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Fashioning Intangible Cultural Heritage In Tourism, Chaowu Xie, Hai Zhu, Jiangchi Zhang, Songshan Huang Jan 2025

Fashioning Intangible Cultural Heritage In Tourism, Chaowu Xie, Hai Zhu, Jiangchi Zhang, Songshan Huang

Research outputs 2022 to 2026

The fashion evolution of intangible cultural heritage in tourist destinations is vital for promoting intangible cultural heritage inheritance and innovation. However, there is limited literature on its specific manifestations and influencing factors. This study employed a mixed research design. Study 1, taking Xunpu head-pinned flowers decoration as a study case, and following grounded analysis, found that the fashion evolution of intangible cultural heritage in tourist destinations was manifested by the pattern of “traditional ontology evolving into fashion ontology, traditional representations evolving into fashion representations, and traditional constructions evolving into fashion constructions.” Study 2, based on a scenario-based experiment, found that …


A Power Dependence Model Of The Impact Of Leader Impostorism On Supervisor Support And Undermining: The Moderating Role Of Power Distance, Xueqi Wen, Zihan Liu, Feng Qiu, Keith Leavitt, Xingyu Wang, Ziyang Tang Jan 2025

A Power Dependence Model Of The Impact Of Leader Impostorism On Supervisor Support And Undermining: The Moderating Role Of Power Distance, Xueqi Wen, Zihan Liu, Feng Qiu, Keith Leavitt, Xingyu Wang, Ziyang Tang

Research Collection Lee Kong Chian School Of Business

Leaders, often perceived as possessing exceptional confidence and competence, are not immune to feelings of self-doubt. Leader impostorism describes the experience that one’s attributes, experiences, skills, and abilities fall short of the standards expected in the leadership role, resulting in a sense of deception in fulfilling leadership responsibilities. While existing research has examined the antecedents and individual outcomes of leader impostorism, its implications for leaders’ treatment of subordinates remain largely unexplored. In this research, we investigate the downstream consequences of leader impostorism on behaviors directed toward subordinates. Integrating research on leader impostorism with power dependence theory, we propose that for …


Preparing Tourism, Hospitality And Events Graduates To Be Industry Ready: Extending The Three-Factor Model Of Authentic Learning, Eliza Kitchen, Edmund Goh, Effie Steriopoulos, Tracy Harkison, Colin Drake, Martin Robertson, Erwin Losekoot, Lynn Waterston Jan 2025

Preparing Tourism, Hospitality And Events Graduates To Be Industry Ready: Extending The Three-Factor Model Of Authentic Learning, Eliza Kitchen, Edmund Goh, Effie Steriopoulos, Tracy Harkison, Colin Drake, Martin Robertson, Erwin Losekoot, Lynn Waterston

Research outputs 2022 to 2026

Authentic learning is a critical pedagogy and curriculum requirement in higher education to better prepare students for future workforce requirements. As such, educators adopt a range of authentic learning tasks such as work-integrated learning, industry reports, and field trips to enable student engagement in current industry issues. Although such actions are practical and have valuable impact on students, there has been little effort to narrow the theoretical gap. The present study addresses this by extending the authentic learning three-factor model (construction of knowledge, disciplined inquiry, and value beyond school) to evaluate the perceptions of educators in THE higher education towards …


Regional Tourism Destination Brand Identity Formation Via Social Media: A Mixed Methods Study, Stephanie Meek, Violetta Wilk Jan 2025

Regional Tourism Destination Brand Identity Formation Via Social Media: A Mixed Methods Study, Stephanie Meek, Violetta Wilk

Research outputs 2022 to 2026

This study examines the influence of social media on regional destination brand identity, addressing post-COVID-19 challenges for regional destinations through the Adaptive Control of Thought-Rational (ACT-R) theory framework. We conducted two studies: a qualitative analysis of 2325 social media user-generated content posts using Leximancer, and a quantitative survey of 1239 potential tourists using structural equation modelling (SEM) with AMOS. The qualitative study identified distinctive brand associations for the regional tourism destination, which informed Study 2. The quantitative study demonstrated that electronic word of mouth (eWOM) on social media has a positive influence on perceptions of regional tourism destination brand identity, …


Correlate Of Savings Attitude And Generational Poverty As Mediated By Financial Literacy: Evidence From Ghana, Adu Bismark Owusu-Sekyere, Williams Kwasi Peprah [email protected] Jan 2025

Correlate Of Savings Attitude And Generational Poverty As Mediated By Financial Literacy: Evidence From Ghana, Adu Bismark Owusu-Sekyere, Williams Kwasi Peprah [email protected]

Faculty Publications

This study examines the mediating role of financial literacy between savings attitudes and generational poverty in Ghana. Generational poverty is a significant issue in Ghana, with a multidimensional poverty rate of 45.6% and a consumer expenditure poverty rate of 23.4%. The problem persists due to low financial literacy and poor savings attitudes, which hinder economic growth and development. The research employed a quantitative methodology, utilizing a series of regression analyses to test the mediation effects of financial literacy. A correlational design was adopted to assess the relationships between the variables. The study’s population included 400 individuals from the five regions …


A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance, Yujia He, Ka Zeng Jan 2025

A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance, Yujia He, Ka Zeng

Patterson School of Diplomacy and International Commerce Faculty Publications

Recent literature on the behavior of rising powers in digital trade and data governance highlights their discourses of data sovereignty and desire to preserve domestic policy autonomy. This article contributes to the literature by employing a political economy lens that shifts the focus from the nation-state/inter-state framework towards the dynamics of state–capital relations, allowing for a more historical and contextual understanding of the geopolitics of data governance in emerging economies. Using China and India—two of the largest emerging economies—as comparative cases, and drawing on secondary data from government documents and other sources, the article argues that the interplay between the …


The Effects Of Brand Activism On Brand Performance, Lin Zhao Jan 2025

The Effects Of Brand Activism On Brand Performance, Lin Zhao

Graduate Theses, Dissertations, and Problem Reports (ETD)

Brand activism—the explicit demonstration of a brand’s sociopolitical beliefs—has become increasingly prevalent and consequential. Concurrently, consumers now hold higher expectations for firms to engage in sociopolitical conversations, driven by the rise of belief-drive purchase in consumers’ decision-making and the growing ideological polarization worldwide. The interaction of brand activism and consumer behavior presents unique potential for brands to gain competitive advantages while contributing to social welfare. This dissertation comprises three essays that examine the effects of brand activism through multiple understudied yet compelling perspectives.

Essay One investigates how brand activism influences consumer-brand relationships through both transactional and relational lenses. This research …


Editor-In-Chief's Note, Surekha Rao Jan 2025

Editor-In-Chief's Note, Surekha Rao

Midwest Social Sciences Journal

No abstract provided.


Does Social Capital Mitigate Managerial Self-Dealing? Evidence From Insider Trading, Sung Gon Chung, Jimmy Lee, Sang Hyun Park Jan 2025

Does Social Capital Mitigate Managerial Self-Dealing? Evidence From Insider Trading, Sung Gon Chung, Jimmy Lee, Sang Hyun Park

Research Collection School Of Accountancy

In this study, we examine whether the social capital surrounding the firm’s corporate headquarters mitigates managerial self-dealing in the form of opportunistic insider trading. We find strong evidence that the level of social capital in the region surrounding the firm’s headquarters is negatively and significantly associated with insider trading profitability. We also find that the negative association between social capital and insider trading profitability is more pronounced when governance is weaker and corporate opacity is higher, instances where insiders have greater opportunities to trade on their private information. Further analyses on the potential mechanisms suggest that the negative association is …


Breaking The Language Barriers? Machine Translation Technology And Analysts’ Forecasts For Firms With Foreign Operations, Bingxu Fang, Pengkai Lin Jan 2025

Breaking The Language Barriers? Machine Translation Technology And Analysts’ Forecasts For Firms With Foreign Operations, Bingxu Fang, Pengkai Lin

Research Collection School Of Accountancy

We study the impact of machine translation technology on analysts’ forecasts for firms with foreign operations. Exploiting the staggered rollout of Google Translate’s support for translating foreign languages into English, we find that U.S. analysts improve their forecast accuracy for firms with substantial business exposure to the corresponding foreign countries. We obtain similar evidence using an international sample of analysts covering firms outside their home countries. The improvement in forecast accuracy is greater for analysts with limited language skills or brokerage resources to process foreign information. Further analysis suggests that analysts raise more questions about firms’ foreign exposure during conference …


Positive Reinforcement In Leadership, Jen Lee Williams Jan 2025

Positive Reinforcement In Leadership, Jen Lee Williams

M.S. in Leadership

This project examined whether leaders’ use of positive reinforcement
improves team retention, satisfaction, and performance across Generation
X, Millennials, and Generation Z. Jen Williams selected this topic due to the
rising turnover challenges and lack of consistent reinforcement training in
leadership practice. Using mixed-methods design, the study combined a
quantitative survey of 13 working professionals with a qualitative interview
from a Generation X leader participant. Results showed that over 92% of
the participants felt motivated by recognition, and 72% linked
reinforcement to increased satisfaction and desire to stay with their
organization. Generational differences appeared in frequency, authenticity,
and emotional sensitivity …


Comparing Esg Reporting And Market Dynamics In The Technology And Consumer Industries: Analyzing Investor Reactions And Understanding The Future Of Corporate Reporting, Sophia Nguyen Jan 2025

Comparing Esg Reporting And Market Dynamics In The Technology And Consumer Industries: Analyzing Investor Reactions And Understanding The Future Of Corporate Reporting, Sophia Nguyen

CMC Senior Theses

The increasing emphasis on Environmental, Social, and Governance (ESG) reporting has sparked debate about its influence on market reactions and corporate transparency. This thesis investigates the impact of ESG disclosures on investor behavior and market dynamics within the technology industry specifically, focusing on the correlation between ESG performance and stock price volatility, as well as other financial ratios. This relationship will be compared to those of various companies within the consumer business industry, to determine whether investors have the same reactions towards consumer business companies compared to consumer-facing technology companies and other technology companies. Additionally, the study explores whether investors …


Taking Stock: Investigating The Relationship Between Stock-Based Compensation And Share Price Performance In Public Software Companies, Ethan Choi Jan 2025

Taking Stock: Investigating The Relationship Between Stock-Based Compensation And Share Price Performance In Public Software Companies, Ethan Choi

CMC Senior Theses

There has been considerable debate around the practice of compensating employees and executives using stock-based compensation (“SBC”). Studies point to a myriad of both benefits and drawbacks of SBC; while in practice, firms with high SBC intensity have harmed shareholders through share count dilution. One industry in particular has drawn sharp investor criticism for its SBC intensity: software. Despite the software sector’s growing importance to the economy and influence in the public markets, no academic literature has analyzed the impacts of SBC on software companies specifically. Filling the gap, investor literature has sought to examine this topic in the context …


Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres Jan 2025

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …


Altman Z-Score Relationship With Stock Price Performance After Layoff Announcements, Natalie Phillips Jan 2025

Altman Z-Score Relationship With Stock Price Performance After Layoff Announcements, Natalie Phillips

CMC Senior Theses

This paper examines the broader implications of such workforce reductions, historically prevalent in corporate environments since the advent of "new capitalism" in the late 20th century. Characterized by intense global competition, deregulation, and technological advancements, this era saw a surge in corporate downsizing as a means to enhance efficiency and competitiveness. Despite the strategic intentions, layoffs often signal underlying organizational challenges, prompting critical inquiry into their short- and long-term impacts on firm performance and investor sentiment. Central to this study is the exploration of whether a firm's Altman Z-Score, a metric predicting bankruptcy risk, influences stock price reactions following layoff …


Pay-Performance Sensitivity: How Firm Performance Impacts Ceo Compensation, Yuefeng Ma Jan 2025

Pay-Performance Sensitivity: How Firm Performance Impacts Ceo Compensation, Yuefeng Ma

CMC Senior Theses

This study investigates the relationship between firm performance and CEO compensation, revisiting and extending the foundational framework established by Jensen and Murphy (1990). The sample comprises compensation data for the Chief Executive Officer (CEO) of all publicly traded companies on the Wharton Research Data Services (WRDS) Compustat – ExecuComp dataset from 1994 to 2023. Using Ordinary Least Squares (OLS) regression models, the analysis evaluates the sensitivity of CEO pay to changes in shareholder wealth and other performance metrics, while accounting for structural and temporal shifts driven by corporate governance, macroeconomic environment, and legislation. The findings reveal that changes in shareholder …


Accounting Metrics And Stock Sensitivity: A Comparative Analysis Between Small Cap And Large Cap Companies, Diana B. Carranza Jan 2025

Accounting Metrics And Stock Sensitivity: A Comparative Analysis Between Small Cap And Large Cap Companies, Diana B. Carranza

CMC Senior Theses

This study examines whether the cumulative abnormal returns (CARs) of small-cap companies are more sensitive to accounting metrics such as return on assets (ROA), return on investment (ROI), return on equity (ROE), and the debt-to-equity (D/E) ratio compared to large-cap companies. Using a sample of firms from the S&P 500 and S&P 600, moderated linear regression models were applied to test the relationship between profitability, leverage, and stock price reactions. The models include interaction terms with firm size and control for time-fixed effects. The results show that while profitability metrics are positively and significantly associated with CARs for large-cap firms, …


Optimal Capital Allocation Decisions And Investments In The Nba, Anderson Cynkar Jan 2025

Optimal Capital Allocation Decisions And Investments In The Nba, Anderson Cynkar

CMC Senior Theses

This thesis investigates the relationship between salary concentration and winning in the NBA, primarily focusing on how the concentration of payroll among top-earning players influences success. Several concentration metrics were constructed and employed including the use of a Herfindahl-Hirschman Index (HHI) to measure the share of payroll each player receives across a team. I used fixed effects regressions and clustered standard errors at a team level to control for unobserved factors that remain the same over time. The results revealed a consistent inverted U-shape curve, signaling that an optimal concentration of capital exists for the highest paid player, two highest …


Optimizing Bitcoin Allocation: Predictability Of Bitcoin Portfolio Weights Through Macroeconomic Variables, Kirby Baynes Jan 2025

Optimizing Bitcoin Allocation: Predictability Of Bitcoin Portfolio Weights Through Macroeconomic Variables, Kirby Baynes

CMC Senior Theses

This thesis examines whether Bitcoin is a beneficial asset in a diversified, mean-variance optimized portfolio and whether its portfolio weights can be reliably predicted using macroeconomic variables. Using data from December 2013 to February 2025, the analysis applies rolling-window portfolio optimization and OLS regressions with Newey-West standard errors to test the relationship between Bitcoin allocations and a set of macroeconomic indicators. Results show that Bitcoin receives non-zero weights across portfolios and that its optimal allocation is sensitive to variables such as changes in the Credit Spread and Yield Curve. These variables were statistically significant in several models and produced meaningful …


Scaling Social Impact Bonds In The United States: Barriers, Incentives, And Policy Solutions, Angelique M. Rivanis Jan 2025

Scaling Social Impact Bonds In The United States: Barriers, Incentives, And Policy Solutions, Angelique M. Rivanis

CMC Senior Theses

Social Impact Bonds (SIBs) are a form of outcomes-based financing that fund social programs by shifting financial risk from the government to private investors. While SIBs have gained international traction, their long-term viability in the United States depends on structural reforms. This thesis examines two completed U.S. SIB projects, Rikers Island in New York and the Just-in-Reach project in Los Angeles, through an analysis of their design, implementation, and outcomes. While both projects focus on criminal justice, they provide context about the scalability of SIBs across multiple social policy areas.The three primary constraints are high transaction costs, limited investor interest, …


Assessing Indonesia’S Potential Comparative Advantage In Downstream Petrochemical Industry Development: A Cost And Profitability Analysis, Daniel P. Yim Mr Jan 2025

Assessing Indonesia’S Potential Comparative Advantage In Downstream Petrochemical Industry Development: A Cost And Profitability Analysis, Daniel P. Yim Mr

CMC Senior Theses

As the Indonesian economy and population grow, domestic consumption of petrochemicals for the manufacture of downstream products, such as the plastics found in everyday life, has been increasing. However, despite robust demand for downstream chemicals such as polyethylene terephthalate (PET), polypropylene (PP), and polyethylene (PE), Indonesia consistently operates as a net importer of many upstream and downstream chemicals. It remains dependent on the Middle East, as well as on China, South Korea, Japan, Thailand, Singapore, and other countries. Although Indonesia utilizes more modern and recently built plants compared to its trading partners, the facilities are smaller in scale. Even for …


Creditors, Shareholders, And Losers In Between: A Failed Regulatory Experiment, Albert H. Choi, Jeffery Zhang Jan 2025

Creditors, Shareholders, And Losers In Between: A Failed Regulatory Experiment, Albert H. Choi, Jeffery Zhang

Articles

In the aftermath of the 2007–08 Global Financial Crisis, regulators encouraged many of the world’s largest banks to hold a new type of regulatory instrument with the goal of improving their safety and soundness. The regulatory instrument was known as a “CoCo,” short for contingent convertible bond. CoCos are neither debt nor equity. They are something in between, designed to give the bank a shot in the arm during times of stress. Many of the largest international banks have issued CoCos worth hundreds of billions of dollars. After more than ten years—a decade that includes the collapse of Credit Suisse …


Skip-Level Meetings: Perspectives Of Skipped First-Tier U.S. Tech Leaders, Samuel Blacher Jan 2025

Skip-Level Meetings: Perspectives Of Skipped First-Tier U.S. Tech Leaders, Samuel Blacher

Dissertations

Although significant research exists on numerous intersecting theories, such as adaptive leadership, leadership communication, and employee voice, and although they are discussed in business publications and widely yet inconsistently implemented in industry, skip-level meetings are little scholarly studied. Such meetings offer benefits for employees, direct (skipped) managers, and skip-level leaders, and through them, to organizations, yet they also hold risks and pitfalls, and are influenced by various contextual factors, such as stakeholders’ national culture and age. This exploratory qualitative study employed elements of interpretive phenomenology, followed by thematic analysis, to examine the experiences, perceptions, and emotions of a diverse set …


Unraveling The Impacts Of Online Secondhand Resellers On Brick-And-Mortar Thrift Stores, Neely Connor Jan 2025

Unraveling The Impacts Of Online Secondhand Resellers On Brick-And-Mortar Thrift Stores, Neely Connor

Honors Theses - Providence Campus

The purpose of this study is to provide insight into the current online controversy debating the effects of online secondhand resellers on brick-and-mortar thrift stores. While this debate has been featured in consumer media sources (e.g., Heydari, 2022), there is a lack of scholarly research on this topic. This study seeks to fill that gap by examining the effects of online secondhand resellers on brick-and-mortar thrift stores, particularly concerning price increases, product availability, and quality of items. Online qualitative surveys and interviews were conducted to develop an understanding of the perceptions on this topic held by both online resellers and …


The Interplay Of Morality, Emotional Labor, And Customer Injustice: How Salesperson Experiences Shape Job Satisfaction, Omar S. Itani, Colin B. Gabler, Ashish Kalra, Khashayar Afshar Bakeshloo (Kash), Raj Agnihotri Jan 2025

The Interplay Of Morality, Emotional Labor, And Customer Injustice: How Salesperson Experiences Shape Job Satisfaction, Omar S. Itani, Colin B. Gabler, Ashish Kalra, Khashayar Afshar Bakeshloo (Kash), Raj Agnihotri

Marketing Faculty Publications

Despite the significant role emotions play in business-to-business (B2B) sales transactions, the impact of salesperson emotional labor on well-being, specifically job satisfaction, has garnered limited attention. To address this gap, the present study examines the relationships among salesperson moral identity, emotional labor strategies, customer injustice, and job satisfaction. An analysis of responses from B2B salespeople reveals that moral identity internalization is positively related to deep acting and negatively to surface acting, whereas moral identity symbolization is positively related to both deep and surface acting. Furthermore, surface acting has a stronger unfavorable effect on customer injustice compared to deep acting, which …


Criminal Investors, Andrew K. Jennings Jan 2025

Criminal Investors, Andrew K. Jennings

Faculty Articles

This Article reassesses the culpability of those who invest in law-breaking firms. Prosecutors currently treat investors as victims of corporate wrongdoing rather than as actors who might bear responsibility for it. This Article observes, though, that investment can facilitate, and even cause, illicit corporate activity. When investors intentionally contribute to those effects, substantive criminal law imposes liability on them just the same as it does on accomplices, conspirators, or principals in other contexts. Despite this formal parity, however, investor criminal liability is more a theoretical proposition than a practical reality.

This Article questions that status quo by asking whether and …


Moral Panic Or Public Health Crisis? Lessons From Drugs And Gambling For “Addictive” Design, Matthew B. Lawrence, Haomin (Kevin) Yan Jan 2025

Moral Panic Or Public Health Crisis? Lessons From Drugs And Gambling For “Addictive” Design, Matthew B. Lawrence, Haomin (Kevin) Yan

Faculty Articles

In her important book, Unwired: Gaining Control Over Addictive Technologies, Gaia Bernstein illustrates the value of a comparative approach, drawing lessons from fights around the regulation of tobacco and ultra-processed food for the regulation of social media. Building on Bernstein’s work, this symposium contribution aims to draw additional insight from experience with drug and gambling regulation for the regulation of social media, video games, AI, and other potentially-addictive technologies.

Specifically, after introducing Bernstein’s book and the foundation it lays, we draw six lessons from the study of psychoactive drugs and gambling. As we elaborate below: Lesson one is that …


Rejected From Pastoral Leadership: A Phenomenological Study Of The Voice And Lived Experiences Of African American Pentecostal Women In Clergy, Cynthia Ann Hurns Jan 2025

Rejected From Pastoral Leadership: A Phenomenological Study Of The Voice And Lived Experiences Of African American Pentecostal Women In Clergy, Cynthia Ann Hurns

Dissertations

The study explored the lived experiences of 10 African American Holiness-Pentecostal clergywomen who faced rejection in a predominantly male-led church system. These women shared detailed stories of their experiences in leadership as pastors, apostles, and co-pastors. A qualitative phenomenological methodology was employed, using interpretative phenomenological analysis (IPA) because it allows for in-depth exploration of how people make sense of their experiences, aligning with the study’s focus on leadership journeys. Data were collected through semi-structured interviews and analyzed through descriptive and iterative coding. Codes were grouped into broader categories, resulting in five emerging themes: voiceless calling, bound to tradition, call from …


The Economic Impact Of The 2024 Lpga Dow Championship, Grand Valley State University, Christian Glupker Jan 2025

The Economic Impact Of The 2024 Lpga Dow Championship, Grand Valley State University, Christian Glupker

Other Faculty Publications

The 2024 Dow Championship is estimated to have generated or supported economic benefits for the Great Lakes Bay region in the following ways:

  • A total economic impact of $16.8 million in economic activity, supporting 128 jobs, and contributing $8.9 million to the regional GDP.
  • The increase in economic activity generated $150,000 in tax revenue for local municipalities, $225,000 for special districts, and $142,000 for the Great Lakes Bay counties.
  • The event attracted 30,061 spectators and required the assistance of 4,389 staff members and 1,050 volunteers.


The Economic Impact Of The Grand Rapids Area Nonprofit Arts And Culture Sector, Grand Valley State University, Christian Glupker, Paul Isely Jan 2025

The Economic Impact Of The Grand Rapids Area Nonprofit Arts And Culture Sector, Grand Valley State University, Christian Glupker, Paul Isely

Other Faculty Publications

The Grand Rapids area nonprofit arts and culture sector (GRACS) is estimated to have generated or supported economic benefits for the city of Grand Rapids and Kent County in the following ways:

  • The total economic impact of this industry is estimated at $298.7 million in economic output, supporting 2,529 jobs. Approximately $195 million in economic output is new to the area.
  • The total annual fiscal impact (tax revenue) of all primary visitor spending and GRACS organizational spending is estimated at $821,000 for municipalities and $585,000 for Kent County.
  • GRACS events attracted 2.67 million visitors, with 48% visiting from outside the …