Digital Commons Network^™

Is The Peak-Affect Important In Fast Processing Of Visual Images In Printed Ads? : A Comparative Study On The Affect Integration Theories, Kyunghee Bu, Luri Lee

Asia Marketing Journal

This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the ‘think-aloud’ method to capture consumers’ spontaneous responses to visual images. We hypothesize that not only would consumers show mixed affects toward a still-cut visual image but that they would also integrate their serial affects heuristically rather than simply averaging the affects as suggested by the compensatory hypothesis. By comparing the effects of two contradictory affect integration hypotheses (i.e., peak-affect and mood-maintenance) with compensatory integration, using a …

Role Of Personality Traits For Entrepreneurial Intentions Of Young Entrepreneurs: A Case Study Of Higher Education Institution, Yuanyuan Cao, Muhammad Mujtaba Asad, Lu Wang, Aisha Naz Ansari, Norah Almusharraf

Institute for Educational Development, Karachi

Pakistan being a young country is struggling to provide employment opportunities. However, entrepreneurship is a perceived strategy for reducing unemployment. The trend of entrepreneurship is also emerging among university students. Thus, the ratio of entrepreneurial intention and start-ups is also increasing among university students and graduates. Therefore, this study aims to examine the role of personality traits in the entrepreneurial intentions of young entrepreneurs. Considering this, qualitative methodology was employed with the case study as the research design. A single case of a university with three different departments was taken. In total, n = 9 entrepreneurs were purposely selected from …

Using Machine Learning To Extract Insights From Consumer Data, Hannah H. Chang, Anirban Mukherjee

Research Collection Lee Kong Chian School Of Business

Advances in digital technology have led to the digitization of everyday activities of billions of people around the world, generating vast amounts of data on human behavior. From what people buy, to what information they search for, to how they navigate the social, digital, and physical world, human behavior can now be measured at a scale and level of precision that human history has not witnessed before. These developments have created unprecedented opportunities for those interested in understanding observable human behavior–social scientists, businesses, and policymakers—to (re)examine theoretical and substantive questions regarding people’s behavior. Moreover, technology has led to the emergence …

Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato

University of South Florida (USF) M3 Publishing

In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …

Islamic Hospitality Philosophy, Islamophobia Host-Guest Relationships, Traveler Psychographic And Archetype In The Muslims World, Jamaliah Jamil, Zulhasni A. Rahim

University of South Florida (USF) M3 Publishing

The Islamic hospitality emerged within the cultural transformation between tradition and religion context. Throughout history, the Islamic hospitality it spreads to all parts of the world together with the adoption of Islamic faith and lifestyle. Today, the it is visible to identify the Islamic hospitality in many shapes and form of social activities and also commercial industries sectors. Once of the significant form of brand of the Islamic hospitality is the halal industries, which covers food, services, tourism and more based on the increasing demand on the Muslim market. However, the negative concept of Islamophobia that are dominantly prompted by …

Say It Like You Mean It: Linguistic Components Of Social Media Corporate Apologies And Their Effects On Consumer Outcomes, Laurel Johnston

Mahurin Honors College Capstone Experience/Thesis Projects

In order to meet increasing consumer demands and protect their reputations, brands must implement a combination of communication and service strategies on social media today. Corporate apologies are an effective crisis communication strategy to reduce online interactions that damage brand reputations. While the value of social media corporate apologies has been established in the literature, few studies have broken down the elements of apologies used in service interactions on social media platforms.

This study manipulated previously untested linguistic components of corporate apologies on Twitter to test their effects on perceived apology sincerity, forgiveness, purchase intentions, and brand advocacy. Results showed …

Artificial Intelligence, Consumers, And The Experience Economy, Hannah H. Chang, Anirban Mukherjee

Research Collection Lee Kong Chian School Of Business

The term Artificial Intelligence (AI) was first used by McCarthy, Minsky, Rochester, and Shannon in a proposal for a summer research project in 1955 (Solomonoff, 1985). It is widely and commonly defined to be “the science and engineering of making intelligent machines” (McCarthy, 2006). Recent technological advances and methodological developments have made AI pervasive in new marketing offerings, ranging from self-driving cars, intelligent voice assistants such as Amazon’s Alexa, to burger-making robots at restaurants and rack-moving robots inside warehouses such as Amazon’s family of robots (Kiva, Pegasus, Xanthus) and delivery drones. There is optimism, and perhaps even over-optimism, of the …

Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell

Journal of Applied Marketing Theory

A review of scholarly works and leading textbooks published for health care marketing courses shows that they do not adequately define the disciple. This paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, delivering, & exchanging any good, service, or idea; performed to restore, maintain, or enhance the well-being of an individual or population. This paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness paradigm …

The Breadth Of Normative Standards: Antecedents And Consequences For Individuals And Organizations, Shilpa Madan, Shankha Basu, Sharon Ng, Krishna Savani

Research Collection Lee Kong Chian School Of Business

Normative standards refer to ideals to which people, products, and organizations are held. The present research (N = 2,224) investigates a novel construct—the breadth of normative standards, or the number of criteria that normative standards need to meet. Using archival and primary data in both organizational and consumer contexts, Studies 1–2 found that Indians’ and Singaporeans’ normative standards in several domains (e.g., a good job, a good body wash) needed to satisfy more criteria than those of Americans and the British. Using incentive-compatible designs, Studies 3–5 identified two downstream consequences of broader normative standards; decision-makers with broader standards pay greater …

What You See Is What You Get? Measuring Companies' Projected Employer Image Attributes Via Companies' Employment Webpages, Christian P. Theurer, Philipp Schapers, Andranik Tumasjan, Isabell M. Welpe, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies' projected employer image attributes based on their employment webpages. Specifically, we analyze companies' projected employer image attributes by applying computer-aided text analysis (CATA) to the employment webpages of 461 Fortune 500 companies (i.e., more than 11,100 individual pages). Our results show that projected employer image attributes remain relatively stable over time. Moreover, we find relatively low levels of …

Three Lenses Of Contrapower Sexual Harassment, Michael L. Ekema

Dissertations, Theses, and Capstone Projects

Contrapower sexual harassment refers to sexual harassment incidents where the perpetrator has less formal power within the organization than the person being victimized. Although the potential for inverse power dynamics were already identified in the early stages of sexual harassment research, the prevalence and antecedents of contrapower sexual harassment have rarely been examined. In addition, prior sexual harassment research has overwhelmingly prioritized gender as the focal variable of interest. This dissertation seeks to contribute to the literature on workplace incivility, organizational deviance, and counterproductive work behaviors by looking at contrapower harassment through three different lenses: The perspective of harassment targets, …

Analysis Of International Hotels’ Social Media Strategies, Gökhan Şener, Cihan Cobanoglu

Journal of Mediterranean Tourism Research

The hospitality industry and customer behaviors are unceasingly due to technology. Social media is thoroughly used by many people globally today and is a primary digital form of communication that includes these developments regarding hospitality, which is discernible in the most recent way. Eminently, it is being browsed for recreation, providing notable information and promotion for businesses. Social media generates outstanding opportunities for corporations to run critical digital marketing strategies. One of the essential considerations of enterprises is to grow their sales volumes, and advertising on digital platforms is a much more operative approach than any other platform nowadays, so …

Immigrant Entrepreneurs And The Contingent Value Of Personal Legitimacy, Kurian George

Dissertations - ALL

Despite growing recognition of the importance of the founder’s personal legitimacy for successful venturing, various questions remain with respect to what founder legitimacy is and how it is achieved. My review of the legitimacy literature reveals that founder legitimacy can be conceptualized as both a characteristic and a process, and that the entity signaling the founder’s legitimacy can be the founder, an organization, or even an industry or region. My review also shows that the expertise needed for founder legitimacy is taken for granted in most studies. To develop a better understanding of how founders acquire and signal personal legitimacy, …

Understanding Consumers' Use Experience On Electrically Heated Jacket: A Study On Online Review Using Topic Modeling, Md Nakib-Ul Hasan

LSU Doctoral Dissertations

The demand for heated jackets is anticipated to be fuelled by frequent temperature drops, severe winter weather, and increasing outdoor activities. Electrically heated jackets (EHJ) are primarily marketed through online distribution channels and expansion of online sales channels is expected to boost the global market. Consumers are increasingly relying on online reviews from other consumers to help them decide what to buy. Businesses also actively monitor and manage their online reviews to build trust in their brand and make it more likely that customers will buy. Traditional approaches for assessing customer behavior, such as market research surveys and focus groups, …

Expanding Theoretical Perspectives On Leadership: An Integration Of The Green And Mitchell Model Of Leader Behavior With Leader-Member Exchange Status, Constance R. Campbell, Cathy Owens Swift

Southern Business Review (Archived)

Constance Campbell is an assistant professor of management in the College of Business Administration at Georgia Southern University.

Cathy Owens Swift is an associate professor of marketing in the College of Business Administration at Georgia Southern University.

Origin Of Value Creation: The Role Of Delayed Intuition In Entrepreneurial Problem Framing, Chan Hyung Park

Olin Business School Graduate Student Theses and Dissertations

Highly successful entrepreneurial ventures often result from solving problems that have not been solved before (i.e., entrepreneurial problems). The problem-solving and entrepreneurship literatures indicate that individuals need to develop novel problem frames—uncommon interpretations of observable needs or pain points (i.e., symptoms) signaling the problems—to create solutions that other people would not typically think of and generate unique value that is key to entrepreneurial success. However, developing novel frames of entrepreneurial problems is difficult for two reasons. The symptoms of the problems are ambiguous and unstructured, and the structured information to find the right frame of problems is costly to acquire. …

Information Acquisition And Expected Returns: Evidence From Edgar Search Traffic, Frank Weikai Li, Chengzhu Sun

Research Collection Lee Kong Chian School Of Business

This paper examines expected return information embedded in investors' information acquisition activity. Using a novel dataset containing investors' access of company filings through SEC's EDGAR system, we reverse engineer their expectations over future payoffs and show that the abnormal number of IPs searching for firms' financial statements strongly predict future returns. The return predictability stems from investors allocating more effort to firms with improving fundamentals and following exogeneous shock to underpricing. A long-short portfolio based on our measure of information acquisition activity generate monthly abnormal return of 80 basis points and does not reverse over the long-run.. In addition, the …

Ceo Characteristics, Industry 4.0 Capabilities, And Firm Performance, Vidya Laxmanrao Ganji

Management Dissertations - Archive

Industry 4.0 has received significant attention from academia and industry in the last decade. Despite its growing popularity, this area is relatively understudied. There is a lack of thorough understanding of the disparate thematic areas under the umbrella term "Industry 4.0" in the literature. My first essay aims to elucidate the intellectual structure of Industry 4.0 publications using: (a) bibliometric techniques; and (b) topic modeling. The synthesized analyses unraveled diverse themes of Industry 4.0 and deepened our understanding of academic research on Industry 4.0. Such an understanding is important to identify opportunities to advance the boundaries of scholarship on Industry …

Knowledge Management Intellectual Capital, Lidia Gabalova

Books

The aim of this monograph is to bring to the attention of the Bulgarian reader new knowledge crucial to the strategic management of organisations in the conditions of knowledge-based economy. The monograph summarises over a decade of experience and considerable research in this field undertaken in Bulgaria, Scotland and Finland.

The Knowledge Management and Intellectual Capital book reviews the historical development of knowledge management and intellectual capital theory and presents fundamental concepts, models, tools and substantial body of knowledge in these parallel research fields to the reader. The monograph makes an in-depth comparative analysis of key concepts and research frameworks, …

The Effects Of Online Reviews And Promotional Messages On Product Performance : Review Helpfulness And The Power Of Language, Ziru Bao

Lingnan Theses (MPhil & PhD)

This dissertation contains two essays. For Essay One, previous studies on review helpfulness focus on what makes a review helpful and how to predict review helpfulness. In so doing, researchers hope to identify the most helpful reviews for consumers and improve the recommendation system. However, little is known about the effect of these helpful reviews on product performance. Thus, this paper investigates how helpful reviews or the helpfulness votes influence product sales. Since product sales are only available at the group (product) level, estimating the effect of helpfulness votes presents a challenging multilevel problem. This research considers both the disaggregating …

La Asignación De Género De Los Préstamos En El Sureste De Tejas [The Gender Assignment Of Loans In Southeast Texas], Elsa Guadalupe Magana Orozco

Theses and Dissertations

En esta investigación se examina la asignación de género de préstamos del inglés al español en el Valle del Río Grande de Tejas basándose en 32 entrevistas sociolingüistas del Corpus bilingüe del Valle (Christoffersen y Bessett, 2019). Se han llegado a reconocer tres posibles factores que determinan la asignación de género (masculino o femenino) de los préstamos, tales como el sexo biológico, el género fonológico y el género analógico (Poplack, 1982; DuBord, 2004; Montés-Alcalá y Lapidus Shin, 2011). Los resultados muestran un total de 692 préstamos la mayoría fue asignado el género masculino un 50%, mientras 33% fue asignado el …

Ethical Perceptions Of Ai In Hiring And Organizational Trust: The Role Of Performance Expectancy And Social Influence, Maria Figueroa-Armijos, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

The use of artificial intelligence (AI) in hiring entails vast ethical challenges. As such, using an ethical lens to study this phenomenon is to better understand whether and how AI matters in hiring. In this paper, we examine whether ethical perceptions of using AI in the hiring process influence individuals’ trust in the organizations that use it. Building on the organizational trust model and the unified theory of acceptance and use of technology, we explore whether ethical perceptions are shaped by individual differences in performance expectancy and social influence and how they, in turn, impact organizational trust. We collected primary …

Knowledge Overconfidence Is Associated With Anti-Consensus Views On Controversial Scientific Issues, Nicholas Light, Philip M. Fernbach, Nathaniel Rabb, Mugur V. Geana, Steven A. Sloman

Business Faculty Publications and Presentations

Public attitudes that are in opposition to scientific consensus can be disastrous and include rejection of vaccines and opposition to climate change mitigation policies. Five studies examine the interrelationships between opposition to expert consensus on controversial scientific issues, how much people actually know about these issues, and how much they think they know. Across seven critical issues that enjoy substantial scientific consensus, as well as attitudes toward COVID-19 vaccines and mitigation measures like mask wearing and social distancing, results indicate that those with the highest levels of opposition have the lowest levels of objective knowledge but the highest levels of …

Individual And Social Factors Influencing Sports Science Internship Students’ Practice-Based Learning: A Phenomenological Study, Peson Chobphon

The Qualitative Report

The results of this study will help form guidelines for developing students’ capacities for learning in authentic workplace settings to better prepare them to be effective and efficient in their chosen careers. This phenomenological study examined factors influencing practice-based learning and how participants learned from their practice. Six fourth-year students majoring in sports science who had recently returned from their internships took part in this study. Data were collected through semi-structured interviews. Thematic analysis was performed on the transcripts to characterize the participants’ shared experiences, which yielded the following seven themes of factors influencing their practice-based learning: (a) clear career …

“It Felt Like Having A Second Job”: Perspectives From Deaf Professionals On Communication Equity In The Workplace, Paul B. Harrelson, Brenda S. Nicodemus

JADARA

More than 50 years of nondiscrimination legislation in the United States has resulted in greater diversity in the workplace; however, questions persist about the communication equity of Deaf employees who use a signed language. In this study, we investigate systemic factors that underlie the provision of signed language interpreting services in the workplace. Using the Critical Incident Technique, observations were collected from 17 Deaf professionals regarding the systems of interpreter provision at work. The data resulted in four main findings: (1) Deaf professionals hold a sophisticated understanding of their communication needs, (2) both quality and quantity of interpreting are important, …

Learning To Ask Critical Questions For Assisting Product Search, Zixuan Li, Lizi Liao, Tat-Seng Chua

Research Collection School Of Computing and Information Systems

Product search plays an essential role in eCommerce. It was treated as a special type of information retrieval problem. Most existing works make use of historical data to improve the search performance, which do not take the opportunity to ask for user’s current interest directly. Some session-aware methods take the user’s clicks within the session as implicit feedback, but it is still just a guess on user’s preference. To address this problem, recent conversational or question-based search models interact with users directly for understanding the user’s interest explicitly. However, most users do not have a clear picture on what to …

Female Sports Officials And Mental Health: The Overlooked Problem, Jacob K. Tingle, B. L. Jacobs, Lynn L. Ridinger, Stacy Warner

School of Business Faculty Research

Sporting culture often celebrates mental toughness and chides weakness, which can stigmatize mental health issues. While some sport organizations have prioritized addressing mental well-being, referees have been ignored. Referees work in high-pressure environments; thus, the need to understand, destigmatize, and normalize the conversation around mental health within the referee community and the larger sporting system is important. Because the prevalence of stress-related issues is greater for women, this study focused on female referees’ well-being, interviewing 20 female U.S. basketball referees via a hermeneutic phenomenological approach. Participants represented various geographical regions in the United States and officiated at levels ranging from …

Communication In The Gig Economy: Buying And Selling In Online Freelance Marketplaces, Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko De Ruyter, Peter Urwin

Research Collection Lee Kong Chian School Of Business

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends reducing such uncertainty. However, uncertainty reduction and uncertainty management theories indicate that buyers and freelancers might benefit more from balancing-rather than reducing-uncertainty, such as by strategically adhering to or deviating from common communication principles. With dyadic analyses of calls for bids and bids from a leading online freelance marketplace, this study reveals that buyers attract more bids from freelancers when they provide moderate degrees of …

Startup Futures: Entrepreneurs, Investors And Imaginaries Of Care In Global India, Ipshita Ghosh

Dissertations - ALL

This dissertation examines the emerging cultures of venture capital-driven, technology-infused startups in India and the multiple ways in which they shape the nation's entrepreneurship landscape. Based on findings drawn from 14 months of ethnographic fieldwork with Delhi's startups, I argue that entrepreneurship serves as a cultural and ideological formation that creates a new regime of values and reshapes our social, political, and civil life. In this sense, I suggest that previous studies on entrepreneurship which focus purely on its economic impacts (or lack thereof) tend to undervalue the long-lasting cultural transformations created through it. One of the primary ways in …

Identifying Informative Coronavirus Tweets Using Recurrent Neural Network Document Embedding, Rami Yousuf

Palestine Technical University Research Journal

The coronavirus pandemic has led to the spread of tremendous fake news and misleading information through tweets. Hence, an interesting task of classifying tweets into informative and uninformative has motivated researchers to employ machine learning techniques. The state-of-the-art studies showed high dependency on transformers architecture. However, the transformers architecture suffers from the catastrophic forgetting problem where important contextual information is being forgotten by the gradients. Therefore, this paper proposes a document embedding using Recurrent Neural Network. Lastly, three classifiers of LR, SVM and MLP have been used to classify documents into Informative and Uninformative. Using the benchmark dataset of WNUT-2020 …