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Articles 751 - 780 of 33425
Full-Text Articles in Entire DC Network
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja
Atlantic Marketing Association Proceedings
No abstract provided.
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting
Atlantic Marketing Association Proceedings
No abstract provided.
Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani
Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner
A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Atlantic Marketing Association Proceedings
No abstract provided.
Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows
Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker
Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker
Atlantic Marketing Association Proceedings
No abstract provided.
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Atlantic Marketing Association Proceedings
No abstract provided.
How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han
Atlantic Marketing Association Proceedings
No abstract provided.
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter
Atlantic Marketing Association Proceedings
No abstract provided.
Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.
Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Atlantic Marketing Association Proceedings
No abstract provided.
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Atlantic Marketing Association Proceedings
No abstract provided.
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
Atlantic Marketing Association Proceedings
No abstract provided.
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Atlantic Marketing Association Proceedings
No abstract provided.
Reday Program 2026, Bryant University
Reday Program 2026, Bryant University
Bryant REDay (Research and Engagement Day)
Program for the 2026 Bryant REDay (Research and Engagement Day). Program includes schedule at a glance, descriptions for panels, workshops, and presentations, along with sign-up links for specific sessions in the electronic version of the program. Printed program was in color with double-sided printing on 8 1/2" x 11" paper stapled together in the upper left corner.
China Samr’S Review Process In Cross-Border Technology M&A, Gabriel A. Paknia
China Samr’S Review Process In Cross-Border Technology M&A, Gabriel A. Paknia
Honors Scholar Theses
China's State Administration for Market Regulation (SAMR) holds discretionary authority over the merger review process. This paper examines whether SAMR's review of technology and semiconductor transactions since the governing body's inception in 2018 reflects political-economic incentives beyond what competitive harm analysis alone would explain. The paper is broken into three core pillars: accessing SAMR's regulatory code to identify how flexibility to exercise discretion is codified, scrutinizing SAMR's full adverse outcome record for overrepresentation of technology and semiconductor deals, and deconstructing a semiconductor megamerger to illustrate those mechanisms with the backdrop of real time geopolitical events. I find that technology and …
Exploring The Possibility Of A Salary Floor In Major League Baseball (Mlb), Tyler Michael Jones
Exploring The Possibility Of A Salary Floor In Major League Baseball (Mlb), Tyler Michael Jones
Masters Theses
This non-experimental quantitative study examined the relationship between team payroll disparities, fan engagement, and perceptions of fairness in Major League Baseball (MLB). Guided by Competitive Balance Theory, the study sought to determine if perceived fairness influenced fan support for the implementation of a salary floor, and whether those attitudes differed across demographic and team context. Data were collected from 200 adult MLB fans residing in the United States and Canada using an online survey distributed via social media platforms. The instrument included demographic items and Likert-scale measures assessing fairness perceptions, fan engagement, and policy support. Data were analyzed using hierarchical …
The Shift In Stakeholder Attitudes Regarding The Importance Of Membership In American Evangelical Churches, Michelle Watts
The Shift In Stakeholder Attitudes Regarding The Importance Of Membership In American Evangelical Churches, Michelle Watts
Doctoral Dissertations and Projects
The relationship between members' perceived benefits and attendance frequency in American evangelical churches was examined using a quantitative correlational design grounded in social Exchange Theory and the Flywheel Model. Declining attendance presents ongoing organizational challenges for American evangelical churches. Using a fixed correlational research design, data were collected via an online survey administered to adult evangelical church members across geographic regions, education levels, ages, genders, and urban areas. The survey included the established and adapted Perceived Organizational Support Scale and the Perceived Relational Benefit Scale. Statistical analyses included descriptive statistics, reliability analysis, correlation analysis, multiple regression, and hierarchical regression to …
The Correlation Between Leadership Performance And Personality In Virtual Technology Workers, Henry C. Mullins
The Correlation Between Leadership Performance And Personality In Virtual Technology Workers, Henry C. Mullins
Doctoral Dissertations and Projects
This quantitative correlational study examined the relationship between leadership performance and personality traits among leaders in the technology sector, who work across the spectrum of virtuality. Personality traits were measured using the Big Five model: extraversion, openness, agreeableness, conscientiousness, and neuroticism, using the IPIP-NEO-60 instrument. Leadership performance was measured using the Leadership Practices Inventory (LPI) and interpreted through both the Leader-Member Exchange (LMX) and Transformational Leadership theories. Holistically this is viewed through a Transformational Christian worldview. This study also examined the role of virtuality, defined as the extent to which an individual works from an office or remotely. Participants were …
Economic Independence And Professional Legitimacy: Colorado Businesswomen Of The 19th Century, Tyler Brinn Hobbs Freytag
Economic Independence And Professional Legitimacy: Colorado Businesswomen Of The 19th Century, Tyler Brinn Hobbs Freytag
Doctoral Dissertations and Projects
This dissertation examines the tension between legal reform and lived reality for women in Colorado during the late nineteenth and early twentieth centuries. Although Colorado became the second state to grant women suffrage in 1893 and was widely celebrated as a national leader in women’s rights, the experiences of three influential women—Augusta Louise Tabor, Mary Elitch Long, and Mary Florence Lathrop—demonstrate how legal progress often failed to translate into genuine social, economic, or professional equality. Using a multidisciplinary analysis of primary sources, including court records, newspapers, diaries, and legislative documents, this study explores the disconnect between written law, its application, …