Digital Commons Network^™

What’S Inside The Mind Of A Ceo? The Effects Of Discretionary Slack Resources On R&D Investment, Seunghye Lee, Won-Yong Oh, Young K. Chang

Management, Entrepreneurship and Technology Faculty Research

This study investigates the effects of discretionary slack resources on a firm’s R&D investment. Specifically, we examine whether and how a CEO’s psychological traits play a role in the relationship between discretionary slack and R&D investment. Using a panel sample from U.S. manufacturing firms in 2006–2010, we found that slack resources lead to an increase in R&D intensity. Furthermore, this positive effect is stronger when CEOs have a strong promotion focus and perceive an addressable negative attainment discrepancy. Thus, our findings show how (a) the level of discretionary slack and (b) CEOs’ promotion focus and aspiration level jointly shape R&D …

Do Industries' Political Profiles Affect Their Portfolio Return Performance?, Shaddy S. Douidar

USF Tampa Graduate Theses and Dissertations

The political profiles of an industry influence its performance due to its impact on industry-level investor sentiment and idiosyncratic risk. I form eight comprehensive political profile portfolios after double sorting on industry-level: (1) political geography proxied by political alignment, (2) corporate political strategies (CPS), proxied by donations to political action committees & lobbying expenditures, (3) and government interference, proxied by dependence on procurement contracts & federal regulations, and exhibit that an industries’ political profiles impact its returns. Industries with high political alignment, concentrated corporate political strategies, and low government interference, deemed the high-performance portfolio, earn an annualized alpha of 10.3428%, …

The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont

University Honors Theses

In marketing, predictive analytics molds big data into tools that can create demographics, target pleasurable neuromodulator chemicals like dopamine, and influence individual and societal behavior patterns. Professionals and scholars alike can use machine-based computation to transform big data into usable knowledge that accurately represents and tracks human behavior. In the past couple of decades this has led to the acceleration of the attention economy and has fueled the age of information. It has pushed countries to not only enforce new laws and regulations, but also race to secure control over data science technologies. The research for this thesis will ultimately …

Giving Sense To Change Leadership: Towards A Narrative-Based Process Model, Antonio Sadarić, Miha Škerlavaj

Economic and Business Review

Introduction: Recent studies on change agency and organizational change failure have significantly broadened the organizational behavior perspective on individual change experiences, however, the underlying mechanism for change leaders’ influential behavior remains a relatively underspecified area.

Objectives: Our central theoretical contribution focuses on the ways in which linking the findings from different research areas that deal with storytelling and persuasive communication can contribute to understanding the underlying mechanism of change leaders’ influential behavior.

Methods: We examine the various strands of research in management concerned with change leadership and persuasive communication, and propose a multidisciplinary perspective from developmental psychology, linguistics, political science, …

Consumers’ Preferences For Ethical Entertainment Consumption: Conceptualization, Development, And Validation Of A Scale, Avirupa Basu, Tamas Makany, Pratap Chandra Mandal, Ashutosh Bishnu Murti

Research Collection Lee Kong Chian School Of Business

Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant importance among consumers. However, there is limited literature on the Ethical Consumption in the domain of OTT entertainment, which is a new and burgeoning field of literature. Conceptualizing and developing a measurement scale for CPEEC will help measure the ethicality of entertainment like films, web shows and reality shows. The CPEEC scale is developed and validated by performing 33 in-depth …

Sophisticated Vs. Rugged: Examining Gendered Brand Communication Styles And Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace

Faculty Publications

Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impact of brand personality, specifically sophisticated and rugged brands, and gendered communication styles on consumers’ expectations of social media engagement. A scenario-based experiment is performed to test the hypotheses using a mock brand. The main study consisted of a Qualtrics consumer panel, and a MANOVA was utilized to examine three components of social media engagement (consumption, contribution, and creation) on the two brand …

Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj

Asian Management Insights

An effective customer service platform and a strategic communication channel.

How Gender And Primary Language Influence The Acquisition Of Economic Knowledge Of Secondary School Students In The United States And Germany, Roland Happ, Susanne Schmidt, Olga Zlatkin-Troitschanskaia, William Walstad

Department of Economics: Faculty Publications

Economics has become an essential component of secondary school curricula in many countries as a result of the growing awareness that young adults need fundamental economic knowledge to manage their personal finances. Accordingly, an increasing number of comparative studies are being conducted of commonalities and differences in students’ economic knowledge and its most decisive influencing factors within and across countries. In this study, we compare the performance of secondary school students in the United States (N = 3517) and Germany (N = 983) on the fourth version of the Test of Economic Literacy. We investigate two personal characteristics that have …

Sophisticated Vs. Rugged: Examining Gendered Brand Communication Styles And Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace

Journal of Applied Marketing Theory

Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impact of brand personality, specifically sophisticated and rugged brands, and gendered communication styles on consumers’ expectations of social media engagement. A scenario-based experiment is performed to test the hypotheses using a mock brand. The main study consisted of a Qualtrics consumer panel, and a MANOVA was utilized to examine three components of social media engagement (consumption, contribution, and creation) on the two brand …

Bridging The Cultural Divide: A Single Case Study Exploring Connections Between Multi-Cultural Education, Identity, Self-Esteem And Leadership, Amy Britton

Journal of Multicultural Affairs

This qualitative single case study explores connections between multicultural education, identity development, self-esteem, and leadership. The study focuses on the lived experiences of a lifelong learner, educator, and leader in higher education with the pseudonym, Rachel. The interview with Rachel traced how she experiences diversity within her academic experiences as a learner and her professional experiences as an educator and leader.

The Emerging Scholars Issue: Insights On Teaching And Leading Through Reshaping Policy And Practice, Lakia M. Scott, Taylor D. Bunn

Journal of Multicultural Affairs

The Emerging Scholars program began at the 2019 Texas-NAME conference with five graduate students, four of which were enrolled in a doctoral program. Students participated in preconference workshops on establishing a research agenda, understanding academia and higher education institutions, and creating a network as an education researcher. Since its inception, the program has continued introducing students to collaborations and publication opportunities through Texas-NAME. This special issue provides doctoral students (some of whom have since graduated) with an opportunity to be single-authors in their scholar. Organized in three distinct sections, readers will be exposed to research and policy briefs and critical …

Knowledge Transfer In Technological Innovation Clusters, Vania Lopes Simoes Fioravanti, Fabricio Stocker, Flavio Macau

Research outputs 2022 to 2026

Purpose:

The aim of this research is to analyze the knowledge transfer process in technological innovation clusters. The problem of the study addresses how organizations can act in a network to enhance experiences and gains, particularly in the aspect of knowledge management.

Design/methodology/approach:

The study is qualitative, applied through a case study, cross-sectional and multiple sources of evidence – semistructured interviews, nonparticipant observation and analysis of documents and secondary institutional data. The case analyzed was the Technology Park of São José dos Campos, in Brazil, involving private companies, governmental organizations, universities and research institutions.

Findings:

The results reinforce the arguments …

Decentralization And Centralization In Sociocratic Organizations—Dynamics, Combinations, And Hybrid Solutions, Ted Rau, Phd

Journal of Nonprofit Innovation

The article discusses the interplay between decentralized and centralized aspects of governance in the context of decentralized self-governance and shares learnings from Sociocracy For All’s (SoFA) experience, including that decentralization is an active process that requires preparation, budget, strategy, and information can act as centralizing forces, and decentralization requires different ways of thinking about responsibility and leadership. SoFA is a young membership organization founded in 2016 promoting sociocracy, a governance system with consent-based decision-making in small groups, in nonprofits and other organizations.

Full Issue - Climate Change

Journal of Nonprofit Innovation

No abstract provided.

Let The Devil Speak For Itself: Should Chatgpt Be Allowed Or Banned In Hospitality And Tourism Schools?, Faizan Ali, Chatgpt Openai, Inc

Journal of Global Hospitality and Tourism

Since the inception of Open AI’s ChatGPT, its usage has been a polarizing topic. This is particularly true for the higher education sector, specially disciplines such as hospitality and tourism. As such, this opinion paper provides a balanced stance and outlines the benefits and limitations of using ChatGPT by students and faculty members in hospitality and tourism schools. This paper also outlines some ethical aspects revolving arounds usage of ChatGPT in hospitality and tourism schools.

Bozo The Clown: An Icon As American As An Apple Pie In The Face, Gregory Kent Oswald

Dissertations, Theses, and Capstone Projects

There is no single path toward the creation of an American icon, a person or item with resonance to all in the country as well as having an ability to serve as a symbol of America itself for those outside the borders. This thesis considers certain elements that propelled the journey of the entertainment for children, Bozo the Clown, into a representational figure in the minds of young and old. Like all things American, his roots include many elements from outside the country: the name derives from foreign tongues mostly in derisory terms, but in at least one instance as …

Rogue Entrepreneurship, Russ Mcbride, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

We suggest a new category of “rogue entrepreneurship,” that describes entrepreneurial activity where the core business idea violates established or expert consensus, to be contrasted with “conforming entrepreneurship,” where it does not. There are large entrepreneurial rents hidden behind a bulwark of expert consensus that predicts doom for a venture based upon a rogue and unlikely claim. The “rogue” cases, where the predominant assessment context is different from the entrepreneur’s, result in broad skepticism against the entrepreneurial claim. We explain what rogue entrepreneurship is and how it works.

“What important truth do very few people agree with you on? A …

The Role And Relevance Of Discourse And Discursive Perspectives In Organizational Change And Development, Cliff Oswick, Yuan Li

School of Economics and Business Administration Faculty Works

No abstract provided.

Revisiting Cybersecurity Awareness In The Midst Of Disruptions, Avideh Sadaghiani-Tabrizi

International Journal for Business Education

The awareness of cybersecurity and knowledge about risks from a variety of threats, which present harm or steal private information in internetworking could help in mitigation of vulnerabilities to risks of threats in safeguarding information from malware and bots. Revisiting cybersecurity awareness of every member and evaluation of organization’s posture might help to protect sensitive or private information from a network of computers, working together and forming into botnets. The purpose of the qualitative case study narrative was to explore prospects for integrating cybersecurity education into elementary school children’s curriculum through interviews of elementary schoolteachers, IT experts, and parents to …

Handbook Of Diversity And Intercultural Inclusivity For Hospitality At Tu Dublin, Fernanda Lima Rabelo, Ana Maria Vieira Fernandes, Mariia Perelygina

Other resources

This handbook is the final output of the research project Diversity & Intercultural Inclusion in Hospitality (D&ICIH), a TU Dublin’s EDI-funded project that aimed to understand the challenges, barriers, and cultural differences that migrant workers experiences in cafes, cafeterias, catering services and restaurants on university campuses experiences. The research also focused on exploring the gender dimension of how migrant women perceive hospitality work, combined with an intersectionality approach (with a focus on gender and socio-economic status) looking to identify multiple factors of advantages and disadvantages in work and life with in-depth and thematic interviews. The Handbook particularly focuses on two …

Soft Skills In Stem, Mariana Sorroza Aguilar

Honors Undergraduate Theses

Those working in science, technology, engineering, and math (STEM) fields are delivering world-changing solutions to the problems we face and are saving lives every day. Some of them do surgeries, some design airplanes and cars, others study the wildlife around us, and others create processes to facilitate the manufacturing of devices we use often. In order to do this, the engineers, scientists, doctors, and other professionals in STEM disciplines need to possess hard skills. Hard skills are often called technical skills and are measurable abilities and skills that are needed to perform tasks effectively. The tasks done share something in …

Luxury Is What You Say: Analyzing Electronic Word-Of-Mouth Marketing Of Luxury Products Using Artificial Intelligence And Machine Learning, Yusuf Oc, Kirk Plangger, Sean Sands, Colin L. Campbell, Leyland Pitt

School of Business: Faculty Scholarship

Many luxury brands are investing heavily in creating dynamic video content to actively engage consumers. While it is straightforward to calculate the views or “likes” from a particular campaign to benchmark performance, analyzing consumers' comments on luxury brands' dynamic video content presents a challenge due to the unstructured nature of natural language and large comment volumes. Previous studies utilizing machine learning and artificial intelligence (AI) have not adequately examined the impact of brand types, brand luxuriousness, and consumer diversity. To address this research gap, this article tests a conceptual framework with over 29,000 comments from 88 YouTube campaigns for nine …

Organizing (Eternal) Identity And Identification: An Upward Glance Into Religious Institutions, Casey M. Stratton

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation disrupts at least two religious spaces: First, scholars religiously adhering to (social) scientific norms, and second, people identifying with religious organizations (i.e., churches). First, we begin constructing a theoretical lens using poststructural ideas offered by Foucault, Derrida, and Bakhtin to read and disrupt (religious) discourse. Second, we complicate organizational identification as a concept, deeming it fixed and fluid—a paradox within religious discourses that endorse Truth and Perfection. Here, we draw from the communication constitutes organization (CCO) approach. Third, we further curate the lens by applying poststructuralism, identification, and CCO in a specific context: The Church of Jesus Christ …

What Gives? Leveraging Marketing Knowledge To Increase Consumers’ Charitable Giving, Caitlin Michael

Graduate Theses, Dissertations, and Problem Reports (ETD)

Marketing plays a central role in nonprofit organizations that compete for the donations of individual consumers to achieve their respective missions. To this end, marketing researchers and practitioners have devoted much attention to the antecedents of charitable giving and ways in which solicitations may be made more effective and efficient. This gives rise to the questions: “What has the field learned?” and, relatedly, “What novel effects have not yet been explored?” Within this dissertation, three essays address these questions through the use of multiple methodologies.

The first essay seeks to outline what the marketing field has learned about consumers’ charitable …

Perceptions Of Organizational Politics And Interpersonal Relationships In Black Women's Organizations And Sororities, Mitzi S. Willis

Electronic Theses and Dissertations

Although much research has addressed the relationships between leaders and followers, none has focused on these relationships between Black women—specifically, in the context of Black women’s social service organizations and sororities—and the impact the leader’s chosen style of leadership has on the followers’ use of voice. Self silencing is a prominent response to the power dynamic in many leader–follower relationships. The purpose of this study was to describe the interactions between leaders and followers in Black women’s social service organizations and sororities and identify the influence leadership style has on follower engagement. This study extends the application of silencing the …

Strategies For Revitalized Immigrant-Owned Small Businesses To Sustain Growth Following Emergencies, Goi Jooyul Yol

Walden Dissertations and Doctoral Studies

AbstractThe COVID-19 pandemic revealed obstacles for immigrant small business owners (ISBOs) to sustain growth. ISBOs need strategies for growth sustainability following emergencies because United States immigrant-owned small businesses accounting for 28% of the main street businesses, declined by 36% in revenues between January to April 2020 due to the pandemic. Grounded in the entrepreneurial ecosystem framework and business continuity management model, the purpose of this qualitative multiple-case study was to explore strategies four South Dakota ISBOs used to revitalize their businesses to ensure sustainable growth after the COVID-19 emergency. Data were collected by conducting semistructured interviews and reviews of organization …

Theorizing International Business In Africa: A Roadmap, Paul Vaaler

Articles

International business in Africa is complicated by colonial history, late internationalization, and the growing interest of various foreign powers in Africa and its resources. We share key indicators about African countries and offer a conceptual map to help make sense of this complex scholarly terrain. We distinguish between three types of multinational enterprises (MNEs) operating in sub-Saharan Africa: Advanced MNEs (from high-income previous colonial and non-colonial countries), Emerging MNEs (from middle-income countries both inside and outside the region) and Nascent MNEs (from low-income African countries). We show how these distinct types of MNEs provide different development opportunities, how they engage …

The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson

Graduate Thesis and Dissertation 2023-2024

I intend to design an interactive educational experience that teaches guests about the culture, society, and beliefs of Scandinavian peoples during the Viking age. The concepts are illustrated through a dynamic narrative designed to be experienced through exploration of a themed environment. Immersion into the narrative is intended to instill a sense of active participation with the culture itself. This interaction is intended to inspire guests to further investigate the culture and history outside the limits of the experience. These qualities, unique to an immersive environmental themed experience, capture the lasting attention of an audience such as other mediums may …

Bibliography, Trini Stickle

Faculty/Staff Personal Papers

Bibliography of publications by Trini Stickle.

A Design Concept For A Tourism Recommender System For Regional Development, Leyla Gamidullaeva, Alexey Finogeev, Mikhail Kataev, Larisa Bulysheva

Information Technology & Decision Sciences Faculty Publications

Despite of tourism infrastructure and software, the development of tourism is hampered due to the lack of information support, which encapsulates various aspects of travel implementation. This paper highlights a demand for integrating various approaches and methods to develop a universal tourism information recommender system when building individual tourist routes. The study objective is proposing a concept of a universal information recommender system for building a personalized tourist route. The developed design concept for such a system involves a procedure for data collection and preparation for tourism product synthesis; a methodology for tourism product formation according to user preferences; the …