Digital Commons Network^™

Strategic Analysis Of Project Learn, Marley Clark, Cameron Kelly, Caden Bahry, Carter Hane

Williams Honors College, Honors Research Projects

This project will conduct a strategic analysis of Project Learn of Summit County in order to evaluate its current position and recommend ways to strengthen its long-term success. Project Learn is a nonprofit organization focused on improving adult literacy and providing educational support services that help individuals gain essential reading, writing, and life skills. Our team will analyze the organizations internal strengths and weaknesses, as well as external opportunities and threats, in order to better understand the challenges and advantages Project Learn faces in todays environment. Using strategic management tools and concepts, we will evaluate the organizations mission, objectives, and …

Personal Data As Exchange: An Examination And Conceptual Framework Using Social Exchange Theory, Donna Iucolano Ph.D.

Business: Faculty Publications

This paper discusses how personal data exchanges can be examined using social exchange theories. The focus in on how personal data exchanges which are often perceived by consumers as empowering, may empower firms more instead. Key privacy related concepts are explained. Personal data exchanges between consumers and firms are then examined through the lenses of eight social exchange theories thereby presenting an organizing framework for future researchers who may investigate them. The first theory examines a fundamental concept—marketing as exchange. The next three theories focus on the consumer as an independent and rational actor and look at personal data exchanges …

Build A Global Art And Jewelry Auction Ecosystem That Integrates Offline And Online, Xiaochun Cathy Liu

MA Projects

Our success path is clear and executable: through a phased global market penetration strategy, we first deeply cultivate the Asia Pacific region to establish a lighthouse, then enter the European and American hinterland, and ultimately achieve global network interconnection; Deeply bind core collectors through the "elite membership system" and build a high stickiness community; And by competing for academic discourse power and publishing authoritative market indices, gradually mastering the pricing power of the industry, evolving from a participant to a rule maker. Arture's vision is to become a super species that integrates trading platforms, academic institutions, top communities, and industry …

Artisanal Retreats, Michelle Larose

MA Projects

Artisanal Retreats is a luxury travel provider blending holistic personal wellness with art creation, appreciation, education and collection. We offer our clients an unparalleled retreat experience at our 250-acre pastoral escape, combining traditional wellness amenities and activities with art focused pursuits to aid guests in achieving optimal Creative Wellness. Set on a gorgeous, historic farm near the bucolic town of Middleburg, Virginia, Artisanal Retreats’ guests are transported to a heightened level of relaxation and vitality through our exceptional programming and hospitality. Our team is comprised of seasoned professionals, from both the art world and the wellness industry, intent on bringing …

China's Economic Retaliation Against Norway After Liu Xiaobo's 2010 Nobel Peace Prize, Ian Murphy, Shaomin Li

Management Faculty Publications

This case study analyzes China's geoeconomic retaliation against Norway after the 2010 Nobel Peace Prize was awarded to Liu Xiaobo. China employed non-tariff barriers, diplomatic freezes, and restricted exchanges, severely impacting sectors like salmon exports. This occurred despite the Nobel Committee's independence from the Norwegian government. Although Norway's overall economic impact was mitigated by market adjustments, the six-year diplomatic freeze significantly influenced its human rights foreign policy. This case exemplifies China's strategic use of informal economic tools to punish and deter, showcasing the link between political sensitivities and economic leverage in international relations.

Arts Cures: A Business Plan For Integrating Art As A Biometric Tool For Sensory Wellbeing In Commercial Ecosystems, Xinuo Zhang

MA Projects

In an era of heightened connectivity and data-driven metrics, modern society faces a crisis of sensory impoverishment and emotional disconnection. While technology quantifies human experience, it often fails to address the visceral need for authentic feeling. This business plan proposes "Arts Cures," a venture that repositions art from a passive commodity to an active, systemic solution for well-being. By leveraging insights from neuroscience, design theory, and existential philosophy, Arts Cures develops a suite of B2B and B2C services that integrate art as functional, biometric-responsive infrastructure. Our core offerings include AI-driven sensory pods for real-time emotional regulation, data-informed curatorial services for …

Galleriax: A Hybrid Digital Platform For Art, Technology, And Community, Catherine Wu

MA Projects

GalleriaX is a curated digital platform that brings together artists, collectors, and creative audiences through an ecosystem shaped by curation, technology, and community. The platform reimagines digital art engagement by combining editorial storytelling, membership-based participation, and long-term artist support. Rather than functioning as an open marketplace, GalleriaX offers a guided and context-driven environment where artworks, conversations, and cultural programs unfold with intention. The company operates at the intersection of art and technology, using digital tools to enhance, rather than replace, the human elements of taste, dialogue, and shared experience. Its approach blends the credibility of curatorial practice with the accessibility …

Ai Art Valuation Company: Artmetric, Zhuochen Tu

MA Projects

ArtMetric is a technology company dedicated to revolutionizing the art market. We have developed an AI-driven valuation platform designed to address the inefficiencies, high costs, and subjectivity inherent in traditional art appraisal. Users upload images of artworks through our platform to quickly receive a data-driven, and affordable valuation report. This report integrates AI visual analysis, real-time market data comparison, and optional expert verification, ensuring both speed and accuracy in valuation. Our target clients include collectors, artists, galleries, and insurance companies. We monetize through subscription services, one-time appraisals, and premium B2B solutions. As the art market accelerates its digital transformation, ArtMetric …

Becoming Art Itself: A Study On The Generative Logic And Discursive Structure Of Disability Art Incubation Institutions, Gonghui Lu

MA Theses

This study employs “Becoming” as its core analytical concept to examine how disability art incubation institutions operate at the intersection of contemporary art history and social systems as mechanisms that continuously generate both art and subjectivity. Building on Deleuze’s philosophy of becoming and Guattari’s notion of the rhizome, the study constructs a generative model linking art, institutions, and discourse. Through comparative analysis of international cases, it discusses the shift in disability art from a representational logic to a generative logic, and the dynamic oscillation between deterritorialization and reterritorialization within institutional practices. The study argues that disability art should not be …

When Fine Art And Commercial Art Merge: A Playbook For Emerging Artists Without Gallery Representation To Create Successful And Sustainable Careers, Regina Escobedo Guerra

MA Theses

Pursuing a career as an artist comes with no clear path nor directions. The first years after graduating are filled with confusion and uncertainty. Emerging artists are oftentimes unequipped with the necessary resources to create sustainable and profitable careers. In a saturated market where only a select few are able to make a living solely from art, artists need to gain autonomy and control over their practices. This thesis provides emerging artists with no gallery representation with the tools to create an independent career that prioritizes artistic authenticity and sustains profit. Through a dismissal of the negative perceptions placed on …

The Language Of Value: Lot Note Complexity And Auction Performance In Abstract Expressionism, Artur Sharifullin

MA Theses

This thesis asks a simple question: does the language in lot notes relate to price and to whether a lot beats or misses its estimate? I study eight Abstract Expressionist artists: Ad Reinhardt, Adolph Gottlieb, Barnett Newman, Franz Kline, Joan Mitchell, Lee Krasner, Robert Motherwell, and Sam Francis because their works are less representational and often need supporting text to explain the context. The main sample includes only lots sold for more than $1 million at Christie’s or Sotheby’s in New York or London over the past ten years. I measure a small set of writing features that are easy …

Corporate Patronage In Art And Education: A Case Study Of Bloomberg's Interventions, Xiaojun Tian

MA Theses

This study focuses on the application of corporate sponsorship in the fields of art and education, delving deep into the interventions and cases made by Bloomberg L.P. in these two domains. Corporate sponsorship for the arts acts as a significant display of Cultural Corporate Social Responsibility (CSR), not only fostering diversity in the production of art institutions and artists but also having a profound effect on the educational sector. Utilizing case study methodology, this research deconstructs key projects and activities funded by Bloomberg, encompassing support for exhibitions and public art projects, as well as various initiatives aimed at art education, …

The Flavor Of Marketing: How Food Is Revolutionizing Luxury Brand Communication, Aloisa Ruf

MA Theses

This thesis explores how food operates as a cultural, psychological, and strategic instrument within the global luxury industry. Drawing from art history, marketing theory, and sensory studies, it traces how societies across Europe, the Middle East, China, Japan, Russia, and the United States have long used food to express hierarchy, belonging, and emotion—from the banquets of seventeenth-century Versailles to the branded cafes and collaboration of the 2010s and 2020s. Through a comparative and interpretive methodology, the research connects historical visual traditions with contemporary brand strategies, examining case studies such as Gucci Osteria, Louis Vuitton’s Desert Iftar, Dior Café, Loewe’s “Tomato” …

Can Art Function As A Financial Asset Class? Conditions, Risks, And Emerging Solutions, Aurelia Labbé

MA Theses

The art market has grown significantly over recent decades, supported by rising global demand, record auction results and increasing interest from collectors pursuing financial returns. This evolution has encouraged the development of investment-oriented practices and strengthened the notion that artworks can function as financial assets. This shift takes place in a market shaped by subjectivity, opacity and limited regulatory oversight, where valuation methods, provenance documentation and professional standards remain highly uneven. These conditions make art investment particularly complex and raise essential questions about the factors that support or weaken the legitimacy of art as an asset class. This thesis examines …

Global Art: An Economic Exploration Of The Factors Driving Sensible Gallery Expansion, James Mclennan

MA Theses

The goal of this thesis is to develop a practical and defensible decision tool to guide art gallery expansion. Focusing on four cities – New York, Hong Kong, London, and Doha – the thesis translates heterogeneous considerations into a matrix that scores each of the cities according to eight factors: Market & Demand; Regulation & Tax; Logistics & Shipping; Labor & Immigration; Legal Entity & Finance; Brand, PR & Audience; Competition & Benchmarking; and Risk. Sub-factors are scored and averaged to provide results on how each city scores against each other. The output is a ranked set of city recommendations …

Aura For Sale?: Art Merchandise And The Totalizing Culture Of Reproduction, Lily Paternoster

MA Theses

The art historical discipline largely excludes art merchandise from critical analysis, relegating it to being a marketing gimmick or gift shop opportunity. This failure to reconcile with the rapidly expanding enterprise for brand collaborations with fine artists has led to an overwhelming and unregulated commercial licensing industry, similar in mystique and ascend to that of the fine art market. Through the case studies of two post-humous artists and two living- Keith Haring, JeanMichel Basquiat, KAWS (Brian Donnelly), and Maurizio Cattelan- I argue that art merchandise exists on a constantly fluctuating scale between democratizing force and commodity. Despite its status on …

Rm Sotheby’S Construction Of Value In The High-End Car Market, Pablo Mijares Musi

MA Theses

The purpose of my thesis is to tell and enlighten any readers how the most prestigious and iconic auction house in the world, RM Sotheby’s sells more than just cars from the high-end car market and how the auction house adds value to through storytelling and provenance from each vehicle.  In today’s luxury market economics, we see somewhat of a radical shift. The high-end car market has moved into a very refined area where these beautiful machines are no longer seen and appraised just for their aesthetic design and mechanical engineering, now we see new value drivers for these works …

Evolving Motives: How Art Collecting Has Changed Across Generations, Giovanni Mazzoleni

MA Theses

This thesis elucidates the changing reasons for collection in recent years and focuses on three generations of collectors: those born before 1950; those born between 1951-1980; and those born after 1981. It commences with a literature review of the initial collecting motivations and challenges, motives based on socio-cultural, economic and technological advancements which foster the importance and reasons for collections. To make this investigation tangible, a quantitative survey was adopted. Forty-five participants, each ranking their levels of agreement from one to five based on an assessment of eight statements based on five motives: economic, normative, uniqueness, hedonic and intellectual. Descriptive …

Gambling Away Stability: Sports Betting’S Impact On Vulnerable H, Scott R. Baker, Justin Balthrop, Mark J. Johnson, Jason Kotter, Kevin Pisciotta

Faculty Publications

We estimate the causal effect of online sports betting on households’ investment, spending, and debt management decisions using household transaction data and a staggered difference-in-differences framework. Following legalization, sports betting spreads quickly, with both the number of participants and frequency of bets increasing over time. This increase does not displace other gambling or consumption but significantly reduces savings, as risky bets crowd out positive expected value investments. These effects concentrate among frequent bettors and low-savings households. Our findings highlight the potential adverse effects of online sports betting on vulnerable households.

Wings Of Perception: Investigating Customer Sentiments In Indian Aviation Sector, Yashodhan Karulkar, Kaiwan Vaghchhipawala, Aditya Trivedi, Anushree Talekar

Journal of International Technology and Information Management

India's aviation sector, a key contributor to the nation's economy, has experienced rapid growth, supporting nearly 7.5 million jobs and contributing approximately $30 billion annually to the GDP (Gross Domestic Product). The growth, driven by increased demand for air travel and government incentives, has resulted in more competition among carriers. In the competitive market, it is necessary to understand customer preferences to enhance the quality of service and maintain a competitive edge. The dissemination of customer opinions on social media and review platforms offers airlines the opportunity to access passenger views. However, extracting useful information from this unstructured data is …

Business Process Redesign For Reducing Undelivered Product Return Losses In E-Commerce – An Explainable Ai Approach, Venkataraghavan Krishnaswamy, Deepa R, Himanshu Sharma

Journal of International Technology and Information Management

Product returns in e-commerce affect the profitability of the e-tailer. We adopt a two-stage approach to reduce undelivered product returns in an e-commerce firm. First, we develop and compare machine learning techniques—logistic regression, decision trees, Naïve Bayes, random forest, adaptive boosting, gradient boosting, stochastic gradient boosting, and deep neural networks—on their ability to predict undelivered returns. Next, we use explainable methods, such as relative importance and Shapley values, to develop insights from the best-performing machine learning model. Finally, we use these insights and the predictive model to redesign the firm’s order fulfillment and return processes. A Post-implementation evaluation of the …

The Relationship Between Enablement Sentiment And Kpi Achievement, Stefanie Boyer, David E. Fleming, Michael Rodriguez, Tom Tonkin

Marketing Department Faculty Journal Articles

Sales enablement (defined as the "activities, systems, processes and information that support and promote knowledge-based sales interactions with client and prospects” (Gartner, n.d.)) has evolved from a tactical resource to a strategic organizational function, crucial for aligning sales and marketing. Despite its importance, there is a lack of research on how 'sentiment' (perceptions toward enablement) influnces key performance indicators (KPI). This exploratory survey of sales and enablement professionals investigates sentiment across individual, team, and company levels, and its relationship with KPI achievement. Results reveal positive relationships between sentiment and performance outcomes at all levels with organizational sentiment being the strongest …

Wilson, Issue 02, 2025-26, University Of Northern Iowa. Wilson College Of Business.

Wilson

Contents:

From the Dean --- 3
Auditing Students Learn Emerging Technologies and Real-World Analysis --- 4
How Real Estate Students are Learning Industry Software in the Classroom --- 8
Marketing in the Age of Data --- 14
Building Communities, Shaping Futures --- 18
Data Drives Business Success for UNI Student Entrepreneurs --- 22
Data to Assist in Iowa Stomr Response --- 23
Ethical Considerations of Data Breaches --- 24
How Ethics and Data Management Intersect In Today's Business Climate --- 26
Students Dominate Advertising Competition --- 28
AACSB Supplemental Accounting Accreditation --- 30
A New Era for Business: UNI's Wilson …

Construction Industry Preparedness For Generation Z And Millennials: Aligning Industry Characteristics With Workforce Job Preferences, Ameenullah Amiri, Dhaval R. Gajjar, Jason D. Lucas

The Professional Constructor

The construction industry in the United States suffers from workforce shortages, partly due to younger generations being hired more slowly than baby boomers retire. Generation Z’s (Gen Z) lack of interest in joining the construction industry, coupled with the retirement of older workers, has amplified the problem. This paper investigates existing literature to identify the work and career preferences of Gen Z and Millennials and determine where the industry may focus efforts to attract these two generations. Through a systematic literature review, this study identified overlaps and gaps between the current construction industry workforce’s perceptions of the industry and the …

We Can Be Heroes: Sustaining Vitally Engaged Social Heroes In A Heroic Organization (Act Up/New York), Michael Condren

CGU Theses & Dissertations

Contextual factors are particularly important in understanding social heroism, which is characterized by heroic action in the service of existing and emerging community values, principles and ideals (Franco et al., 2011). Social heroism almost always entails serious risks for the hero and frequently requires committed action over long time periods to achieve positive social change. Unlike other types of heroism, social heroism frequently emerges from and is enacted through organizations. However, heroism research has focused largely on individual factors involved in different types of heroic actions, such as character, moral development and courage. The goal of this study was to …

Moderating Role Of Perceived Staff-Replacement Likelihood On Self-Ordering Kiosk Adoption: Evidence From The Restaurant Industry, Wanmo Koo, Archana Kumar

Department of Marketing Faculty Scholarship and Creative Works

The restaurant industry widely employs self-ordering kiosks (SOKs). However, the increased use of automation in restaurants is causing job displacement, raising concerns about the lack of sufficient human support in restaurants. The study examined variables influencing customer willingness to use SOKs while considering how staff replacement perceptions alter these effects. Partial least squares structural equation modeling reveals that performance expectancy, effort expectancy, social influence, and perceived security significantly influence behavioral intention to use SOKs, and behavioral intention strongly predicts actual kiosk usage behavior. Among the moderating effects, only perceived staff replacement likelihood significantly influences the relationship between perceived security and …

Unshackling The Coffee Supply Chain: An “Ethics Project” For Catholic Colleges And Universities, Bernard Prusak, Kimberly Lamberty

2026 Faculty Bibliography

Against the background of a growing and increasingly sophisticated body of theological literature on economic ethics, this article proposes a project to change for the better, morally, how coffee is supplied on the campuses of Catholic colleges and universities. We argue that this project is squarely in service of a Catholic college or university’s core educational goal of humane development of its students. The article then proceeds in three steps. First, we explain how the coffee supply chain works and how it is entangled in what Pope Francis called “the economy that kills.” Second, we discuss obstacles to our proposed …

Grading In The Digital Age: Ai Feedback Versus Professor Feedback, Latoya Russell, Andrew Zeisler, Ronald Mickler Jr.

2026 Faculty Bibliography

Feedback is a cornerstone of academic development, particularly in marketing education, where skill development often requires iteration and applied practice. While instructors spend considerable time providing effective feedback, artificial intelligence (AI) tools can significantly reduce this burden by generating timely, tailored responses. For example, AI-based chatbots can supplement instruction, providing students with timely feedback and reducing instructors’ workload. This study examines how marketing students perceive feedback quality based on its source, specifically whether it is delivered by an AI system or a human instructor. Through a scenario-based experiment, we investigate student perceptions of feedback quality and effectiveness based on the …

Brewing Resilience: Cooperatives, Micro-Mills, And The Quest For Survival In Costa Rica's Changing Coffee Landscape, Leila N. Iredell

Honors Theses

This thesis examines how different organizational models in Costa Rica's coffee sector shape producers’ ability to capture value, build resilience, and sustain rural livelihoods in a rapidly changing global market. In comparing traditional cooperatives and new micro-mills, I examine specifically how control over the value chain, access to markets, and social infrastructure differ across models and what these differences mean for the farmers who depend on them. This project analyzes how the collapse of international price agreements and decades of market volatility drove producers toward new strategies, from independent processing and direct trade to coffee tourism. Costa Rica stands as …

Ceo's Influence On Top Management Team's Employee Engagement: A Qualitative Study, Wafa Damlaj, Matthew Hurtienne, Laura Hurtienne

Human Resource Development Student Publications and Presentations

This study explores how chief executives officers (CEOs) influence top management team (TMT) members' employee engagement. Using a constructivist phenomenological approach, the research examines ways CEOs shape TMT's employee engagement. Fifteen TMT professionals participated in semi-structured interviews, and the data were analyzed through a three-step coding process: open coding to identify key concepts, axial coding to refine categories by examining relationships, and thematic coding to organize the data into central themes. Findings revealed that CEOs influence TMT's employee engagement by addressing needs at three levels: individual, team, and organizational. Each level of needs aligns with specific CEO leadership styles and …