Digital Commons Network^™

When And Why Managerial Responseswork: A Dual-Process Model Of Linguistic Cues, Review Rating, And Usefulness, Jungwon Lee, Cheol Park

Asia Marketing Journal

This research develops and empirically tests a contingency model explaining how specific linguistic characteristics of a firm's response to an online review influence the review's usefulness. We argue that the diagnostic value of different linguistic cues is contingent upon the reader's information processing mode-systematic versus heuristic-which is triggered by the valence of the original review's rating. An econometric analysis of 41,704 review-response dyads from TripAdvisor reveals that a conceptual cue (personalization, operationalized as topical relevance) and a perceptual cue (readability) both significantly increase review usefulness. In contrast, another perceptual cue (Linguistic Style Matching) decreases usefulness, a finding we interpret as …

“It’S A Dupe, Not A Counterfeit!” An Exploration Of Motives For Dupe Consumption Motives, Jungyong Ahn

Asia Marketing Journal

This study was designed to explore consumer motives for dupe consumption and to measure the influence of these identified motives on consumer satisfaction with dupe products and intention to sharing dupe products. Through a literature review and in-depth interviews, five key consumer motives were anticipated: (1) self-protection, (2) saving money, (3) anti-materialism, (4) mimicry, and (5) enjoyment. Corresponding measurement items were developed to assess these motives. A factor analysis conducted on survey data collected from 300 respondents successfully confirmed the extraction of these five motives as expected. Moreover, regression analysis further demonstrated the statistically significant positive impact of these motives …

The Impact Of Sense Of Power On Consumer Click-Through Intention Under Ai Personalized Recommendation, Li Li, Dhakir Abbas Ali

Asia Marketing Journal

This study investigates how consumers' sense of power influences their click-through intentions in AI-driven personalized recommendation systems. While prior research has explored personalized marketings impact on consumer behavior, the role of perceived power remains understudied. Through scenario-based experiments, we find that a heightened sense of power enhances engagement with AI recommendations, with self-efficacy as a key mediator. However, this effect weakens when privacy concerns are high, highlighting privacy as a critical moderating factor. Specifically, empowered consumers are more likely to interact with AI recommendations, but only when privacy risks are minimal. These findings deepen our understanding of consumer-AI interactions, emphasizing …

Effects Of Ai Transparency On Perceived Fairness In Ai-Driven Selection Tools: The Mediating Roles Of Ai Literacy And Attitudes Towards Ai, Tony Mellek

Industrial-Organizational Psychology Dissertations

Artificial intelligence is becoming an increasingly prominent feature of modern hiring, creating opportunities to enhance efficiency and consistency in selection. This study examined how AI transparency, AI literacy, and attitudes toward AI shape applicants’ perceptions of fairness when engaging with AI-scored pre-hire assessments. A sample of 290 U.S. adults were randomly assigned to either a high- or low-transparency hiring scenario and then completed measures of AI literacy, attitudes toward AI, and procedural fairness. Results indicated that both AI literacy and attitudes toward AI were strong and significant predictors of perceived procedural fairness, suggesting that applicants who feel knowledgeable about AI …

Exploring The Role Of Occupational Therapy In The Delivery Of Trauma-Informed Services To Hospital-Based Clients Ot, Frank Czuba

Journal of Applied Disciplines

Hospitalization can traumatize clients and impact overall health outcomes, leading to increased hospital readmission rates and resulting in a negative impact for both clients and providers. Limited information exists regarding how hospital-based occupational therapists evaluate and address trauma, even though incorporating trauma-informed principles into professional practice can enhance the occupational therapy process. The study explored the comprehension and perceived significance of trauma-informed tenets among occupational therapists delivering services in hospital-based settings. A quantitative research study with an exploratory design was implemented to explore how occupational therapists (OT) understand and utilize trauma-informed practices with their clients in a hospital setting. An …

Bridging The Divide Between Scholarly And Popular Leadership Writing, Nathan S. Hartman, Thomas A. Conklin

Faculty Publications – Management

Leadership writing occupies a space between theoretical complexity and the human desire for practical insight. While popular leadership books often achieve wide resonance without scholarly rigor, academic journal articles frequently achieve rigor without broader relevance. Our article offers reasons for this bifurcation and suggests the use of the hermeneutic circle as a frame to interpret popular leadership texts not as threats to academic credibility, but as opportunities for reflection and reorientation. Through the hermeneutic circle, the relationship between scholarly and popular texts is conceptualized as recursive interplay between parts (e.g., rigor, audience) and wholes (e.g., influence, disciplinary norms). Rather than …

Crypto Litigation And Market Efficiency, Robert E. Bishop, Bradford Levy, Frank Partnoy, Daniel Taylor, Andrew Yeh

Faculty Scholarship

This paper investigates, for the first time in the literature, the factors that should matter to courts in determining whether a crypto  market is “efficient,” meaning that prices are sufficiently responsive to information. Based on new empirical evidence and a series of event studies, we recommend a new judicial framework for assessing market  efficiency in crypto litigation.

Market efficiency tests based on event studies have played an important role in other areas of litigation, particularly securities litigation, where courts frequently rely on what have become known as the “Cammer factors.” Academics have not yet assessed the extent to which market …

The Ai Revolution In Virtual Try-Ons: A Means-End Chain Model Perspective, Ju-Young M. Kang, Ji Young Lee, Dooyoung Choi, Sumin Helen Koo, Jeehyun Song, Youngjin Bahng

Educational Leadership & Workforce Development Faculty Publications

Leading brands have begun to implement artificial intelligence-driven virtual try-on (AI VTO) technology, which helps reduce returns and increase conversion rates, repeat purchases, and customer loyalty. This research aimed to examine how retail user experience with specific perceived quality factors of AI VTOs influences users’ value equity and downstream loyalty and to investigate the moderating effects of clothing in relation to the self as structure and concern for physical appearance, based on a Means–End Chain model. Data were collected from 509 U.S. online apparel shoppers using a consumer panel. Structural equation modeling and multigroup analysis were used for data analysis. …

Scaling Sustainable Fashion: Consumer And Operational Insights From Human Collective, Pedro Zeballos

Business ETD Collections

This study investigates the factors influencing consumers’ intention to purchase sustainable fashion, with particular focus on the persistent attitude-behaviour gap between consumers’ stated commitment to sustainability and their actual purchasing behaviour. The research examines key demand-side factors, including attitudes towards sustainable fashion, willingness to pay, price sensitivity, and trust in sustainable fashion brands, alongside supply-side and operational factors that may influence consumers’ ability to make sustainable purchasing decisions. A mixed-methods approach is adopted, combining survey data from consumers with an interview with a staff member from Human Collective. The study aims to identify the main barriers and drivers affecting sustainable …

The Impact Of Brand Awareness On Customer Perceptions And Purchasing Decisions At Small Chinese Takeaway Restaurants In Ireland, Jiajia Wang

Business ETD Collections

This study examines how brand awareness influences customer perception and purchasing decisions, and explores the branding challenges faced by small Chinese takeaway businesses in Ireland. A mixed-methods approach was used, combining 57 customer questionnaires with three semi-structured interviews with takeaway business owners.

The findings show that brand awareness influences customer purchasing behavior, as customers are more likely to choose familiar takeaway brands. However, its impact on customer perception, particularly perceived value and willingness to pay, is limited. Customers place greater importance on practical factors such as price, food quality, and service.

The study also identifies key branding challenges for small …

The Direct Impact Of The 2026 Tariff Hikes On The Cost Of Living For Mexican Consumers, Alexia Sarai Alvarez Sanchez

Business ETD Collections

This study examines the impact of Mexico’s 2026 tariff increases on household welfare, consumer behaviour, and perceptions of rising living costs; the research explores the extent to which protectionist trade policies achieve their industrial objectives while also affecting consumers and overall economic welfare. The study draws on key theoretical perspectives including comparative advantage, industrial policy, trade diversion, pass-through theory, and behavioural economics.

The research adopts a quantitative exploratory approach, combining a review of existing literature with primary data collected through an online survey of 50 Mexican participants; the survey was designed to evaluate perceptions of price increases, financial pressure, and …

Reliance Retail (Ajio): Digital Payment Trust, Perceived Cybersecurity, And Indian Consumers’ Intention To Shop Cross-Border Online, Mohammed Amer Ahmed

Business ETD Collections

This study examines how digital payment trust and perceived cybersecurity influence Indian consumers’ intention to shop cross-border online through Reliance Retail’s AJIO. The research used a quantitative cross-sectional survey of 59 Indian adults with online shopping experience. Data were analysed in SPSS using descriptive statistics, reliability testing, Spearman’s rank correlation and supplementary linear regression. The data analysis showed that trust in digital payments was the most influential of all factors on cross border purchase intentions. In addition to being positively associated with purchase intentions (and the only factor positively associated with purchase intentions), trust in digital payments is also the …

Trust And Social Licence Challenges In Oyu Tolgoi’S Engagement With Local Communities In Mongolia, Anudari Enkhbayar

Business ETD Collections

This dissertation explores trust and stakeholder engagement in the case of the Oyu Tolgoi Mine in Mongolia. It focuses on the relationship between the mine and local communities, especially in terms of trust, fairness and long-term social licence to operate. While mining can support economic growth, jobs and investment, it can also create environmental concerns, social tension and conflict when local communities feel ignored or unfairly treated.

The study asks two main questions: what factors have contributed to trust challenges between Oyu Tolgoi and local communities, and how stakeholder engagement can help strengthen long-term social licence to operate.  The research …

The Actor, The Character, And The Audience: The Impact Of Racial Alignment On Theater Audiences, Conwell Worthington Iii

Open Access Dissertations

Broadway represents the pinnacle of live theater in the USA, generating billions of dollars in revenue and serving as an international cultural icon. Despite Broadway’s prominence, it faces challenges stemming from its reliance on a relatively homogeneous audience base and a changing market. One determinant of both financial and critical success is casting. Casting also significantly impacts audience perceptions and acceptance. The recent success of Hamilton: An American Musical and Six: The Musical juxtaposed with the failure of 1776 have sparked discussion and interest into how to best utilize non-traditional casting as a strategy to broaden Broadway Audiences. This dissertation …

Attract Or Repel: Ceo Activism & Gen Z Pursuits, William Thomas Garrett

Open Access Dissertations

This study examines the effect of CEO sociopolitical activism on Gen Z job seekers by conceptualizing the former as an identity-implicating experience that poses either an identity opportunity or identity threat. As part of a 3 x 3 experimental study, participants reviewed comments about a proposed transgender bathroom bill made by the CEO of a fictional potential employer. The experiment introduced features of organizational policies governing internal discussions of political and social issues in the workplace and measured the ability of the policies to influence the potential applicant’s perception of an opportunity or threat. Results examined the relationship between the …

Exploring The Determinants And The Effects Of Crypto Assets, Qiu Zheng

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation consists of three studies that primarily delve into the factors influencing and outcomes of firms’ crypto assets. The first paper examines the association between corporate crypto assets and firms’ credit ratings. Using a large sample of U.S. public firms, we find that firms holding crypto assets receive significantly better future credit ratings, particularly when their activities are related to crypto mining, which generates relatively stable cash flows. However, crypto exposure also increases disagreement among credit rating agencies, reflecting the uncertainty associated with evaluating crypto-related risks. This effect is more pronounced when firms operate in less transparent information environments …

Taxpayers Willingness To Use Ai Conversational Tools, Nessrine Mesto-Assaad

Graduate Theses, Dissertations, and Problem Reports (ETD)

With the rapid emergence of Artificial Intelligence Conversational Tools (AICTs), such as ChatGPT and Google Gemini, and their widespread use, the need to understand users’ acceptance of this emerging technology has increased. Prior research has investigated users’ acceptance of AICTs in hospitality, tourism, e-commerce, and retail industries. However, users’ acceptance of the use of AICTs for tax information remains relatively underexplored in the tax context. Therefore, this study investigates taxpayers’ willingness to accept and use AICTs for tax-related questions when e-filing their tax returns. Drawing on the Artificial Intelligence Device Use and Acceptance (AIDUA) model as a research framework, this …

A New Functional Setting For Term Structure Modeling Using The Health-Jarrow-Morton Framework, Michael Pokojovy, Ebenezer Nkum, Thomas M. Fullerton Jr.

Mathematics & Statistics Faculty Publications

The well-known Heath–Jarrow–Morton (HJM) framework provides a universal and efficacious instrument for modeling the stochastic evolution of an entire yield curve by explaining the interest rate dynamics in continuous time under no-arbitrage conditions. Existing implementations involve exponentially weighted function spaces as theoretical settings for the former stochastic evolution. While the choice of weight can have a drastic effect on model calibration and subsequent forecasting, it cannot be estimated from market data and does not allow for any objective interpretation. The proposed approach does not have this shortcoming as it adopts a suitably designed unweighted function space. The HJM equation is …

Leadership And Creative Placemaking In Central Appalachia: Morehead, Kentucky, Toni C. Hobbs

Theses and Dissertations--Arts Administration

In rural Appalachia, longstanding patterns of extractive economic development, coupled with limited public investment and uneven institutional support, have contributed to persistent economic stagnation and a diminished sense of pride among residents. These conditions reflect deeper structural challenges, including economies shaped by resource extraction and external control. Addressing these conditions is critical to fostering economic growth, promoting cultural heritage, and enhancing overall well-being in the region. By cultivating resilient communities, leaders can create environments in which both the economy and local pride can thrive, contributing to a more prosperous and unified Appalachian region.

This study investigates the organizational and leadership …

Mass Tourism And Sustainability Discourses: A Rhetorical Analysis Of Stakeholder Communication Across The Canary Islands, Iceland, And Puerto Rico, Carmen Collins

Theses and Dissertations

This study analyzes 123 websites from the Canary Islands, Iceland, and Puerto Rico, each including an equal number of tourism businesses, environmental organizations, and governments from each region, to examine the rhetorical digital communication strategies used and the textual differences between these websites. Thematic analysis was the methodology employed in this study. Ten themes were found inductively from the data, which are: 1) economic value framing, 2) cultural identity and heritage, 3) technological mediation, 4) inspiring guilt, awe, and urgency, 5) sustainability as an instrument, 6) intergenerational responsibility, 7) global versus local contestations, 8) accessibility and inclusion, 9) transparency and …

Emotional Valence In Sustainable Fashion Advertising And The Cognitive And Affective Drivers Of Consumer Response As Determinants Of Digital Engagement Behavior, Cassidy Jane Cisz

Theses and Dissertations

The dominance of the linear value chain and its perpetuation of overconsumption create persistent barriers to sustainable fashion brands in their effort to articulate a value proposition that justifies the price premium associated with ethical and sustainable production. To address this challenge and remain competitive within a marketplace dominated by low-cost fast fashion, these brands must differentiate through appeals that clearly reflect their values, mission, and climate commitments. While advertisements for sustainable goods use a broad set of persuasive strategies, this study evaluates two dominant emotional appeals, Positive Environmental Appeals (PEA) and Negative Environmental Appeals (NEA), both of which are …

Imposter Phenomenon And Leadership Effectiveness In Female Leaders: Exploring The Roles Of Intellectual Humility, Perfectionism, And Mentorship, Christina Clarke

Theses, Dissertations and Capstones

First identified by Clance and Imes in 1978, Imposter Phenomenon describes a widespread psychological experience marked by persistent self-doubt, difficulties in accepting personal achievements, and a fear of being exposed as an unqualified "fraud" despite demonstrated competence. For over 45 years, most research on IP has primarily focused on its negative impacts, both personally and professionally, although limited recent studies have highlighted some positive aspects. While IP doesn’t differ amongst groups, most of the research and layman’s content on IP is associated with females. Drawing on empirical data that gender-diverse leadership outperforms homogeneous leadership teams, this research seeks to address …

Part Ii: Industrial Information Integration Review 2020-2025, Jinzhi Li

Information Technology & Decision Sciences Faculty Publications

Industrial Information Integration Engineering (IIIE) has become increasingly essential for improving operational efficiency and harmonizing heterogeneous industrial systems through advanced digital integration approaches. Fueled by rapid advancements in Industry 4.0 technologies—including digital twins, artificial intelligence, immersive interfaces, and IoT infrastructures—IIIE is substantially transforming traditional enterprise architecture and integration frameworks. This systematic review synthesizes recent developments and emerging trends, with particular attention to the accelerating adoption of digital twins and the deepening convergence between operational technologies (OT) and information technologies (IT) across multiple sectors. While notable progress has been made, significant challenges persist, especially in developing resilient integration architectures and fully …

Teaching Economics Behind The Global Covid-19 Pandemic, Chengping Zhang

Faculty Publications - College of Business

The global COVID-19 pandemic has upended our daily lives in unprecedented ways. Several extraordinary economic events have occurred and have brought some intriguing and important questions to everyone’s mind, creating an immersive teaching and learning environment. This paper shows how economic instructors may take advantage of this opportunity to educate their students with some key economic principles/theories using these COVID-19 related events. Integrating current events into economics instruction can stimulate students’ interests and inspire them to think about the economics behind each event. The relevance and relatedness of these events can also boost students’ motivation and engagement. This paper will …

Closing The Open Door: Curbing The Corporate Exploitation Of Tax Loopholes, Michael Fouladi

St. Thomas Law Review

Corporate America has long been the standard for business, serving as a beacon of hope to aspiring pioneers, entrepreneurs, liars, cheats, and frauds. With the rise of consumerism, citizens have become increasingly reliant on goods provided by corporations for their survival, as a result of local and familyowned businesses slowly disappearing due to acquisitions, takeovers, or bankruptcy filings. Subsequently, corporations today are more profitable, accounting for inflation, than ever before in American history. Ironically, however, corporate taxes are contributing less to the United States (U.S.) Gross Domestic Product (“GDP”) than ever before. Through the current system of tax collection, revenue …

Determinants Of Forward-Looking Information Disclosures Among Nonfinancial Firms In An Emerging Economy, Ikponmwosa Michael Igbinovia, Oluwaseun Joy Rapheal

Journal of Accounting Auditing and Business

The disclosure of Forward-looking information (FLI) is non-mandatory. The study investigates the determinants of FLI by examining specific corporate governance and firm-level variables known from disclosures literature to be core determinants of voluntary disclosures. The investigation relied on data from 29 non-financial listed companies in a developing country over the period 2018 to 2023. From a positivist philosophy, the study adopted a quantitative approach. The authors employed a comprehensive methodological approach, involving the use of Descriptive Statistics, Panel Correlation, Panel Hausman Test, and the Panel Random Effects Model (REM). A balanced panel of 174 firm year observations was used to …

Experiencing Objectification In Platform Work: Food Delivery Riders’ Accounts Of Organizational Absence And Self-Valuation, Emerald Jay D. Ilac, Ma. Tonirose D. Mactal, Clarisse Aeaea M. Kilboy

Leadership and Strategy Faculty Publications

This study aimed to explain how food delivery platform riders experience objectification in the context of platform-based work, with particular attention to how organizational practices and leadership shape experiences of marginalization, dignity, and voice. A qualitative design was employed using Descriptive Phenomenological Analysis. In-depth interviews were conducted with nine food delivery platform riders to describe the essential structures of their lived experiences of objectification. Subaltern Theory was used as an interpretive lens in making sense of the findings. Five experiential themes were identified: (1) leaders’ non-presence resulting in perceived abandonment, (2) leaders’ devaluing of food delivery riders, (3) social devaluation …

Merger Crisis Role-Play: Organizational Behavior In Action, Jyro B. Triviño

Leadership and Strategy Faculty Publications

To advance professionally, students must be prepared to navigate dynamic and contentious organizational environments by articulating their varied views, protecting their personal and professional intentions, anticipating challenges, and then fostering consensus. This paper addresses a high-stakes, multi-round immersive role-play simulation of a company merger in an undergraduate Organizational Behavior course. Grounded in the core pillars of experiential learning, adaptive leadership, and organizational sensemaking, this classroom exercise places students in a pre-set, realistic post-merger leadership team facing immediate business challenges. Compared to traditional case studies, this method requires students to demonstrate real-time organizational behavior competencies, providing a powerful platform for negotiation …

The Effect Of Perception & Trust: How Our Flaws Shape Prices, Institutions, Systems, And Economic Stability, David Mackinnon Butler

Senior Honors Theses and Projects

No abstract provided.

Strategic Analysis Of Project Learn, Marley Clark, Cameron Kelly, Caden Bahry, Carter Hane

Williams Honors College, Honors Research Projects

This project will conduct a strategic analysis of Project Learn of Summit County in order to evaluate its current position and recommend ways to strengthen its long-term success. Project Learn is a nonprofit organization focused on improving adult literacy and providing educational support services that help individuals gain essential reading, writing, and life skills. Our team will analyze the organizations internal strengths and weaknesses, as well as external opportunities and threats, in order to better understand the challenges and advantages Project Learn faces in todays environment. Using strategic management tools and concepts, we will evaluate the organizations mission, objectives, and …