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Understanding Supply Chain Innovation, Kenneth B. Kahn, David P. Cook Jan 2026

Understanding Supply Chain Innovation, Kenneth B. Kahn, David P. Cook

Marketing Faculty Publications

Purpose – Supply chain innovation (SCI) represents a complex construct, capturing the interest of practitioners and researchers alike. There is no commonly accepted definition for the term, field research on the construct appears to be highly fragmented and industry examples demonstrate diverse ways in which it occurs.

Design/methodology/approach – Reviewing definitional literature and top winners of the Council of Supply Chain Management Professionals’ Supply Chain Innovation Award, this manuscript identifies salient points about SCI to guide continued research and industry practice.

Findings – Seven points are made about SCI. These pertain to its multiple definitions, technology, relationships, performance outcomes, conceptual …


Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors, Veronica L. Thomas, Stephanie M. Mangus, Dora E. Bock Jan 2026

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors, Veronica L. Thomas, Stephanie M. Mangus, Dora E. Bock

Marketing Faculty Publications

This research examines how a consumer's committed romantic relationship influences their decision to approach an attractive salesperson in a retail environment. To date, the majority of research espouses the benefits of salesperson attractiveness in enhancing consumers' perceptions of the salesperson and the represented retailer. This is problematic because it creates a managerial bias toward attractive salespeople and, as we propose, provides an incomplete view of the effect of salesperson attractiveness on consumers' behavior. Drawing on the interpersonal relationship literature on commitment, we propose that consumers in committed relationships activate relationship-maintenance motives that override the beauty bias when a salesperson's attractiveness …


Ideational Behavior And Occupational Identity Achievement: A Study Of Emerging Adult College Students Preceding Entry Into The Fouth Industrial Revolution Workforce, Carrington M. Faulk, Michael F. Kosloski, Philip Reed Jan 2026

Ideational Behavior And Occupational Identity Achievement: A Study Of Emerging Adult College Students Preceding Entry Into The Fouth Industrial Revolution Workforce, Carrington M. Faulk, Michael F. Kosloski, Philip Reed

Marketing Faculty Publications

As emerging adults transition into the Fourth Industrial Revolution (4IR) workforce, it is essential to understand the factors that predict successful occupational identity achievement, as automation will impact human occupational identity crises. This descriptive cross-sectional study employed a correlational design to determine the degree to which ideational behavior predicts occupational identity achievement prior to entry into the 4IR workforce. Using a sample of 166 emerging adult college students from a Mid-Atlantic, diverse, four-year university, data were collected using Runco's Ideational Behavior Scale (RIBS) and Melgosa's Occupational Identity Achievement subscale (OIA). Results showed that ideational behavior significantly predicted occupational identity achievement …


Partnerships Establishing And Sustaining High-Quality Youth Pre-Apprenticeship: Exploring Key Roles And Skills, Russel L. Parker, James E. Bartlett Ii, Michelle E. Bartlett Jan 2026

Partnerships Establishing And Sustaining High-Quality Youth Pre-Apprenticeship: Exploring Key Roles And Skills, Russel L. Parker, James E. Bartlett Ii, Michelle E. Bartlett

Educational Leadership & Workforce Development Faculty Publications

This study examined the partners, roles, structures, and skills needed to develop and operate successful youth pre-apprenticeship programs for CTE programs and explored how they were evaluated. The purpose of the study is to provide insights for CTE leaders on developing and sustaining youth pre-apprenticeship programs, pathways to apprenticeships to offer youth career opportunities and livable wages without attending four-year colleges. This study highlights the roles partners play in successful youth pre-apprenticeship programs, emphasizing collaboration between education, industry, and communities. It identifies collaborators serving business functions such as leadership, marketing, finance, human resources, customer service, general management, public relations, and …


Tele-Psychiatry Adoption And Its Effect On Rural Mental Health Service Availability, Anna Heineman, Kaylee Canterbury, Taylor Carpenter Jan 2026

Tele-Psychiatry Adoption And Its Effect On Rural Mental Health Service Availability, Anna Heineman, Kaylee Canterbury, Taylor Carpenter

Theses, Dissertations and Capstones

Purpose of study: This study examined the association between tele-psychiatry implementation and mental health service availability in rural healthcare settings. The analysis compared tele-psychiatry to traditional in-person psychiatric care among rural populations, focusing on access and utilization outcomes, including time to first psychiatric appointment, number of completed visits, and appointment no-show rates.

Methods: A qualitative literature review following a systematic approach was conducted using peer-reviewed articles published between 2016-2026. Databases included PubMed, ProQuest Health, CINAHL, Journal of Medical Internet Research, and the National Library of Medicine, with Google Scholar used as a supplemental source. The review followed PRISMA …


The Protective Power Of Psychological Resources In Mitigating Burnout And Enhancing Flourishing, Dylan R. Polkinghorne, David J. Radosevich, Deirdre M. Radosevich, Dianne D. Murphy, Laken James, Sue S. Craver Jan 2026

The Protective Power Of Psychological Resources In Mitigating Burnout And Enhancing Flourishing, Dylan R. Polkinghorne, David J. Radosevich, Deirdre M. Radosevich, Dianne D. Murphy, Laken James, Sue S. Craver

Management Faculty Research and Publications

Purpose

This study explores how burnout mediates the relationships between critical psychological resources, specifically resilience, flow and self-efficacy, and flourishing in contemporary work environments.

Design/methodology/approach

Data from 374 participants, including undergraduate students at a regional comprehensive university in the Midwest and full-time working adults in the USA, were analyzed using mediation analysis in MPlus 8.11 to assess the indirect and direct effects among burnout, psychological resources and flourishing in a work environment.

Findings

Results indicate that self-efficacy significantly predicts lower burnout levels and higher flourishing. Resilience and flow were negatively associated with burnout, reducing its impact; however, the direct effects …


American College Of Dentists Team Leadership Standards, Julie Connolly Dds Mph Ms Facd, Sreenivas Koka Dds Ms Phd Mba Mas Facd Fcgdent Jan 2026

American College Of Dentists Team Leadership Standards, Julie Connolly Dds Mph Ms Facd, Sreenivas Koka Dds Ms Phd Mba Mas Facd Fcgdent

Journal of the American College of Dentists

Leadership standards elevate the profession of dentistry by establishing how leaders can be effective and impactful. The American College of Dentists presents 10 carefully curated team leadership standards that serve as guiding principles for team leaders in dental settings. When these standards are followed, leaders increase the likelihood of creating and sustaining a high-performing, mission-focused team. The importance of each standard is described and, where appropriate, examples are provided.


Standards For Leadership In Oral Healthcare: Applying Local And Regional Standards In Practice, Teresa A. Dolan Dds, Mph, Facd, Robin Henderson Dds, Facd Jan 2026

Standards For Leadership In Oral Healthcare: Applying Local And Regional Standards In Practice, Teresa A. Dolan Dds, Mph, Facd, Robin Henderson Dds, Facd

Journal of the American College of Dentists

The dental profession has well-established standards governing clinical practice, education, and research, yet has lacked comparable standards to guide leadership behavior. The American College of Dentists (ACD) Standards for Leadership in Oral Healthcare Task Force developed a comprehensive framework spanning four levels: 1) core; 2) team; 3) local and regional; and 4) national and international. This article describes the local and regional standards, which include 10 standards organized into three themes—Building Foundation, Leading with Purpose, and Developing Others—and their application through interactive workshops at the ACD Spring Leadership Conference 2026. Using structured role-playing exercises, Section leaders and Regents stress-tested the …


J Am Coll Dent 2026 92 2b Jan 2026

J Am Coll Dent 2026 92 2b

Journal of the American College of Dentists

This special issue of the Journal of the American College of Dentists responds to a growing but long-underrecognized demand for humanities and ethics in dental education, practice, and scholarship. It emerges from the work of the National Collaborative on Humanities and Ethics in Dentistry (NCHED), a multi-institutional partnership formed in 2023 to address the persistent exclusion of dentistry from broader health humanities conversations. Through national webinars and scholarly collaboration, NCHED has demonstrated substantial interest in ethical reflection, historical analysis, narrative inquiry, and the arts as essential to understanding oral health and dental care.

The unexpectedly strong response to the call …


Navigating The Market: Challenges And Success Factors For Independent Wedding And Event Planning Businesses In The United States, Madeleine Castanon Jan 2026

Navigating The Market: Challenges And Success Factors For Independent Wedding And Event Planning Businesses In The United States, Madeleine Castanon

Hospitality Student Publications

Wedding and event planning is a growing part of the hospitality industry in the United States. It brings in more than five billion dollars each year and supports thousands of small business owners. Even so, independent planners do not get much attention in academic research. Most studies on small businesses do not focus on the specific problems that event planners face. This paper looks at those challenges and what helps planners succeed. The research method used is a review of existing literature on topics like cash flow, seasonal businesses, vendor relationships, and social media marketing. The main finding is that …


A Quality Improvement Project To Decrease Medication Prior Authorization Approval Times, Amena Guinn Babers Jan 2026

A Quality Improvement Project To Decrease Medication Prior Authorization Approval Times, Amena Guinn Babers

Doctor of Nursing Practice (DNP) Scholarly Projects - Archive

Background: Medication prior authorization requirements add to administrative burden, increase labor costs, and delay patient access to treatment in outpatient specialty settings. This bottleneck directly influences nursing workload and economic performance.

Purpose: To evaluate the fiscal and performance significance of implementing an electronic prior authorization (ePA) process, standardized tracking tools, and staff education in a small orthopedic clinic.

Methods: A pre–post quality improvement design was used. Descriptive statistics and inferential analyses (independent‑samples t tests and Mann–Whitney U tests) were conducted to compare time to approval, staff hours worked, satisfaction scores, and medication pickup timeframes.

Results: Significant reductions were observed in …


Essays In Consumer Credit Markets, Sarah Najafzadeh Khoei Jan 2026

Essays In Consumer Credit Markets, Sarah Najafzadeh Khoei

Theses and Dissertations--Finance and Quantitative Methods

This dissertation studies how technology, market structure, and contract design shape outcomes in consumer credit markets, with a particular focus on auto lending and leasing. In the first chapter, I investigate the performance of automated underwriting systems relative to human underwriters in the auto loan market. While prior studies document the advantages of automated underwriting, I show that its performance deteriorates under conditions of heightened data uncertainty. Exploiting the COVID-19 pandemic as an exogenous shock and using a combination of difference-in-differences and regression discontinuity designs, I find that automated underwriting performs significantly worse than human underwriting during this period, particularly …


Human Resource Policy And Practice In The American Regional Theatre: The Intersection Of The Actors’ Equity Association And The League Of Resident Theatres, Kathleen Holland Jan 2026

Human Resource Policy And Practice In The American Regional Theatre: The Intersection Of The Actors’ Equity Association And The League Of Resident Theatres, Kathleen Holland

Theses and Dissertations--Arts Administration

Human resource management plays a critical yet understudied role in the American regional theatre, an industry characterized by project-based labor, mixed union and nonunion workforces, and deeply ingrained cultural norms that prioritize artistic production over worker well-being. This dissertation examines how institutional human resource policies intersect with the Actors’ Equity Association (AEA) collective bargaining agreement and the League of Resident Theatres (LORT), and the implications of these intersections for human resource practice in regional theatre organizations. While entertainment-industry unions predate the formalization of contemporary human resource management, little scholarship has examined how union agreements may shape or substitute for organizational …


The Impact Of Technology On The New Product Development Process For Intimate Apparel, Cassie M. Lambert Jan 2026

The Impact Of Technology On The New Product Development Process For Intimate Apparel, Cassie M. Lambert

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to provide a better understanding of how 3D CAD Software impacts the New Product Development Process of Intimate Apparel.  As a category, Intimate Apparel falls behind other categories in adopting new technology.  Interviews were conducted with industry professionals to explore their adoption and use of 3D CAD Software.  Two case studies were also conducted to compare the adoption strategies of a small and a large company.  Data coding of the interviews and case studies revealed similar relationships and common themes across all participants.  Findings show that the strategic implementation of 3D CAD Software reduces …


Between The Rails: Experiential Education And Its Impact On Compliance And Consistency In Racetrack Surface Management, Heather Mackenzie Jan 2026

Between The Rails: Experiential Education And Its Impact On Compliance And Consistency In Racetrack Surface Management, Heather Mackenzie

Theses and Dissertations--Community & Leadership Development

Recent regulatory requirements within the Thoroughbred racing industry have increased expectations for consistent collection and reporting of racetrack surface data. Despite clear standards, implementation in daily operations remains inconsistent, highlighting a gap between regulation, knowledge, and practice. This study examined the impact of an experiential education curriculum on racetrack personnel’s self-efficacy and reporting consistency.

Using a quantitative design, data were collected through pre- and post-surveys measuring self-efficacy and records of the number of days surface data were entered. Descriptive statistics, paired-samples t-tests, and effect size analyses were used. Results showed a statistically significant increase in self-efficacy (p < .001) with large effect sizes, indicating meaningful gains in confidence and comfortability. Reporting consistency did not show a statistically significant change (p = .885).

Overall, experiential education …


Hidden Fragility: Leveraged Loan Risk And Tail Exposure In The Clo 2.0 Era, Francis P. Gehring Iv Jan 2026

Hidden Fragility: Leveraged Loan Risk And Tail Exposure In The Clo 2.0 Era, Francis P. Gehring Iv

CMC Senior Theses

This thesis examines whether post-crisis changes in leveraged loan characteristics have increased the underlying credit risk embedded in collateralized loan obligation (CLO) portfolios and whether that risk is fully reflected in market pricing. Since the Global Financial Crisis, the leveraged loan market has expanded significantly alongside the growth of CLOs, while underwriting standards have weakened through higher borrower leverage, covenant-lite lending, and greater private equity sponsorship. Although post-crisis CLOs are often viewed as more resilient because of stronger structural protections, the quality of the underlying collateral remains central to overall risk. Using loan-level data from the Refinitiv DealScan database from …


Why Dining Out Stayed Cheap In Japan, Taketo Hayashi Jan 2026

Why Dining Out Stayed Cheap In Japan, Taketo Hayashi

CMC Senior Theses

This thesis examines why food-away-from-home inflation in Japan was persistently lower than in the United States from 1995 to 2021 and why this dynamic changed after 2021 during the COVID-19 pandemic. Two structural buffers sustained the divergence: wage stagnation in Japan, which kept restaurant labor costs flat for nearly three decades, and a strong yen, which absorbed global commodity price shocks before they could reach restaurant menus. In 2008, the financial crisis sent food and energy prices skyrocketing. However, even though Japan imports most of its food and energy, the effects from global price increases were due to a strong …


The Impact Of Asu 2023-08 On Reported Profitability Of Cryptocurrency-Exposed Firms, William C. Graff Jan 2026

The Impact Of Asu 2023-08 On Reported Profitability Of Cryptocurrency-Exposed Firms, William C. Graff

CMC Senior Theses

This study investigates the performance of corporate cryptocurrency holdings in the context of recent accounting regulation changes. It specifically examines how adopting Accounting Standards Update (ASU) 2023-08 has affected firms with material cryptocurrency exposure. Using a panel of U.S. public firms from 2019–2025, I classified 138 companies as having material crypto exposure if cryptocurrency comprised more than 0.01 percent of total assets, which was manually calculated. Of these firms, 67 were exposed to the rule change (under GAAP), 66 were not, and 5 were excluded from final calculations due to a lack of relevant information.

Results showed statistically significant effects …


Attention And Technical Analysis: State‑Dependent Predictability Of Cnn‑Based Stock Return Forecasts, Crystal Y. Ma Jan 2026

Attention And Technical Analysis: State‑Dependent Predictability Of Cnn‑Based Stock Return Forecasts, Crystal Y. Ma

CMC Senior Theses

This thesis studies how investor attention around Federal Open Market Committee (FOMC) announcements affects cross-sectional return predictability measured by a convolutional neural network (CNN) trained on price charts. I replicate Jiang, Kelly, and Xiu’s (2023) image-based CNN using 20-day OHLCV “price images,” train it on U.S. equities from 1993–2000, freeze the model, and apply it out of sample to 2001–2024 CRSP data. The CNN assigns each stock a weekly probability of outperforming which is then sorted into deciles that form high–minus–low (H–L) long–short portfolios at horizons of 1 to 10 trading days. For matched non-FOMC (control) weeks, the equal-weighted CNN …


Investor Reactions To Clinical Trial Outcomes: Interpreting Impacts Using Ai-Based Measures Of Investor Sentiment, Sofia K. Weinstein Jan 2026

Investor Reactions To Clinical Trial Outcomes: Interpreting Impacts Using Ai-Based Measures Of Investor Sentiment, Sofia K. Weinstein

CMC Senior Theses

This thesis examines how investors react to biotechnology firms’ clinical trial announcements and whether artificial intelligence (AI) can enhance our understanding of those market reactions. Using a representative sample of 95 firm-event observations between 2014 and 2025, the study measures cumulative abnormal returns (CARs) surrounding clinical readouts, regulatory decisions, and partnership disclosures. Event-study regressions test for heterogeneity across trial phase, therapeutic area, and textual sentiment derived from company press releases. Consistent with expectations, later-phase trials, particularly Phase II and III, produce stronger short-term abnormal returns. However, categorical variables such as phase or therapeutic area explain little of the total variation …


Determinants Of The U.S. Experience Economy: A Macroeconomic, Demographic, And Technological Analysis, 1984–2023, Chloe Ross Jan 2026

Determinants Of The U.S. Experience Economy: A Macroeconomic, Demographic, And Technological Analysis, 1984–2023, Chloe Ross

CMC Senior Theses

Pine and Gilmore et al. 1999 examine American consumers’ preferences for experiences over durable goods. Since then, there has been a multitude of research on the psychology behind this shift in consumption preferences, and there has been an abundance of media coverage of the new “experience economy.” This thesis goes beyond psychology and examines the macroeconomic, demographic, and technological determinants of experiential spending in the United States from 1984 to 2023. I use annual data from the Bureau of Labor Statistics’ Consumer Expenditure Survey (CES) and variables from the Bureau of Economic Analysis (BEA), Federal Reserve Economic Data (FRED), US …


Evaluating The Burnout Mitigating Effects Of A Structured Mentorship Program In Newly Hired Advanced Practice Providers, Melissa Soper Jan 2026

Evaluating The Burnout Mitigating Effects Of A Structured Mentorship Program In Newly Hired Advanced Practice Providers, Melissa Soper

DNP Projects

Importance: Burnout is a leading driver of clinician intent to leave, lower productivity, increased medical errors, and increased resource use.

 

Objective: The purpose of this project was to evaluate the effects of an evidence-based mentorship program on newly hired advanced practice providers’ (APPs’) level of stress, burnout, and professional fulfillment.

 

Results: At baseline, APPs demonstrated higher stress levels, moderate professional fulfillment, and low burnout. Outcomes showed improvement at the end of a mentorship program.

 

Conclusion: Longitudinal studies with larger sample sizes are needed to determine the true effect of a 6-month mentorship intervention on APP burnout, stress, and professional fulfillment.


Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu Jan 2026

Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.


The Effects Of Bilingual Services In Adaptively Leading Shared Parishes, John Patrick Cahill Jan 2026

The Effects Of Bilingual Services In Adaptively Leading Shared Parishes, John Patrick Cahill

Dissertations

Shared parishes are churches that have services in more than one language. Pastors struggle with how to lead, unify, and pastorally respond as populations shift and demographics change. One-third of the Catholic parishes in the United States have Mass in more than one language every Sunday. Leaders need to adapt by exploring bilingual services as a way to be more effective and inclusive. This descriptive quantitative study examined three blocks of parishioners at a particular shared parish: (a) those who attend Mass in English, (b) those who attend Mass in Spanish, and (c) those who attend the bilingual Mass. A …


Fashion After The Interface: Artificial Intelligence, Synthetic Culture, And The Reorganization Of Human Expression, Jason Jamerson Jan 2026

Fashion After The Interface: Artificial Intelligence, Synthetic Culture, And The Reorganization Of Human Expression, Jason Jamerson

LSU Fashion and AI x Policy Symposium

No abstract provided.


The Development Of A Convenient And Consistent Methodology For Flight Proficiency To Certify Multi-Rotor Uas Pilots For State Departments Of Transportation, Colin H. Dees, Joseph M. Burgett Jan 2026

The Development Of A Convenient And Consistent Methodology For Flight Proficiency To Certify Multi-Rotor Uas Pilots For State Departments Of Transportation, Colin H. Dees, Joseph M. Burgett

The Professional Constructor

To fly an unmanned aircraft system (UAS), commonly referred to as a “drone,” the Federal Aviation Administration (FAA) requires pilots to pass a knowledge test. There is no requirement at the state or federal level for drone operators to demonstrate the ability to operate a UAS. The National Institute of Science and Technology (NIST) has created an exam for public and private entities to assess basic UAS flight proficiency. It is the only nationally recognized flight proficiency protocol. NIST does not provide a scoring recommendation and leaves it to the user to determine the minimum criteria to pass. There is …


Integrating Social Media And Entrepreneurship: A Study Of Social Media, Creativity, Strategy, And Innovation In Building A Successful Brand Presence In The Digital Era, Lys Ishiari Jan 2026

Integrating Social Media And Entrepreneurship: A Study Of Social Media, Creativity, Strategy, And Innovation In Building A Successful Brand Presence In The Digital Era, Lys Ishiari

Undergraduate Honors Theses

Social media has completely changed what it means to start a business. It was once just a place for personal interactions but is currently a powerful channel that drives the growth of multiple industries (Felicia, 2022). Now, anyone can use their personal creativity and hobbies to build a brand, especially on apps like Instagram, YouTube, and TikTok. The purpose of this study is to identify the common themes behind social media entrepreneurs’ success, which allows individuals to become both creators and business owners in the digital age. Furthermore, a key part of writing this paper is personal; it connects to …


2026 Crummer Truist Portfolio, Alexis Matton, Carlos Meyer, Amelia Kondal, Numair Aziz, Madison Kalhor, Taylor Payne, Hannah Gilbert, Chris Brennan, Ian Dean, Tully Njoroge, Dylan Reilly Jan 2026

2026 Crummer Truist Portfolio, Alexis Matton, Carlos Meyer, Amelia Kondal, Numair Aziz, Madison Kalhor, Taylor Payne, Hannah Gilbert, Chris Brennan, Ian Dean, Tully Njoroge, Dylan Reilly

Crummer Truist Portfolios

We would like to thank you for your service to the Crummer Truist Portfolio. Without your participation, Crummer students would not benefit from the unique insight you bring to managing an active portfolio. We have been fortunate to listen and learn from some outstanding guest speakers who have been generous with their time and expertise: Dr. J. Clay Singleton, Emeritus Professor, Crummer Graduate School of Business; Amy Martin, Executive Director (Corporate Credit Strategy) at Wells Fargo; Davis Moshier, Investment Banking Associate at Lucid Capital Markets; Jay Kineon, Analyst at PFM Financial Advisors; Marc Miller, Partner, DePrince, Race, and Zollo; Matej …


Does A More Functionally Diverse Top Management Team Make The Financial Statements More Comparable?, Md Mahmudul Hasan, Audrey Wen-Hsin Hsu, Sayan Sarkar, Tsung-Hsuan Joey Yang Jan 2026

Does A More Functionally Diverse Top Management Team Make The Financial Statements More Comparable?, Md Mahmudul Hasan, Audrey Wen-Hsin Hsu, Sayan Sarkar, Tsung-Hsuan Joey Yang

Accounting Faculty Publications

We examine whether top management team (TMT) functional diversity affects financial statement comparability. Drawing upon upper echelons theory and the information sharing perspective in diversity research, we argue that TMT functional diversity produces more comparable financial statements due to better information sharing and integration. Using a sample of US firms, we find that financial statement comparability is positively associated with TMT functional diversity. We also find that the positive relationship between TMT functional diversity and comparability is more pronounced in firms with a poor information environment. Our findings remain robust after addressing endogeneity concerns. This study contributes to the existing …


Forecasting The Unpredictable: The Bullwhip Effect In The Toy Industry, Mannat Sethi Jan 2026

Forecasting The Unpredictable: The Bullwhip Effect In The Toy Industry, Mannat Sethi

CMC Senior Theses

This thesis investigates the bullwhip effect, the amplification of demand variability as it moves upstream in a supply chain, with a focus on the toy industry, and comparative analysis with the technology and consumer goods sectors. Using annual data from 1993 to 2024, the study analyzes production and retail growth for Mattel, Hasbro, Intel, and Procter & Gamble to assess how variance between consumer demand and firm output has changed over time. Bullwhip ratios are calculated as the variance of production growth divided by the variance of retail growth across two periods: 1993–2008 and 2009–2024.

The findings show that toy …