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Frameworks For Analysing Marketing Ethics, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

Linking Reward Systems And Organizational Cultures, Jeffrey Kerr, John W. Slocum, Jr.

Historical Working Papers

A total of 14 companies of varying size were contacted and 75 managers selected by the human resources department were interviewed to obtain data about both reward systems and the organization's culture. Variables including salaries, promotions, andrecruitment, were investigated. Results were grouped into two types of culture, the clan culture and the market culture. Both are characterized with respect to organizational environment and values.

Organization Structure And Financial Market Performance: A Preliminary Test, Richard A. Bettis, Andrew Chen

Historical Working Papers

Firms in the petroleum industry adopting a multidivisional structure arestudied to observe the impact of structural change on financial performance. The outcome did not clearly show divisional structure to be a determining factor in performance. There is some suggestion that this may have a great deal to do with the vertical integration inherent in the petroleum industry.

Simplified Assessment Of Single And Multi-Attribute Utility Functions, Gary Klein, Herbert Moskowitz, Sathiadev Mahesh, A. Ravindran

Historical Working Papers

Two mathematical programs are presented that support the gathering and analysis of data that could be applied in a decision-making software that would more accurately portray the decision-maker's values.

Classifying Control Variables, Michael F. Van Breda

Historical Working Papers

Interviews with 68 managers from 20 Fortune 500 firms were used to discern control variables that managers use to control production and evaluate management performance. It was concluded that financial accounting variables tend to be the most used and as a corollary, the control variables do not serve very well in evaluating progress toward long- term goals. Discussion suggests that accounting variables are most appealing because of their appearance of validity and legitimacy.

Perspectives On The Management Of Diversity: A Dynamic Viewpoint, William R. Bigler, Jr.

Historical Working Papers

An analysis of the literature of diversification leads to the suggestion thatconsideration of the organization should come from the perspective of systems analysis and that time should specifically be included as a factor in analysis.

Efficient Data Handling And Enefficient Market Structures, Marion G. Sobol, Albert Kagan

Historical Working Papers

A logical analysis is presented of the problems arising in competition against IBM which has strong monopoly-oligopoly structure in the marketplace.

The Midwest Quarterly; Vol. 25 No. 4, Anthony Channell Hilfer, Richard Dillman, Michael Gillum, Richard Nickson, Peter Scheckner, Abby Arthur Johnson, J. V. Brummels, Michael A. Carey, David Etter, Sam Hamill, Jaan Kaplinski, Mark Vinz, Judith G. Shaw, Midwest Quarterly Editors

The Midwest Quarterly: A Journal of Contemporary Thought

in this issue. . .

ANTHONY CHANNELL HILFER pursues Tom Ripley, Patricia Highsmith' s faceless, sinister character, and finds him both other-directed and protean. Author of The Ethics of Intensity in American Fiction and The Revolt from the Village, as well as articles on popular culture and criticism, Hilfer is Professor of English at the University of Texas in Austin. For the past year he has served as Visiting Professor of English at the University of Lancaster in England.

RICHARD DILLMAN suggests that Willa Cather fashioned Tom Outland more after the Transcendentalist ideal developed by Ralph Waldo Emerson than as …

View, 1984-1985, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1984-1985 View magazine of Morehead State University.

Slop: A Strategic Multiple Store Location Model For A Dynamic Environment, Dale D. Achabal, Vijay Mahajan, David A. Schilling

Historical Working Papers

A model is provided that allows optimum choice of store location in the present and in the future. Choice of location is based on optimum location that will work with the best present scenario and the best future scenario. Basis for the model is market demand data from consumer surveys and sales performance data.

Standards Overload And Differential Reporting, N. C. Churchill, M. F. Van Breda

Historical Working Papers

This paper suggests that a framework based upon distance between producers and consumers or information plus relative importance of information to local and distance groups, may be used to devise multiple but unique reporting schemes that minimize the overall burder of reporting.

Use Of Financial Planning Languages For The Optimization Of Generated Networks For Equipment Replacement, Jay E. Aronson, Julius S. Aronofsky

Historical Working Papers

This is an exploration of using a financial planning language to model problems in contrast to using a computer programming language. A demonstration is done for analyzing equipment replacement cycles.

A New Wrinkle In Corporate Finance: Leveraged Preferred Financing, Andrew H. Chen, John W. Kensinger

Historical Working Papers

Leveraged preferred financing is briefly examined as an ideal way to accrue tax advantages.

Managing For Uniqueness: Some Distinctions For Strategy, William R. Bigler, Jr.

Historical Working Papers

Five factors that define uniqueness for a firm are reduced to three: comparative advantage, key success criteria, and strategic group factors shared by the industry. This positions the management team to analyze those factors that they can control or influence to position the firm within the framework supplied by the shared industry factors.

Firm Performance Measurement Using Trend, Cyclical, And Stochastic Components, Richard A. Bettis, Vijay Mahajan

Historical Working Papers

A "trend, cyclical, stochastic" approach or TCS is proposed as a means of factoring uncertainty into the measuring a firm's performance in comparison with others in the industry. The TCS process is able to analyze trends in environmental variables as an aid to analyzing the the relationships between environment and the organization.

Reaching The Changing Woman Consumer: An Experiment In Advertising, Thomas E. Barry, Mary C. Gilly, Lindley E. Doran

Historical Working Papers

Questioning whether women can be distinguished into different market segments based on their desire to work, the authors sample women who have different demographic characteristics. Results show that the desire to work sclae can effectively segment the market. Blurring between categories may be studied to further delineate factors that can contribute to segmentation.

Understanding Synergy: A Conceptual And Empirical Research Proposal, William R. Bigler, Jr.

Historical Working Papers

Benefits of mergers and acquisitions can be understood as the result of synergy if the concept of synergy can be defined both theoretically and practically. Synergy has value in financial, marketing, and managerial terms and seems to best be understood from discerning how subsystems within one organization benefit from integration or association with similar components from another organization.

Small Business Bank Lending: Both Sides Are Winners, Neil C. Churchill, Virginia L. Lewis

Historical Working Papers

An examination is made of the conventional wisdom that small buiness loans are riskier and consequently bear a higher interest rate than large business. Results indicte that the conventional wisdom is accurate but also that small business loans are more profitable for the bank.

Assessing The Impact Of Market Interventions On Firm's Performance, Richard A. Bettis, Andrew Chen, Vijay Mahajan

Historical Working Papers

Using the measureable impact of the American Dental Association endoresement of Crest, the impact on security prices of Procter and Gamble is assessed. Results indicate that the market intervention has impact both on market share and security prices.

Analyzing The Language Of Finance: The Case Of Assessing Risk, Gail E. Farrelly, Michael F. Van Breda

Historical Working Papers

Analysis of the finanacial reports of the 50 largest banks and comparison with data in Value Line Investment Survey was undertaken to determine the relationship between numerical data and textual data. Conclusions report that there is a relationship and one that may be useful in at least short range prediction of actual financial returns.

An Emic Perspective And Ethnoscience Methods For Organizational Research, Nancy C. Morey, Fred Luthans

Department of Management: Faculty Publications

This paper is in answer to the call for new, innovative perspectives and methodologies for organizational research. Although the approach here falls within the subjective/idiographic/qualitative/insider set of methodologies rather than the objective/nomothetic/quantitative/outsider set, there is the potential to bridge the gap between the two sets. Coming largely from anthropology, the emic perspective is explained; the specific steps for ethnoscience analyses are summarized; and examples and implications are given.

1983-1984 Course Catalog (Graduate), Columbia College Chicago

Course Catalogs

1983-1984 graduate course catalog

Use Of Knotted String Accounting Records In Old Hawaii And Ancient China, Lyle Elmer Jacobsen

Accounting Historians Journal

The use of the "quipu" for accounting purposes has been primarily attributed to the Peruvian Inca culture in the days of old. Documented evidence, however, provides that early Hawaiians and ancient Chinese predated the Incan usage. Studies concentrating on the quipu as an accounting device rather than as an element in the evolution of the writing process might provide valuable contributions to the solution of the mystery surrounding this artifact. Insight into the development of mankind in the Pacific may be gained by understanding the use of the quipu in the East and West, and in Hawaii-- "meeting place" of …

Robust Regression: Method And Applications, Vijay Mahajan, Subhash Sharma, Jerry Wind

Historical Working Papers

Four approaches to linear robust regression analysis are presented. In the presence of outliers or bad data points in marketing data, these procedures provide formal methods to identify outliers and to reduce their influence on the final estimates of the regression coefficients. Use of these procedures in regression models is considered in two typical marketing applications and superiority of these procedures, as compared to the traditional ordinary least squares procedure, in reducing the effect of influential observations is documented. The paper concludes with suggested guidelines for their use in marketing applications.

Strategy As Goals-Means Structure And Performance: An Empirical Examination, William R. Bigler, Jr., Banwari L. Kedia

Historical Working Papers

Sampling of CEOs and top managers of 90 Louisiana banks is used to explore the relationship between goals and the means to accomplish those goals. Results indicate that a "main thrust" kind of goal may be identified for an organization but goals remain rather poorly related to performance. The relationship to performance may be strengthened by obtaining more precise goals and increasing the number of outcome criteria to encompass outcomes meaningful to more stakeholders.

An Interactive Approach To Pension Fund Asset Management, David A. Goodman, John W. Peavy, Iii

Historical Working Papers

Pointing to anomalies that suggest the market is not entirely efficient, a new hybrid strategy is proposed that plays on the strengths of bothsecurity analysis for undervalued securities and risk return analysis in choosing investment targets.

Diversity And Performance: The Elusive Linkage, C. K. Prahalad, Richard A. Bettis

Historical Working Papers

Studing diversified firms, the key element is revealed that the mindset of management and its ability to adapt to management of a new enterprise is a key element in the success of a diversified business.

Teaching Software System Design: An Experiential Approach, Thomas E. Perkins

Historical Working Papers

A curriculum approach is presented that provides students with experience incorporating user input into the software design process.

Differences Between Futures And Forward Prices: An Empirical Investigation Of The Marking-To-Market Effects, Hun Y. Park, Andrew H. Chen

Historical Working Papers

Using six commodities and four foreign currencies a comparison is made of the value of futures and forward contracts. Results indicate that the detected differences are attributable to the continual resettlement procedure embedded in futures contracts.

Small Business Evaluates Its Relationship With Commercial Banks, William C. Dunkelberg, Jonathan A. Scott

Historical Working Papers

Characteristics of banks that serve small business are studied within the scope of formal studies that have been completed. Apparently larger, primarily urban, banks are less able to provide the personal contacts that small business owners want in dealing with a banking institution.