’ owners include some combination of winning and profit maximization. Although the pursuit of wins is a zero sum game, revenue generation and potential profit making is not. This article focuses upon the National Football League’s potential unintended consequences of creating the incentive for some teams to free ride on the rest of the league’s talent and brand. It examines whether an owner’s …

Post-Crisis Sports Marketing Business Model Shifts, Michael M. Goldman

Sport Management

The impact of economic recessions on business strategy and marketing has recently received increased research attention. However, these contributions are limited, especially with respect to sports marketing businesses and those operating in emerging markets. The main aim of this study was to examine the impact of the global recession on the business models of sports marketing businesses. Qualitative data were collected via semi-structured interviews with executives at market-leading sports marketing businesses in South Africa. Grounded theory data analysis was conducted to understand the common patterns within the data. The results of the research point to four significant business model shifts, …

Sponsorship Effectiveness In Ultimate Fighting Championship [Abstract], Jason D. Reese, Gregg Bennett

Faculty Publications

No abstract provided.

Do Major League Baseball Hitters Come Up Big In Their Contract Year?, Heather M. O'Neill, Matthew J. Hummel

Business and Economics Faculty Publications

In sports, especially baseball, there is a lot of talk about contract year performance. Beginning in spring training and continuing throughout the season, sports journalists and fans converse about how players in the last year of their contract will perform. Experts in the media, often ex-baseball players themselves, speculate contract year players will have break-out seasons in order to secure a better contract in upcoming contract negotiations. This leads to the question: do baseball players increase their effort and performance during their contract year to increase the value of their next contract?

2011 Nsu Sharks Baseball Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Volleyball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Women's Golf, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Men's Soccer Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Antitrust, Governance, And Postseason College Football, Michael Mccann

Law Faculty Scholarship

This Article examines the compatibility of the Bowl Championship Series (“BCS”) with federal antitrust law and the appropriateness of the federal government using its formal and informal powers to encourage a new format for postseason college football. The Article begins by examining the legality of the BCS under Sections 1 and 2 of the Sherman Antitrust Act. It then discusses the appropriateness of government actors concerning themselves with, and expending taxpayer dollars on, the scheduling of college football games. The Article concludes by offering possible changes to the scheduling structure of postseason college football, with an emphasis on voluntary, efficiency-promoting …

2011 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2010-2011 Nsu Sharks Women's Basketball Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Men's Swimming & Diving Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2010-2011 Nsu Sharks Men's Basketball Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Women's Soccer Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Softball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2011 Nsu Sharks Women's Swimming & Diving Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

New England Journal Of Entrepreneurship, Fall 2011

New England Journal of Entrepreneurship

No abstract provided.

Intellectual Contributions July 1, 2010 - June 30, 2011, John F. Welch College Of Business

SHU Faculty Publications

This is a bibliography of faculty scholarship from the John F. Welch College of Business at Sacred Heart University published during the academic year 2010-2011.

Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.

Superfluity And Murkiness In The Understanding Of Social Responsibility: A Content Analysis, Jaysinha S. Shinde, Raymond Wacker, Udaysinha S. Shinde, Zhenghong Jane Hou

Faculty Research & Creative Activity

The popularity of the concept of social responsibility makes it a pertinent area for research by accounting scholars. This paper analyzes the current usage and understanding of the concept of social responsibility. Using the definitions used in academia and industry a preliminary scale is developed to measure social responsibility. As a pilot study, this scale is administered to business owners. Based on the responses of 57 Business owners, the psychometric properties of the scale are tested and a conceptual model of the underlying dimensions of social responsibility is presented.

Master Of Science In Health Services Administration M.S./Hsa, Nova Southeastern University

Huizenga Undergraduate Course Catalogs

No abstract provided.

Baseball Media Guide 2011, Indiana State University

Intercollegiate Athletics

No abstract provided.

Football Yearbook 2011, Indiana State University

Intercollegiate Athletics

No abstract provided.

2011 Nsu Sharks Men's Golf, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Sport Sovereignty At Bay: The Impact Of Globalization And The Multi-National Sport Enterprise On The Westphalian-Based International Sport Structure, Rick Burton, Matthew Robinson, Emir Turam

Falk College Research Center

The existing framework for international sport is based on the guiding principles of the Peace of Westphalia of 1648. The Peace of Westphalia promoted sovereignty, self-determination, equality between states, and non-intervention of one state in the internal affairs of another state, and it has served as the basis for international relations for several centuries. Vernon observed that “the advanced world, carried ebulliently on the crest of a technological revolution in transportation and communication, has absentmindedly set up a virile system of international institutions and relationships that sit alongside the system of nation-states.” Vernon’s observation captures the essence of the existing …