Digital Commons Network^™

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

School of Marketing, Tourism and Leisure Publications

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Planner, Volume 14, Number 1, May-June 1999, American Institute Of Certified Public Accountants (Aicpa)

Newsletters

No abstract provided.

Achieving Potential In Hospital Mergers, Sister Nancy Linenkugel

Student Scholarship

This applied research project focused on hospital mergers and the combination of "business" and "people" factors that allow full potential to be achieved. The business factors included finances and the "people" factors related to culture and practices. We sought to examine whether or not both factors were necessary in order for the merger to reach full potential. "Merger" was defined as the creation of a single entity out of two in which there is movement of services or staff. A "merger stabilization model" was developed that predicted potential merger synergy as dependent upon "people" fit and "business" fit. Four merged …

A Meta-Analysis Of Satisfaction In Marketing Channel Relationships, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have been examined simultaneously within an individual study. More specifically, the authors unify the stream of research on power use-the focus of many satisfaction studies in the 1970s and 1980s-with more recent work on trust and commitment, which usually explores antecedents other than power use. The results indicate that economic satisfaction and noneconomic satisfaction are distinct constructs with differential relationships to various …

The Transformational Influence Of Narrative Enrichment, Maxine L. Lynch

Student Scholarship

This social constructionist study examined what occurred to 20 high school students exposed to the narrative genre of news story writing to try to add to the knowledge about the narrative mode of thought. This applied research project used various qualitative methods to interview, analyze and discuss the changes that occurred in these students who became narratively enriched from their participation in journalism workshops that were designed to help them learn how to write and publish news stories. The findings where that learning to write narrative news stories stimulated changes in the students' values and sense of self-determination. The study …

Managers In The Middle: A Study Of Long Term Care Regional Managers Dealing With Organizational Stress, Jeffrey W. Ferguson

Student Scholarship

Perhaps the most difficult job in long term care chain organizations is that of the Regional Manager. This study considers the chronic and acute events with which Regional Managers must contend and determines how they cope with the stresses of those events. Appraisal theories of Richard Lazarus and P-E fit are used to test the actions of the Regional Managers. The events discussed seem to confirm previous research regarding coping in that the more significant the event, the greater the likelihood that others will be solicited to attain a solution. Corporate staffs who assist in the acute events help to …

Silent Messages In Negotiation: A Descriptive Study Of Negotiators' Perceptions Of The Role Of Nonverbal Communication In Multi-National Business Negotiations, Yun Chu

Theses and Dissertations - UTB/UTPA

This study specifically explored the perceived importance of the following nonverbal factors in the negotiation process: proxemics (location and negotiation site), physical arrangement (seating and furniture arrangement), and kinesics (eye contact, facial expressions and gestures). The findings show that the negotiators' perception about the three categories and their role in negotiation are consistent with nonverbal communication theory.

1999 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1999.

Medical Research And The Location Of High-Tech Medical Firms : Summary Report / : Prepared For The National Association Of Corporate Real Estate Executives By The Center For Economic Development Research, College Of Business Administration, University Of South Florida, University Of South Florida. Center For Economic Development Research, Nacore International

College of Business Publications

No abstract provided.

Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins

Honors Theses

The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …

The Study Of Third Party Reimbursement And Its Effect On The Responsibilities And Salaries Of Certified Athletic Training In The Clinical Setting, Les Fuller

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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The Chiquita Case: A Lot Of Banana Oil?, Ibpp Editor

International Bulletin of Political Psychology

This article focuses on an aspect of substantive law that may unnecessarily impede the social benefits derived from investigative reporting and protect transgressors of the social contract. The article stems from a legal case that originated from allegations by an investigative reporter about misbehavior on the part of Chiquita Brands International Inc. However, the article does not describe the allegations nor take a position on their validity.

Ada News - 04/05/1999, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

The Cluster Connection - Spring 1999, Nova Southeastern University

The Cluster Connection

No abstract provided.

The Field Study Of A Training Transfer Enhancement Process And Its Effect On Transfer Of Training, Andrew W. Bowne

Dissertations

Transfer of training is defined as the degree to which trainees apply, in their jobs, the knowledge, skills, and attitudes they gained in training. Research regarding transfer of training has called training effectiveness into question. For example, Baldwin and Ford (1988) reported average transfer rates typically in the 10% range.

The study tested the effectiveness of particular procedures and tools intended to enhance transfer of training. These transfer enhancing tools were employed by an experimental group of trainees’ supervisors (who received training from the researcher in the application of the tools) before a half-day problem-solving training workshop for their employees …

Relationships Between Leader Characteristics, Planned Change And Organizational Culture In A Dynamic Manufacturing Environment, Matthew Chodkowski

Dissertations

The new economic era has been marked by profound global change. In response, researchers and practitioners have called for a rethinking of the conventional concepts of leadership, change, and organizational culture to improve our competitiveness in this turbulent world market. This study investigated the relationships between leader style, leader behavior, leadership paradigm, leader knowledge of change, organizational culture potency, and planned change efficacy in a manufacturing company implementing a high performance work system change initiative. This study intended to contribute to the reconceptualization of the leadership construct and the explication of the leadership-culture-change linkage.

Six hundred and eighty-nine subjects representing …

Florida Blue-Principal Edition Spring 1999, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

Florida Blue-Principal Edition from Spring 1999.

The Effect Of Teaching Methods On Examination Performance And Attitudes In An Introductory Financial Accounting Course, Joseph Marcheggiani, Karel A. Updyke, James F. Sander

Scholarship and Professional Work - Business

This article describes a study in which a group-Socratic teaching method and an interactive lecture style were compared for their effect on students' examination performance in an introductory financial accounting course. The effect of teaching method on students' attitudes toward the accounting profession and the course was also analyzed. An ANOVA design was used to test for differences between experimental and control groups of undergraduate students. The results provide no evidence that either method of instruction results in significantly higher scores on examinations; nor was there any statistically significant difference in attitudes toward the accounting profession or the course.

The Effects Of A Combination Of Feedback, Goals, And Consequences On The Performance Of Four Small Businesses, Timothy V. Nolan

Dissertations

Performance measurement approaches such as the Balanced Scorecard (BSC) offer a format for attending to a few performance metrics rather than several different performance indicators. While the BSC approach offers a nice format for tracking performance, it does not provide a conceptual framework for improving performance. That framework can be found in Behavioral Systems Analysis. The Total Performance System emphasizes the importance of internal and external feedback in improving performance. Several studies have investigated feedback interventions in organizational settings. The intervention found to be most effective is a combination of feedback, goals, and consequences. The purpose of the current study …

Incoming Editor’S Statement, J. Craig Andrews

Marketing Faculty Research and Publications

In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.

Personal Values Of Japanese Business Managers, Don E. Giacomino, Michael D. Akers, Atsushi Fujita

Accounting Faculty Research and Publications

Researchers have spent many years examining the Japanese business culture, but there is limited empirical evidence about the personal values of Japanese business managers. The research of these authors confirms some previous conclusions, but also might detect new attitudes in Japan at the dawn of the 21st century.

An Empirical Investigation Into Significant Factors Of Moral Reasoning And Their Influences On Ethical Judgment And Intentions, Janet K. Mullen Marta

Theses and Dissertations in Business Administration

This dissertation is a partial test of the Hunt-Vitell (1986, 1993) general theory of marketing ethics, which, along with previous tests of the model and other empirical and theoretical work, serves as the basis for this research. The dissertation model is the most comprehensive test of Hunt-Vitell to date, in the sense that it tests variables at almost every stage of the ethical decision making process described in the Hunt-Vitell theory.

The sample was obtained through a mail survey of American Marketing Association (AMA) practitioner members. Empirical testing was carried out through correlation and regression analysis. Of the seventeen hypotheses, …

Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton

Theses and Dissertations in Business Administration

The purpose of this effort was to focus on measuring the psychological characteristics (specifically perceived risk, dogmatism, fatalism, self esteem, empathy, and cognitive complexity) of the innovative consumer. In order to assess the various relationships and interrelationships that exist in the psychological determinants of innovativeness, a structural modeling approach was employed. The model was also tested in a two country setting in order to determine its robustness cross-culturally. The innovative behavior measure focused on a single domain, the Internet, since innovativeness does not typically overlap across product categories (e.g. Gatignon and Robertson 1985).

Overall, the results of the test of …

The Midwest Quarterly; Vol. 40 No. 3, Robert Wexelblatt, Manfred Weidhorn, James A. Papa Jr., Steve Wilson, Arthur Sherr, Ron Klier, Michele Bowman, Rick Cannon, Craig Challender, Philip Dacey, Nickie J. Gunstrom, William Kloefkorn, Kip Knott, Deborah Landau, Martin Ott, David L. Roberts, Randolph Thomas, Steven Trulock, Bob Vance, Ken Waldman, Sara Willingham, Charles Cagle, Keith L. Mccoy, Harry L. Humphries, Ronald Charles Epstein, Paul W. Zagorski, Midwest Quarterly Editors

The Midwest Quarterly: A Journal of Contemporary Thought

ROBERT WEXELBLATT explores the art of teaching by considering both the ideal and its impact and appreciation by its recipients and those who would exercise authority over teachers. He reaches the uneasy conclusion that true teaching is a precarious balance, less a golden mean in delivery but in outcome, the sum of extremes. Award-winning author of essays and books of fiction, Wexelblatt is a Professor of Humanities at Boston University's College of General Studies. His numerous essays in this journal testify that he is, above all else, a teacher.

MANFRED WEIDHORN traces the concept of motive--Can we know those affecting …

The Application Of Role Theory To The Sexual Harassment Paradigm: A Policy Capturing Approach, Lora L. Jacobi

Psychology Theses & Dissertations

This research utilized policy capturing techniques to analyze the different factors individuals use when determining sexual harassment. The importance of level of power, verbal behavior, and invasiveness of touch were examined. Additionally, role theory was applied to the sexual harassment paradigm in order to understand how context factors within an organization affect the perception of sexual harassment. Profile analysis was used to determine how the perception of what constitutes harassing behavior is mitigated by one's role in the organization.

Participants were one hundred and five males and one hundred and fifteen females who were either currently employed or employed within …

Trends. Nato, Numbers, And Numerology, Ibpp Editor

International Bulletin of Political Psychology

The article discusses 3 new members in NATO.

Ada News - 03/08/1999, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Santa Clara Magazine, Volume 40 Number 4, March 1999, Santa Clara University

Santa Clara Magazine

8 - ENGAGING HEARTS AND MINDS By President Paul L. Locatelli, S.J. '60. Does an SCU education help students become more humane, more able to engage with life? Do students work to transform the world? Does a Santa Clara education fire both their hearts and minds?

12 - TREASURE ISLANDS By Sam Scott '96. The Women Broncos soccer team soars to the 1998 NCAA Finals. With a roster packed with talent, players and coach hold high hopes for 1999·

16 - SOCKING IT TO THEM By Connie Hinckley. Six SCU faculty emeriti apply intellectual curiosity and passion to their retirement …

Road Map To Transformational Leadership, Asha Bhandarkar, Pritam Singh

IIMB Management Review

The search for role models expresses not only the deep rooted desire to follow, but also the inherent desire to lead. The need for great heroes and transforming leaders like Gandhi and Mandela is felt much more strongly in the contemporary world. The model of leadership in existing literature has been used primarily to depict the process of managing rather than the process of transforming and leading. Asha Bhandarkar and Pritam Singh arrive at blueprints for leadership by studying the lives and work of transformational leaders