Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Business

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 2581 - 2610 of 4494

Full-Text Articles in Entire DC Network

Attributes Influencing Meeting Planners' Destination Selection: A Case Of Orlando, Florida, Adi Hayat, Kimberly Severt, Deborah Breiter, Khaldoon Nusair, Fevzi Okumus Jun 2014

Attributes Influencing Meeting Planners' Destination Selection: A Case Of Orlando, Florida, Adi Hayat, Kimberly Severt, Deborah Breiter, Khaldoon Nusair, Fevzi Okumus

Rosen Faculty Scholarship and Creative Works

The current study used Orlando, Florida as a case study, and investigated whether there are differences between the three meeting planner types (association, corporate, third party) in regard to destination selection attributes. The study further identified attributes that affect future bookings to Orlando. Data were collected from a nationwide survey of meeting planners with a usable sample of 2,388 completed phone surveys and 118 completed online questionnaires. One significant difference was found between the three meeting planner types. This research was performed in the midst of the recent recession and explored the impact the recession has had on planning meetings. …

Go to article

Why Buying Local Will Soon Be Everyday Life: An Inquiry Of Local Food Markets, Logan M. Spittler Jun 2014

Why Buying Local Will Soon Be Everyday Life: An Inquiry Of Local Food Markets, Logan M. Spittler

Graphic Communication

The purpose of this study was to determine the customer preferences between buying produce from local farmers’ markets verses buying produce from supermarkets within San Luis Obispo County and determine if the application of a delivery service of said produce would be successful. Surveys were conducted with one hundred and sixty individuals in San Luis Obispo County. Participants were asked a series of questions about purchasing preference, interest in a produce delivery service, and about other information they may want to know before purchasing produce. Student responses were compared to non-students from the San Luis Obispo County for contrasts of …

Go to article

2014-May-19-Study To Focus On Osteoporosis In Men, University Marketing And Communications, East Tennessee State University May 2014

2014-May-19-Study To Focus On Osteoporosis In Men, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Go to article

Determining Forage Intake Of Nursing Calves Grazing Native Sandhills Rangeland, Jennifer A. Walker May 2014

Determining Forage Intake Of Nursing Calves Grazing Native Sandhills Rangeland, Jennifer A. Walker

Department of Animal Science: Dissertations, Theses, and Student Research

Effective management of grazing lands is important for longevity and productivity. Accurate calculations of stocking rates per animal unit will aid in long term sustainability. Calculating stocking rates for cattle can prove challenging for cows and nursing calves. Limited research has been conducted to determine forage intake of the nursing calf pre-weaning. The objective of Trial 1 was to determine nursing calf forage intake over time until weaning. Trial 1 used 8 crossbred cow-calf pairs in experiment 1 and 12 pairs in experiment 2. Pairs were separated into two groups rotating between grazing upland range or housed in individual pens …

Go to article

Parallel Sessions (Advertising): Tv Ads Impact On Consumer Purchase Intention, Ahmed Nabeel Siddiqui May 2014

Parallel Sessions (Advertising): Tv Ads Impact On Consumer Purchase Intention, Ahmed Nabeel Siddiqui

International Conference on Marketing

The purpose of this paper is to highlight the influence of different contents of advertisements on the consumer purchase intention in UHT Milk.The research is conducted in five major cities of Pakistan with the sample size of 400 respondents selected by the systematic probability sampling technique and responses were collected with the help of structured questionnaires Result of the study shows that, due to quality features shown in TV advertisements of product, consumer purchase intention can be increased. While it was also found that the entertaining celebrity association, content credibility of product shown in TV advertisements, effective advertisement repetition and …

Go to article

Title: Parallel Sessions (Brand Management): The Challenge Of Creating And Sustaining Consumer Durables’ Brands In The Bop Segment, Nayyara Rahman May 2014

Title: Parallel Sessions (Brand Management): The Challenge Of Creating And Sustaining Consumer Durables’ Brands In The Bop Segment, Nayyara Rahman

International Conference on Marketing

This research was conducted to identify and discuss challenges in creating and sustaining consumer-durables’ (CD) brands for BOP segments. The study encompassed global and local brands, and included existing branding practices for their product offerings. Digressing slightly from the conventional approach, this study focused on female rather than male buyers in the BOP urban segment. The purpose behind this was to highlight the hidden dependence on female primary-skilled workers as a source of domestic income. This dependence and the role it plays in household purchases is often overlooked; often assumed to be immaterial, and often taken to be directed at …

Go to article

Parallel Sessions (Consumer Behavior): Impact Of Packaging Elements Of Packaged Milk On Consumer Buying Behaviour, Muhammad Amir Adam, Kamran Ali May 2014

Parallel Sessions (Consumer Behavior): Impact Of Packaging Elements Of Packaged Milk On Consumer Buying Behaviour, Muhammad Amir Adam, Kamran Ali

International Conference on Marketing

This research paper examines the impact of packaging elements on consumer buying behaviour. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, Linking Packaging to Marketing: how packaging is influencing the marketing strategy, 2013). Therefore it is important for firms, marketers and packaging designers to know how packaging influences consumers’ purchase decision. In …

Go to article

The Customer Insight Journey Of Amazing Grace, Pradeep Pant May 2014

The Customer Insight Journey Of Amazing Grace, Pradeep Pant

Asian Management Insights

How do you put consumercentric marketing into action? Make it personal!

Go to article

2014-May-01-Etsu Rotc Commissioning, University Marketing And Communications, East Tennessee State University May 2014

2014-May-01-Etsu Rotc Commissioning, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Go to article

The Relationship Between Wellness Behavior Traits And Organizational Citizenship Behavior Traits, Vicki Yeager Brumfield May 2014

The Relationship Between Wellness Behavior Traits And Organizational Citizenship Behavior Traits, Vicki Yeager Brumfield

Dissertations

In difficult economic times a healthy employee that has consistently low absenteeism rates and who volunteers or takes on extra responsibilities at the workplace could be an asset for any business or organization. The personnel component is a significant area of expense for most businesses that includes costs related to salaries, insurance, and training. An effective and efficient employee impacts the morale, productivity, and the fiscal health of a workplace. The aim of the present study was to examine the pattern of relationships between organizational citizenship behavior and employee wellness behaviors. Data sets that consist of a combination of a …

Go to article

Spreading The Char: The Importance Of Local Compatibility In The Diffusion Of Biochar Systems To The Smallholder Agriculture Community Context, Laura C. V. Munoz May 2014

Spreading The Char: The Importance Of Local Compatibility In The Diffusion Of Biochar Systems To The Smallholder Agriculture Community Context, Laura C. V. Munoz

Pomona Senior Theses

This thesis enters the context of smallholder agriculture communities in the developing world. It explores the potentials of biochar and what biochar systems could bring to the smallholder communities while simultaneously bringing environmental benefits. It then acknowledges the challenges of diffusion –the spreading of an unfamiliar innovation. It seeks to answer the question of what will make diffusion of biochar systems more successful in the smallholder context, fixating on the characteristic of compatibility as well as the role local community members can play in making a new biochar system more visible to the rest of the communities.

Go to article

The Johnson City Community Health Center: A Qualitative Analysis Of The Center's Strengths, Weaknesses, Opportunities, And Threats In Johnson City, Tennessee, Enrique A. Cruz Enriquez May 2014

The Johnson City Community Health Center: A Qualitative Analysis Of The Center's Strengths, Weaknesses, Opportunities, And Threats In Johnson City, Tennessee, Enrique A. Cruz Enriquez

Undergraduate Honors Theses

The Johnson City Community Health Center is one of over 1200 community health centers serving over 22 million patients across the United States. Community health centers primarily serve patients with low income or without health insurance, but most serve all the members of their communities. These centers provide many services and treat health problems in a holistic manner in order to improve the health of their communities and also allow the members of those communities to progress. The Johnson City Community Health Center is compared to successful CHCs from across the nation to determine if it has characteristics to be …

Go to article

2014 North County Senior Connections: Needs Assessment And Asset Mapping, Mary Jo Schumann, Crystal Trull May 2014

2014 North County Senior Connections: Needs Assessment And Asset Mapping, Mary Jo Schumann, Crystal Trull

Seniors

In December 2013, the Rancho Santa Fe Foundation (RSFF) commissioned the Caster Center for Nonprofit and Philanthropic Research (Caster Center) at the University of San Diego to conduct a Phase I research study to provide RSFF Grants and Projects Committee (GPC) with relevant data and research needed to help make informed decisions about a new program titled “North County Senior Connections” (NCSC).

Go to article

2014 May, Office Of Communications & Marketing, Morehead State University. May 2014

2014 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2014.

Go to article

Sns Effect Of The Negative Event On The Firm Performance, Sang Yong Kim, Da Eun Lee Apr 2014

Sns Effect Of The Negative Event On The Firm Performance, Sang Yong Kim, Da Eun Lee

Asia Marketing Journal

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between …

Go to article

Social Media Strategic Plan For Under Armour, Ashley Leers Apr 2014

Social Media Strategic Plan For Under Armour, Ashley Leers

Senior Honors Theses

This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional strategies. It is a discussion of the implications that social media has on consumer behavior with focus on how social media has changed the way today’s consumers interact with brands. This thesis provides an analysis of the growing importance of social media being implemented within a business. Benefits discussed include the appeal of social media over traditional media, increased customer …

Go to article

Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds Apr 2014

Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds

Senior Honors Theses

For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out …

Go to article

Psycap And The Impact On The Development Of Intercultural Sensitivity Of Healthcare Educators: A Mixed Methods Study, Helen A. S. Fagan Apr 2014

Psycap And The Impact On The Development Of Intercultural Sensitivity Of Healthcare Educators: A Mixed Methods Study, Helen A. S. Fagan

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

This purpose of this explanatory sequential mixed methods study was to examine the intercultural sensitivity development process of faculty and staff at a health sciences college in the Midwest. In the quantitative phase, this study investigated changes in intercultural sensitivity over a three year period, along with the relationship between developmental level of intercultural sensitivity (as measured by Intercultural Development Inventory [IDI] [Hammer, Bennett, & Wiseman, 2003]) of participants and Psychological Capital (PsyCap, a multidimensional construct consisting of hope, efficacy, resiliency, and optimism [Luthans, Youssef, & Avolio, 2007]). In the qualitative phase (Case Study) data collection and analysis further explored …

Go to article

A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart, Walter A. Hill, Raymon Shange, Miles Robinson, Tasha M. Hargrove Apr 2014

A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart, Walter A. Hill, Raymon Shange, Miles Robinson, Tasha M. Hargrove

Professional Agricultural Workers Journal

Ensuring a sustainable future for socially and historically disadvantaged farmers (SHDFs) remains a central mission of many 1890 land grant universities. As major corporations adopt socially responsible and sustainable policies they are exploring new partnerships, including those with the aforementioned farmers and institutions. This article explores the opportunity presented by the partnership between Tuskegee University and Walmart during 2011, 2012, and 2013 that focused on assisting SHDFs to work together to expand their produce marketing opportunities to include large commercial retailers. This article provides perspective for the articles that follow in this issue of the Professional Agricultural Workers Journal (PAWJ). …

Go to article

A Case Study Analysis Of A Regional Food System: The Sustainable Agriculture Consortium For Historically Disadvantaged Farmers Program, Tasha M. Hargrove, Walter A. Hill, John Brown, Miles Robinson, Iris Cole-Crosby, Elizabeth Myles, Billy Lawton, Karla Martin Apr 2014

A Case Study Analysis Of A Regional Food System: The Sustainable Agriculture Consortium For Historically Disadvantaged Farmers Program, Tasha M. Hargrove, Walter A. Hill, John Brown, Miles Robinson, Iris Cole-Crosby, Elizabeth Myles, Billy Lawton, Karla Martin

Professional Agricultural Workers Journal

The Sustainable Agriculture Consortium for Historically Disadvantaged Farmers Program (SACH) was designed to carry out an experiment by five 1890 Land-Grant Universities in partnership with five farmer based cooperatives in five states to assess marketing fruits and vegetables to Walmart from a regional perspective. Using the Consortium as a case study, this study assessed the Consortium within the framework of implementation evaluation; data were collected using semi-structured interviews and document analysis. The study answered questions such as, what did the Consortium do, and what were some of the accomplishments of the Consortium? The farmers were able to: negotiate price points; …

Go to article

2014-April-08-Faculty Member Discovers College Students Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University Apr 2014

2014-April-08-Faculty Member Discovers College Students Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Go to article

Best Integrated Writing 2014 - Complete Edition Apr 2014

Best Integrated Writing 2014 - Complete Edition

Best Integrated Writing

Best Integrated Writing includes excellent student writing from Integrated Writing courses taught at Wright State University. The journal is published annually by the Wright State University Department of English Language and Literatures.

Go to article

Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University Apr 2014

Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.

Go to article

A Theoretical Model Of Directional Volume On Acquirer Stock In Cash Mergers, Mark W. Zikiye, Rebecca Abraham, Charles Harrington Apr 2014

A Theoretical Model Of Directional Volume On Acquirer Stock In Cash Mergers, Mark W. Zikiye, Rebecca Abraham, Charles Harrington

HCBE Faculty Articles

The acquisition of a target firm in a transaction financed by cash is a cash merger. Announcements of cash mergers release the positive signal that the acquirer possesses cash reserves. As stock prices rise, informed traders may obtain abnormal returns by purchasing call options, selling put options or purchasing stock. This paper constructs a theoretical model in which call buy volume forms the upper bound of the final stock price, put sell volume forms the lower bound of the final stock price and stock purchase volume reveals the final stock price.

Go to article

Mexico Consensus Economic Forecast, Volume 17, Number 2, Thomas M. Fullerton Jr., Adam G. Walke Apr 2014

Mexico Consensus Economic Forecast, Volume 17, Number 2, Thomas M. Fullerton Jr., Adam G. Walke

Departmental Papers (E & F)

No abstract provided.

Go to article

Overcoming The “Dual-Delivery” Stigma: A Review Of Patient-Centeredness In The Costa Rica Medical Tourism Industry, Alicia Mason Apr 2014

Overcoming The “Dual-Delivery” Stigma: A Review Of Patient-Centeredness In The Costa Rica Medical Tourism Industry, Alicia Mason

Faculty Submissions

Due to the growing globalization of health care and an increase in access to technology many consumers are utilizing the World Wide Web for securing medical services abroad, a phenomenon commonly known as medical tourism. The current investigation employs an emic cultural approach for analyzing the Western concept of patient-centeredness within several public and private medical facilities within Costa Rica. Through a detailed field investigation and personal interviews with directors of Costa Rica’s largest accrediting institutions (AAAAF and ProMed), hospital organizations, and private health clinics an interpretative framework for evaluating patient-centeredness and quality of care is offered. Discussion, implications, and …

Go to article

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker Apr 2014

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker

Open Access Theses

Fruits and vegetables (FV) are widely recognized as healthful foods by the public, and most individuals are aware of dietary guidance recommendations to consume more FV. However, actual consumption of FV has been and continues to be low in the United States and many other countries, despite public health efforts to change this trend. The sub-optimal intake of FV among children and adolescents is of particular concern due to high nutrient requirements for proper growth and development during these life stages. Fruit and vegetable intake patterns in childhood have been shown to track into later life and may affect individuals' …

Go to article

Consumer Research Needs From The Food And Drug Administration On Front-Of-Package Nutritional Labeling, J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, Serena Lo Apr 2014

Consumer Research Needs From The Food And Drug Administration On Front-Of-Package Nutritional Labeling, J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, Serena Lo

Marketing Faculty Research and Publications

Americans have increasingly busy lifestyles and desire quick and nutritious food choices. To provide consumers with at-a-glance nutrition information, many food manufacturers have introduced front-of-package (FOP) nutritional labeling systems. The purpose of this review is to reach out to the marketing and public policy discipline by identifying research needs on FOP systems not only to aid decision making for federal agencies, but also to help advance research on this important topic. We describe the many FOP systems, the FDA's regulatory background and approach to FOP systems, recent experimental research and gaps in knowledge, and research needs on FOP nutrition labeling.

Go to article

Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman Apr 2014

Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman

Masters Theses

For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …

Go to article

Measurement Invariance Of The Wong And Law Emotional Intelligence Scale Scores: Does The Measurement Structure Hold Across Far Eastern And European Countries?, Nele Libbrecht, Alain De Beuckelaer, Filip Lievens, Thomas Rockstuhl Apr 2014

Measurement Invariance Of The Wong And Law Emotional Intelligence Scale Scores: Does The Measurement Structure Hold Across Far Eastern And European Countries?, Nele Libbrecht, Alain De Beuckelaer, Filip Lievens, Thomas Rockstuhl

Research Collection Lee Kong Chian School Of Business

In recent years, emotional intelligence and emotional intelligence measures have been used in a plethora of countries and cultures. This is also the case for the Wong and Law Emotional Intelligence Scale (WLEIS), highlighting the importance of examining whether the WLEIS is invariant across regions other than the Far Eastern region (China) where it was originally developed. This study investigated the measurement invariance (MI) of the WLEIS scores across two countries, namely Singapore (N= 505) and Belgium (N= 339). Apart from items measuring the factor use of emotion, the measurement structure underlying the WLEIS ratings was generally invariant across both …

Go to article

First Prev Next Last