Digital Commons Network^™

The Effects Of Social Media In The Fashion Industry, Kirsten Leigh Whitaker

Theses

This project focuses on how social media is impacting the fashion industry. The primary focus is on the inner workings of social media within the fashion industry, and how it has changed the industry. The project aims to study problems found within fashion marketing, which are causing negative effects in the industry. The negative effects can be defined as environmental and unethical working environments, which are common topics of discussion within the fashion industry as a whole, but never discussed in tandem with the influence of marketing and social media. Furthermore, the project studies how these can be solved by …

Young Adults Entering The Economy, Connor Whelan, Gabriel Bell, Christian Brantley, Javarius Seabrooks

ENGL 1102 Showcase

This anthology is written with the hopes of educating the public about the current state of the economy and how Generation Z is entering it. This paper goes over the basics of their financial behavior, the negative affects of education monopolies, financial schemes, and new technology that Gen Z has brought to the table.

Person-Supervisor Fit Antecedents: Self Determination Theory In Salesforce Turnover Intention, Ilgim Benoit, Jeffrey R. Foreman, Bonnie S. Guy

Atlantic Marketing Journal

In this paper, by utilizing Self-Determination Theory (SDT), we discuss possible antecedents for Person-Supervisor (PS) fit, which is important in decreasing turnover intentions of salespeople. Specifically, this is the first paper to discuss autonomy, relatedness and competence as social antecedent variables that are influential in predicting the PS fit, which is the congruence of values and goals of salespeople and sales managers, that ultimately decreases turnover intentions of salespeople. Survey results show that autonomy and relatedness are both positively related to salespeople’s perception of PS fit, and have indirect effects on turnover intention through PS fit. Accordingly, by enhancing relatedness, …

College Football Success And Its Impact On The Surrounding Community, Local Economy, And Institution Enrollment, Jacob Reynolds

Honors Theses

In the ever-changing field of college football, creating success has always been a top priority for institutions, and if not achieved, it can be detrimental to an athletic department. Success is important to those directly involved in college football, however, not often is it considered how others may be affected by the success or failure of a college football program. The purpose of this research is to determine what impact successful college football programs have on society and those not directly involved in athletics. In determining the purpose, it was important to find what components of society are impacted by …

Aesthetic Exclusion Within American Capitalist Culture: Lgbtq Students At Gettysburg College And The Creative Reappropriation Of Clothing To Forge Personal And Communal Identity, James M. Mikulski

Student Publications

For LGBTQ individuals whose identity expression transgresses heteronormative aesthetic values, mass production and its prioritization of a heteronormative consumer base for profit create feelings of otherness and ostracism. Previous anthropological theory on mass production and advertising recognizes the transference of meaning onto material culture through marketing and identifies the generic symbolic meaning that carbon-copy, mass-produced products hold. Theory and research surrounding colonial encounters attest to power imbalances wherein material culture is imposed on a powerless group, and marginalized individuals react through rejection or creative reappropriation of the material culture, which provides a basis for examining the power imbalance between corporations …

Best Integrated Writing Spring 2024 - Complete Edition, Wright State University School Of Humanities And Cultural Studies, Kristie Mckiernan, Tracy Smith

Best Integrated Writing

Best Integrated Writing includes excellent student writing from Integrated Writing courses taught at Wright State University. This is the first issue after a 5 year hiatus.

Decoding The Dual Desire: Expressive And Impressive Motivations For Neo-Luxury Wearables, Maria Petrescu, Sheen Kachen, Costinel Dobre, Anca Milovan-Ciuta, Mihai Orzan

Publications

In today’s rapidly evolving consumer landscape, understanding the motivational drivers behind consumer interaction with brands and purchase intentions is paramount for effective marketing communications. This research dives deep into the impressive and expressive consumer motivations influencing attitudes and purchase intentions for neo-luxury smart wearables. By employing a blended methodology of qualitative conceptual mapping and quantitative fsQCA analysis on consumer survey data, we uncover the integral role of both hedonic (pleasure-seeking) and eudaimonic (meaning-seeking) motivations for the contemporary neo- luxury consumer. Our findings underscore that a harmonious interplay between these motivations can bolster purchase intentions, even mitigating potential deterrents like skepticism …

Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla

Journal of Applied Sport Management

As the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese and Spanish soccer attendees outside of the stadium prior to the match’s start. A total of 282 useable surveys were retrieved from fans during the 2022-23 seasons. Path modeling results indicate that traditions relating to aesthetics, sound, and beverage provided the greatest means to co-create experiences for attendees. The study’s results align with previous research within retail and sport exhibiting the positive impact …

Institutions And Corporate Tax Evasion: A Review Of The Literature And A Methodological Exploration, Kiridaran Kanagaretnam, Jimmy Lee, Chee Yeow Lim, Gerald J. Lobo

Research Collection School Of Accountancy

We first review the recent research published in JIAR on the influence of international institutions on accounting practices and follow it with a discussion of the literature studying the influence of institutions on tax avoidance and tax evasion. We then explore a new methodological approach that draws on the theory of institutional hierarchy proposed by Williamson (2000) and examine the relative importance of three broad types of institutions (informal, formal and media) in curtailing perceived tax evasion activities. We contribute to the international accounting literature by summarizing the recent research that addresses tax avoidance and tax evasion and providing preliminary …

Empowering Voices: Exploring The Career Trajectories Of Women Of Color Hr Professionals Amid Disruptive Change, Brandi R. Muñoz

Electronic Theses and Dissertations

This study investigated strategies to enhance diversity, equity, inclusion, and belonging initiatives in organizational leadership, focusing on supporting women of color in the workplace. The specific problem addressed was the underrepresentation and barriers faced by women of color in leadership positions despite their potential contributions to organizational success. The study employed a qualitative approach, combining qualitative interviews with socioeconomic data analysis. Data collection methods included semistructured interviews with women of color and a survey to gather demographic and employment information. The sample consisted of 16 women of color human resource professionals working in various industries and organizational settings across the …

A Queer Chinese Pilgrimage: Encountering Catholic Life In Manila, George Wu Bayuga

Journal of Global Catholicism

Starting in the late 1990s, Chinese Catholic priests, sisters, and seminarians began journeying to the Philippines to undergo religious and spiritual formation. This paper documents this journey and characterizes it as a kind of queer pilgrimage. Recognizing the queer theoretical parallels between minoritized populations under hegemony and Catholic life under socialism, this paper calls for attention to the queer work of imagining futures that emerges through processes of movement, encounter, and reflexivity across new political and social spaces. Specifically, this paper highlights how state-religious relations under socialism can differentially shape how Chinese Catholics think of themselves, faith formation, and how …

College Professor Perceptions Of Effective Professor Characteristics: A Cross-Cultural Study, Khaled A. Alshare, Hana Y. Al-Sholi, Ola R. Shadid, Murad Moqbel

Information Systems Faculty Publications

This study explores college professor perceptions of effective professor Characteristics through the lens of Media Naturalness Theory (MNT). A survey questionnaire was administered to samples of college professors in two countries (USA and Qatar) regarding their perceptions of effective professor’s characteristics. Demographic variables such as gender, age, discipline, rank, and teaching style were included in the questionnaire. The results of nonparametric analysis revealed significant differences in professors’ responses between the two samples. However, these differences were in the level of their ratings (e.g. very important versus important). The top five-rated characteristics were similar in both countries for each component of …

Gamification As An Effective Method In Developing Leadership Skills And Competencies, Tianshi Hao, Ziyi Liu, Hanhui Bao, Siyuan Chen, Jesse Llamas, Michael Llamas

The Scholarship Without Borders Journal

Gamification, the incorporation of game design features into non-game environments, has been implemented in a variety of disciplines, including education, sustainability, language learning, and workplace transformation. According to research, workplace gamification enhances employee engagement and productivity. The gaming business has leveraged incentives and motivation to drive behavior and participation. This literature study assesses gamification's potential as a technique for leadership development and competency building. Leadership is characterized by a combination of personality characteristics, knowledge, abilities, and behaviors. Existing leadership competency analysis frameworks include emotional intelligence and taxonomies such as Gallup's "Strengths Finder." Through points, levels, and leaderboards, gamification has been …

From Polygraphs To Truth Machines: Artificial Intelligence In Lie Detection, Jo Ann Oravec

Critical Humanities

The proliferation of artificial intelligence (AI)-enhanced lie detection tools in business, educational, community, and governmental contexts signals a new era of deception detection. With these AI developments, collections of intimate biometric information such as facial and retinal data, keystroke patterns, brain scans, and physiological changes in the cardiovascular system are combined with personal profiles to produce analyses of a subject’s supposed veracity. This article explores some early lie detection technologies (such as the polygraph) and discusses the influences that lie detection initiatives have had in human interactions through the decades. It addresses the empirical issues of whether specific AI technologies …

Review Of: Neo-Traditionalism In Islam In The West Orthodoxy, Spirituality And Politics, By Walaa Quisay, Sri Dewi Priwarti Siregar

International Journal of Religious Tourism and Pilgrimage

Review of: Neo-Traditionalism In Islam In The West Orthodoxy, Spirituality and Politics, by Walaa Quisay

Using The University Libraries During The Renovation, Judy Schmitt

Library Faculty Works

No abstract provided.

Winona State University Improving Our World Blog: 2013-2022, Winona State University

Winona State University Blogs

The Winona State University (WSU) Improving Our World Blog articles and entries from September 2013-February 2022. Note: there may be format coding in the document.

The Disney+ Kingdom : Essays On Nostalgia, Representation And Branding, John Perlich, David Whitt

BSU Faculty PubCast

Listen to a conversation with Dr. John Perlich (Bemidji State) and Dr. David Whitt (Nebraska Wesleyan), editors and contributors on the book Disney+ Kingdom: Essays on Nostalgia, Representation and Branding. It is a collection of essays that examines a variety of Disney+ content.

Credit: Podcast produced by Tammy Bobrowsky (Bemidji State). Music "Collaboration"by Radioontheshelf, 2025 - Licensed under Creative Commons Attribution Noncommercial (3.0).

Broadening The Entrepreneurship Lens: Beyond Gazelles And Unicorns, David Ahlstrom, Younggeun Lee

New England Journal of Entrepreneurship

No abstract provided.

Head For Feminism, Body For Fashion: Fashion And Feminism, Madeline Emke

Honors Program Theses and Research Projects

Fashion and feminism have been connected for a couple of decades in the history of the United States. However, they are often looked at separately by historians. Many historians focus on the history and evolution of fashion while others research and analyze the feminist movements throughout the United States. The current state of the field for a focus on the relationship between feminism and fashion is minimal in regard to the United States. The focus lies on either fashion or feminism and not the relationship between the two. My thesis, however, focuses on the relationship between fashion and feminism and …

2024, 1(18)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2024, 1(18)

Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour

MA Projects

Growing up in Abidjan, Ivory Coast, I discovered my passion for arts through my fine art teacher. Every two months, she would arrange visits to the Cecile Fakhoury gallery or the Donwhahi foundation. As I walked through these spaces, my imagination and mind expanded. These contemporary art platforms opened doors to me, giving me the opportunity to work in the arts. Cecile Fakhoury has proved that west African art offers great promise and growth since 2013. According to artsy, Aboudia was one of the top 20 selling artists in 2022. The 1-54 art fair, which has existed for 10 years, …

Social Media Comments Of Top Athletes: A Gender Analysis, Madigan Mcgrath

West Chester University Master’s Theses

Sports are fraught with gender inequality and sexism. This research focuses on differences in public opinion regarding top athletes' personal social media. The study investigates gender differences in topic, gender differences in tone, gender differences in platform, and differences in sports. Additionally, it aims to explore the tone and topics of comments on Instagram and X. Using the methodology of content analysis, this study will examine comment tone (e.g. negative, positive, or neutral), as well as whether the topic of comments is sports-related or gender-related. Findings provide insight into gender differences in the treatment of athletes in the digital sphere.

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Discourses That Undermine Union Movements: A Multimodal Analysis Of Union-Busting Videos, Theresa A. Catalano, Julia Schleck

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Labor unions in the United States have experienced decades of decline, but recent years have seen a rebirth of union campaigns and successes. Because unions are once again becoming a threat to large companies, it is reasonable to assume that efforts to discourage organizing efforts will increase and become even more robust in the near future. Although traditionally, companies have worked to suspend union organizing through captive audience meetings in which unions were discussed via verbal or written modes, more recent means of reaching workers with anti-union messages incorporate a variety of communication strategies to get the message across. As …

Examining The Antecedents Of Return Policy Leniency In Ecommerce, E. Mitchell Church, Richelle Oakley Dasouza, Olajumoke A. Awe

Management and Decision Sciences

As eCommerce has become widespread, the challenge of successfully navigating the returns process has grown perilous. The product returns issue is even more difficult for microenterprises that sell unique or custom products with fewer resources. The authors examined the impact of the antecedents of return policy leniency, specifically economic and social success factors. Using a web crawler over a 24-week period, the authors collected and analyzed data for a sample of 781 shops from Etsy, an eCommerce platform. Results indicate that the well-studied factor of sales, in addition to a new social factor – community dialogue – impacts an Etsy …

Binding Norms: Three Essays On The Effect Of Cultural Tightness On Consumer Behavior, Shashi Minchael

Marketing Dissertations - Archive

Cultural Tightness-Looseness reflects the variability in how different cultures mandate strict adherence to social norms and allow deviation from the social norms reflected in sanctions on norm violations. The three-essay dissertation aims to advance our understanding of the effect of cultural tightness (vs. looseness) and the resulting societal emphasis on norm adherence on consumer behavior. Specifically, the proposed research examines the effect of differences in societal norms regarding consumer frugality, system justification, and beliefs regarding the malleability of the world and individuals on consumer decision-making. In essay 1, I study the effect of societal norms regarding frugality in tight (vs. …

Passenger Preferences For Ultra Long Haul Flights Vs. Connecting Flights: A Comparative Study Between Asia And Europe, Sumeet Hassan Anwar Mr., Humna Asad Miss

International Journal of Aviation, Aeronautics, and Aerospace

This study looks at passenger preferences in air travel, specifically ultra-long-haul and connecting flights, utilizing a comparative lens between Asia and Europe. It investigates how economic conditions, cultural differences, and regional infrastructure affect flight choices. According to the findings, Asian travelers prefer connecting flights that use hub-and-spoke networks because they are more affordable, whereas European tourists choose direct flights for time efficiency. Furthermore, the interaction between purchasing power and travel intent has a major impact on flight preferences, with business travelers favoring full-service carriers and leisure travelers preferring low-cost options. Cultural factors also influence these decisions, altering airline loyalty, service …

Diversity, Equity, And Inclusion In Talent Acquisition And Retention: A Mixed Methods Study Of Organizational Practices, Dawayne Mcintosh

Doctor of Education Dissertations

This study employed a convergent mixed methods approach to explore diversity, equity, and inclusion (DEI) within Company A (pseudonym). It examined the effectiveness of DEI practices in recruitment and retention, leadership attitudes towards DEI, and overall commitment to fostering an inclusive environment. The conducted survey involved a combination of a Likert scale survey and a few open-ended questions from a pool of participants across the organization. The quantitative data highlighted trends and patterns in DEI practices, while the qualitative data revealed nuanced insights into individual experiences and perceptions. The results provided insights into the DEI initiatives that are in place …

Distribution: Understanding Customer-Facing Logistics In Africa, Emmanuel T. Kodzi

Faculty Publications

Companies seeking to do business in Africa often focus more on challenges they need to address, rather than opportunities presented to them. The need to manage their investments across diverse countries, population profiles, infrastructure development levels, and local capabilities is viewed in terms of complexity. However, improved situational understanding will better inform investment decisions regarding product movements among points of origin, production, and consumption. Several aspects of logistics may be considered in this regard, but we focus on customer-facing logistics. We assume that few companies have the capability and resources to both produce and deliver products to end-buyers in a …