Digital Commons Network^™

Greenwashing: The Ethics Of Green Marketing, Alex Landreville '13

Honor Scholar Theses

In this paper, I argue that companies who make exaggerated claims about the environmental impact of their products act unethically. The public has become more ecologically conscientious than ever before, and firms have been quick to exploit this new interest to their economic advantage. Many of the claims conveyed in these green advertisements attempt to convince consumers that through purchasing a product, they can create a tangible benefit on the environment relative to similar products they would have otherwise purchased. However, consumers are often manipulated by false information conveyed through explicit and implicit advertising cues. Even from a permissive ethical …

Do Sufficient Recreational Programs For Disabled Children Exist In Monroe And Ontario Counties?, Lauren A. Bauerlein

Sport Management Undergraduate

We live in a country where people, including the handicapped are guaranteed many rights and freedoms. The Americans with Disabilities Act (1990) ensures that equal opportunities are provided to people with disabilities. There is a large percentage of children in the United States with disabilities. These mental or physical disabilities impair their major life activities. Research shows that both formal and informal activities have proven to be beneficial to children with disabilities. The purpose of Parks and Recreation Departments is to provide physical and non-physical activities to people in the community. A survey of Directors of Parks and Recreation departments …

The Rise And Fall Of Bread In America, Amanda Benson

Academic Symposium of Undergraduate Scholarship

Over the last century bread has gone through cycles of acceptance and popularity in the United States. The pressure exerted on the American bread market by manufacturers’ advertising campaigns and various dietary trends has caused it to go through periods of acceptance and rejection. Before the industrialization of bread making, consumers held few negative views on bread and perceived it primarily as a form of sustenance. After its industrialization, the battle between the manufacturers and the neighborhood bakeries over consumers began. With manufacturers, such as Wonder Bread, trying to maximize profits and dominate the market, corporate leaders aimed to discourage …

Improving Non-Profit Organizations: Mon Ami, Dylan Yang, Kevin Diaz, Santos Miletes, Robert Tonucci

Academic Symposium of Undergraduate Scholarship

For our Collaborative Learning Program winter term group project, we completed community service at Mon Ami [1] and Service by going to the non-profit every Friday to help the teachers in the day care center. While we were there, our group made observations about the non-profit organization. At the end of the community service experience, our group constructed solutions for the problems we discovered at the non-profit organization and recommended ways to implement these solutions. Our research results were presented to our CLP professors in written form and as a formal presentation.

[1 ]The organization's name has been changed due …

Hostess Brands, Inc. Bankruptcy, Kathryn K. Ganier, Frederick L. Conrad Iii, Wendy G. Patrick

Chapter 11 Bankruptcy Case Studies

In 1930, the Hostess Corporation[1] began as the Interstate Baking Corporation (IBC). In Kansas City Missouri, flour, wheat, and grain marched from machines as workers placed sliced white squares into Wonder Bread’s iconic yellow, red, and blue packaging.[2]

Hostess grew from its small town beginnings into a large corporation thanks in large part to its innovation in its product lines as well as growth through the acquisition of its competitors. By the end of 2012, “Hostess [was] one of the largest wholesale bakers and distributors of bread and snack cakes in the United States [and] operate[d] 36 bakeries, …

Farm To Table: A Look Into Who Supports It And Its Significance In America Today, Marissa Iacono

Honors Theses and Capstones

No abstract provided.

Suntrust Portfolio Recommendations: Crummer Investment Management [2013], Soumya Terala, Peter Harvey, Kevin Mayo, Bhawna Talwar, Pankaj Patil, Chris Enger

Crummer Truist Portfolios

We believe that the U.S. economy will continue growing modestly through 2013 and pick up speed in 2014. We have positioned the portfolio to take advantage of a slowly growing economy by slightly over-weighting the consumer discretionary, energy, industrials, technology, and health care sectors as these have traditionally benefited from recoveries. Accordingly, the consumer durables, financials, materials, telecommunications, and utilities sectors were under-weighted. Although the future is unusually cloudy, we reached this conclusion based on expected economic growth rates, favorable market P/E ratios and continued low interest rates.

2013 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2013.

The Irish Dairy Industry: Globalisation, Competition, Recession, & Consumerism, Brian Clancy, Angela Wright

Dept. of Organisation & Professional Development Publications

In today’s global environment, the dairy farmer and his herd have lost major importance and influence as a consequence of a variety of factors, among them the Industrial revolution, continued and increasing consumerism, the technological explosion, and the ever-expanding concentration of people in urban areas. This research study examines the Irish dairy industry in its current format. The objective of this study is to look at what dairy farmers need to do to grow and expand their business efficiently and effectively. The major challenge for the industry is to attract a new generation of knowledgeable workers to the land. This …

43rd Annual Wku Student Research Conference, Student Research Council, Western Kentucky University

Student Research Conference Select Presentations

No abstract provided.

2013-March-20-Primary Care Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-03-14, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of March 14, 2013 which includes the meeting minutes of December 6, 2012.

Consumer Perception Of Organic Milk, Christina Puetz

Dairy Science

The objective of this study was to determine the potential factors, reasons and beliefs that contribute to college aged consumers’ choice to purchase organic milk. The data were from survey of students using questions that were modeled after consumer issues and concerns over conventional milk as discussed in the literature review. This study was particularly interested in exploring differences between students in agriculture classes and non-agriculture classes. The literature referenced came from a variety of sources, including scientific journals, online articles, milk advisory boards, and governmental agencies. According to the literature review, consumer concerns and reasons for purchase of organic …

Assessing A Pumpkin Butter Enterprise For Bishop's Pumpkin Farm, Meghan Bishop

Agribusiness

Bishop’s Pumpkin Farm is a 40-year-old agriculture tourism destination looking to expand their brand name. One way to do this is through value-added products and in the case of this study, by producing pumpkin butter. To determine if this would be a revenue enhancing enterprise for the business, expenses were analyzed for the ingredients in the product and the processing at an offsite processor. A break-even analysis was performed to determine a minimum price required to cover variable production prices and a minimum required price to cover total costs which would include establishment costs. The numbers were based on a …

A Business Plan For A Custom Dry Cow Transition Facility And A Calf Ranch, Landon Joseph Fernandes

Dairy Science

In recent economic times the dairy industry has witnessed historic lows in milk price and historic highs in feed prices. As a result many dairies have been forced out of business or have found other ways to diversify in order to offset the accumulated debt from dairying. One possible way a dairy can minimize debt is by sending its transition cows to custom transition cow management facility from dry-off through freshening. This management facility would give optimal care and attention to these cows to ensure metabolic and post calving health issues are minimal and that cows are returned to the …

A Business Model For The Small-Scale, Start-Up, Organic Jersey Dairy, Jim Moreda

Dairy Science

To determine the financial feasibility and stability of starting a small-scale organic jersey dairy in Northern California, given the changes and restrictions that must take place in all aspects of production while operating organically. Using a unique combination of ownership and borrowing, I have created a business model made to appropriately fit the organic dairy system, addressing every area of the operation whether it be business or animal related. Through experience, reviews, and research of organic techniques allowable to apply, I was able to reveal and identify specific areas of husbandry and financing in which I would need to excel …

Increasing California Dairy Exports To Japan And South Korea, Kristina Soper

Dairy Science

The opportunities for increasing exports of California dairy products to the Japanese and South Korean markets were determined by identifying current obstacles in the California dairy industry and determining the characteristics of consumers in the Japanese and South Korean markets. As the largest milk-producing state and the supplier of 7.5% of total U.S. dairy exports, California’s economic activity greatly affects the rest of the nation and the world. The trends in the California dairy industry include increasing total milk production and per-cow milk production, a diminishing number of total dairy operations, and a rising number of large dairy operations. These …

A Business Plan For The Production Of Artisanal Cheese, Caitlin Curren

Dairy Science

The objective of this study was to determine how an artisan cheese producer could be successful in California’s current economy. The significance of location, product type, and pro forma financials were examined in order to construct a complete business plan. A business plan was created using an outline of financial proposals, desired terms, use of funds and equity contributions. A company description was originated with a brief history, description of products, description of customers, business location, key strengths, mission statement, goals and objectives. Lastly, an analysis of the industry was made, focusing on main characteristics, the size of the market, …

Ada News - 02/18/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Inward Fdi In The United States And Its Policy Context, Lucyna G. Kornecki Ph.D.

Accounting, Economics, Finance, and Information Sciences - Daytona Beach

Inward foreign direct investment (IFDI) represents an integral part of the United States (U.S.)economy, with its stock growing from US$ 83 billion in 1980 to US$ 3.5 trillion in 2011. The United States, which had earlier been primarily a home for multinational enterprises (MNEs) rather than a host for affiliates of foreign MNEs, has become a preferred host country for FDI since the 1980s. Foreign MNEs have contributed robust flows of FDI into diverse industries of the U.S. economy, and total FDI inflows reached US$ 227 billion in 2011, equivalent to 15% of global inflows, the single largest share of …

Haworthnews (02/2013), Western Michigan University

Haworth College of Business News

• Leadership and Passion
• Fit tips for business professionals
• Use your office as a gym
• Breakfast series to feature WMU school of medicine dean
• Advertising and promotion students take first in national challenge
• Racquel Ankney B.B.A.’07 – Representing the Consumer
• Food marketing + supply chain + sales = Sara Simic: a Stryker intern success story
• Success and Safe Water

Social Enterprise Pioneer Robert Egger To Speak At Lindenwood University, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 01/21/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2013 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 9, 2013.

Ada News - 01/07/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

East Bay Coalition For The Homeless Project: Final Report, Fall 2012 Marketing Research Class, Roger Williams University, Spring 2013 Special Topics Marketing Class, Roger Williams University, Spring 2013 Web Development Center Class, Roger Williams University

Business

The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus.

East Bay Coalition For The Homeless: Branding Study And Marketing Strategy, Michele Abramowitz, Leah Barwise, Marissa Berardi, Alyssa Brangi, Megan Breault, Matthew Connolly, Daniel Czasonis, Lauren Dranoff, Hillary Dutton, Victoria Fernandez, Ross Fitzgerald, Matthew Grossbard, Holly Hancock, Anker Johansen, Karlene Kiskinis, Erynne Landry, Amanda Lingg, Christopher O'Keefe, Shane Parcel, Lisa Reddy, Matthew Silva, Anthony Summa, Kathleen Micken, Kelsey Alexander, Morgan Barresse, Jacqueline Bole, Cindy Brenner, Phuong Ha Bui, Samantha Cloutier, Christine Couto, Kaitlyn Lauer, Christina Micela, David Milano, Kyle Palmer, Rebecca Quigley, Alexa Roberto, Gabriela Sanchez-Vega, Margaret Sullivan, Laura Walter, Courtney Way, Alan Williams, Cody Young, Alan Cutting, Arnold Robinson

Business

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons.

Activating Health Goals Reduces (Increases) Hedonic Evaluation Of Food Brands For People Who Harbor Highly Positive (Negative) Affect Toward Them, Lauren F. Mayor, Paul M. Connell

Faculty of Marketing & International Business Publications

Associations of pleasure and fun with junk foods have the potential to create considerable challenges for efforts to improve diets. The aim of this research was to determine whether activating health goals had the potential to exploit mixed motivations (i.e., health and pleasure) that people have related to food, and subsequently strip junk foods of the expected pleasure derived from them. In study 1, 98 participants evaluated a soft drink brand after being primed (not primed) for health. In study 2, 93 participants evaluated a presweetened breakfast cereal brand after being primed (not primed) for health. In both studies, participants …

Private Governance, Public Implications And The Tightrope Of Regulatory Reform: The Isda Credit Derivatives Determinations Committees, John Biggins, Colin Scott

Transnational Business Governance Interactions Working Papers

Regulatory relationships in financial markets exemplify the importance and changing nature of transnational business governance interactions (TBGI). These interactions involve reciprocal forces of influence between private and public regulators. This paper examines one key case of private governance in financial markets: the emergence, structures and decision-making of Credit Derivatives Determinations Committees (DCs) of the International Swaps and Derivatives Association (ISDA). The paper highlights the mechanisms or 'pathways' of interaction between ISDA, governments, courts and public regulators. Interactions between state and non-state actors are shown to occur in both operational and policy spheres. ISDA is found to be a particularly resilient …

The Force Field Of Tourism, Jorge Ridderstaat, Robertico R. Croes, Peter Nijkamp

Rosen Faculty Scholarship and Creative Works

The literature on tourism development has focused on a one dimensional relationship between tourism development and quality of life. The impact of shock events on the relationship tourism development and quality of life seems ignored. Rather less attention has been paid to the multi-dimensional aspects of the relationship between tourism development and quality of life, and the potential impact of shock events on shaping this relationship. This study proposes a conceptual framework describing a triad of relations between tourism development (TD), quality of life (QoL) and shock events, and advocates that a bilateral relation exists between these three constructs. The …