Digital Commons Network^™

Artist Branding Toolkit: Exploring The Creation Of Eras In Artist Marketing, Annabella Bird Cooley, Anastasia Petukhova

Honors Thesis

The purpose of this thesis is to act as a toolkit for artists early in their careers to reference when building their brand in the early stages. This toolkit is to be used by labels, artist management teams, and independent artists. In order to achieve this, I will go into an overview of personal branding. I will demonstrate how to apply these branding techniques to artists. I will then deepen my inquiry into an exploration of “eras,” showing how they are created and why they are important through a deep dive into three artists that have successfully created eras in …

Vinyle Zine: The Execution Of The Pedagogy Of Pro-Blackness, Kandice Fowlkes

Master of Arts in Professional Writing Capstones

Vinyle zine, is a Black literary magazine pedagogically driven to increase cultural literacy within the African-American community. In order to do this, this magazine must have the foundation of Pro-Blackness as a driving force towards advancing Black people in the ways this platform can offer its service. Vinyle zine allows Black individuals to practice using writing and any art form as their medium of expression –a tool that has been utilized to extol African American truths and increase cultural knowledge. By encouraging expression in art and provoking cultural knowledge, Vinyle zine will continue to encourage Black artists and writers to …

Understanding The Impact Self-Service Technology (Sst) Has On Front-Line Employees (Fles) In A Retail Service Environment, Abigail Torres Rico

Marketing Dissertations - Archive

The widespread adoption of self-service technology (SST) has revolutionized how customers make decisions and dramatically shifted the roles of front-line employees (FLEs) in retail environments. However, most research on SSTs only focuses on their effects on customer behavior. This three-essay dissertation explores how SST affects the job outcomes of FLEs and their interactions with consumers in the current service environment. The first essay is a conceptual paper that overviews the current SST literature and proposes a theoretical framework that draws from the pyramid model and socio-technical system theory (STS). The second essay employs qualitative research methods, such as in-depth interviews …

Essays On Behavioral Decision Making In Crowdfunding Environments, Bright Frimpong

Theses and Dissertations

Crowdfunding has revolutionized the world of financing. From entrepreneurs to financially excluded individuals seeking funding for essential projects, crowdfunding provides an expansive platform for project founders to raise needed capital for pending or ongoing projects. In addition to raising capital, founders also use crowdfunding to test market an idea, gain exposure for future funding, gain validation, and build trusting relationships with backers (Zhou et al., 2018). However, the success of crowdfunding is dependent on crowd participation- backer support and funding. The importance of crowd participation in crowdfunding is not limited to project funding, but also building public involvement and support …

Fake News Detection Using Narrative Content And Discourse, Hongmin Kim

Boise State University Theses and Dissertations

With the growth of modern technology, we are living in a world where anyone can share news with the tap of a finger. The simplified process of news sharing has brought an inundation of information on the Internet, along with a vast amount of fake news. Researchers have been working to understand the characteristics of fake news, in order to accurately identify them through automated text analysis.

In this thesis, we propose the Narrative Content and Narrative Discourse features brought from the ideas by van Laer et al., Berger et al., and Aleti et al. We performed various experiments including …

Ceo Political Ideology And Risk Factor Disclosure, Jiwoo Seo

Open Access Theses & Dissertations

I examine whether and how CEO political ideology affects risk factor disclosure. Since 2005, the Securities and Exchange Commission (SEC) has required U.S. firms to disclose risk factors in their 10-K filings. While prior studies document that this required disclosure increases the information content of financial reports, there is limited evidence on how Chief Executive Officer (CEO) personality traits influence risk factor disclosure. In this paper, I focus on CEOs' political ideology to proxy for their personality traits. Using CEOs' personal political contributions data to capture their political ideology, I find that firms with Republican-leaning CEOs provide less risk factor …

Ethics-Related Cheap Talk In 10-Ks, Sedat Erdogan

Open Access Theses & Dissertations

In this study, I investigate the existence of direct ethics-related cheap talk in 10-Ks. Firms can utilize ethics-related language in 10-Ks to emphasize the importance of ethics or ethical behaviors. Direct ethics-related language in corporate financial disclosures may increase the stakeholdersâ?? expectation that firms act ethically. However, ethics-related language in 10-Ks shows cheap talk characteristics since it is qualitative, unaudited, not binding, and not costly to generate. As a result, firms may increase the extent of direct ethics-related language in 10-Ks to obfuscate corporate financial disclosures to confuse stakeholders. I focus on regulatory and financial pressure sources to understand ethics-related …

Themes And Participants’ Role In Online Health Discussion: Evidence From Reddit, Massara Alazazi

Theses and Dissertations

Health-related topics are discussed widely on different social networking sites. These discussions and their related aspects can reveal significant insights and patterns that are worth studying and understanding. In this dissertation, we explore the patterns of mandatory and voluntary vaccine online discussions including the topics discussed, the words correlated with each of them, and the sentiment expressed. Moreover, we explore the role opinion leaders play in the health discussion and their impact on participation in a particular discussion. Opinion leaders are determined, and their impact on discussion participation is differentiated based on their different characteristics such as their connections and …

The Life Of Una Estudiante Americana: Here Y Allí, Madeline Kastel

Honors Theses

The purpose of this study is to analyze the differences between studying Spanish at an American university, Western Michigan University, in Kalamazoo, Michigan to that of a study abroad program at La Universidad de Burgos, in Burgos, Spain in three main areas: teaching styles in classes, extracurricular activities and student experiences.

To begin this study, it is important to note the differences in demographics and available public transportation where each study took place: Kalamazoo, Michigan, USA and Burgos, Spain. In Kalamazoo, students have the option to use the city bus system, the Metro, for free, but tend to use their …

Health-Seeking Behavior Of Rural Ethnic Women In Bangladesh: A Critical Analysis Through Intersectional Lens, Faraha Nawaz, Atia Nowshin Bushra

Arab Economic and Business Journal

The paper aims to investigate the health seeking behavior of rural ethnic women in Bangladesh through the lens of intersectionality. The paper sheds light on the healthcare seeking behavior of rural ethnic women by exploring the barriers of their healthcare accessibility, role of community organizations and traditional healers in shaping health seeking behavior, analyzing the impact of education, health literacy and healthcare awareness, and evaluating the role of family and community level power imbalance over the health seeking behavior of rural ethnic women. The study is based on both primary and secondary data. The findings of the paper highlight that …

Volume 9 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Higher Education Students’ Perceptions Of Online Learning During The Covid-19 Pandemic, Abby O’Bryant

Butler Journal of Undergraduate Research

This article focuses on the impacts of online learning during the COVID-19 pandemic on students at the University of Hawai‘i at Hilo. Using survey data (n = 64) and semistructured interviews with currently enrolled students (n = 17), key impacts of online learning on the student body were analyzed. The respondents reported disengagement in lectures, negative impacts on their mental and physical health, negative thoughts about dropping out and transferring, apprehension about the quality of course content, and dissatisfaction with tuition. The paper utilizes qualitative data analysis to report the findings.

Bad Boy Bias: Linguistic Bias In The Law, Parth Sharma

Butler Journal of Undergraduate Research

This paper seeks to establish and put in use methodology capable of analyzing the significant linguistic bias found within American jurisprudence. It summarizes the limited preexisting empirical work done and adds a new original empirical study on linguistic bias in the courtroom. It examines a large number of cases through various software and examines the prevalence of certain labels (badges of bias). In doing so, this paper seeks to find the most common labels and seeks to determine the amount of emotional variability present within the courtroom. Based on these results, the paper provides recommendations, answering how best to efficiently …

Table Of Contents And Front Matter, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

"Challenging The Known." 16th Annual Research Week: Event Proceedings, University Of The Incarnate Word

Excellence Summit (Research Week) Archived Proceedings

Presentations of completed and ongoing research activity conducted by graduate students, undergraduate students, and faculty at University of the Incarnate Word. Includes poster, podium, visual arts, interactive demo, and creative and performing arts presentations. Coordinated and presented by the Office of Research and Graduate Studies.

The Effect Of Syntax Simplicity On Crowdfunding Performance, Yuanqing Li, Sibin Wu, Wencang Zhou

Management Faculty Publications

Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

2023- The Twenty-Seventh Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-seventh Annual Symposium of Student Scholars, held on April 18-21, 2023. Includes abstracts from the presentations and posters.

Strong Versus Weak Consumer-Brand Relationships: Matching Psychological Sense Of Brand Community And Type Of Advertising Appeal, Brittney C. Bauer

School of Business: Faculty Publications and Other Works

Consumer‐brand relationships vary with regard to their degree of psychological connection to the brand. Some individuals may have a weak connection to the brand (e.g., general consumers), while others may possess a strong connection to the brand (e.g., brand community members). Marketers have yet to distinguish between the types of advertising appeals that are most effective for these different individuals. Hence, this research utilizes construal level theory to posit that consumers with a stronger [weaker] psychological sense of brand community will think about the brand more concretely [abstractly] and be more persuaded by utilitarian [symbolic] advertising appeals. Three original experiments …

Extending The Diversity Conversation: Fashion Consumption Experiences Of Underrepresented And Underserved Women, Lena Cavusoglu, Deniz Atik

Marketing Faculty Publications

This research brings in the voice of underserved and underrepresented women of various racial or ethnic origins and social classes, who have differing buying powers, sexual orientations, body shapes, and physical appearances, into the conversation of fashion diversity. Through a qualitative inquiry with 38 semi-structured in-depth interviews, the researchers analyzed the consumption experiences of diverse women to expose what the fashion scene is lacking. The study's main contribution is the depiction of overlooked diversity categories in fashion, such as the non-White and non-Black women of color, women of average sizes, and women with characteristics that the fashion industry has long …

Why Industry Professionals Should Care About Fandom, Abigail Minzer

Student Publications

A fandom is a community of people who share a common interest and interact with each other on the basis of that common interest. When a fandom comes together on the basis of a creative work, it allows a mutually beneficial relationship to form in which the fandom will eagerly consume existing content, allowing new content to be produced for their consumption. Thus, professionals in industries such as publishing, theater, and television and film should be aware of the integral role fandoms play in the consumption of their content and how to nurture fandoms through the means discussed in this …

Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard

Publications

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to analyze American, Canadian, and French consumers’ perception of technology-based products and their cultural values. It identifies hidden segments of consumers based on technology adoption propensity, cosmopolitan characteristics, and identification with the global consumer culture. The study emphasizes the diversity and variability between and among countries regarding localism, globalism, cosmopolitanism, and the global consumer culture. The framework provides a new way to evaluate modern consumers and reflects the combination of national/regional cultural characteristics and global culture elements while highlighting the relevance of modern technologies and communication methods in …

The Impact Of Insult Ad Reads On Podcast Listeners, Jason L. Snyder, Mark D. Cistulli

Atlantic Marketing Journal

Audio podcasts have grown in popularity. Forty-six million Americans tune into an average of six podcasts each week (Nielson, 2020) and ad revenues are projected to top $4 billion by 2024 (IAB, 2022). To enhance the appeal of ads, many podcasters use humor in their ad reads. Although humor can be effective (Weinberger & Gulas, 1992) and reinforce the parasocial relationship between podcaster and audience, are there times when that humor has negative consequences? In this study, we are concerned primarily with the use of insult advertising in which the podcaster uses humor that targes the brand/product being endorsed. Participants …

Experiencing The Formalness: The Role Of Contextual Cues In Consumers’ Luxury Perception And Lifestyle Preference, Zhenyu Jin

Theses and Dissertations

Formalness, which refers to the sense of seriousness, importance, and significance, is a commonly-encountered experience in consumers’ daily lives and can influence consumer behavior in wide domains. Despite its ubiquitous nature, research on consumer experiences of formalness in marketing settings is limited. This dissertation investigates the sense of formalness in consumer behavior, exploring its antecedents and consequences in sensory marketing, luxury consumption, and consumer lifestyles.

Essay 1 identifies one of the antecedents and consequences of formalness sense by exploring how music used in marketing communications and retail environments can induce a sense of formalness in consumers, which in turn shapes …

The Dark Side Of Leadership: Mid-Level Managers And Their Experience With Hubristic Behaviors Of Executives, Leili Sadaghiani

Dissertations

Purpose: The purpose of the study is to identify the emotional reactions of mid-level managers to executives’ hubris behaviors in a corporate setting.

Methodology: This leadership study uses qualitative phenomenological methodology was executed to explore the lived experiences of mid-level managers with past executives who practiced hubristic behavior.

Findings: The findings of this research on the lived experiences of mid-level managers with hubristic behaviors of executives suggest that the lack of support lessens the mid-level manager’s confidence; with little support; the mid-level manager was either afraid to fight the executive or gave up trying; the mid-level manager faced stress even …

The “Unseen” Tourism: Travel Experience Of People With Visual Impairment, Guanghui Qiao, Hanqi Song, Bruce Prideaux, Songshan (Sam) Huang

Research outputs 2022 to 2026

The World Health Organization has estimated that globally, over 2.2 billion people live with some form of visual impairment. However, research into the tourism experiences of this large group of people remains limited. This paper employs embodiment theory and sensory compensation theory to examine aspects of the tourism experience from the perspective of visually impaired tourists. The analysis was based on travel notes written by Chinese visually impaired tourists. Seven unique types of tourism experience were identified including “Sensory Compensation” and “Barrier-free experiences”. The findings highlight opportunities to build a more comprehensive understanding of the tourism experiences of visually impaired …

Hybrid Forecasting Of Geopolitical Events, Daniel M. Benjamin, Fred Morstatter, Ali E. Abbas, Andres Abeliuk, Pavel Atanasov, Stephen Bennett, Andreas Beger, Saurabh Birari, David V. Budescu, Michele Catasta, Emilio Ferrara, Lucas Haravitch, Mark Himmelstein, Ksm Tozammel Hossain, Yuzhong Huang, Woojeong Jin, Regina Joseph, Jure Leskovec, Akira Matsui, Amandeep Singh, Rok Sosic, Mark Steyvers, Pedro A. Szekely, Michael D. Ward, Aram Galstyan

HCBE Faculty Articles

Sound decision-making relies on accurate prediction for tangible outcomes ranging from military conflict to disease outbreaks. To improve crowdsourced forecasting accuracy, we developed SAGE, a hybrid forecasting system that combines human and machine generated forecasts. The system provides a platform where users can interact with machine models and thus anchor their judgments on an objective benchmark. The system also aggregates human and machine forecasts weighting both for propinquity and based on assessed skill while adjusting for overconfidence. We present results from the Hybrid Forecasting Competition (HFC)—larger than comparable forecasting tournaments—including 1085 users forecasting 398 real-world forecasting problems over 8 months. …

See Me From Behind The Screen: Workplace Ostracism In A Remote Environment, Quiméka Nicole Saunders

Dissertations

Workplace Ostracism is a common social phenomenon that impacts individuals of diverse backgrounds, across various industries, and cultural experiences. Literature to date highlights direct and indirect relationships of workplace ostracism, concerning the psychological and behavioral outcomes an individual may experience and the impact to organizational goals. Of existing literature, studies have focused on acts of ostracism conducted in face-to-face (F2F) environments or in F2F workplace situations. With the COVID-19 Pandemic, many companies were forced into teleworking situations, where work continues to be conducted outside of the central work office or facility (remote). With the shift in working environments, the prevalence …

Analysis Of First-Time Completion In The Field Service Environment, Gavin Rick, Scott Englerth, Marc Carter, Hayley Horn

SMU Data Science Review

First-time completion is an important measure of service quality and efficiency in the field service industry. Customers call upon field service providers to repair their equipment in a timely manner so it can be put back into service for their business demands. Responsiveness can be measured through first-time completion and is defined as completing the repair on the first visit of a service call. This research is exploring the first-time completion in the forklift service industry. This research found the primary factors that impact first-time completion percentage in this industry include parts on hand, parts backorder process, technician experience, and …

Perceived Effectiveness Of Study Skills Training For Division Iii College Athletes: A Pilot Program, Jill W. Lassiter, Amanda L. Campbell

Journal of Athlete Development and Experience

College athletes experience high levels of stress and academics is one of the primary causes. This study was designed to evaluate the effectiveness of a study skills training workshop designed around the theory of Multiple Intelligences. The pilot-workshop was developed with minimal resources, tailored to college athletes, and focused on helping them adopt personally meaningful active study strategies. An inductive, naturalistic evaluation approach was used to analyze the qualitative responses of 55 athletes who participated in the workshop. Findings showed that those who adopted active study strategies experienced benefits in the areas of decreased stress, perceived effectiveness, perceived efficiency, greater …

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …