Digital Commons Network^™

Ai And Creativity: Effects Of Culture And Task Emotiveness In Human-Ai Collaboration, Choon Ngee Tan

Dissertations and Theses Collection (Open Access)

Creativity is the driving force behind innovation, propelling individuals and societies toward progress by generating novel ideas and groundbreaking solutions. The emergence of generative AI models, exemplified by GPT-3, offers opportunities to enhance human creativity. This paper explores the potential for unprecedented breakthroughs through the synergy between human intuition and AI-driven creativity, providing practical guidance on leveraging AI to amplify creative capacities. Study 1 finds that AI models trained on data from the U.S. and Chinese cultures exhibit cultural norms, values and cognition of those cultures. Study 2 finds that when humans and AI models of the same culture collaborate …

Leadership Diversity In The Technology Industry, Renee' Y. L. Smith

Doctoral Dissertations and Projects

Diversity is a relevant topic in the modern workplace. This research is an exploration of diversity in the workplace from a leadership perspective. Specifically, this research includes the lack of leadership diversity in the technology industry and its impact on employee turnover and operational costs. The purpose of this research was to contribute to the extant body of knowledge by understanding the issue and determining factors to mitigate the issue. This study utilized a flexible design and qualitative research methodology, specifically a case study. A constructivist paradigm aligned with my Christian worldview. The study included interviews, surveys, and documents as …

Frugal Consumer Behavior, Rabia Bayer

Markets, Globalization & Development Review

The purpose of this paper is to bring renewed attention to frugality and advance the discussion of frugal consumer behavior. It makes an initial attempt to explore the dimensions of frugality and provides a contextual map of frugal consumer behavior that can be empirically tested and used for future predictions.

The Importance Of Online Reviews In Developing Economies: Investigating The Perspective Of Consumers In North Africa, Kim Fröhnel, Asma Souissi, Rüdiger Zarnekow

African Conference on Information Systems and Technology

Online reviews play a crucial role in consumers’ online decision-making. While the importance of reviews for consumers in developed economies is well understood, little is known about their importance for consumers in developing economies. Due to different cultural dimensions like uncertainty avoidance, power distance, and individualism, consumers’ review reading and writing behavior in developing economies may differ from that in developed economies. Moreover, e-commerce in Africa will potentially grow in the coming years, raising the interest in understanding the key factors that influence consumers’ online decisions. To fill the research gap, we investigate online reviews’ importance for consumers in North …

Brand Engagement Through Branded Mobile Apps Among The “Small-Screen” Gen, Waros Ngamsiriudom, Trang Phuc Tran, Russell K. Lemken

Atlantic Marketing Journal

Using the technology acceptance model, this study examines the combined impact of brand and technology on users' intention to continue using the branded app. A Partial Least Square Structural Equation Modelling with data from 454 experienced branded app users reveals two mechanisms: perceived usefulness has a favorable influence on the customer-brand connection, and perceived simplicity of use improves the customer's brand experience. Branded app interactions and experiences increase customer brand engagement, resulting in continued use. The study offers managerial insights for businesses looking to improve brand experiences using mobile technology, highlighting the importance of technology-driven marketing tactics and user-friendly branded …

Evaluating Leadership Behaviors And Their Impact On Employee Morale: A Comparative Methodological Analysis, Mark Ellis

Journal of Fundamental & Applied Business Research

This article encompassed the effect of diverse leadership behaviors on employee morale across variable organizational contexts but with a core interest in transformational and participative styles. The analysis brings together findings from a range of methodological approaches that include cross-sectional surveys, longitudinal studies, multi-level analyses, and cross-national research to provide a comprehensive understanding of how leadership impacts employee engagement, job satisfaction, and organizational success. These results indicate that supportive, positive leadership behaviors - empowering and engaging leadership - affect employee morale and innovative behavior - autocratic leadership results in destructive outcomes, such as employee dissatisfaction and high turnover rates. Perhaps …

A Comparative Study Of Argentinean And Colombian Employee Perceptions Of Managerial Behavioral Effectiveness, Carlos E. Ruiz, Melinda K. Cline

Journal of Global Business Insights

This study explores the similarities and differences among Argentinean and Colombian employees regarding their perceptions of effective and ineffective managerial and leadership behavior by conducting a qualitative multiple cross-case and cross nation comparative analysis of findings from two previous emic replication studies. The findings of this study suggest more similarities than differences in the perceptions of Argentinean and Colombian workers about effective/ineffective managerial and leadership behaviors and highlight important nuances. Although there are cultural differences among Argentineans and Colombians, the findings of this study suggest that culture may not play a substantial role in the perception of managerial behavioral effectiveness. …

Antecedents Of Entrepreneurial Activity And Poverty: Mediating Effect Of Entrepreneurial Activity, Bashir I. Bugaje, Azmawani Abd Rahman, Rusmawati Said, Jo A. Ho, Abubakar A. Adamu

Journal of Global Business Insights

Poverty rates in Sub-Saharan Africa (SSA) have risen, with 47% of the region’s population living in poverty. In Nigeria, approximately 87 million are classified as extremely poor. Existing research on the relationship between entrepreneurship and poverty in this region is fragmented and inconsistent. Traditional economic measures of poverty have proven inadequate, prompting the need for a multidimensional approach. The paper examined the mediating effect of entrepreneurial activity on the relationship between the precursors of entrepreneurship and poverty. The study used a survey method and partial least squares structural equation modeling (PLS-SEM) to analyze the data, which confirmed all hypotheses, revealing …

Examining The Offline Shopping Preferences Of Millennial Women: A Comprehensive Review, Ilham Khalisah Binti Khairuddin, Anusuyah A/P Subbarao

International Journal of Management, Finance and Accounting

This paper explores the offline shopping preferences of millennial women and strategies to enhance their shopping experience in malls. The study begins with an overview of offline shopping, defining shopping malls, in-store experiences, and the evolving landscape of offline shopping. It also characterizes millennial women and their unique preferences. The literature review identifies three main factors influencing offline shopping: socio-cultural, psychological, and environmental. These factors are analysed separately to understand their impact on millennial women's shopping behaviours. Additionally, the paper examines various mall strategies aimed at increasing millennial women's intention to shop offline, categorized into development, environment, and marketing & …

Nodding As A Catalyst For Improving Attitudes And Purchase Intentions In Online Context, Yusu Lee, Jinhee Choi

Asia Marketing Journal

This study investigates the influences of the head movement (nodding vs. head shaking vs. nothing) on consumer attitude and purchase intention toward the product in an online shopping context and introduces the consumer motivation (need vs. want) as a moderating factor for this relationship. Through two studies, this article finds that nodding, as opposed to head shaking or no movement, leads to more positive attitudes and higher purchase intentions toward the product, and this effect is strengthened when the shopping is pursued with a need compared to a want motivation. The effect is found specifically in the fashion industry, where …

The Effect Of Ewom On Movie Sales Considering Competition And Culture, Jungwon Lee, Cheol Park

Asia Marketing Journal

This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries. A conceptual model was developed based on the cue utilization theory (CUT) to analyze the role of cultural and competitive factors that moderate the relationship between three characteristics of eWOM (volume, valence, and variance) and movie sales. Data of 45 days of 163 films released in Korea and the US were collected and a total of 7,335 samples were analyzed by panel regression. As results, competitive factors enhanced the influence of the …

Notes On The Future Possibilities Of Engaged Anthropological Research: Why Decolonizing Anthropology Needs Black Diasporic Feminist Theory And Methodologies, Meryleen Mena

Midwest Social Sciences Journal

While in the past decade there have been more ethnographic accounts that shed light on minoritized stories and demystify the specific challenges that women and femmes experience during their research, much is desired to prepare students and junior scholars from marginalized identities for fieldwork research. Reflecting on a moment of precarity in the context of pre-impeachment São Paulo, I explain why the integration of Black diasporic feminist thought, method, and praxis is critical to further decolonizing efforts in anthropology. Beyond reflection, this narrative calls for sustained politically active engagement to establish an anthropology of liberation.

Colleges Of Distinction Praises Lindenwood For Robust Equity & Inclusion Initiatives, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Exploring Recognition, Rewards, And The Multi-Generational Workforce During The Covid-19 Pandemic, Sara J. Hollenbeck

Doctor of Education Program Dissertations

This study sheds light on the importance of rewards and recognition programs in improving employee engagement and highlights the need for organizations to rethink their rewards and recognition strategies to better meet the needs of multi-generational employees. One problem found in organizations was that many current multi-generational employees had low engagement due, in part, to outdated rewards and recognition programs (Agarwal et al., 2018; North, 2017; O.C. Tanner Institute, 2021). There was a gap in research regarding multi-generational employees in multiple professions and their perceptions of rewards and recognition and how those monetary and non-monetary rewards could affect their engagement …

Exploring Gen Z’S Identity Formation And Its Influence On Consumption Of Pop Culture And Entertainment Merchandise, Melisa Annette Spilinek

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Fandoms have grown in size and influence, becoming a complex and dynamic cultural phenomenon that richly impacts the consumption of media and consumer behavior. The capitalistic United States with its diverse and media-savvy population, is a prime destination to study fan studies, particularly among young adults who are a crucial component of fandom influence.

The internet has grown to be a major component of the fan experience, an integral part of fandom culture. Online communities provide avenues for Generation Z to connect with others who share similar struggles, challenges, and interests, highlighting the importance of digital platofrms on the evolution …

Assessing If Culture Contributes To African American Absence In The Accounting, Angelette Jones Mercier

Walden Dissertations and Doctoral Studies

African-Americans currently represent less than 3% of all US accountants. Grounded in Social Cognitive Career Theory the purpose of this study is to explore if African American culture leads to the accounting career being a less attractive business career option. In analyzing various research studies, one researcher suggested employing various tactics, including mentorship and recruitment in lower income areas to counteract this unevenness. Debates on whether the lack of exposure to accounting as a career option or the overall reputation of accounting in light of highly publicized scandals may have exacerbated the problem. The research question addressed if cultural mores …

Assessing If Culture Contributes To African American Absence In The Accounting, Angelette Jones Mercier

Walden Dissertations and Doctoral Studies

African-Americans currently represent less than 3% of all US accountants. Grounded in Social Cognitive Career Theory the purpose of this study is to explore if African American culture leads to the accounting career being a less attractive business career option. In analyzing various research studies, one researcher suggested employing various tactics, including mentorship and recruitment in lower income areas to counteract this unevenness. Debates on whether the lack of exposure to accounting as a career option or the overall reputation of accounting in light of highly publicized scandals may have exacerbated the problem. The research question addressed if cultural mores …

Catching The Unlikely Gambler : How And Why Gacha Games Appeal To Conscientious Consumers, Jingyi Zhang

Lingnan Theses (MPhil & PhD)

Gacha games, often featuring Japanese anime-style characters and designs, are characterized by their eponymous gacha mechanics, wherein players obtain random virtual items using in game currency purchasable with real-world money. While scoring significant market success, gacha games are frequently likened to gambling by critics due to their chance-based purchase system. Despite this gambling-like feature, here we identify a paradoxical attraction of gacha games for individuals high in conscientiousness, a trait typically linked to self-discipline and gambling aversion. Through five behavioral experiments involving actual gacha game players, we consistently found that higher conscientiousness correlates with increased gacha game engagement, as captured …

Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer

Journal of Marketing and Consumer Behaviour in Emerging Markets

In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.

This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered …

Exploring How Sino-Business Culture Informs United States Business Negotiation Practice, Chase Peterson

Undergraduate Honors Theses

Numerous scholarly works have explored the intricacies of negotiating with China. This paper aims to add value to previous research by providing insights deduced from cross-cultural communication with individuals from the People's Republic of China (PRC), while emphasizing the advantages of adaptation of Chinese business culture by U.S. negotiators. The United States Institute of Peace observed several biases among U.S. negotiators including a tendency to accept initial solutions prematurely, as well as a lack of understanding regarding counterparts' objectives and contextual circumstances (Quinney 2002). The strengths of Chinese business culture help remedy these tendencies and inform Western negotiators how different …

Predicting Language Proficiency Using A Multiple Regression Model, Madisen Barrieau

Senior Honors Theses

Businesses that design language learning products have a common goal to impart language proficiency to users. Many variables play a role in reaching language proficiency, including time spent in study, method of learning, use of technology, motivation, and more. This study involved creating several multiple regression models in R on a dataset featuring many of these variables. This research sought to identify the relative weight and measurability of these variables unto the goal of predicting language proficiency. Several regression models were created, and the best model showed that language similarity and length of residence in target culture, among other factors, …

The Effect Of Culture On Paying And Playing Free-To-Play Mobile Games: A Comparative Study Between China And The Usa, Erik Eugene Ford

Dissertations and Theses Collection (Open Access)

In this dissertation, the effect of culture on consumers’ desire to pay for and play free-to-play (F2P) mobile games was examined. Culture can be defined as the “collective programming of the mind that distinguishes the members of one group of categories of people from others” (Hofstede, 2011). The study compared consumers in China and the United States who completed an online survey. Cultural scientists such as Hall and Hofstede defined these two countries as the two largest gaming markets in the world with very different cultures. The research method included a questionnaire. The sample size was 201 people in China …

A Systematic Literature Review Exploring How The Diversity Of National Cultures Impact The Transformation Success In Organisations, Mark Searing, A.Omar Portillo-Dominguez

Other

The purpose of this study is to investigate current academic thinking regarding how cultural differences impact transformation success. It analyses cultural dimensions and other factors and how they correlate to project management. Using SCOPUS as a search engine, peer-reviewed academic papers from the period 2019-2023 were analysed as part of a systematic literature review. Results were gathered and grouped into themes as well as cultural dimensions for in-deep analysis and discussion. The results of this study found consensus on the negative impact of cultural diversity on project outcomes, but a significantly lower level of agreement with respect to the specifics …

Mindful Military Leadership: Leveraging Critical And Creative Thinking To Navigate Modern Generational Dynamics In Teams, Kenneth E. Dowd

Critical and Creative Thinking Capstones Collection

Contemporary military leadership faces a pressing challenge in reconciling traditional doctrine with the evolving needs and characteristics of Generation Z service members. This paper explores the vital importance of integrating critical and creative thinking skills into military small group dynamics to effectively prepare leaders for the complexities of their responsibilities as both decision makers and facilitators of successful teams. Drawing on a diverse range of sources, including academic literature, military publications, and firsthand experiences, the paper examines the inherent tensions between traditional military practices and the demands of a rapidly changing world. Through a synthesis of insights and recommendations, it …

The Carbonara Case: Italian Food And The Race To Conquer Consumers’ Memories, Marco Ginanneschi

Dublin Gastronomy Symposium

Can a recipe divide historians, gastronomes, and chefs? The answer is yes if we are dealing with carbonara, an iconic Italian dish, famous throughout the world. However, so much animosity could have deeper roots than the recently renewed controversy over its authorship suggests. This article aims to study the case of carbonara as an example of the race to conquer consumers’ memories. Following a transdisciplinary methodology, the author identifies three main approaches to the making of carbonara: glocal, regional, and creative. These approaches reflect distinct schools of thought regarding food within the diverse spectrum of Italian society. Their supporters - …

Shaping Tomorrow’S Ethical Leaders, Christina M. Secrist

Masters Theses, 2020-current

This qualitative research study sought to explore the essences of ethical leadership by reviewing existing theories and frameworks, the characteristics and behaviors of ethical leaders, the leadership styles that portray an ethical component, the motivations of ethical leaders, and the self-efficacy of emerging leaders when faced with challenging decisions of an ethical nature. A thorough literature review was completed in an effort to gain a better understanding of how research studies have defined ethical leadership over the last couple of decades. Transcendental phenomenological interviews were conducted with four self-identified ethical leaders across the industries of agricultural manufacturing, a global non-profit …

The Effects Of Relationship Quality And Duration On Negative Word-Of-Mouth After A Low-Contact Service Failure, Tuğberk Kara, Tugba Tugrul

Marketing Faculty Publications

This article examines the effects of relationship quality (RQ) and relationship duration (RD) on negative word-of-mouth (WoM) after a low-contact service failure. Partial least square structural equation modeling was used to analyze the data collected through a scenario-based online survey (n=153). First, unlike the inconsistent findings in high-contact service research, the results showed that RQ led to decreased negative WoM in low-context service failures, namely telecommunication. Second, this research contributes to the literature by revealing the negative effect of RD on customers’ tendency to spread negative WoM. In addition, RD did not moderate the relationship between RQ and negative WoM.

Mass Tourism Management In Sintra World Heritage Site: The Role Of Tourist Guides, Luis Miguel Brito, Ilidia Carvalho

International Journal of Tour Guiding and Visitor Attraction Research

Information is power. Tourist guides hold this power as information givers, representatives of the tourists in the sites they visit and vice versa, and they can also persuade the tourists to do what is more convenient in each situation, thus contributing to sustainability through their interpretation. Arguably, in a situation of mass tourism, they can be very helpful. Mass tourism is viewed negatively by various intellectual currents and some critics in the field. It is usually associated with a lack of interest in culture, and it is understood as harmful to nature. It is in opposition to alternative, responsible, and …

Cross-Cultural Management In Dublin: An Analysis Of The Practices And Challenges Faced By Managerial Staff In Irish Businesses., Ayala Lopes Carneiro De Oliveira

MA in International Business

Cross-cultural studies are gaining increasing relevance in both academia and the corporate world (Arslan, 2001; Chrobot-Mason, et al., 2007; Molinsky, 2013; Meyer, 2014). Ireland, with its immigration policies and incentives for multinational companies, is attracting skilled individuals, leading to a growing diversity in the country. Local businesses frequently hire foreigners, enriching teams with diverse perspectives and creativity. According to the Irish Census (CSO, 2023), over 420,000 immigrants aged 15 and over were employed in Ireland in 2022, surpassing the number of employed Irish nationals.

Highly culturally diverse workplaces necessitate specific management practices to address challenges arising from cultural misunderstandings, unclear …

Effects Of Cultural Holidays On Online Shopping And Advertising: A Comparative Study Between Usa And India, Manikanta Gattu

Electronic Theses, Projects, and Dissertations

ABSTRACT

In cultural holidays, an exponential increase in sales in online platforms as compared to sales during the regular season is expected. This study aims to compare the effect of cultural holidays on online shopping and advertising in India and USA in 2023. According to Hofstede’s second dimension regarding Individualism and Collectivism, most of the US people take shopping decisions individually and whereas in India people will take suggestions from others and collectively shop online. Research questions are: (Q1) How do cultural holidays effect online shopping in USA as compared to India? (Q2) How do different cultural holidays affect Online …