Digital Commons Network^™

Determinants Of Job Satisfaction And Dissatisfaction Among Practitioners Employed In Intercollegiate Sport Organizations, Ian Cooper, Chantel Heinsen, Michael Diacin

Butler Journal of Undergraduate Research

The purpose of this study was to gain insight into factors that influence job satisfaction and dissatisfaction among intercollegiate athletics department employees. Factors influencing job satisfaction could impact one’s job performance and willingness to remain in a job. When employees are satisfied with their work, they are more likely to remain at their job and successfully complete tasks in association with the job (Kaltenbaugh, 2009; Dixon & Warner, 2010). In order to gain insight with regard to factors influencing job satisfaction, five individuals who were employed within intercollegiate athletics departments participated in this study. Four of the participants worked at …

Athletic Identity, Institutional Support Services, And Transition Factors: An Analysis Of Student-Athlete Perceptions And Implications, John Nowak Kaczorowski

Theses and Dissertations

Brewer, Van Raalte and Linder (1993) defined the term athletic identity as the degree to which a person identifies with the role of an athlete and seeks outside acknowledgement of that role. Those who have a high athletic identity tend to be those who have achieved elite levels within athletics. These elite athletes tend to base their self-worth and self-esteem on their ability, performance and the appreciation of their athletic talent, while gradually neglecting other aspects of psycho-social development (Cieslak II, 2004). These resulting deficits have been attributed to what is called identity foreclosure in the literature. High-stakes athletes can …

Consumer Perception Of Sport Event Sponsors, Omar Olando Brown

Masters Theses

The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not find …

An Examination Of Athletic Directors' Perceptions Of The Utilization Of Athletic Trainers In The Secondary School Setting, Stephanie H. Clines

Health Services Research Dissertations

Many secondary school athletes are lacking appropriate medical care during sport participation. Athletic trainers (ATs) are qualified healthcare professionals that can fill this need. Barriers to hiring ATs within this setting have been identified, however important information from administrators is lacking on why secondary schools choose to utilize ATs. Understanding this decision making process has the potential to guide future strategies to increase the number of secondary schools that employ ATs and improve retention of athletic training positions within the secondary school setting.

Our objective was to explore athletic directors’ perceptions of the roles and services provided by ATs working …

Reputation And The League Standing Effect: The Case Of A Split Season In Minor League Baseball, Nola Agha, Thomas Rhoads

Sport Management

Split season league design resets standings at the midpoint of the season, thus allowing for two periods in which a team can potentially achieve success in a single season. This context allows us to test both the reputation of the first half winner and the league standing effect on demand. Examination of game-level data from the 2010 Southern League reveals fans are unaffected by measures of both team quality and league standing in the second half of the season. On the other hand, the first half winners saw an 11% increase in attendance as a percent of stadium capacity, suggesting …

Golf Products For Women - Supply And Demand, Kelly Price-Rhea

ETSU Faculty Works

In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.

Adoption Process For The Model Aquatic Health Code: An Example, William D. Ramos, Allison L. Fletcher, Mike Mettler, Marcus A. Yoder

International Journal of Aquatic Research and Education

In 2014 the U.S. Centers for Disease Control and Prevention (CDC) published the first edition of the Model Aquatic Health Code (MAHC). This document represented the inaugural introduction of a federal policy guideline with a direct focus in the area of aquatic venue operation and maintenance with the sole purpose of improving the nature of public health in the field. The Indiana State Department of Health (ISDH) began the review and adoption process soon after the policy’s release. The ISDH process is proposed as one method for others to consider. The background and history of the MAHC are presented in …

2018-03-15-New Employees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-08-Posters At The Capitol, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo

Journal of Applied Marketing Theory

This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.

Examining Differences Among Primary And Secondary Rivals: Are Fan Perceptions, Behavioral, And Consumption Intentions Influenced By Degree Of Rivalry?, Cody T. Havard, Lamar Reams

Journal of Applied Marketing Theory

The current study investigated how the relevance of a rival influences perceptions and behavioral intentions toward the rival and favorite team. In particular, fans of intercollegiate athletics reported their (1) perceptions of a rival team, (2) willingness to consider committing anonymous acts of aggression toward rival participants and fans, and (3) likelihood to consume their favorite team when playing either a primary and secondary rival team. Results indicated that fans were less likely to support their primary rival when playing another team than when their secondary rival was playing another team, believed fans of the primary rival team behaved more …

Airline Marketing, Blaise P. Waguespack

Publications

The role of airline marketing has now expanded to include a more expansive view of the travel planning process. The chapter utilises a classic four P's approach – product, place, promotion and price – while reviewing some of the possible legal and regulatory concerns that impact on how airline marketing is addressed today. Airlines must determine what is the right product for the premium passenger mix of the airline. The chapter examines the role of how a classic promotional tool, sponsorship, can be combined with the tools of social media to provide an overall promotion campaign to target audiences. As …

Executive Committee Agenda & Packet, Wku Board Of Regents

Board of Regents Documents

Action items:

• Naming Designated Rooms / Areas
• Barbara Burch Resolution of Appreciation
• Rick Stansbury Contract Addendum

2018 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 10, 2018.

The Relationship Between Sports Sponsorship And Corporate Financial Returns In South Africa, Michael Goldman, Julian Blake, Sonja Fourie

Sport Management

Purpose

Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 2015 for a period of two years. A quantitative methodology was employed whereby share price, …

Modeling Resident Spending Behavior During Sport Events: Do Residents Contribute To Economic Impact?, Nola Agha, Marijke Taks

Sport Management

The role of residents in the calculation of economic impact remains a point of contention. It is unclear if changes in resident spending caused by an event contribute positively, negatively, or not at all. Building on previous theory we develop a comprehensive model that explains all 72 possible behaviors of residents based on changes in (a) spending, (b) multiplier, (c) timing of expenditures, and (d) geographic location of spending. Applying the model to Super Bowl 50 indicates that few residents were affected, positive and negative effects were relatively equivalent, thus their overall impact is negligible. This leaves practitioners the option …

Strategic Planning For Collegiate Athletics, R Henry Migliore

Migliore Collection

Aimed at developing a long term strategic plan for the athletic department. Strategic Planning for Collegiate Athletics offers a step-by-step approach, complete with worksheets and examples, to assist athletic administrations in developing their plans for collegiate athletics. You will discover how to manage issues such as high turnover rates, unclear goals among staff, working long hours and still being unable to keep up, and lack of team spirit. As a college, university, high school, or recreational athletic director, you will benefit from the theoretically sound decision-making material that can be applied toward these issues addressing such areas as creating purpose …

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon

Theses, Dissertations and Capstones

In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has studied that the endorser-product congruence (Kamins & Gupta, 1994; Till & Busler, 2000), endorser-consumer congruence (Choi & Rifon, 2012; Hosany & Martin, 2012; Sirgy, 1982; 1985), and endorser credibility (Lee & Koo, 2015; McCracken, 1989; Ohanian, 1990; 1991) can influence consumers’ responses, such as attitude toward the ad, attitude toward the brand, and purchase intention. The high degree of congruence between celebrity image and product leads more positive consumers’ attitude toward ad, brand, and purchase …

Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche

Atlantic Marketing Journal

College sports programs are embracing promotional activities that aim to create spectators and fans for live-action events. Whereas relationship marketing and fan engagement tactics are a mainstay of professional sports organizations, their inclusion within college sports programs is not ubiquitous. This study explores the promotional strategies for college sports, surveys the sports marketing literature, and presents findings from a spectator/fan questionnaire (n = 600) conducted with full-time enrolled students for a Division III college sports team. The twofold purpose of the questionnaire was to investigate what motivates student-spectators to attend men’s college basketball games and how to increase the level …

In League? Destination Marketing Organisations And Football Clubs In The Virtual Space, Gerard Dunne, David Proctor, Sheila Flanagan

Articles

Logic dictates that Destination Marketing Organisations (DMOs), while representing many stakeholders, should leverage a location’s most visible assets to enhance the attractiveness of the destination at any given opportunity. This study examines the manner and extent to which four major European football franchises are mentioned and promoted on the official digital marketing platforms of their respective cities; Amsterdam, Barcelona, Manchester and Munich. A tailor made content analysis tool is used to conduct a systematic investigation of the virtual platforms over which the DMOs of these cities exert a modicum of control. The content of these platforms is scrutinised from three …

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

2018-19 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

The Influence Of Price, Status Consumption And Reference Groups On Consumer Attitude To Purchase Counterfeit Sport Products In Uae, Hamza Salim Khraim

Irish Business Journal

The purpose of this study is to explore factors that influence the consumers' attitude to purchase counterfeit sports products in the UAE. We will examine the influence of price, status consumption and reference groups on consumers’ attitudes to purchase counterfeited sport products in the UAE. A sample of 235 respondents was collected for the study, which was carried out in two famous sports retailers GO Sports and Rebook in the UAE. The collected data were analyzed using SPSS. Different analytical tools have been used including, descriptive statistics, and multiple regression. Results show that price and reference groups have a positive …

Incivility In The Workplace: The Experiences Of Female Sport Management Faculty In Higher Education, Elizabeth A. Taylor, Robin Hardin, Natalie Welch, Allison B. Smith

Faculty Publications

Access to higher education for women has dramatically increased in the United States during the past 50 years. Female college graduates have reversed the figures and gone from being outnumbered by their male counterparts 3 to 2 in the 1970s, to now outnumbering male college graduates 3 to 2. Women also graduate from masters and doctoral programs at a higher rate than men.

However, increases in the number of women obtaining college and advanced degrees has not translated to comparable representation in faculty positions or leadership roles in higher education. This lack of women in leadership positions, as well as …

Use Of Decision Tree Model In Sport Management, Ceyda Mumcu, Kimberly L. Mahoney

Sport Management Faculty Publications

When individuals need to make a decision, they often face alternatives and some uncertainty. Identifying alternatives and anticipating outcomes in a systematic way provides value in better decision-making. Decision trees help to clarify the choices, risks, monetary gains, and other information involved in the decision. As a result, managers can make an informed decision when choosing the alternative that provides the best net gain and whether the net gain is worthwhile to pursue. As such, this case presents a scenario in which the sport marketing manager of the local sports commission is working with the convention center to bring a …

The Fat Leading The Thin: Relative Body Size, Physical Activity Identification, And Behavioral Problems, Andrew C. Pickett, George B. Cunningham

Journal of Applied Sport Management

Though sport and physical activity participation are key elements of a healthy lifestyle, anti-fat biases serve as barriers to active living, leaving a large population segment underserved. This stigma also creates thin body standards for people working in sport and physical activity, including instructors. In this study, the authors conducted an experiment to explore how instructor and participant body size interact to influence activity identification and subsequent intentions to be physically active. Results indicate that larger-bodied participants were more identified when working with a larger instructor. For thinner participants, there were no significant differences in identification related to instructor body …

Esports Venues: A New Sport Business Opportunity, Seth E. Jenny, Margaret C. Keiper, Blake J. Taylor, Dylan P. Williams, Joey Gawrysiak, R. Douglas Manning, Patrick M. Tutka

Journal of Applied Sport Management

Typically played via the Internet, eSports (organized competitive video gaming) is becoming a global phenomenon. The popularity of video games and the desire to spectate online and in-person gaming has amplified as Internet-based gaming has improved. eSports competitions are hosted all around the world, but particularly in the United States, Europe, and Asia. While eSports-specific venues are increasingly being built, many venues that host eSports competitions were constructed primarily for other professional sports or entertainment. These entertainment facilities must attract popular financially beneficial events in order to survive. eSports events have great potential to fit this mold. This paper briefly …