Digital Commons Network^™

The Oprah In Me: Becoming Sidney O., Sidney Opal Young

Selected Full-Text Master Theses 2021-

Oprah Winfrey is a staple in American History and the world. She has infiltrated American media pop culture with a range of experience and expertise in various forms of media: television, literature, radio, Internet and film. Oprah has influenced popular culture. She continuously shared her ‘truths’ through her experiences and successes both good and bad making her extremely relatable. Oprah educates and inform the public about pressing issues in media and the world. Oprah has stood as an icon for many women, including me.

Optimising Student Recruitment And Brand Awareness At Icot College Through Culturally Targeted Advertising And Social Media Strategies., Uchral Ganbold

Business ETD Collections

In today’s competitive higher education landscape, institutions increasingly rely on digital marketing strategies to attract and retain international students. ICOT College, an English Language Training provider in Ireland, faces challenges in recruiting and engaging a diverse international student base due to limited culturally tailored advertising and underutilisation of social media platforms. The global education sector has become more competitive following COVID-19, with students adopting more selective and research-driven approaches when choosing institutions. However, ICOT’s current marketing approach remains largely generic, lacking localisation, targeted messaging, and interactive digital engagement. This reduces its effectiveness in connecting with key international markets and weakens …

Racial Minorities In Strategic Leadership: An Integrative Literature Review And Future Research Roadmap, Yangyang Zhang, Ann Mooney, Sibel Ozgen

Management Faculty Works

Bolstered by their slow but increasing representation, racial minority strategic leaders have started to capture significant research attention across disciplines. We review this emergent literature, synthesizing and integrating the research progress to date across the 147 articles we identified. Our review highlights a range of factors that have been found to influence racial minority representation in strategic leadership positions, including factors at the firm, board, individual, and environmental levels. We also summarize how such representation has been found to affect firm outcomes (e.g., firm performance, innovation) as well as the careers of the racial minority leaders (e.g., compensation, promotion). Despite …

Exploring The Stem Career Identity Development Of Black Women Across Their Lifespan, Veronica Hurd

Theses and Dissertations

Although STEM is the fastest-growing career sector, Black women are grossly underrepresented as they account for 2.5% of the workforce. Research highlights that this underrepresentation is due to racialized structures in K-12, postsecondary, and career settings that restrict Black girls’ and women’s STEM opportunities. While macrosystems such as hegemonic ideologies, attitudes, and social conditions shape Black girls’ and women’s opportunities in STEM, they continue to persist and achieve their career goals. To explore these barriers and Black women’s persistence in this industry, this study draws from the autobiographical memories of 10 Black women in the field or formerly in the …

Voices From Within: Employees' Sensemaking Of Corporate Volunteerism, Janet Laadi Anani

Theses and Dissertations

Corporate volunteerism is a key component of the philanthropic pillar of CSR, shaping employee engagement and organizational identity. This study employed the social exchange and sensemaking theories to explore how employees make meaning of their experiences in corporate volunteer initiatives and how their experiences influence their perceptions of their organizations. Data was gathered from in-depth interviews with employees with varied corporate volunteer experiences across multiple organizations. The findings show that despite employees’ strong motivations to engage in corporate volunteerism, they face challenges such as time and workload constraints and limited variety of volunteer opportunities. The study also found that employees’ …

Author Biographical Notes

Midwest Social Sciences Journal

No abstract provided.

Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey

Journal of International Technology and Information Management

Preventive health care is widely acknowledged as one of the most effective ways to reduce medical costs and enhance people's health. Preventive health care information (PHCI) is a crucial component. This study examines the PHCI-seeking behaviors of Taiwanese baby boomers. The study found some support for the idea that the preferred media used influenced the likelihood of Information seeking behavior. People with good health conditions were found to be more likely to seek PHCI, while people with greater health care needs sought out PHCI less frequently. The study examined social influences, which were found to be important. Three different types …

How Can Chinese Culture Go Abroad? Evidence From Successful Establishment Of Chinese Academic Foreign Translation Projects, Tian Lan

Dissertations and Theses Collection (Open Access)

Compared to Chinese economy scale, the global understanding and recognition of Chinese culture are quite superficial, it is crucial to promote Chinese culture go abroad through academic exchanges between China and other countries. This study explores and validates the relationship and applicability of Chinese culture “Going Global” based on the translation project of Chinese academic works. Through case analysis and the development of data models, it aims to provide theoretical guidance and practical tools for relevant institutions and individuals.

The study begins with qualitative research on cases, describing and analyzing typical examples to demonstrate how Chinese Academic Translation (CAT) projects …

“Tw-Ironic": The Ironic Consumption Of Media Examined Through Twilight, Sydney J. Rooney

Pell Scholars and Senior Theses

“It’s so bad it’s good” is a phrase often uttered in order to justify watching, reading, or listening to a piece of media with a poor reputation. In the 20 years since the first novel’s debut, the Twilight saga has become renowned for its massive level of popularity and influence. However, it has also faced a great deal of backlash and criticism for a variety of reasons, which affected the nature of the fan base. Through analysis of short-form content, the ironic consumption of Twilight media is observed in contemporary times.

Contextualising Hotel Career Behaviour: Testing A Sociocultural And Organizational Career Model, Franklin Akosa, Songshan (Sam) Huang, Hossein Ali Abadi, Jun Wen

Research outputs 2022 to 2026

This study applies Social Cognitive Career Theory (SCCT) to develop and empirically test a contextual model of hotel career outcomes in Ghana, focusing on how social and organizational factors shape employees' career attitudes and intentions. Drawing on survey data from 769 frontline hotel employees, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to assess both the measurement and structural models. The results reveal that subjective norms significantly and positively influence career attitudes. Transformational leadership not only strengthens employees' career attitudes and intentions but also moderates the relationship between subjective norms and career attitudes, amplifying their positive effect. Additionally, favourable …

Live Streaming In Hospitality And Tourism: A Hybrid Systematic Review And Way Forward, Yuhong Shao, Songshan (Sam) Huang

Research outputs 2022 to 2026

Purpose: This study aims to provide a timely review of hospitality and tourism live streaming (HTLS) research, aiming to understand the intellectual foundation in the past and identify opportunities for future research. Design/methodology/approach: This study collected 56 papers from journals in the Social Science Citation Index database or the Australian Business Deans Council journal quality list and adopted a hybrid systematic literature review combining bibliometric analysis and the theory-context-characteristics-method framework-based approach. Additionally, a cross-tabulation analysis was conducted to compare the research on two specific forms of HTLS – tourism e-commerce live streaming (TEcLS) and travel live streaming. Findings: The study …

Us-China Competition, World Order And Economic Decoupling: Insights From Cultural Realism, Naoise Mcdonagh

Research outputs 2022 to 2026

This study examines how US-China geopolitical rivalry is reshaping global economic order. It identifies gaps in existing research on hegemonic state behaviour and presents an alternative theory based on cultural realism. This latter builds on realism by arguing that political culture influences the intensity of geopolitical tensions. Drawing on domestic political discourse, this study demonstrates that US and China geopolitical tensions are driven by conflicting national political cultures that generate competing visions of global order, reducing the capacity of international institutions to sustain cooperation. This divergence manifest in geoeconomic competition and weaking multilateralism. Theoretical expectations suggest an emerging geoeconomic world …

Anime And Luxury Fashion: Studio Ghibli And Loewe's Unorthodox Brand Merchandizing, Theodore Gournelos, David Marutschke

Communication & Theatre Arts Faculty Publications

While they might seem counterintuitive to traditional concepts of “luxury,” collaborations between luxury and anime brands are a growing pattern reflecting the growth of both industries for key demographics. This paper argues that luxury brands use these collaborations to establish brand relevance and cultural connection while also positioning themselves advantageously against other brands in an increasingly social and online environment. Through a qualitative and quantitative content analysis of Instagram posts and user comments from Studio Ghibli and the Spanish luxury brand Loewe regarding their three product collaborations, we argue that there is a significant amount of room for differentiation in …

Engaging The Plus-Size Community Through Social Media And Public Relations, Esperanza Chavez

University of the Pacific Theses and Dissertations

This thesis explores which platform, TikTok or Instagram, best supports engagement andcommunity building for the plus-size audience. Grounded in theories by Goffman, Berger & Luckmann, and David Meerman Scott’s 85-10-5 Rule, the study combines strategic PR methods with digital media tools to elevate plus-size voices. The campaign included 30 Instagram posts, 35 TikToks, street interviews, and a podcast series, all designed and executed for this project. Engagement was measured through likes, comments, shares, saves, follower growth, and qualitative audience feedback.

Enhancing Phygital Customer Experience Through Generative Ai: A Social Listening Method For Strategic Retail Decision-Making, Zahra Dahish, Shah J. Miah, Ameet Pandit, Sanjit K. Roy

Research outputs 2022 to 2026

The use of Generative Artificial Intelligence (GAI) to transform vast amounts of textual content for strategic insights have been a rapidly growing trend for business researchers. Although various studies have identified applications of GAI in business operations, aspects related to strategic support are yet to be fully developed in the relevant literature. This paper introduces a new GAI-enabled social listening solution that integrates advanced text analytics techniques: (a) Long Short-Term Memory (LSTM)–a specialized form of Recurrent Neural Network (RNN) adept at capturing long-term dependencies through its memory function over time, and (b) Google BERT (Bidirectional Encoder Representations from Transformers). Our …

Role Of Ethical Leadership In Creating Meaningful Work Through Corporate Social Responsibility In Bhutan: A Conditional Mediation Model, Deki Choden, Mehran Nejati, Azadeh Shafaei, Ben Farr-Wharton, José L. Roldán

Research outputs 2022 to 2026

This research investigated how ethical leaders drive employees to experience meaningfulness at work by influencing employees' perception of Corporate Social Responsibility (CSR). It also examined if employees' skepticism towards CSR moderates these relationships. Conducted in Bhutan, where CSR is legally required but emerging, the study surveyed 797 employees from 15 companies using partial least squares path modeling. Findings confirmed that the perceived CSR mediates the positive link between ethical leadership and meaningfulness at work. Meanwhile, employees' skepticism towards CSR weakens both the positive impact of CSR perception on meaningfulness at work as well as the mediated path. The study highlights …

Pengaruh Religiusitas Terhadap Intensi Boikot Mahasiswa Ui Untuk Produk Terafiliasi Israel, Muhammad Haiqal Fauzi, Rifkanissa Azzahra, Raditya Akhdan Nirwasita, Muhammad Izzan

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyze the factors influencing students at Universitas Indonesia (UI) in participating in the boycott movement against products affiliated with Israel. Data were collected through an online survey of 408 UI students from the 2021–2024 cohorts. The sample was selected using the purposive sampling method. Analysis using Covariance-Based Structural Equation Modeling (CB-SEM) demonstrates that anger, empathy, and subjective norms have a positive and significant impact on boycott intentions, while religiosity is not significant. Economic threats are found to increase anger, which in turn drives boycott intentions. These findings emphasize that emotional factors and social pressure play a …

Technology Emancipative And Traditionalist Value In Cross-Cultural Market Segmentation, Maria Petrescu, Burak Cankaya, Marie-Odile Richard, Aidin Namin

Publications

This article identifies five key consumer segments based on digital technology-related behavior, attitudes toward technology (ATT), and cultural values, using cross-cultural data from the large-scale World Values Survey and national data from Pew Research data, and a combination of traditional clustering, latent class analysis, and explainable artificial intelligence (XAI) methods. The segments— Moderate Tech Enthusiasts, Highly Religious Traditionalists, Tech-Savvy Cosmopolitans, Secular Emancipatives, and Conservative Technophobes— reveal varying degrees of technology adoption and cosmopolitanism across cultures. The results indicate the interconnectedness between consumer behavior and attitudes toward technology, emancipative values, religiosity, political orientation, and cosmopolitanism, as well as the influence of …

Identifying Factors Of Consumer’S Purchase Intention On E-Cars, Dhita Nur Maulida, Fatya Alty Amalia

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: To evaluate the factors that can shape attitudes to use and purchase intentions for e-cars, either directly or through mediating variables.

Design/methodology/approach: Data were collected through a quantitative approach by administering a survey to 410 respondents, both those who already owned an e-cars and those who did not. Analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method.

Research Findings: The output shows that Performance Expectancy and Social Influence significantly influence Attitude Toward Using and Purchase Intention. Meanwhile, Facilitating Condition positively affects Attitude Toward Using, but requires the mediation of Attitude Toward …

“Baking Inclusion Into Everything”: Internal Communication And Black And Latina Women’S Stories Of Intersectionality, Natalie Martell-Concepcion

Student Theses and Dissertations

Internal communications play a major role in creating diverse and inclusive workplace cultures. This study explores the lived experiences of Black and Latina women who work in internal communications, offering unique insights into how their identities intersect with workplace culture and strategic communication. Through a qualitative approach, six intersectional women, three Black and three Latina, were interviewed to examine how gender, racial and ethnic identities influence their work experiences and contributions. The results indicate that while Black and Latina women are treated differently at work compared to other groups, they use their differences to positively contribute to their companies’ internal …

Computer-Mediated Communication And Artificial Intelligence Strategies In Arts Entrepreneurship, Anna Blake

Journal of Arts Entrepreneurship Education

This study analyzes the potential of artificial intelligence (AI) using computer-mediated communication (CMC) theory to prospect areas for innovation in an emerging field that is rapidly becoming integrated within our everyday lives as well as in the marketplace. In order to demonstrate how arts entrepreneurs can effectively and ethically leverage AI technologies to communicate with their audiences and stakeholders, I examine as case studies the work of individual artists including Grimes. The CMC framework is used to examine art as a form of communication, illustrate how AI changes the nature of art, challenge the extant concepts of identity and intellectual …

What Makes A Great Movie Trailer?​, Bridget Hill

Honors Projects

This research analyzes four case study films across two genres to identify the best tactics used in trailer marketing and editing in order to create box office successful films that attract their identified target audiences. Existing research and a pre-existing interview were used to identify and define these tactics before then applying the strategies onto existing film trailers. The two genres chosen in this analysis include Romantic Comedies and Animated Action/Adventure Family Films. In each genre, a successful and unsuccessful film were chosen then compared against one another to determine if the successful film trailers utilized the previously identified tactics. …

Change Is In The Minds Of The Beholders: A Sociocognitive Comparison Of Crisis Perceptions And Change Predictions: Insights From China, New Zealand, And Slovenia, Zhonghui Ding, Matevž Rašković

Economic and Business Review

Inspired by research on the "geography of thought" within social psychology, we present a cross-cultural comparative study of sociocognitive patterns between China, New Zealand, and Slovenia. We study COVID-19 risk perceptions and also explore predictions of economic trends under four specific economic scenarios. Our results show that the East-versus-West demarcation in terms of cultural boundaries is useful but insufficient to understand culturally driven predictions of economic trends. In times of economic downturn, such as the one caused by the recent COVID-19 pandemic, there seem to be universal tendencies towards pessimism. However, significant differences emerge in times of economic growth. Hence, …

Influence Of The Influencer: Decoding The Credibility Of Influencers Among College Students., Claire M. Stipsits

International Journal of Undergraduate Research and Creative Activities

As the first “digitally native” cohort, Gen Z's upbringing amidst rapid technological advancements has shaped their attitudes, preferences, and decision-making processes in unprecedented ways. In 2023, e-commerce sales accounted for 20 percent of total sales in financial markets. This increase creates an urgency for understanding the different ways in which Gen Z interacts with retail. The study aims to investigate the mechanisms through which social media influencers have emerged as influential figures by addressing the fundamental mechanisms that drive social engagement and purchase behaviours. The study investigated theoretical mechanisms such as self-determination theory, social influence theory, social comparison theory, and …

Using Ai Tools To Unmask Sarcasm, Sidra Tehniyath Lnu

Electronic Theses, Projects, and Dissertations

Sarcasm can be identified in newspaper headlines in digital communication, as it is contextual and has low inter- and intra-observer reliability. This research aims to improve sarcastic comment identification using a natural language processing approach, especially the BI-LSTM. The primary concern is to use fine-tuning methods to enhance the ways that strengthen the sarcasm identification rate, which regards the factors that complicate an automatic identification process. The study explores the impact of techniques such as early stopping, optimal loss function selection, and hyperparameter tuning to enhance the model's performance. The research questions are: Q1) How can fine-tuning techniques for BI-LSTM …

Ecolabel Persuasion Effect Across Cultures: A Comprehensive Meta-Analysis, Franklin Velasco, Omar S. Itani, Paul Cajina

Marketing Faculty Publications

Purpose: Companies around the world have included ecolabels as a marketing strategy to convince consumers to choose products with lower environmental impact. However, the literature lacks a consensus on the effectiveness of ecolabels in persuading consumers to choose green products. The present meta-analysis addresses this gap by, first, evaluating the net persuasion effect of using ecolabels and, second, investigating the role of cultural orientations, operationalized at the country level, in this effect.

Methodology: This cross-cultural meta-analysis analyzed data from 26,116 consumers across 18 countries, encompassing 75 papers published between 1995 and 2023. Univariate and meta-regression analyses were utilized.

Findings: …

Best Integrated Writing Fall 2024 - Complete Edition, Wright State University School Of Humanities And Cultural Studies, Kristie Mckiernan, Tracy Smith

Best Integrated Writing

Best Integrated Writing includes excellent student writing from Integrated Writing courses taught at Wright State University.

Gender, Age, Class And Racial Stereotypes, And Power Relations In Television Ads: 2011-13 Vs 2021-22, Thomas D. Clark, Julie Stewart

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This article demonstrates how faculty and DEI experts can use resources included in this paper to highlight how a range of stereotypes are created and reinforced in television ads, and it identifies several topics for future analysis. To understand how depictions of gender, class, age, and race intersect in 8 television ads featuring the relationship between the race of individuals depicted in romantic and platonic relationships this article examines 4 pairs of commercials from 2011-2013 and 2021-2022. Drawing on concepts of intercategorical complexity, it describes product, setting, characters and relationships to help gain a deeper understanding of how various stereotypes …

Book Review Of Motorsport And Fascism. Living Dangerously. By Paul Baxa. London: Palgrave Macmillan, 2022. 313 Pages., Alessio Giovene

Journal of Motorsport Culture & History

No abstract provided.

Book Review Of The First Lady Of Dirt: The Triumphs And Tragedy Of Racing Pioneer Cheryl Glass. By Bill Poehler. Lanham, Md: Rowman & Littlefield, 2024., Douglas Stark

Journal of Motorsport Culture & History

No abstract provided.