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Articles 721 - 750 of 33425
Full-Text Articles in Entire DC Network
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Atlantic Marketing Association Proceedings
No abstract provided.
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian
Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian
Atlantic Marketing Association Proceedings
No abstract provided.
Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith
Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Atlantic Marketing Association Proceedings
No abstract provided.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes
Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes
Atlantic Marketing Association Proceedings
No abstract provided.
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Atlantic Marketing Association Proceedings
No abstract provided.
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Atlantic Marketing Association Proceedings
No abstract provided.
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd
A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd
Atlantic Marketing Association Proceedings
No abstract provided.
Navigation Bar Design Effects On Consumer Visual Processing, James Coyle
Navigation Bar Design Effects On Consumer Visual Processing, James Coyle
Atlantic Marketing Association Proceedings
No abstract provided.
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana
Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana
Northeast Journal of Complex Systems (NEJCS)
Abstract
This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.
The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …
Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia
Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees
Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees
Atlantic Marketing Association Proceedings
No abstract provided.
The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer
The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer
Atlantic Marketing Association Proceedings
No abstract provided.
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Atlantic Marketing Association Proceedings
No abstract provided.
A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr
A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander
Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Art To Children, Jon Littlefield, William P. Williams
Marketing Art To Children, Jon Littlefield, William P. Williams
Atlantic Marketing Association Proceedings
No abstract provided.
Video Streaming Services And Marketing Theory, Stephen Carlson
Video Streaming Services And Marketing Theory, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi
Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri
Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri
Atlantic Marketing Association Proceedings
No abstract provided.