Digital Commons Network^™

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

School of Marketing, Tourism and Leisure Publications

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

The Economic Impact Of The H. Lee Moffitt Cancer Center & Research Institute At The University Of South Florida : An Analysis Performed By Center For Economic Development Research, College Of Business Administration, University Of South Florida, University Of South Florida. Center For Economic Development Research

College of Business Publications

No abstract provided.

Ada News - 04/19/1999, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins

Honors Theses

The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …

Florida Blue-Principal Edition Spring 1999, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

Florida Blue-Principal Edition from Spring 1999.

Incoming Editor’S Statement, J. Craig Andrews

Marketing Faculty Research and Publications

In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.

Quick Connections March 12, 1999, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

March 12, 1999 bi-weekly newsletter published for employees of Blue Cross and Blues Shield of Florida.

Horticulture Research Report 1994 - 1998, Frank Wise Institute, Kununurra, Department Of Agriculture, Western Australia, D. Robinson, M. Howes, R. Randell

Horticulture research reports

This report summarises horticultural research, development and extension activities undertaken by staff from the Kununurra District Office during the period 1993 to 1998 and reported annually at the Frank Wise Institute Horticultural Research Review. The range and extent of activities presented and supported by Agriculture Western Australia with industry collaboration indicates the importance of horticulture in the economies of the Kimberley Region and Western Australia. Further support by funding bodies and agribusiness, and collaboration with other research organizations is also acknowledged. Since the early 1980's, horticultural output and value of production from the Ord River Irrigation Area (ORIA) have risen …

Industrial Resources: Anderson County, Kentucky Library Research Collections

Anderson County

"Resources for Economic Development: Lawrenceburg (Anderson County)" prepared by the Lawrenceburg-Anderson County Industrial Foundation, and the Kentucky Cabinet for Economic Development, Division of Research, March, 1999. The report includes, but is not limited to, information about: population, labor market, local manufacturing, transportation, utilities, fuel, water, sewage, industrial sites, local government and services, taxes, educational and health facilities, housing, communication, recreation, natural resources, markets, and climate.

Crop Updates 1999 - Oilseeds, Paul Carmody, Rick Madin, David Bowran, Martin Barbetti, Ravjit Khangura, Graham Walton, Phil Parker, Francoise Berlandier, Linnet Cartwright, Ping Si, Nick Galwey, David Turner, Wayne Pluske, Roger Jones, Brenda Coutts, Bill Bowden, Isabel Arevalo-Vigne, Jeff Russell, Syed H. Zaheer, Andrew Simon, Art Diggle, Dave Eksteen, Arjen Ryder, Bill Crabtree, Serena Wyatt, Jim Baily

Crop Updates

This article contains eighteen papers

1. INTRODUCTION, Paul Carmody, Agriculture Western Australia

PLENARY SESSION

1. Transgenic canola in Western Australia: Outlook and challenges, Phil Salisbury, University of Melbourne

2. Farming system issues for herbicide tolerant canola, Rick Madin, Rick Madin and Associates, David Bowran, Agriculture Western Australia

3. Beating blackleg in 1999, Martin Barbetti, Ravjit Khangura, Paul Carmody, Graham Walton, Agriculture Western Australia

4. The Mustard Industry in Australia – Opportunities for a new oilseed, Phil Parker, NSW Agriculture

5. Management of blackleg with fungicides, Ravjit Khangura and Martin Barbetti, Agriculture Western Australia

6. Effect of aphid feeding …

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Crop Updates 1999 - Lupins, Greg Shea, Geoff Thomas, Mark Sweetingham, Bill O'Neill, Wallace Cowling, Bevan Buirchell, Hua'an Yang, David Luckett, Allan Brown, John Hamblin, Joanne E. Barton, Kedar Adhikari, Nick Galwey, Miles Dracup, Bob French, Debbie Thackray, Roger Jones, Brenda Coutts, Narelle Reeve, Y. Cheng, R. A.C. Jones, Francoise Berlandier, Linnet Cartwright, James Fisher, Art Diggle, Bill Bowden, Chris Gazey, Luigi Morsechi, Terry Piper, Peter Newman, Dave Nicholsen, Mohammad Amjad, Glen Riethmuller, Ron Javis, Paul Blackwell, C. L. White

Crop Updates

This article contains twenty three papers

1998 LUPIN HIGHLIGHTS

LUPIN ANTHRACNOSE

1. Anthracnose overview, Greg Shea, Geoff Thomas and Mark Sweetingham, Agriculture Western Australia

2. Anthracnose – Critical seed infection levels for resistant and susceptible varieties, Geoff Thomas, Mark Sweetingham, Bill O'Neill and Greg Shea, Agriculture

Western Australia

3. Fungicide seed treatment for anthracnose and brown spot control in lupin, G. Thomas and M. Sweetingham, Agriculture Western Australia

LUPIN BREEDING AND AGRONOMY

4. Anthracnose resistance in lupins – an innovative Australian research effort 1996-1998, Wallace Cowling1'2, Bevan Buirchell_1,2 Mark Sweetinqham_1,2, Hua'an Yang₂, …

Crop Updates 1999 - Cereals, Len W. Broadbridge, Doug Abrecht, D. Bakker, Greg Hamilton, Cliff Spann, Doug Rowe, Peter Fisher, Jennifer Bignell, Matthew Braimbridge, Bill Bowden, Ross Brennan, Reg Lunt, Senthold Asseng, Cherie Rowles, Simon Bedbrook, Chris Gazey, Mike Bolland, Garren Knell, Lyn Abbott, Zed Rengel, Wayne Pluske, Erin Cahill, Bill Crabtree, Matthew Evans, Tim Nielsen, Jat Bhathal, Rob Loughman, D. Rasmussen, Roger A C Jones, Sean Kelly, Ian Riley, Sharyn Tayor, Vivien Vanstone, Dominie Wright, Debbie Thackray, Simon Mckirdy, George Yan, Robin Wilson, Iain Barclay, Robin Mclean, Dean A. Diepeveen, Bill Lambe, Wal Anderson, Brenda Shackley, Mechelle Owen, Peter Burgess, Ben Curtis, Mohammed A. Hamza, Jamie Henderson, Frank Boetel, Alfredo Impiglia, Frances Hoyle, Darshan Sharma, Pierre Fievez, Blakely Paynter, Glenn Macdonald, Kevin Young, Andrew Blake, Keith Devenish, P J. Dolling, Roy Latta, Lisa-Jane Blacklow, Chris Matthews, Angelo Loi, Brad Nutt, Rochelle Mcrobb, David Webb, Andrew Mcrobb, Clinton K. Revell, James Ridsdill-Smith, Celia Pavri, David Tennant, Darryl Mclements, Ross Thompson, Mike Ewing, Tim Woodburn, Paul Yeoh, James Fisher, Art Diggle, Mark Whitten, Andrew Rate, Paul Carlile, Ed Blanchard, Bevan Buirchell, Lorraine Osborne, Tress Walmsley, Terry Piper, Cameron Weeks, Michael Dodd, Amanda Falconer, Caroline Peek, Glenn Adam, Camray Gethin, Richard Guinness, Daniel Fels, Andrew Rintoul, Mal Lamond, Roger Tapp, Craig White

Crop Updates

This article covers sixty papers

FOREWORD

ACKNOWLEDGMENTS

PLENARY PAPERS

1. Western Australia’s climate: trends and opportunities, Len W. Broadbridge, Director, Bureau of Meterorology

2. Managing seasonal variations in agriculture, Dr Doug Abrecht, Director, Dryland Research Institute, Merredin

CROP ESTABLISHMENT

3. Soil management to prevent waterlogging on duplex soils in the Great Southern, D. Bakker, Greg Hamilton, Cliff Spann and Doug Rowe, Agriculture Western Australia

4. The influence of no-till and press wheels on crop production for heavy soils, Peter Fisher, Jennifer Bignell, Matthew Braimbridge, Greg Hamilton, Agriculture

Western Australia

NUTRITION

5. Fertiliser nitrogen, applied late, needs …

Morehead State University 1999-2000 Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1999-2000 official media guide of the Morehead State University women's basketball team.

Measuring Health Care Micro-Economic Efficiency: A Case Study Of Massachusetts Hospital's Quality And Value Measurement With Risk Adjustments, Yanling Zhang

Masters Culminating Experiences (1993-2011)

This report has four main parts: 1) Introduction: The healthcare phenomenon, considerations and economic implications; 2) A case study of measuring health care quality and value for methodology investigation; 3) conclusions and 4) policy implications. The principal aim of this report is to discuss methods of measuring microeconomic efficiency in healthcare. In the introduction, economic theories including elasticity, demand and supply, competition, market failure and so on are applied to healthcare. Next the role of this report is placed within the context of organization I worked for with a case study to show how to measure quality and value with …

The Cluster Connection - Volume 6, Issue 3 - Winter 1999, Nova Southeastern University

The Cluster Connection

No abstract provided.

Self-Managed Work Teams: How Implementation Plans Affect Success Or Failure, Julia E. Meeker

Theses

This applied learning project will deal with the implementation of empowerment in an organization and the importance of an implementation plan.

Research shows that resistance to change by management or front line employees can lead to the failure of the change. Resistance to change is a normal human reaction but can be minimized through effective change management.

Effective change management includes clear, understandable, complete communication at the appropriate time. The development of a change implementation plan can reduce the resistance to change by providing information that addresses employees concerns regarding the proposed change.

The purpose of this project is to …

The Benefits Of Corporate Wellness Programs, Paul Lonigro

Theses

Cost containment of health care cost is an extremely significant issue to employers today. Many employers have used strategies such as cost shifting and managed care to control costs with limited success. Many are using wellness programs with the idea of promoting healthy lifestyles to decrease the risks and demand for health care services. Other benefits which employers look for are an increase in employee productivity and morale, and decreasing absenteeism and turnover. The purpose of this thesis is to determine how effective wellness programs have been at achieving these goals.

Some form of wellness program has widely been used …

The Role Of Qualifying Language On Consumer Perceptions Of Environmental Claims, Thomas J. Maronick, J. Craig Andrews

Marketing Faculty Research and Publications

A copy-test of seven environmental claims on aerosol packages shows that consumers interpret general, unqualified claims (e.g., environmentally friendly or ozone friendly) as meaning the product is safe for the environment in both an absolute (safe) and a relative (safer) sense. These perceptions of environmental safety are enhanced by specific qualifiers for general claims such as No CFCs and general qualifiers for specific claims. In addition, the results show that almost all specific environmental claims improve consumers’ perceptions of the aerosol product relative to general claims for environmental benefits of the product. Implications for marketing and public policy professionals are …

Bulletin 4384 - New Asian Vegetables From Western Australia - At A Glance, Vynka Mcveigh, Soon Chye Tan Dr, Geraldine Pasqual

Bulletins 4000 -

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

Western Australia is Australia's largest exporter of fresh vegetables, sending a range of products to over 20 countries. A strong export trade has developed with South East Asia and growing opportunities exist in other markets in Asia and in the Northern Hemisphere. Western Australia …

Health, Health Insurance And The Labor Market, Janet Currie, Brigitte C. Madrian

Faculty Publications

This chapter provides an overview of the literature linking health, health insurance and labor market outcomes such as wages, earnings, employment, hours, occupational choice, job turnover, retirement, and the structure of employment. The ®rst part of the paper focuses on the relationship between health and labor market outcomes. The empirical literature surveyed suggests that poor health reduces the capacity to work and has substantive effects on wages, labor force participation and job choice. The exact magnitudes, however, are sensitive to both the choice of health measures and to identi®cation assumptions. The second part of the paper considers the link between …

Local Coherence And Its Limits: A Second Look At Second Sentences, Desmond Allison, Susheela Varghese, Siew Mei Wu

Research Collection Lee Kong Chian School Of Business

Our article takes up Joy Reid's (1996) proposal that second sentences deserve a second look in academic writing research and pedagogy. Reid's data and commentaries indicate that second sentences, the sentences following topic sentences, make important but generally underrated contributions to the (in)coherence of students' written paragraphs. Her study, in a U.S. university, found that English as a second language (ESL) student writers often developed paragraphs that did not meet the expectations of experienced native English speaker (NES) readers. We offer a contextualized critique and partial replication of Reid's exploratory study. Our research, in Singapore, investigates second sentence writing by …

Seafarers' Social Life And Its Effect On Maritime Safety With Respect To Egyptian Seafarers, Ahmed Abd El Naiem Hafez

World Maritime University Dissertations

No abstract provided.

1998 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1998.

Foresight - "Your Financial Future: Golden Egg Or Goose Egg?" - Fall 1998, Nova Southeastern University

Foresight Magazine

No abstract provided.

Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Marketing Faculty Research and Publications

Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in learning new nutrition information. Yet, unlike package claims, Nutrition Facts Panels are often not available for consumers during the processing of such advertising claims. Therefore, the authors examine the following research questions: (1) Do consumers misinterpret (i. e., overgeneralize) common nutrient content claims in advertising? If so, under what conditions does this occur? and (2) Can various types of disclosure …

Legalizing Performance-Enhancing Drugs, Richard C. Crepeau

On Sport and Society

By the time the remaining riders rolled down the Champs-Elysees Sunday afternoon, this year's Tour de France had become the Tour de Drugs, an international pharmacology festival. What should have been the continuation of the French national celebration over the World Cup, turned into a shameful display of rule violations, poor sportsmanship, and police tactics worthy of a banana republic. Some writers were calling it the Tour de Farce.

Fastfact: Human Resources, Edition 70, July 7, 1998, American Institute Of Certified Public Accountants (Aicpa)

Newsletters

No abstract provided.

Fastfact: Human Resources, Edition 64, May 19, 1998, American Institute Of Certified Public Accountants (Aicpa)

Newsletters

No abstract provided.

Fastfact: Human Resources, Edition 63, May 12, 1998, American Institute Of Certified Public Accountants (Aicpa)

Newsletters

No abstract provided.