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Articles 2191 - 2220 of 5323
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Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations
Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University
2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations
Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations
WKU Administration Documents
WKU track and field media guide for 2014-15 season.
Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations
Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Learning Sport Management, Jillian Mcniff, Gil Fried, Kimberly L. Mahoney
Learning Sport Management, Jillian Mcniff, Gil Fried, Kimberly L. Mahoney
Sport Management Faculty Publications
Sport management seems like a glamorous career path. Many students believe if they do well in classes and graduate, they will be the next general manager of the New York Yankees or athletic director of a major Division I intercollegiate athletic department. While sport management professors hope that every student has the potential to succeed, it is incumbent upon faculty members and students to have a realistic expectation of their career options and a true understanding of what it takes to be successful. This article leads a fictitious student and faculty member through four years of the student’s educational adventure …
The Sportsphere: A Comprehensive Approach To Examining The Work Environment In Public Assembly Facilities, Kimberly L. Mahoney, Donna Pastore
The Sportsphere: A Comprehensive Approach To Examining The Work Environment In Public Assembly Facilities, Kimberly L. Mahoney, Donna Pastore
Sport Management Faculty Publications
The primary purpose of this study was to examine the work experience for paid, part-time event staff within public assembly facilities and posited the “employee sportsphere” as a more comprehensive approach to study the work experience of event staff. Specifically, this study explored event staff ratings of various aspects of the employee sportsphere, explored the relationship between the employee sportsphere and overall job satisfaction, and explored the relationship between overall job satisfaction and employees’ willingness to return to work. A census of paid, part-time event staff at a multipurpose public assembly facility (N = 406) generated a 70.2% response rate. …
The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis
The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis
Journal of Applied Sport Management
This study examines the effect of sport involvement and fans’ beliefs about sponsorship on certain sponsorship outcomes in the context of professional basketball. Quantitative data were collected from a survey of 222 spectators attending a professional basketball game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Overall, the examination of the structural parameters indicated that attitude towards sponsors was significantly predicted by sport involvement and beliefs about sponsorship, while it significantly predicted purchase intentions, word of mouth, and fans’ satisfaction from the use of sponsor’s products.
Marketing Stadiums As Event Venues: Modified Balanced Scorecard (Mbsc) Evaluation Of Minor League Baseball Websites As An Emarketing Tool, Charles Parrish, Seungwon "Shawn" Lee, Ji-Ho Kim
Marketing Stadiums As Event Venues: Modified Balanced Scorecard (Mbsc) Evaluation Of Minor League Baseball Websites As An Emarketing Tool, Charles Parrish, Seungwon "Shawn" Lee, Ji-Ho Kim
Journal of Applied Sport Management
Maximizing and gaining access to stadium related revenue streams, including non-game day social and corporate event rentals, is a critical factor for the financial viability of professional sports teams. Minor League Baseball (MiLB) teams and Independent baseball league (Indy) teams are no exception and franchise owners strive to maximize ancillary business opportunities, including stadium usage year-round. Currently, teams are marketing their venues through various mediums, including their websites. Considering the implications of eMarketing on MiLB and Indy teams’ ability to target and solicit social and corporate event customers it is critical to evaluate current eMarketing efforts. This study employs the …
Eastern Michigan University Graduate Catalog, 2014-2015, Office Of The Registrar
Eastern Michigan University Graduate Catalog, 2014-2015, Office Of The Registrar
Graduate Catalogs
No abstract provided.
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Global Sport Business Journal
The present study examined consumer responses to the use of cause-related marketing (CRM) and endorsers (high or low fit with a cause) as given cues in sport (i.e., fitness club advertisements). By conducting an experiment using fictitious advertisements, the study found that both CRM and endorser-cause fit (ECF) have a positive impact on consumers’ attitude towards advertisement (Aad), brand (Abr), and purchase intention (PI).
Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte
Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte
Journal of Business & Technology Law
No abstract provided.
Determinants Of Public Funding For Professional Athletic Venues, John K. Holland
Determinants Of Public Funding For Professional Athletic Venues, John K. Holland
CMC Senior Theses
This paper examines the financing of professional athletic venues and why certain franchises are able to obtain high percentages of overall stadium funding from the public. Existing literature shows the negligible effect of new athletic venues on the local economy and per capita income, and therefore the benefits from such a project are largely intangible. I use an ordinary least squares regression and show that the more successful a team is the less public funding they tend to receive. I also find that broad city statistics do not represent the specific areas that policy makers consider when making decisions about …
Understanding Destination Choice From A Cultural Distance Perspective, Hongbo Liu
Understanding Destination Choice From A Cultural Distance Perspective, Hongbo Liu
Theses and Dissertations
National cultural distance is an important factor of tourists' destination choice, yet the specific role it plays in destination decision process is not well understood. This paper attempts to fill this gap. Taking potential Chinese outbound tourists as a case, this study tries to explore the impact of perceived cultural distance on tourists' international destination choice through a conditional logit model. Familiarity, geographical distance, past international travel experience and novelty-seeking tendency were examined as moderators of the relationship between perceived cultural distance and destination choice. Results show that tourist are more likely to choose culturally similar countries as destinations; geographical …
Facility Matters: The Perception Of Academic Deans Regarding The Role Of Facilities In Higher Education, Wallace Harris
Facility Matters: The Perception Of Academic Deans Regarding The Role Of Facilities In Higher Education, Wallace Harris
UNF Graduate Theses and Dissertations
The purpose of this study was to examine how academic deans perceived the characteristics of facility built environment and its impact on learning in higher education. Q methodology was used as the means to explore the subjective opinions of academic deans within the State of Florida regarding the facility built environment’s impact on learning in higher education. For this Q study, the concourse statements were the result of communications taken from the subject literature and participant responses to this study’s online concourse questionnaire. The resulting 32 item Q sample was sorted online by 43 academic deans, associate and assistant deans. …
Board Governance Of World-Class Annual Sport Championships: Learning From Kentucky To Create Tourism Opportunities In The Bahamas, Elvis V. Burrows
Board Governance Of World-Class Annual Sport Championships: Learning From Kentucky To Create Tourism Opportunities In The Bahamas, Elvis V. Burrows
Theses and Dissertations--Retailing and Tourism Management
The economy of The Bahamas relies heavily on leisure visitor tourism (cruise ships, resorts, holiday trips) which leaves the country vulnerable to changes in visitor travel habits. Because the country is so reliant on investments in resorts, casinos and cruise ships, it leaves a wide capacity of other touristic opportunities. One opportunity is sports tourism. The purpose of this study is to analyze the strategic board capability of the Rolex Kentucky Three Day Event’s (RK3DE) board governance using the Ferkins and Shilbury (2012) model as the theoretical construct and make recommendations regarding the application of these successful aspects to the …
Information, Prediction Markets, And Ncaa Basketball Attendance: The Big East Conference, Rodney J. Paul, Andrew P. Weinbach, Jonathan C. Plaut
Information, Prediction Markets, And Ncaa Basketball Attendance: The Big East Conference, Rodney J. Paul, Andrew P. Weinbach, Jonathan C. Plaut
Journal of Business, Industry, and Economics
In recent years, the introduction and investigation of prediction markets and their uses has become very popular in the economics and finance literature. One place where the use of sports prediction markets, more commonly thought of as betting markets, is quite helpful is in exploring the validity of the uncertainty of outcome hypothesis. The uncertainty of outcome hypothesis states that fans prefer to watch games where the expected outcome of the game is close. We test this hypothesis for Big East college basketball, using betting market prices, and find support for this hypothesis in this market. In addition, expected scoring, …
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
ETSU Faculty Works
The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …
The Impact Of Multi-Dimensional Sport Service Quality On Game Attendance Associated With Professional Sports: A Case Of Major League Baseball Spectator, Kevin K. Byon, Younghwan Choi, Brian H. Yim
The Impact Of Multi-Dimensional Sport Service Quality On Game Attendance Associated With Professional Sports: A Case Of Major League Baseball Spectator, Kevin K. Byon, Younghwan Choi, Brian H. Yim
AMTP Proceedings 2014
The purpose of this study was to examine the effects of the four-factor sport service quality model on future game attendance associated with Major League Baseball (MLB) spectators. Based on the extensive review of literature, four factors of sport event quality model was developed, which included: (a) ticket services, (b) game amenities, (c) venue services, and (d) venue accessibility. Data (N = 266) were collected from spectators of a MLB team. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were utilized to estimate the measurement model and the hypotheses. The SEM revealed that ticket services, venue services, and venue …
Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker
Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker
Senior Honors Theses
Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people. As today’s business world is increasingly changing in a technological and global way, entrepreneurs must consider many environmental conditions in their small business planning. Business start-up is a long process backed by research and market testing that will maximize the opportunity for success. One way many business start-ups have become successful is through cause-related marketing programs that many people support. Additionally, a particular industry that has proven to …
The Interaction Between Learning Styles, Ethics Education, And Ethical Climate, Leanna Lawter, Tuvana Rua, Chun (Grace) Guo
The Interaction Between Learning Styles, Ethics Education, And Ethical Climate, Leanna Lawter, Tuvana Rua, Chun (Grace) Guo
WCBT Faculty Publications
The purpose of this paper is to investigate how learning styles and learning spaces interact to stimulate deep learning. Specifically the paper investigated the interaction of learning styles with ethics education and the ethical climate to influence the likelihood of engaging in ethical behavior.
Framebuilder Entrepreneurship, Joshua Shuart
Framebuilder Entrepreneurship, Joshua Shuart
New England Journal of Entrepreneurship
The handmade bicycle industry has grown exponentially over the past decade. Although existing for decades in much smaller numbers, the popularity and credibility of framebuilder entrepreneurship —custom, handmade bike frames—has increased significantly in the past 10 years. The companies that specialize in custom-producing bicycle frames vary in size, scope, reputation, profitability, and even building materials.
The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco
The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco
WCBT Faculty Publications
The value of an international experience—especially for students of business—continues to be an area of focus at colleges and universities. Students across all disciplines within the business curriculum: accounting, economics, finance, management, marketing, or sport management are expected by employers to possess knowledge of, and appreciation for, other cultures. Using as a backdrop two unique study abroad programs that immerse students into an intercultural business experience and have them interacting with—and learning from—the local residents as well, the survey research in this study measures student attitudes before and after they study abroad and it notes the changes that students report …
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
This study used a case study approach to develop an understanding of how social media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following six themes emerged: connecting with target audiences; varied approaches in coordination of postings; athletic communications as content gatekeepers; desire to incorporate sponsors and generate revenue; focusing on building fan loyalty through engagement; and challenges of negativity and metrics. The social media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments …
Potential Influences Of Compliance For Short-Term Recovery From Sports-Related Concussion, Erin R. Ewing
Potential Influences Of Compliance For Short-Term Recovery From Sports-Related Concussion, Erin R. Ewing
Open Access Theses & Dissertations
Currently, treatment of sports-related concussion dictates the prescription of physical and cognitive rest to allow the injured brain to recover and for concussion-related symptoms to subside. However, clinicians who prescribe rest are often met with resistance from athletes who do not recognize its therapeutic value in the recovery process. Research has shown that athletes often fail to comply with rest recommendations, resulting in protracted recovery and the persistence of symptoms. Method: This study employed a three-group pretest-posttest experimental design to compare the effects of three different concussion management protocols. Participants were recently concussed athletes ages 18-25 seen in the UTEP …
Mannequin Size On Consumers' Perception Of Self And Satisfaction With Fit, Amanda Cohen
Mannequin Size On Consumers' Perception Of Self And Satisfaction With Fit, Amanda Cohen
Theses and Dissertations
This study examined the influencing factors that affect female's perceptions towards mannequins in retail environments. Data was collected using an online survey through the use of a snowball convenience technique. A total of 316 respondents were included. Using Pearson's r, the results indicated that the use of idealized mannequins in retail stores have a significant impact on social comparison, body dissatisfaction, and satisfaction of fit among female consumers. These results suggest that female consumers compare their bodies to those of mannequins and the larger the discrepancy between the size of the mannequin and the woman the more dissatisfied the woman …
Structural Relationship Among Loss Aversion, Emotion, And Sport Consumption: The Case Of Ncaa Men’S Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, Thomas A. Baker
Structural Relationship Among Loss Aversion, Emotion, And Sport Consumption: The Case Of Ncaa Men’S Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, Thomas A. Baker
AMTP Proceedings 2014
The NCAA Men’s Division I Basketball Championship, known to fans as March Madness, is one of the most popular annual sporting events in the United States. Despite its economic impact on the sports industry, relative few studies have examined phenomena surrounding the March Madness bracket. Some (e.g., Kaplan &Garstka, 2001; McCrea &Hirt, 2009) have focused on how to make accurate predictions for the tournament. However, sports marketers need to understand why and how participants make decisions when filling out their brackets, and no studies have investigated this behavior. To fill this void, the current project was conducted to explain the …
Monetizing Social Media In The Sport Industry--Or Not?, Dallas Branch Jr., Jason Falls
Monetizing Social Media In The Sport Industry--Or Not?, Dallas Branch Jr., Jason Falls
AMTP Proceedings 2014
One of the vexing issues for sport marketers is how one can develop marketing strategies and programs to utilize social media in order to "monetize" this effort. No one can argue the other 5 of 6 business drivers of social media marketing" (Falls, personal communications, 2013). These 5 include the following: Enhance Branding and Awareness Protect Brand Reputation Facilitate Customer Service Build Community Facilitate Research and Development However, when it comes to the sixth driver--"Drive Sales/Leads", sport organizations have found it difficult to affect their ability to "monetize" social media marketing efforts in this regard. It is this inability or …
Sports Fantasy Camps: Opportunities For Amtp Members, Mark Mitchell, Gregory Turner
Sports Fantasy Camps: Opportunities For Amtp Members, Mark Mitchell, Gregory Turner
AMTP Proceedings 2014
Sports Tourism is one of the fastest growing areas of the global travel and tourism industry. More organizations are providing more immersive experiences for a growing (and increasingly diverse) fan base by developing Sports Fantasy Camps. This manuscript provides an overview of such Camps and broader Sports Experience Tourism in the area around the Coastal South Carolina (i.e., North Carolina, South Carolina, Georgia, and Florida).
Developing And Reassessment Of Consumer Based Brand Equity Model In Sport (Case Study Of Soccer Clubs In Iranian Premier League), Mahdi Bigdely, Habib Honari, Rahman Aqayi, Mahdi Aghazadeh
Developing And Reassessment Of Consumer Based Brand Equity Model In Sport (Case Study Of Soccer Clubs In Iranian Premier League), Mahdi Bigdely, Habib Honari, Rahman Aqayi, Mahdi Aghazadeh
AMTP Proceedings 2014
The main purpose of this study was to develop a valid and reliable model for evaluation of brand equity in sport teams in Iran. In this research, considering the importance and vital role of brand equity in sport teams and infancy of brand equity topic, Ross (2008) model of spectator based brand equity in sport was reassessed and after evaluating it, new Spectator Based Brand Equity in Sport model was proposed of sport teams Iran.