Digital Commons Network^™

The Future Of Professional Sports’ Audiences: How Organizational Cultures And Social Media Usage Impact Mlb’S Ability To Appeal To Younger More Diverse Fanbases, Alexis Clancy

Honors Projects in Management

Professional sports organizations are continually attempting to broaden their fanbases and appeal to different groups. Major League Baseball (MLB) has particularly struggled to attract younger more diverse fans. Current literature has focused on the ability of social media and front office representation to cultivate social identification and organizational commitment to broaden existing fanbases across all American professional sports. The purpose of this study is to identify how MLB clubs are adapting to combat a diminishing fanbase and how to effectively diversify their reach. Qualitative research was conducted through twenty interviews of MLB and Minor League Baseball (MiLB) front office employees. …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the April 2024 W Club Board of Directors meeting.

Women In Business Marketing: An Analysis Of The Glass Ceiling, Hailey Hornberger

Honors Theses

The glass ceiling phenomenon continues to be a widespread barrier affecting women in various professional fields, including business marketing. While female representation in business marketing is witnessing a significant increase, persistent barriers prevent successful women from advancing any further in their careers. The purpose of this research study was to understand the perspectives and experiences of women in business marketing professions. The key issues highlighted throughout this study include microaggressions in group settings, sexual harassment, balance of work and life, leadership dynamics, confidence and self-doubt, lack of support, and the gender pay gap. Secondary research was used as an initial …

Assessment Of Athlete Brand Identity: A Preliminary Investigation, Elijah Kester

Liberty University Research Week

The concept of athlete brand identity encompasses both internal self-perception and external public perception, shaping the trajectory of athletes' careers and leaving a lasting impact. This study, conducted at Liberty University, delves into this multifaceted realm, aiming to grasp the self-perceptions of current NCAA athletes. Employing a survey adapted from the Athlete Brand Identity Scale (ABIdS), this research quantitatively evaluates how Liberty athletes perceive their individual brands across various dimensions, including athletic performance, character traits, and fan engagement. Furthermore, structured interviews with senior Liberty athletic staff members provide qualitative insights into their perspectives on athlete branding and the aspects valued …

Name, Image, And Likeness: Assesing One's "Brand Identity", Nathan Sharp

Liberty University Research Week

Our research will envelop the growing topic of Name, Image, and Likeness (NIL). Unlike in recent years, collegiate athletes can now market themselves, similarly to professional athletes, and receive monetary compensation for things such as brand deals, corporate advertisements, and merchandise sales. The purpose of our research project is to further understand the phycological aspect behind this movement regarding how individual athletes view their own ‘brand identity.’ This encapsulates their perception in a public scene, athletic performance, and marketability based on geography, school notoriety, and sport. Quantitative data and important demographic information will be collected using the “Athlete Brand Identity …

The Indiana Statesman, April 18, 2024, Indiana State University

Student Newspaper

ISU student dies in car crash; Karen Russell visits campus; Silent protest at listening session; Sit-in at the Office of the President

Exploring Factors That Influence Gen Z Consumers’ Adoption Of Metaverse And Brand Experience Through Metaverse, Xuan Nhat Linh Ho

Theses and Dissertations

Metaverse is an all-encompassing digital ecosystem that comprises numerous virtual worlds. Nowadays, Metaverse platforms are utilized globally for social interactions, work-related tasks, leisure activities, and online shopping. Furthermore, fashion brands now recognize immersive Metaverse technology's great potential and focus on reaching more consumers and expanding market share through Metaverse. However, it is unclear if other brands should invest in building a solid presence in Metaverse. Limited studies have investigated how these fashion-related factors influence brand experience, brand awareness, brand attitude, and purchase intention on Metaverse retail platforms. Therefore, this study aimed to explore the Technology Acceptance Model (TAM) and fashion-related …

2024 April, 16; Faculty Senate Minutes, State University Of New York At Cortland

Minutes

Faculty Senate Minutes, 2024 April, 16

2024 April, 16; Faculty Senate Minutes, State Univerity Of New York College At Cortland

Minutes

Faculty Senate Minutes; 2024 April, 16

SUNY Cortland Faculty Senate Committees Roster 2023-2024

The Pacifican April 16, 2024 A Year In Review, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.

The Impact Of The Anthem Protest Movement And Covid On Nfl Viewership, George W. Stone, Michael A. Jones, Kirsten Passyn

Atlantic Marketing Journal

This research is based on 3 different surveys conducted over several NFL football seasons. The first study investigated the impact of the Anthem Protest Movement on the attitude of NFL fans. The “Anthem Protest” reemerged during the 2020 season during the “lockdown” season associated with the COVID epidemic. Co-mingled with COVID and societal unrest, many analysts were predicting irreparable harm to the NFL’s once indomitable position as America’s favorite sport resulting from this confluence of events. Given the importance of the topic in terms of future NFL fan support, this report looks back over the last several NFL seasons to …

Students Step Up To The Plate At Sports Career Fair, Aaron Sanborn

UNH Today Archive

No abstract provided.

Sport Management Experiential Learning: Faculty Perceptions Of Opportunities, Benefits, And Support, Janet M. Howes Phd, Cheryl R. Rode Phd

The COSMA Journal

Experiential learning is an important aspect in any learning program, but in sport management programs, it might be considered essential to the learning process and post-graduation career success. There are several types of experiential learning which include in-classroom activities, internships, practicums, cooperatives, and service learning. In many instances, more than one type of experiential learning is being used to enrich the student’s experience and prepare them for post-graduate careers. The purpose of this study is to understand the experiential learning opportunities available in collegiate sport management programs in the United States. This study utilizes interviews and open-ended questionnaire responses to …

2024 Undergraduate Research Symposium Program, Coastal Carolina University

Undergraduate Research Symposium Programs

15th Annual Undergraduate Research Symposium, April 10-11, 2024.

College Football Success And Its Impact On The Surrounding Community, Local Economy, And Institution Enrollment, Jacob Reynolds

Honors Theses

In the ever-changing field of college football, creating success has always been a top priority for institutions, and if not achieved, it can be detrimental to an athletic department. Success is important to those directly involved in college football, however, not often is it considered how others may be affected by the success or failure of a college football program. The purpose of this research is to determine what impact successful college football programs have on society and those not directly involved in athletics. In determining the purpose, it was important to find what components of society are impacted by …

The Mind And Body Fitness Program: The Challenges And Rewards Of Implementing A Service Learning Course, Avery R. Thompson, Zoey Ojukwu

Eagle Showcase: Excellence in Service-Learning (Archived)

Service-learning courses offer a new dynamic to student learning, as the relationship between students and instructors has changed, requiring shared power and equal participation rather than a hierarchical transfer of influence. Students new to service-learning courses require a new kind of support from faculty within the field. This necessitates the ability of course instructors to create an opportunity for students to become equally contributing members of a community program.

Drawing from the P.A.R.E model, the service-learning course merges students' experiences, guiding them through practice regimens, project implementation, and reflection activities to connect service experiences with course content. This reflective process …

Do “In The Family” Coaching Hires Outperform External Hires In Ncaa Division I Men’S Basketball, Maxfield Lane, Nels Popp, Jonathan A. Jensen

Journal of Issues in Intercollegiate Athletics

When conducting searches to fill head coaching positions, many college athletics directors frequently look to candidates who have a connection to the university; former players, assistant coaches, or students. Hiring someone from a university’s “family” is often a popular decision among stakeholders, but utilizing such parameters in a search severely restricts candidate pools. More importantly, little empirical evidence suggesting such hires perform better. The purpose of the current study was to examine whether NCAA Division I men’s basketball coaches who are “In the Family” hires perform better than “External” hires in measures of (a) team success and (b) recruiting. The …

The Effect Of Sodium Bicarbonate Supplementation In Markers Of Gut Permeability And Gastrointestinal Discomfort After Exercise In The Heat, Suzana Andrade De Oliveira

Health, Exercise, and Sports Sciences ETDs

Exercise performed under heat stress conditions is associated with an increase in gut permeability, commonly known as "leaky gut.". Recent studies suggest that sodium bicarbonate ingestion (NaHCO3) before exercise in the heat may offer ergogenic benefits. However, NaHCO3 is known to induce gastrointestinal discomfort (GI) and potentially exacerbate gut permeability. Therefore, this study investigated the effects of NaHCO3 on markers of gut permeability and gastrointestinal discomfort after prolonged physical exercise in a hot environment. To test this, we analyzed markers of intestinal permeability and injury pre and post exercise under heat stress comparing a NaHCO3 group to a placebo group. …

Fhsu Sport & Recreation Day - A Pilot Program Integrating Cross-Disciplinary Experiential Learning Practices To Enhance Content Knowledge And Professional Competencies In Recreation And Leisure Programming, Luke Kriley, Taylor Kriley

SACAD: Scholarly Activities

In the spring of 2023, FHSU Sport and Recreation Day was established to bridge the gap between curricular and co-curricular learning and assessment. The Spring 2024 class of HHP 371 Leisure Administration and Programming, in partnership with FHSU Student Engagement, FHSU Athletics, and USD 489 Lincoln Elementary, successfully implemented a program that combined both types of activities. The objective was to improve student professionalism and retention of programming principles related to recreation and leisure activities. Thanks to the participation of experts from various fields utilizing the philosophical framework of stewards of place; students, participants, and staff were able to integrate …

The Beacon, April 4, 2024, Beacon Staff

The Beacon, 2023-2024

Uninterested or Overworked?; Typical day for Vonder Bruegge; "Manna" breaks Christian music norm; A new trilogy following "Kung Fu Panda 4"; Senior Spotlight: Madison DenHerder; TEDxNWC explores the meaning of "allegory"; Helpful tips to survive Humans vs Zombies; Where are the student participants?; Staff, students prepare for fall ResLife changes; The many hats of VB; Taylor Swift: more than an artist; Is competition cheer a sport?; Final season of intramurals is in full swing; Outdoor track and field starts off with a bang; Raider softball and baseball are full of talent; Missing Princess emerges; Beloved Festival of Culture returns;

A Survey Study Of The Opinion Of Students And Coordinators Of Humanities Graduate Programs At An-Najah National University Regarding Scientific Research Courses And Their Need For Development, Naser Adeen M. Al-Shaer, Tasnim Naser Adeen Alsher, Mohammad Subhi Odeh

An-Najah University Journal for Research - B (Humanities)

Aim: This survey study aims at identifying the level of scientific research in the academic programs and study plans of the department of Graduate Studies for Humanities at An-Najah National University and the need for developing them based on opinions of program coordinators and students to evaluate the effectiveness of research and its validity for future enhancement for the university status. The study hypothesized weak levels of interest in research in study plans, which negatively affects student research skills and the quality of their research production. Methodology: The study adopted the analytical approach using two questionnaires distributed to program coordinators …

April 3, 2024 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

Winonan, Winona State University

The Winonan - 2020s

This issue of the Winonan, the Winona State University student newspaper, was published on April 3, 2024.

Programs Committee Agenda 4-2-24, Angela Brock

Programs Committee (PC)

No abstract provided.

Approved Programs 4-2-24, Angela Brock

Programs Committee (PC)

No abstract provided.

Ucc Minutes 4-2-24, Angela Brock

UCC Agendas/Minutes

No abstract provided.

Communication, Sarah Bobrowski, Alaina Carlson, Natalie Dicke, Jack Krueger, Jordan Haddad, Leah Mach, Flora Njodzeka, John Schmidt, Brock Voigt, Katie Wilson

Leadership Education Newsletters

No abstract provided.

Orgsp Quarterly: An Orgsp Newsletter From Lincoln Memorial University, Vol 9.2, Lincoln Memorial University, Office Of Research Grants And Sponsored Projects

ORGSP Quarterly

This quarter's issue focuses on spring research. Learn about the excellent work of LMU's faculty, staff, and students.

Honors Convocation, 2024, State University Of New York College At Cortland

Honors Convocation Programs

Honors Convocation Program held in 2024.

Ua80/1 Bylaws, W Club

University Organizations

W Club bylaws as approved in April 2024.