Digital Commons Network^™

Affixing The Service Mark: Reconsidering The Rise Of An Oxymoron, Peter J. Karol

Law Faculty Scholarship

This article explores the deep and to date unacknowledged contradictions underlying service marks (trademarks used in connection with services rather than goods). Namely, the Lanham Act statutorily mandates treating trademarks the “same” as service marks; yet it simultaneously loosens requirements for proving service mark “use” by allowing mere advertising to substantiate service mark rights. This shortcut is not permitted with trademarks as such. As a result of this imbalance, sophisticated trademark practitioners may now quickly secure vast service mark rights for clients in ways not available for trademarks.

To better understand current service mark practice, and the above contradictions, the …

Annual Report 2013, Eastern Illinois University

Lumpkin College Annual Reports

This 2013 Annual Report records the achievements, outreach activities, and student honors work of the Eastern Illinois University's Lumpkin College of Business and Applied Sciences. It also includes reports from the School of Business, the School of Family and Consumer Science, the School of Technology, and the department of Military Science.

Applying Mobile Application Development To Help Dementia And Alzheimer Patients, Jean F. Coppola Phd, Marc A. Kowtko, Christina Yamagata, Shannon Joyce

Wilson Center for Social Entrepreneurship

Caregiver anecdotes attest that music and photographs play an important role for family members diagnosed with Alzheimer’s disease (AD), even those with severe AD. Tablets and iPads, which are prevalent, can be utilized with dementia patients in portraying favorite music and family photographs via apps developed in close partnership with geriatric facilities. This study addresses cognitive functioning and quality of life for people diagnosed with dementia via technology. Research has shown that technology instruments such as iPods, help stimulate those with dementia. This study focuses on innovative devices such as iPads and tablets, which are mainstream and easy to use, …

Associations Of Housing, Management, Milking Activity, And Standing And Lying Behavior Of Dairy Cows Milked In Automatic Systems, Justine A. Deming, Renée Bergeron, Kenneth E. Leslie, Trevor J. Devries

Farm Animal Husbandry Collection

The objective of this cross-sectional study was to describe the housing, feeding management, and characteristics (parity and stage of lactation) of cows on commercial automatic milking system (AMS) dairies and their associations with the standing and lying behavior patterns and milking activity (frequency and yield) of lactating dairy cows. Thirteen AMS herds were enrolled in the study, with an average herd size of 71 ± 30 (mean ± SD; range: 34 to 131) lactating cows. All of the herds used freestall barns, each set up for free cow traffic to the AMS. On-farm measurements were taken to determine stocking density …

Communicating Product Sustainability: Consumer Responses To Sustainability Labeling In A Retail Laboratory Environment, Siqi Feng

Inquiry: The University of Arkansas Undergraduate Research Journal

In effort to enhance sustainable development, manufacturers and retailers have collaborated to develop a standardized sustainability index based on supply chain life cycle information. However, it is unclear whether this index will help consumers make more sustainable purchases. Research conducted in a retail laboratory addresses consumer attitudes, purchase intentions, and product choices with and without a credible standardized sustainability index, and with or without provision of background sustainability information. Results from a pilot study and two mixed design experiments indicate that, on average, consumers focus more on brand equity than on sustainability levels when they make brand choices. While the …

Nova Southeastern University 2013 Annual Report, Nova Southeastern University

NSU Annual Reports

No abstract provided.

Ua42/1 Wku Winter Term Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of WKU Winter Term course enrollments, college data, course sections and marketing.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 14 2013, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Introduction To Risk Management: Understanding Agricultural Risks, Production, Marketing, Financial, Legal, Human, Laurence Crane, Gene Gantz, Steve Isaacs, Doug Jose, Rod Sharp

Department of Agricultural Economics: Faculty Publications

This handbook is designed to improve the risk management skills of American farmers and ranchers. There is a broad array of established risk management tools ready to be used and new tools are always being developed. By learning about and using these tools, crop and livestock producers can build the confidence needed to deal with risk and exciting opportunities of the future.

Contents

Overview of risk management planning

Steps in risk management planning

Manging production risk

Managing marketing risk

Managing financial risk

Managaing legal rtisk

Managing human risk

Hare And Tortoise: How Do Price Change Patterns Affect Propensity To Book, Zhuoyang Li

Open Access Theses

With an increasing using of online booking, hotel room rate changing information becomes nearly transparent to consumers. And this trend encourages deal-seeking consumer behaviors, which are based on price change information. So hotels can influence consumers' propensity to book through managing price changes. The present study aims at examining consumers' propensity to book in a more realistic context by introducing two conditions: different price changing patterns and interaction between price-moving trends and price patterns. It is important for hotel managers to understand the impact of different price change trends and patterns because price changes can directly affect consumer perception and …

Accounting For Product Substitution In The Analysis Of Food Taxes Targeting Obesity, Zhen Miao, John C. Beghin, Helen H. Jensen

Department of Agricultural Economics: Faculty Publications

We extend the existing literature on food taxes targeting obesity. We systematically incorporate the implicit substitution between added sugars and solid fats into a comprehensive food demand system and evaluate the effect of taxes on sugars and fats. The approach conditions how food and obesity taxes affect total calorie intake. The proposed methodology accounts for the ability of consumers to substitute leaner low-fat and low-sugar items for rich food items within the same food group. This substitution is integrated into a calibrated demand system in addition to the substitution among food groups, using recent food intake data and existing demand …

Annual Report 2012-2013, Houston Academy Of Medicine-Texas Medical Center Library

Annual Reports: 1943 - Present

This file contains the Annual Report for the library from 2012-2013.

Ada News Convention Daily - 2013 Day 3, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

Buddy Up Program Evaluation: Creating An Overall Lifestyle Change, Kathryn Hansen

Senior Honors Theses and Projects

No abstract provided.

Eastern Michigan University Graduate Catalog, 2013-2014, Office Of The Registrar

Graduate Catalogs

No abstract provided.

To Think Or Not To Think?: A New Perspective On Optimal Consumer Decision Making, Jonathan Hasford

Theses and Dissertations--Marketing and Supply Chain

This research introduces a new theoretical perspective (termed the Adaptive Processing Perspective) that reexamines how consumers should think before making decisions and the optimal outcomes that result. New insights into conscious (“careful deliberation”), unconscious (“sleeping on it”), and intuitive (“going with your gut”) thought processes are provided. Across four studies, empirical evidence demonstrates that consumers can make significantly better decisions by thinking more about routine choices, using their intuition for occasional purchase decisions, and distracting themselves before making major purchase decisions. Specifically, in study 1, increased conscious thought optimized routine decision making due to increases in openness to information. In …

Kroc Fit Kids Needs Assessment, Brandon Dotts, Jason Jarvinen, Maria Todaro, Morgan Wilson

Program Design and Evaluation

The Salvation Army Kroc Center, a 12.4-acre family support, education, recreation, and cultural arts center located in the Rolando neighborhood of San Diego, is interested in designing an intervention program to alleviate the issue of low levels of physical activity and combat the childhood obesity problem. The Kroc Center is well suited to designing such an intervention because it works closely with six partner elementary schools in its surrounding neighborhoods. To assist the Kroc Center in developing an intervention, this needs assessment examines factors that may lead to low fitness scores, and the potential dangers to students, and the community, …

The Impact Of Nutrition Information Delivery Methods On Restaurant Consumers' Attitudes And Behavior, Jiaqi Zhu

Open Access Theses

Zhu, Jiaqi. M.S., Purdue University, December 2013. The Impact of Nutrition Information Delivery Methods on Restaurant Consumers' Attitudes and Behavior. Major Professors: Barbara A. Almanza, Carl A. Behnke.

Obesity is a major public health threat. It not only creates challenges for those who are obese and overweight, but also brings an economic burden to the whole society. One important contributing factor for obesity is food eaten away from home, which accounts for more than 40% of American's food budget. Although chain quick-service restaurants are required by law to post calorie information on menus and menu boards, the efficacy of menu …

Booklet: Florida Blue Foundation: 2013 Statewide Nursing Summit – Nursing In Florida: Celebrating The Past And Advancing The Future; Schedule And Speakers, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

A booklet from the Florida Blue Foundation about the 2013 Statewide Nursing Summit – Nursing in Florida: Celebrating the Past and Advancing the Future; schedule and speakers.

2013 Annual Corporate Social Responsibility Report, Florida Blue Foundation

Florida Blue Archives Printed Materials

No abstract provided.

Cpa’S Guide To Financing Retirement Healthcare, American Institute Of Certified Public Accountants. Personal Financial Planning Section

Guides, Handbooks and Manuals

No abstract provided.

Modeling Social Transmission Dynamics Of Unhealthy Behaviors For Evaluating Prevention And Treatment Interventions On Childhood Obesity, Leah M. Frerichs, Ozgur M. Araz, Terry T.-K. Huang

Department of Supply Chain Management and Analytics: Faculty Publications

Research evidence indicates that obesity has spread through social networks, but lever points for interventions based on overlapping networks are not well studied. The objective of our research was to construct and parameterize a system dynamics model of the social transmission of behaviors through adult and youth influence in order to explore hypotheses and identify plausible lever points for future childhood obesity intervention research. Our objectives were: (1) to assess the sensitivity of childhood overweight and obesity prevalence to peer and adult social transmission rates, and (2) to test the effect of combinations of prevention and treatment interventions on the …

Consumers’ Misunderstanding Of Health Insurance, George Loewenstein, Joelle Y. Friedman, Barbara Mcgill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears, James J. Choi, Jonathan Kolstad, David Laibson, Brigitte C. Madrian, John A. List, Kevin G. Volpp

Faculty Publications

We report results from two surveys of representative samples of Americans with private health insur-ance. The first examines how well Americans understand, and believe they understand, traditional healthinsurance coverage. The second examines whether those insured under a simplified all-copay insuranceplan will be more likely to engage in cost-reducing behaviors relative to those insured under a traditionalplan with deductibles and coinsurance, and measures consumer preferences between the two plans. Thesurveys provide strong evidence that consumers do not understand traditional plans and would betterunderstand a simplified plan, but weaker evidence that a simplified plan would have strong appeal toconsumers or change their …

American Dental Association Statement On Regular Brushing And Flossing To Help Prevent Oral Infections, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

A Matter Of National Importance: The Persistent Inefficiency Of Deceptive Advertising Class Actions, Stacey M. Lantagne

Journal of Business & Technology Law

No abstract provided.

Madécasse: Competing With A 4x Fairtrade Business Model, Scott Marshall, Darrell Brown, Bex Sakarias, Min Cai

Business Faculty Publications and Presentations

Brett Beach and Tim McCollum, co-founders of Madécasse, spent two years as Peace Corps volunteers in Madagascar. During that time, they fell in love with the country and its people. Recognizing the need of the Malagasy for stable jobs and fair wages and the connection between poverty and environmental destruction, Brett and Tim discussed possibilities for a social enterprise in the country.

Madagascar presents a beautiful yet challenging place to operate a business. It has a wide range of flora and fauna, approximately 70% of which are found nowhere else on Earth and it produces coffee, vanilla, sugar, cotton, pepper, …

Essays On Rethinking African Development: Contextual And Methodological Advances, Olumayokun Soremekun

2013

This research study sets out to provide analytical answers to the questions of African development and inequality. We examine various aspects of development from the issue of inequality among African countries to unravelling the synergies among the MDG goals and finally to investigating the progress if any that African countries have made towards attaining the MDG goals.

This research is broken down into three main studies: measuring inequality of opportunity, examining the synergies between the Millennium development goals at a particular point in time and lastly assessing the progress that has been made towards attaining the MDG goals in Africa. …