Digital Commons Network^™

Athlete As The New Face Of Luxury: The Case Of Jannik Sinner And Gucci, Rania Tazi Hemida

MA in Luxury Business Dissertations

This dissertation examines the growing trend of luxury brands appointing athletes as brand ambassadors, aligning themselves with the values and expectations embodied by these figures. Exploring the case of tennis player Jannik Sinner as the face of the Italian fashion house Gucci, the study explores how athlete endorsements are leveraged to reshape consumer perceptions and expand brand reach by examining how Gucci is enlisting Jannik Sinner to refine their image. By applying luxury branding theories to the context of sports endorsements, the research investigates how athletes' images and values influence consumer attitudes toward luxury brands. Drawing on qualitative interviews with …

Ai-Driven Risk Forecasting For Strengthening The United States Food Supply Chain Resilience: Case Study: A National Ai-Enabled Food Supply Chain Risk Forecasting Framework And A Data Analytics Approach To Predicting Disruptions, Sarah Onyeche Usoro, Itua Austin Omogiate, Rahab Zhewe Felix, David Azikutenyi Galadima

Student Publications

The United States food supply chain is one of the most complex and interconnected systems in the world, spanning agricultural production, processing, transportation, storage, and retail distribution. While this complexity enables efficiency and scale, it also increases vulnerability to disruptions caused by climate change, labor shortages, geopolitical shocks, transportation failures, cyber threats, and public health crises. Conventional risk management methods, often reactive and siloed, have proven inadequate in predicting and mitigating systemic shocks that have become frequent occurrences in today’s world. This article examines how artificial intelligence (AI) and data analytics can transform risk forecasting in U.S. food supply chains …

Pedagogical Readiness And Adaptability In Higher Education In Egypt: An Exploration Of Generational Disparities In Ai Adoption., Maha Ahmed Zaki Dajani, Israa Lewaa, Hadia Fakhreldin

Business Administration

ABSTRACT

Dajani, M., LewaaElhamd, I., & FakhrEldin, H. (2025). Pedagogical readiness and adaptability in higher education in Egypt: An exploration of generational disparities in AI adoption. In Conference proceedings for the Annual Conference of Business, Economics and Politics in the Middle East (BEP-ME) 2025 (pp. 96,116). The British University in Egypt.

This study investigates generational differences in the adoption of AI tools in Egyptian higher education, examining how pedagogical readiness and adaptability influence engagement among students and educators. It addresses a key gap in the literature—the lack of an integrated pedagogical framework combining Kolb’s Experiential Learning Theory and Constructivist …

Pedagogical Readiness And Adaptability In Higher Education In Egypt: An Exploration Of Generational Disparities In Ai Adoption, Maha Ahmed Zaki Dajani, Israa Lewaa Elhamd, Hadia Fakhr Eldin

Business Administration

This study investigates generational differences in the adoption of AI tools in Egyptian higher education, examining how pedagogical readiness and adaptability influence engagement among students and educators. It addresses a key gap in the literature—the lack of an integrated pedagogical framework combining Kolb’s Experiential Learning Theory and Constructivist Learning Theory to explain AI adoption across generations. Prior studies have seldom compared Generations X, Y, and Z within one empirical model, and evidence from Egyptian universities remains limited despite distinctive cultural and institutional contexts shaping AI readiness.

Using a survey-based design grounded in these theories, the study employs structural equation modelling …

Employing The Marketing Mix Framework To Increase Usage Of Academic Libraries, Chantelle Swaren

The Southeastern Librarian

Academic libraries face a regular influx of new students, creating an ongoing need to increase awareness and usage. To accomplish this, many academic libraries rely on short-term outreach tactics that focus on only one element of the marketing mix: Promotion. This article introduces the complete marketing mix framework, including seven elements (7 Ps), and explains how they can be applied in academic libraries. Definitions and library-specific examples are provided for each element: Product, Price, Place, Promotion, People, Process, and Physical Proof. The integrated approach of marketing mix theory and planning can be employed by academic libraries to increase patron awareness, …

Shaping The Future: Emerging Technologies And Their Role In Industry 4.0 And Beyond, Liuliu Qin

Information Technology & Decision Sciences Faculty Publications

This paper provides a comprehensive review of emerging technologies driving the transition from Industry 4.0 to Industry 5.0. It examines the foundational concepts and pillars of Industry 4.0 and explores the transformative roles of Artificial Intelligence (AI), Extended Reality (XR), Collaborative Cobots (Cobots), Brain–Computer Interfaces (BCIs), quantum technologies, and next-generation connectivity (5G/6G). By integrating technological, human-centric, and sustainability perspectives, the study outlines how these emerging technologies reshape industrial systems and enable intelligent, adaptive, and inclusive futures.

The Influence Of Ai Tool Dependence On Students’ Perceived Preparedness And Confidence In Higher Education, Julia Fichera

Honors Theses and Capstones

As AI tools are becoming more integrated in higher education, how these tools may impact students’ perceptions of their own independent writing and communication skills has been questioned. This study seeks to understand how reliance on AI writing tools in higher education influences students’ perceived preparedness and confidence in their independent writing and communication skills. Survey data was collected from 102 university students; after removing incomplete entries, 99 responses were included in the final analysis. The data was analyzed using descriptive statistics, Spearman correlations, and Mann-Whitney U tests.

The tests reveal that greater AI reliance is associated with lower self-perception …

The Adolescent Development Of Small Business Owners’ Entrepreneurial Mindset, Fern Arredondo

Dissertations

Purpose: The purpose of this phenomenological study was to describe how small business owners in Southern California interpret experiences before age 20 that influenced the development of the eight domains of the Network for Teaching Entrepreneurship (NFTE) Entrepreneurial Mindset Index (EMI). This study used a qualitative phenomenological approach to explore how adult small business owners reflect upon and interpret experiences before age 20 that influenced the development of their entrepreneurial mindset. By examining the influence of pre-adulthood on these owners, the study aimed to deepen the understanding of how early experiences shape entrepreneurial mindsets and contribute to long-term entrepreneurial success. …

Artificial Intelligence Adoption In The Workplace. An Exploration Of Augmentation, Oyinkansola O. Sodiya

Management Dissertations

As collaborative work with artificial intelligence (AI augmentation) gains interest, it is crucial to investigate factors that affect how employees perceive and use AI tools at work. Drawing on task-technology fit and technology adoption theories, this dissertation examines the ways in which task dimensions, organizational contexts, and individual differences affect the perceived usefulness of working with AI tools. This dissertation demonstrates that task-technology fit is fundamental. Employees in jobs with high information processing demands are likely to positively perceive the usefulness of AI augmentation relative to employees in jobs with high interpersonal demands. Employees with more proactive personalities perceive greater …

Should More Teams "Trust The Process" Of Tanking?, Eduardo G. Minuci, Alexander Cardazzi, Candon Johnson

Economics Faculty Publications

In many professional sport leagues, the worst-performing teams receive higher probability of earning top draft picks. This provides teams incentives to purposefully lose, or "tank," if they are not likely to contend for the playoffs or championships. We evaluate the effectiveness of tanking to improve team outcomes by examining the most explicit tanking case in the NBA: the "Trust the Process" Philadelphia 76ers. Using synthetic control, we demonstrate that tanking caused the 76ers to be more successful in terms of winning and operating income. However, only operating income had a plausibly positive present value when calculating discounted present values.

Psychometric Properties Of The Digital Psychological Competence Scale For University Students In The Kingdom Of Saudi Arabia, Mona Saad Falih Alamri

University of Tabuk Journal for Humanities and Social Sciences

Higher education has undergone a rapid digital transformation, requiring students to navigate technology-rich learning environments that demand integrated cognitive and psychological competencies. This study aimed to develop and validate a Psychodigital Competence Scale for university students in the western region of Saudi Arabia, using a sample of 523 students. The initial version included 21 items, which were revised through expert judgment (agreement >= 80%) to produce a final 16-item, four-factor scale. Construct validity was assessed using a pilot sample, and Pearson correlations demonstrated statistically significant item-scale relationships at the 0.05 and 0.01 levels. Reliability indicators showed significant split-half reliability (p < 0.01) and a high Cronbach's alpha coefficient (0.908). Exploratory factor analysis supported data suitability (KMO = 0.85, Bartlett's test p < 0.01, determinant = 0.011), and confirmatory factor analysis validated the four-factor model. These findings confirm strong psychometric properties, establishing the scale as a reliable tool for psychological and educational research.

Meeting Battery Electric Vehicle Demand With A Focus On Throughput Capacity Across The Transport Nodes In The Upstream Cobalt Supply Chain, Nicholas J. Visconti

Dissertations

This study assesses whether cobalt transport capacity in sub-Saharan Africa is sufficient to support projected battery electric vehicle (BEV) demand under the Paris Accord. Using open-source data from ArcGIS, the Highway Capacity Manual, and the World Bank, the analysis applies a simplified linear programming approach to estimate the maximum throughput of the primary transport corridor connecting the Democratic Republic of the Congo to the Port of Durban. The model identifies significant constraints along the Rutenga-to-Beitbridge segment, reducing network capacity to an estimated 42,494 tons of ore per day. When converted to refined cobalt, this capacity falls well short of the …

Editor's Note: Economic Resilience In Contested, Noisy, And High-Pressure Environments, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

From Bluechip To Beatlemania: Evaluating The Icon Premium In Celebrity Memorabilia Sales, Halloran Purcell

MA in Art Business Dissertations

This dissertation examines how celebrity memorabilia sales at auction influence buyer behavior, valuation trends, and market perception within the contemporary art market. This study investigates the ways in which auction houses strategically frame celebrity provenance to drive both emotional and financial value. Further, it explores the evolving definition of cultural capital in the auction world as popular culture sales rise in popularity. This study utilizes a mixed methods approach. On the qualitative side, it explores how different sales within the last ten years have been staged as cultural events, drawing from media discourse, marketing material, auction catalogues, and most importantly, …

Heritage In Digital Literary Discourse: An Analytical Approach To Fawaz Al-Laboun's Tweets, Zuhir Hassan Saeed Alamri

University of Tabuk Journal for Humanities and Social Sciences

This study examines heritage in digital literary discourse through an analytical approach to the tweets of Fawaz Al-Laboun, within a contemporary narrative context shaped by the digital sphere, where narrative forms intersect with creative expression. The study traces transformations in the presence of heritage within the digital environment and explores the potential of short-form narration when employed to generate poetic, cultural, and rhetorical meanings on social media platforms, particularly X. The study relies on the analysis of six selected digital news texts drawn from Al-Laboun's posts. These texts were chosen based on their connection to cultural memory and narrative structure, …

Pillpetz: A Smarter Way To Encourage Medication Adherence In Children, John H. Begley

CMC Senior Theses

Medication adherence is usually framed as a problem of patient behavior, but this thesis argues that it is equally a problem of design. Children who take daily medication face barriers that adults often do not: developing executive function, dependence on caregivers, shifting school and home routines, privacy concerns, and stigma around being perceived as different. The standard prescription bottle, by contrast, was designed primarily for dispensing efficiency, safety, and accidental ingestion prevention—not for sustained daily use by a developing child.

This thesis proposes PillPetz, a smart pill case and digital companion that uses routine, play, dose confirmation, and caregiver-connected support …

Ceo Linguistic Stress And Abnormal Stock Returns Evidence From S&P 500 Earnings Conference Calls, Yiqi Sun

CMC Senior Theses

Stress is pervasive among corporate executives, yet its effect on firms' future abnormal return remains largely unexplored. This paper examines whether CEO's Linguistic stress exhibited during earnings conference calls predicts future abnormal stock returns. I provided a Large Language Model (Claude Sonnet 4.6) psychology-backed prompts to analyze CEO stress from linguistic patterns in 7491 earnings call transcripts from 470 companies in the S&P 500 during 2020-2024. I found three main results. First, the CEO linguistic stress is negatively and significantly associated with the immediate market reaction, with a one-unit increase in stress score associated with a 0.9% decrease in the …

Eurovision As A Platform For Cultural Diplomacy In Times Of Conflict, Lucy Meza

CMC Senior Theses

This thesis examines how states utilize the Eurovision Song Contest as a platform for soft power, focusing on the conditions under which cultural performance translates into reputational gains. Drawing on Joseph Nye’s concept of soft power, Biasioli’s theory of songwashing, Zamorano’s typology of cultural diplomacy, Anholt’s competitive identity framework, and Feklyunina’s analysis of identity and narrative, it argues that Eurovision’s effectiveness as a soft power platform is fundamentally contingent on the alignment between a state’s cultural narrative and dominant international perceptions of its legitimacy. Through a qualitative comparative case study approach, the thesis examines two nations whose Eurovision participation during …

Collective Labour Dispute Resolution In Vietnam: The Evolution Of Rules And Institutions And Workers’ Strategic Deployment Of State Regulation, Trang T.K. Tran

Comparative Labor Law & Policy Journal

While Vietnam has established a legal system for labour disputes that largely mirrors those in developed countries, empirical evidence reveals these formal mechanisms are rarely, if ever, used to resolve collective disputes. The persistent failures of the formal mechanisms have, paradoxically, created an environment where workers and trade unions have developed innovative, informal strategies to leverage the state’s legal framework. Workers in Vietnam mobilize around the very existence of labour laws to exert pressure on employers and state institutions to intervene on their behalf, even if not directly following each labour laws’ procedure. This strategic deployment of state regulation, often …

The Problem Of Digital Trade Regulation: Silences Regarding Labour And Their Potential Disruption By A Sustainability Agenda, Tonia Novitz

Comparative Labor Law & Policy Journal

The growing impact of digital trade on work in global supply chains is readily detectable but there are curious regulatory silences on labour-related issues. The key problem identified in digital trade law is national obstruction to the free flow of data needed to promote online ordering and delivery of goods and services. In comparison, the concerns of those whose work is constitutive of digital trade, such as platform workers, are largely overlooked. Arguably, provisions often found in trade agreements relating to digital privacy and the effects of algorithmic management could be utilised by those at work. However, there remain uncertainties …

Collective Bargaining Agreements As Non-Judicial Grievance Mechanisms, Sahiba Gill

Comparative Labor Law & Policy Journal

Do collective bargaining agreements (CBAs) in global value chains meet the United Nations Guiding Principles on Business and Human Rights’ (UN Guiding Principles, or Guiding Principles) benchmark for effective access to remedy through non-judicial grievance mechanisms? The literature on access to remedy in the business and human rights framework has not considered whether they do, despite growing attention to contestation between rightsholders and companies via these mechanisms. This article contributes to filling this gap through empirical analysis of a dataset of 216 CBAs in manufacturing sectors in the Global South with grievance mechanisms. Findings indicate that grievance mechanisms in CBAs …

Supply Chain Bargaining And Worker Voice: Reflections On The Bangladesh Accord And The Dindigul Agreement, Marlese Von Broembsen

Comparative Labor Law & Policy Journal

Both private governance and transnational labour law scholars are concerned with the participation of supply chain workers in “enforceable brand agreements.” Much of the private governance literature is concerned with improving workers’ participation in the negotiation and implementation of enforceable brand agreements. Some transnational labour law scholars are concerned with whether transnational labour law should depart from prescripts typical of national labour law — which generally recognises trade unions as the only legitimate representatives of workers — to recognise civil society organisations as bargaining agents. This article analyses the Bangladesh Accord on Fire and Building Safety and the Dindigul Agreement …

Corporatism For The Informal Economy: Democratising The Potential Of The Mathadi Tripartite Board Model, Shelley Marshall, Hila Shamir, Babu P. Remesh, Anjali Sharma

Comparative Labor Law & Policy Journal

This article examines the Mathadi Boards in Pune, India, as a pioneering example of corporatist regulation adapted to the informal economy. These tripartite institutions — comprising workers, employers, and the state — negotiate legally binding agreements on wages and working conditions for informal labourers, offering social protections and formalization without relying on traditional employment contracts. Drawing on extensive fieldwork and interviews, the study explores the Boards’ structure, governance, and impact, highlighting their potential as scalable models for informal labour regulation globally. It also identifies challenges related to representation, enforcement, and social exclusion, offering insights into how corporatist frameworks can be …

Lessons Learned From The Last 25 Years Of Anti-Trafficking And Forced Labour Governance: Private Power And Public Policy, Genevieve Lebaron, Janie A. Chuang

Comparative Labor Law & Policy Journal

Twenty-five years after adopting the United Nations Trafficking Protocol, anti-trafficking scrutiny is finally being brought to bear on forced labour in global supply chains. This article identifies and examines key aspects of the contemporary governance regime developed to address this endemic problem: corporate social initiatives and transparency legislation, human rights due diligence laws, strategic litigation, and forced labour import bans. As explored in this article, the interplay between public and private governance these interventions entail has a significant impact on whether workers ultimately benefit from these efforts. More specifically, the rise of corporate power and influence within this regulatory space …

Beyond The Stream: Valuing Music Catalogs As An Alternative Asset Class, Amelia Jade Magay

Honors Theses and Capstones

This thesis builds a quantitative valuation framework for music catalog transactions and tests its limits systematically. The goal is not to produce a formula that perfectly prices every deal. The goal is to identify where streaming-based financial analysis is a useful underwriting tool, where it breaks down, and what categories of value investors appear to be pricing beyond publicly available streaming data.

Awareness And Decision-Making In Cryptocurrency Investment Among Students In Guwahati: A Comprehensive Study, Rituparna Roy Dr, Anupam Chanda Dr, Bidangsha Basumatary

The Indonesian Capital Market Review

This study investigates the awareness and decision-making processes related to cryptocurrency investment among students in Guwahati, Assam. Cryptocurrency, a form of digital money designed for online transactions without government or bank oversight, has initiated significant shifts in the global financial sector. The decentralization of cryptocurrencies offers transparency, security, and efficiency, challenging traditional financial systems. Despite the growing global interest in cryptocurrencies, their adoption faces barriers such as limited technological expertise, regulatory uncertainty, and security concerns. These issues are particularly pronounced among students, a demographic increasingly interested in digital currencies but often lacking foundational financial knowledge. The research aims to fill …

Crisis Communication In The Influencer Era: A Crisis Response Analysis Of Poppi And Alani Nu, Meredith E. Staley

Honors College Theses

As social media continues to reshape modern public relations practice, beverage brands like Alani Nu and Poppi offer relevant examples of influencer-driven communication and crisis response. This honors thesis compares and contrasts these brands following two major crises: Poppi’s influencer vending machine campaign and the health concerns and backlash surrounding Alani Nu’s energy drinks. Despite the well-known prevalence of these brands, there is little scholarly research examining their crisis communication strategies. Guided by Situational Crisis Communication Theory, this study uses a combination of social and news media content analysis to evaluate how each brand responded to its respective crisis. Each …

0897: William A. “Red” Dawson Collection, 1915-2023, Marshall University Special Collections

Guides to Manuscript Collections

William Alfred “Red” Dawson, a native of Valdosta, Georgia, led his high school football team to a state championship and played for four years at Florida State University. Dawson briefly played professional football for the Boston Patriots in the AFL and the Orlando Panthers. He was serving as an assistant football coach at Marshall University when a fatal plane crash killed seventy-five players, coaches, staff, and prominent citizens of Huntington. Dawson was essential in restarting the Marshall University football program, serving as acting head coach and coached through the 1971 season. He then began working in the construction industry and …

Too Warm To Lead? How Motherhood And Racioethnicity Shape Perceptions Of Warmth And Competence, Patricia Guerrero

Management Dissertations

Women continue to face workplace bias, including wage disparities (Fry & Aragao, 2025) and barriers to advancement like the glass ceiling (Babic & Hansez, 2021). For mothers these challenges are compounded by stereotypes tied to their maternal status, such as assumptions about reduced commitment and the motherhood penalty (Arena Jr. et al., 2023). Research shows mothers are often viewed as warmer but less competent than non-mothers, which can hinder career progression (Cuddy et al., 2004; Heilman & Okimoto, 2008). Racial and ethnic stereotypes further shape perceptions, with Black women often labeled as “aggressive” and Latinas as “nurturing” (Ghavami & Peplau, …

How To Evaluate Non-Majority Control: What History And Statutes Tell Us—Part Ii: The Definitional Consensus, J. Travis Laster

Fordham Journal of Corporate & Financial Law

This Article and a companion piece explore the claim that the functional school was novel and anomalous. The companion article examines the approaches that courts have historically taken when evaluating non-majority control (the “Historical Article”). The Historical Article demonstrates that functionalism has been the dominant approach since at least 1912, while the formal school is a recent innovation. Its tenets emerged in 2006 and coalesced in a recognizable framework around 2014. The Historical Article identifies the core claims of the two schools. 

This Article examines statutory definitions of control. It focuses on statutory regimes that use the concept of control …