Digital Commons Network^™

The Correlation Between Leadership Performance And Personality In Virtual Technology Workers, Henry C. Mullins

Doctoral Dissertations and Projects

This quantitative correlational study examined the relationship between leadership performance and personality traits among leaders in the technology sector, who work across the spectrum of virtuality. Personality traits were measured using the Big Five model: extraversion, openness, agreeableness, conscientiousness, and neuroticism, using the IPIP-NEO-60 instrument. Leadership performance was measured using the Leadership Practices Inventory (LPI) and interpreted through both the Leader-Member Exchange (LMX) and Transformational Leadership theories. Holistically this is viewed through a Transformational Christian worldview. This study also examined the role of virtuality, defined as the extent to which an individual works from an office or remotely. Participants were …

Economic Independence And Professional Legitimacy: Colorado Businesswomen Of The 19th Century, Tyler Brinn Hobbs Freytag

Doctoral Dissertations and Projects

This dissertation examines the tension between legal reform and lived reality for women in Colorado during the late nineteenth and early twentieth centuries. Although Colorado became the second state to grant women suffrage in 1893 and was widely celebrated as a national leader in women’s rights, the experiences of three influential women—Augusta Louise Tabor, Mary Elitch Long, and Mary Florence Lathrop—demonstrate how legal progress often failed to translate into genuine social, economic, or professional equality. Using a multidisciplinary analysis of primary sources, including court records, newspapers, diaries, and legislative documents, this study explores the disconnect between written law, its application, …

The Courts Closest To The People: The Battle Between Populism And Democracy In The U.S. District Courts, Shruti Rana

Midwest Social Sciences Journal

The U.S. district courts have emerged as a critical site of contested terrain amid the chaos and controversies consuming American law and politics since the start of the second Trump administration. This article examines these frontline courts through the theoretical lens of populism, arguing that they have become a critical institutional flashpoint in the populist assault on constitutional democracy in the United States. As the courts closest to the people, the district courts occupy a unique structural position: They are the fact-finding courts, the most geographically dispersed and professionally diverse tier of the federal judiciary, and often the first institutional …

Raffe Studio, Inc. Repositioning To Meet The Evolving "Influencer" Industry, Eryn V. Oft Ms.

Atlantic Marketing Association Student Proceedings

Synopsis - Since 2001, the music business Raffe Studio, Inc. (formerly Raffe Reeds) has served music communities as a multifaceted bassoon corporation. Raffe Studio is nestled in the foothills of Alabama between Atlanta and Birmingham. The founder, Eryn Oft, began the organization to cultivate growth in local music communities through educational outreach, professional performances and the sale of music materials. In 2014, Raffe Studio realized a larger global need. The organization expanded the products and services available and increased social media marketing. As platforms have evolved, Raffe Studio has recognized a need to reposition the corporate marketing strategy to better …

The Impact Of Ai Visual Marketing On Customer Engagement And Purchase Intention In The Luxury Fashion Industry, Joumana Elkady, Rana Alfahed, Youssef Mohamed, Doaa Ayoub

Business Administration

ABSTRACT

Artificial Intelligence (AI) has become prominent in Visual Marketing with rapid integration into Digital Marketing practices. AI-driven visuals, such as Augmented Reality, Virtual Influencers, and Generated Imagery, have all influenced Consumer Behaviour, specifically Customer Engagement and Purchase Intention of Luxury Fashion Customers, by enhancing product visualization, evoking emotional reactions, and reducing purchase uncertainty. Although the impact of AI-generated visuals is primarily notable in online environments, it also offers an enhanced experience within offline settings. AI-generated visuals enable immersive and personalized experiences that transform traditional marketing practices. Correspondingly, potential concerns like over automation, data privacy breaches, and perceived authenticity loss …

Spatial Future Ahead! Augmented Reality And Anticipated Life Consequences, Sergio Barta, Reto Felix, Chris Hinsch, Mahdokht Kalantari, Nina Krey, Philipp A. Rauschnabel

Marketing Faculty Publications

Purpose: This study explores how initial exposure to immersive spatial computing experiences using AR headsets generates lasting inspiration and shapes consumers expected long-term life consequences (i.e., enhancement of reality, perceived substitutability and social impact).

Design/methodology/approach: The study uses a time-lagged research design based on 148 first-time users of spatial computing devices (AR headsets). Respondents were interviewed once shortly after being exposed to AR and a few days later. Data is analyzed using partial least squares structural equation modeling (PLS-SEM).

Findings: Users' immediate “inspired-by” experiences predict increased “inspired-to” intentions days later. Such inspiration translates into anticipated consequences such as virtually customizing …

Unveiling The Intersection Of Institutional Racial Identity And Student Loan Debt: An Analysis Of The State University System Of Florida’S Higher Education Institutions, Valerie Marie Moore

USF Tampa Graduate Theses and Dissertations

Federal student loan patterns in Florida’s State University System (SUS) from 2013/14 to 2022/23 reflect differences in institutional revenue capacity rather than individual borrowing behavior. Using data from all 12 SUS institutions, this study examined how institutional wealth and revenue composition shape student loan outcomes through both race neutral and race considerate analyses informed by Ray’s (2019) theory of racialized organizations. Overall, the SUS operates as a racialized organizational field in which inequities in funding flows, access to capital, and institutional logics sustain long term disparities in wealth and debt. Results show that borrowing levels closely track how institutions assemble …

Adopting Artificial Intelligence: Cross-Sector Analysis Of Ai Adoption Risks, Brandon Saari, Yona Berger, Yanett Munoz, Alex Agnick, Paul Wagner, Robert J. Honomichl

Journal of Cybersecurity Education, Research and Practice

Artificial intelligence (AI) is rapidly being adopted across public and private sectors. This offers significant gains in efficiency, decision making, and access to information. At the same time, AI introduces complex risks related to cybersecurity, privacy, bias, transparency, accountability, and equity that existing governance and security frameworks do not fully address. This paper presents a cross-sector literature review and comparative analysis of AI adoption risks and mitigation strategies across four critical domains: the federal government, libraries, K–12 education, and healthcare. Drawing on peer-reviewed research, institutional frameworks, and policy guidance, the study identifies sector-specific challenges alongside shared systemic gaps, including insufficient …

Innovations And Applications Of Virtual Private Networks And Sustainable Security In Society 5.0 Libraries, Stella Chinnaya Nduka Dr., Adeyinka Tella Prof, Petros Dlamini Dr

Journal of Cybersecurity Education, Research and Practice

In order to improve digital resilience, privacy, and access equity in contemporary library environments, this study investigates the role of Virtual Private Networks (VPNs) in fostering sustainable cybersecurity within the framework of Society 5.0 libraries. It does this by looking at the latest developments, applications, difficulties, moral dilemmas, and tactical methods associated with VPN deployment. Using peer-reviewed journal articles, conference proceedings, white papers, and policy documents published between 2010 and 2024, a methodical approach to literature review was used. The literature that bridges the fields of cybersecurity, library science, and Society 5.0 concepts was the main focus of the review. …

A Framework For Integrating Content Marketing And Social Media Engagement For More Effective University Branding, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

Snip Or Skip? Consumer Attitudes And Marketing Message Development For Spay/Neuter Efforts, Rebecca Burcham

Atlantic Marketing Association Proceedings

No abstract provided.

From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson

Atlantic Marketing Association Proceedings

No abstract provided.

When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Alumni Engagement: Exploring Perceived Value And Alumni-University Identification, Martyna Bielskyte, Dominyka Venciute, Ricardo Fontes Correia, Anita Radon, Joseph Reardon

Atlantic Marketing Association Proceedings

No abstract provided.

Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark

Atlantic Marketing Association Proceedings

No abstract provided.

Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.

Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon

Atlantic Marketing Association Proceedings

No abstract provided.

Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White

Atlantic Marketing Association Proceedings

No abstract provided.

Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.

Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

No abstract provided.

The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen

Atlantic Marketing Association Proceedings

No abstract provided.

Hidden Costs Of Ethical Fashion: Sustainable Development Goals And Garment Worker Exploitation In Bangladesh, Md. Rafiqul Islam Rana M.S., Ph.D.

Faculty Publications

Across garment factories in the Global South, the promise of “ethical fashion” coexists with poverty wages and retaliation. This study examines why the global call for decent work has not improved labor conditions in Bangladesh's ready-made garment industry. Twelve semistructured interviews with production workers were thematically analyzed through Critical Theory and Labor Process Theory. Five persistent problems emerged: wage manipulation, audit and compliance evasion, silencing of worker voice, restrictions on mobility, and the disposal of older workers. A single positive theme, workplace safety and child-labor prevention, showed limited progress. Overall, sustainability rhetoric remains symbolic while buyer cost pressures drive exploitation. …

Hidden Costs Of Ethical Fashion: Sustainable Development Goals And Garment Worker Exploitation In Bangladesh, Md. Rafiqul Islam Rana M.S.,Ph.D

Faculty Publications

Across garment factories in the Global South, the promise of “ethical fashion” coexists with poverty wages and retaliation. This study examines why the global call for decent work has not improved labor conditions in Bangladesh's ready-made garment industry. Twelve semistructured interviews with production workers were thematically analyzed through Critical Theory and Labor Process Theory. Five persistent problems emerged: wage manipulation, audit and compliance evasion, silencing of worker voice, restrictions on mobility, and the disposal of older workers. A single positive theme, workplace safety and child-labor prevention, showed limited progress. Overall, sustainability rhetoric remains symbolic while buyer cost pressures drive exploitation. …

Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black

Journal of Issues in Intercollegiate Athletics

The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …

Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski

Journal of Issues in Intercollegiate Athletics

This study examined decision-making by student-athlete advisory committee (SAAC) members within a hegemonic characterization of the National Collegiate Athletic Association (NCAA). Findings revealed that athletes prioritized decisions with tangible, immediate impact – such as mental and physical health and peer support – over broader systemic issues like NCAA legislation. While athletes actively participated in select areas, their perceived influence remained low, particularly within athletic department policy decisions, where findings indicated the greatest gap between participation and desired influence. Such findings reflect a systemic power imbalance that limits athlete agency, reinforced by fears of retribution and structural exclusion from meaningful governance. …

There Is Turbulence In The Vuca World: A Path To Learning From The Micro- Environments Of Decision-Makers And Their Leadership Acumen, Bernard L. Simonin, Paul Lambert

Arab Economic and Business Journal

Decision-makers and researchers continue to ponder on how to cope with today’s volatile, uncertain, complex, and ambiguous environments (VUCA). The catch-all expression “it is a VUCA world” has gained popularity while raising some concerns on its applicability. To date, much of the focus has been in association with large-scale events of a negative nature; research has remained mostly conceptual with almost no extensive empirical investigation centered on the fully unpacked VUCA construct. This study examines the interplay between VUCA elements, turbulence, and disruption; it introduces a turbulence diagnostic tool for leadership and explores patterns of variability across types of triggering …