Digital Commons Network^™

Pabrik Gula Di Tangan Netizen: Pemanfaatan User Generated Content (Ugc) Sebagai Mesin Promosi Film, Muthiah Khansa Basyirah, Khairunnisa Devani Aqtus Permana Putri Putri, Peny Meliaty Hutabarat, Yunita Miftahul Jannah

Jurnal Sosial Humaniora Terapan

Social media continues to drive growing digital trends in Indonesia, including marketing strategies. TikTok has become one of the social media platforms capable of gaining wider exposure due to its ability to create viral content. In line with the increasing use of TikTok, the phenomenon of User Generated Content (UGC) has emerged. This study aims to examine UGC in the marketing strategy of the film Pabrik Gula (Sugar Factory) to improve effective communication, close relationships with audiences, and creative content production strategies. This study uses User Generated Content (UGC) as the research subject and Pabrik Gula as the object, using …

Cultivating The Creative Ecosystem Amid The Disruption Of Ai, Sarah Oconnell

Tradition Innovations in Arts, Design, and Media Higher Education

Can humanity’s creativity, our artistic intelligence, thrive in symbiosis with the disruptive forces of technology’s Artificial Intelligence in work, media and education? “Who is responsible?” may be the more important question as we face a future infused with AI. Impacted individuals and industries cannot wait for ambiguous political powers to determine AI regulatory policy. They must develop strategies for critique and discernment in real time to prevent the technology’s disruption in society from devolving into oppressive dysfunction.

Who is responsible for cultivating the balance that sustains humanity? Scholars and practitioners with artistic intelligence are adaptive catalysts for collaborative problem solving …

Why Agtech Startups Fail? Evidence From Global Shutdown Patterns In 2025 And The Cost-Adoption Mismatch Effect, Ankit Chandra, Ishani Lal

Department of Agricultural and Biological Systems Engineering: Presentations and White Papers

Agricultural technologies are widely seen as a driver for sustainability, resilience, and food-system transformation. Yet in 2025, agtech startup across North America, Europe, Asia, and Africa experienced multiple shutdowns. Although each company closed for its own reasons, the failures highlight consistent underlying patterns. We analyze 18 publicly reported shutdowns across controlled-environment agriculture (CEA), robotics, insect protein, digital platforms, sensors, and ag-biotechnology. We find that most ventures struggled not with scientific feasibility but with economic and adoption dynamics at the farm level. We identify a Cost-Adoption Mismatch Effect, in which the capital and operational burden of a technology exceeds farmers’ capacity …

We Want The Truth: Fan-Driven Branding And Organizational Response In Professional Wrestling, Jason W. Lee, Nick Davidson, Tim Wilson, Dylan Williams

The COSMA Journal

This teaching case study details a monumental moment in the history of World Wrestling Entertainment (WWE) involving the announcement of the abrupt release of a long-tenured, beloved performer, Ron "R-Truth" Killings. The release came as a major surprise to WWE fans, as the performer had recently been featured in a high-profile, nationally televised "main event" match against the WWE icon and crossover pop culture star John Cena. After the news broke that the beloved performer would not be returning to the company, an instantaneous sentiment of shock and subsequent consumer backlash went viral. Ultimately, the WWE did an about-face, bringing …

Play For All: Financial And Legal Dilemmas In Proposing Adaptive Playgrounds, John J. Miller Dr., Jason W. Lee

The COSMA Journal

This case study examines the complexities of designing, funding, and legally complying with adaptive and inclusive playgrounds for children with disabilities. Inclusive playgrounds prioritize social integration by enabling children of all abilities to play together, while adaptive playgrounds focus on accommodating specific functional needs through specialized equipment. Both approaches support physical, cognitive, and social development and promote equitable community participation. Titles II and III of the Americans with Disabilities Act (ADA), mandate accessibility in public and private recreational spaces, yet compliance alone does not guarantee meaningful inclusion. Additionally, funding remains a significant challenge, with full-scale adaptive playgrounds often costing hundreds …

Betting On Inclusion? The Ethical Dilemma Of Funding An Inclusive Playground, Jason W. Lee, John J. Miller Dr., Tasha Hyder

The COSMA Journal

This teaching case study provides an insightful exploration into multifaceted aspects of sport and recreation management. It narrates a fictionalized account enriched with real-life details, focusing on Rhonda Harper, a respected parks and recreation professional leading an initiative to fund an inclusive playground. While this endeavor has garnered support from local citizens, civic leaders, businesses, and children's advocates, raising the necessary $200,000 has proven to be challenging. A profound dilemma emerges when considering a potential $40,000 donation from a local gaming resort. Although this contribution could secure the needed funding for this initiative, it presents intricacies associated with the ethical …

The Influence Of Continuous Improvement Initiatives On Employee Performance: The Mediating Role Of Organizational Culture. An Applied Study On Sharjah Police Science Academy, Fakhri Abdul Kareem Bani Doumii

Journal of Police and Legal Sciences

This research aims to investigate the effects of the Continuous Improvement (CI) Initiatives on the employees’ performance within the framework of Police Higher Education institution with special reference to the Sharjah Police Science Academy. It examines organizational culture as a mediating variable, through which the connection between CI Initiatives and improved performance results is explained. This research assesses the impact of each dimension of CI initiatives which includes employee involvement, process management, customer focus, leadership commitment, and training on employee performance indices which includes task performance, contextual performance, adaptive performance and counterproductive work behaviour. Using the PLS-SEM analysis, the study …

Securing U.S. Leadership In Agentic Ai Literacy And Adoption: U.S. Vs Chinese Government Policies And Initiatives, Satyadhar Joshi

Harrisburg University Other Works

This paper conducts a comparative analysis of U.S. and Chinese frameworks for AI literacy and adoption, with focus on agentic AI and Artificial General Intelligence (AGI) systems capable of autonomous reasoning and execution. We examine national policies, educational integration, governance structures, and technological roadmaps, employing both qualitative review and quantitative modeling. Mathematical formulations include multi-dimensional literacy scoring, Bass diffusion models for adoption dynamics, risk assessment functions, regulatory effectiveness indices, competitiveness metrics, and optimization frameworks for resource allocation. Our analysis reveals divergent paradigms: the U.S. Favors decentralized, innovation-driven approaches with emphasis on interoperability and public-private collaboration; while China pursues centralized, state-led …

Confluence, Vol. 4, Iss. 2, Full Issue

The Confluence

No abstract provided.

Usaid Grant Recipient Data Fy2002-2025, Susan Turner Haynes

Faculty Works

Grant recipient data from USAID from fiscal years 2002-2025.

Digital Influencer Sebagai Faktor Pembentuk Brand Awareness Produk Time Phoria Di Kalangan Generasi Z, Maura Najwa Maitsa, Hudi Santoso, Enden Darjatul Ulya, Rici Tri Harpin Pranata

Jurnal Sosial Humaniora Terapan

Digital influencers play an important role in building brand awareness among Generation Z through digital marketing communication. This study aims to analyze the characteristics of digital influencers, including credibility, expertise, and attractiveness, as factors shaping brand awareness of the beauty product Time Phoria among Generation Z who consume content on the TikTok platform. The study adopts a descriptive quantitative approach using a survey of 100 respondents who met the research criteria. The results show that credibility, expertise, and attractiveness of digital influencers contribute positively and significantly to brand awareness, with credibility identified as the most dominant factor. These findings highlight …

A Case Study Of Faculty Composition And Workload In Sport Management Programs At Small-To-Medium-Sized Colleges And Universities, Joshua Greer, Nicholas Zoroya, Aimee T. Vlachos, Alan Ledford

The COSMA Journal

Sport management has transitioned from its origins in physical education to an established, business-oriented academic discipline, prompting new questions about how faculty composition and workload shape program delivery in resource-constrained contexts. This case study investigates faculty structures, instructional variety, and workload in sport management programs at small- to medium-sized U.S. colleges and universities, as defined by the Carnegie Size & Setting Classification. A mixed-methods survey of faculty (n = 61) was analyzed using descriptive statistics and thematic content analysis. Quantitative results indicated that core courses are primarily taught by full-time faculty, with most programs relying on one to three full-time …

Analysis Of The Determinants Of Cash Holdings And The Implications For Local Government Spending Effectiveness In West Java, Ismail Marzuki Randos, Nia Suciyati

Journal of Accounting Auditing and Business

Cash management is fundamental to sustaining uninterrupted local service delivery and supporting credible budget execution. In West Java, municipal cash holdings exhibited fluctuations over 2019–2023, with only a limited number of districts/cities consistently maintaining cash holdings ratios above the operational sufficiency threshold. This study examines (i) the determinants of cash holdings Capacity and (ii) the relationship between cash holdings and expenditure effectiveness. Cash Holdings Capacity is classified as sufficient when the cash holdings ratio exceeds 100%, whereas Expenditure Effectiveness is classified as effective when the effectiveness ratio exceeds 90%. The quantitative analysis applies binary logistic regression to 27 districts/cities in …

Women In The Workplace In 2025: Utahns' Awareness, Understanding, And Attitudes, Susan R. Madsen, April Townsend

Marketing and Strategy Faculty Publications

During the fall of 2023, Utah Women & Leadership Project (UWLP) researchers conducted a statewide study to establish a baseline for public perceptions related to the awareness, understanding, and attitudes about challenges that Utah women and girls face. In early 2024, we published 20 short research summaries¹ that shared the results of this comprehensive study (see Nos. 9–28). Next, in the fall of 2024, we administered this survey, with slight changes, around the state of Utah for the second time. Six comprehensive research white papers were then published on the results (see Nos. 11, 12, 13, 14, 16, and …

Amazigh Identity: From Discrimination To Reconciliation—A Struggle For Recognition, Khalid Ouassou

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This paper analyzes the conditions that fostered the emergence of a renewed identity perspective grounded in Amazigh linguistic and cultural rights. It traces the trajectory from denial to recognition after decades of advocacy, across institutional, political, public‑policy, and legal arenas. The article also argues that further guarantees and implementation measures remain necessary to secure the effective enjoyment of Morocco’s linguistic and cultural pluralism and to consolidate a durable process of reconciliation and recognition.

Non-Muslims In Morocco Between Discrimination And Stigmatization: The Case Of Christians And Bahá’Ís, Mohammed Akdid

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This paper explores the limits of freedom of religion in Morocco and the restrictions experienced by non‑Muslims, particularly Moroccans who convert to other faiths. It draws on an empirical study with a sample of university students and complements the findings with testimonies from members of two non‑Muslim communities—Christians and Bahá’ís. The article analyzes social representations, attitudes, and lived experiences within Morocco’s social, political, and religious environment, highlighting mechanisms of stigmatization, constraints on public expression of belief, and the challenges of integration.

The Enduring Courage And Vision Of Franklin Delano Roosevelt, Emilio F. Iodice

The Journal of Values-Based Leadership

Franklin Delano Roosevelt (FDR) led during the most turbulent period in modern American history, facing not one but two existential crises: the Great Depression and World War II. His thirteen-year presidency was a lesson in courage, vision, and leadership, showing that true liberty relies as much on economic security and social justice at home as it does on military victory abroad. Today, as freedom faces both subtle and overt threats worldwide, Roosevelt’s example continues to serve as a vital blueprint for strong democratic governance.

The Power Of Choice: Transformative Moments In The Lives Of Biblical Heroes, Hershey H. Friedman, Linda Weiser Friedman

The Journal of Values-Based Leadership

This paper examines pivotal moments in the lives of key biblical figures and explores how these choices shaped both personal destinies and spiritual legacies. Biblical narratives depicting the lives of Adam, Noah, Joseph, Judah, Moses, Ruth, Boaz, David, Solomon, Zerubbabel, Esther, Mordechai, and Samson illustrate that these transcendent moments involve significant moral choices. We see that even revered figures can experience moral failings, and that some individuals can achieve greatness through singular acts of moral courage. These momentous decisions – whether acts of bravery, failures of judgment, vengeance versus reconciliation, worldly power versus spiritual calling, or moments of redemption—reveal profound …

Toward A Contemporary Understanding Of Global Leadership: Relevance Of Diverse Voices, International Collaboration, And New Perspectives, Joseph M. Cervantes, Viet A. Ho, Vui T. Nguyen, Tram N. Le, Minh N.P. Vo

The Journal of Values-Based Leadership

This paper introduces Integral Global Attunement (IGA) as a transformative paradigm in global leadership, emerging in response to the unprecedented shifts catalyzed by theCOVID-19 pandemic. Rooted in the fusion of psychological insight, intercultural consciousness, and ethical stewardship, IGA proposes a fifth wave of leadership—one that transcends transactional strategies to embrace identity, ethics, and relational interconnectedness as central pillars of influence. The writing argues that the current global crises reflect not merely external disruption but an inner dissonance within humanity, calling for a deeper, multi-aware model of leadership. Through the triadic lens of identity (e.g., multicultural integration, visionary consciousness), ethics (e.g., …

The Receptive And Resilient Leader: Thriving In An Era Of Ai And Digital Disruption, Hershey H. Friedman, Nakato Hirakubo, Barbara Jo Lewis

The Journal of Values-Based Leadership

In an Age of Chaos, a term often used to describe the digital AI age, with its explosive growth of information and disruptive technology, businesses face unprecedented turbulence. This paper examines the essential leadership qualities required for success in this environment, arguing that traditional leadership, as seen in the decline of Kodak, Sears, and Blockbuster, struggles to adapt to rapid technological and market shifts. We identify several key competencies for leaders in the digital age: fostering agility, championing an ethical culture, pursuing purpose-driven goals, maintaining technological competency, and genuinely understanding diversity. Perhaps most crucial is receptive leadership, which embodies humility, …

Dna Of Leadership To Guide Our Existential Purposes Toward Kindness, Hakan Kapucu

The Journal of Values-Based Leadership

This article examines the intersection of leadership and humanity’s quest for existential purpose, highlighting the role of human values such as kindness, empathy, respect, and ethics in guiding individuals toward meaning. It examines how existential purposes—shaped by philosophical, spiritual, social, and scientific perspectives—align with values that foster personal fulfillment and collective well-being. The article highlights the potential of leaders to address existential struggles, such as the dread of insignificance or isolation, by creating purpose-driven workplaces. Two leadership styles, servant leadership and technoversal leadership, are presented as exemplary models. Servant leadership prioritizes community, fostering environments where individuals discover purpose through shared …

Living Ethically: An Inner Capacity Struggling To Become A Moral Reality, Joseph P. Hester

The Journal of Values-Based Leadership

Spiritual refinement is a part of our essential moral self. As a seedbed of moral consciousness, spiritual refinement is a perpetual activity, as well as a reservoir of experiences, needed for shaping the world and responding to its ethical demands. Begun as moral insight and utilizing the moral imagination, the actual details and social structures of morality are developed and applied in real life situations where they mature and change as they overlap and are tempered by others.

Marketing Strategy In The Age Of Ai, Mary C. Martin

All Open Educational Resources

Marketing Strategy in the Age of AI is an Open Educational Resource designed to help students master foundational marketing strategy while understanding how artificial intelligence is reshaping marketing practice. The textbook emphasizes core strategic thinking and positions AI as a tool that enhances, rather than replaces, human judgment and decision-making. The book covers key areas of marketing strategy across the marketing mix, including environmental analysis, market research, product development, pricing, distribution, and promotion. Each chapter introduces established marketing frameworks and then explores how AI-driven tools and data improve insight, speed, and effectiveness in real-world marketing decisions. Examples and cases highlight …

A Policy Reversal As Structural Break: A Lesson From China’S Land Lease Financing For Infrastructure, Yilin Hou, Lin Li, Lei Shao

Center for Policy Research

Land-based revenues as a fiscal instrument to finance infrastructure tie public investment to real estate markets, where demand fluctuations cause fiscal consequences. This paper takes policy reversals as structural breaks and examines their impacts on infrastructure investment. We dissect China’s 2016 policy reversal that disallowed developers to finance land purchase with debt, causing sharp declines in local government land revenues, slashing their fiscal base for infrastructure investment. Using prefecture-level panel data and continuous difference-in-differences identification, we estimate the reversal reduced land-lease revenues by 55%. Two-stage least squares estimates suggest a 10% land-revenue decline translates into 6.6% investment reduction. Decomposing the …

2026 Spring Convocation Program, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The 2026 Morehead State University Convocation Program from January 7, 2026.

The Influence Of Green Advertising, Green Packaging, And Eco Label On The Green Purchase Intention Of Young Consumers In Indonesia, Asep Rokhyadi Permana Saputra, Aldia Anexa Putri Romanza, Kakanita Ari Puspitasari, Alifah Widya Rachmawati

Business Review

The waste problem in Indonesia is an unresolved problem to date, the highest percentage contributor is household waste. This study highlights how the role of the younger generation in reducing the impact, with their marketing knowledge and responsibility towards the environment.

The specific objective of this study is to examine the influence of young Indonesian consumers on (1). Green Advertising, (2). Green Packaging, and (3). Eco labels on Green Purchase Intention.

Using simple random sampling, data was collected using a google forms survey with a sample of 385 respondents according to the lameshow formula. Data were analyzed using structural equality …

Aspects Of Board Diversity And Audit Fees: Evidence From An Emerging Economy, Aref M. Eissa, Yasser Eliwa, Ahmed Diab

All Works

This study examines the impact of board diversity by gender and nationality on audit fees. It also assesses how board diversity moderates the relationship between corporate financial risk and audit fees in the context of recent governance changes in Egypt, as a developing country. Using a sample of 360 firm-year observations of non-financial firms listed on the EGX100 from 2014 to 2019, we conduct univariate and multivariate analyses to examine the impact of board diversity on audit fees after controlling for firm and audit committee characteristics. Our results indicate a significant positive effect of corporate boards’ gender and national diversity …

The Nexus Between Entrepreneurial Ingenuity Antecedents And Market Penetration Of Tanzanian Formal Retail Businessesmarket Penetration: Entrepreneurial Ingenuity: Formal Retail Business, Salum Makangila, Omari Khalifa Mbura

Business Management Review

The entrepreneurial ingenuity is a fundamental strategy employed by business proprietors and operators to navigate market penetration challenges when formal and informal retail businesses operate simultaneously in the same commercial environments. Guided by positivism research philosophy and cross-sectional design, quantitative data were collected from randomly selected sample size of 520 business proprietors and operators through structured questionnaire. The study hypothesized and tested the relationship between entrepreneurial ingenuity antecedents and market penetration of Tanzanian formal retail businesses using Structural Equation Modelling (SEM). The empirical results reveals that entrepreneurial ingenuity antecedents namely creative, innovative and open-minded behaviour positively and significantly influences market …

Strategic Distribution, Digital Marketing, And Open Innovation: Toward Integrated Capability Development For Sme Performance, Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, Jhoel Mapau

Asia Marketing Journal

This study examines the impact of Distribution Strategy on SME performance, with Digital Marketing and Open Innovation as mediating variables. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were analyzed from 250 SMEs in Makassar, Indonesia. The results show that Distribution Strategy positively affects performance, both directly and indirectly through Open Innovation. However, Digital Marketing does not serve as a significant mediator, indicating that its use among SMEs may still be limited to tactical functions. Open Innovation emerges as the strongest contributor, highlighting its role in converting distribution capabilities into performance gains. The study enriches Resource Advantage (R-A) Theory …

Mitigating Appearance Threats: The Differential Effects Of Compensatory Consumption On Self-Control, Yi-Seo Jo, Eunice Eun-Sil Kim

Asia Marketing Journal

Appearance threats, arising from gaps between one’s appearance and societal beauty standards, weaken self-control the capacity to favor long-term goals over immediate impulses. This research explores how compensatory consumption mitigates these effects, focusing on type (within-domain vs. across-domain) and timing (near-future vs. distant-future) across two studies. Rooted in symbolic self-completion and construal level theories, Study 1 examines how compensation type affects self-control under appearance threats, with rumination as a mediator. Findings show across-domain compensation sustains self-control by diverting focus from appearance concerns, unlike within-domain compensation, which heightens rumination and impairs self-regulation. Study 2 investigates how compensation timing moderates these outcomes, …