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Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark Apr 2026

Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark

Atlantic Marketing Association Proceedings

No abstract provided.


Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander Apr 2026

Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter Apr 2026

Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.


Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon Apr 2026

Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon

Atlantic Marketing Association Proceedings

No abstract provided.


Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi Apr 2026

Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi Apr 2026

Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron Apr 2026

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.


Geofencing In Action, Courtney E. Craven Apr 2026

Geofencing In Action, Courtney E. Craven

Atlantic Marketing Association Proceedings

No abstract provided.


Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao Apr 2026

Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.


Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver Apr 2026

Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao Apr 2026

Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.


Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr. Apr 2026

Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson Apr 2026

The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.


Optimizing Project Management Workflows With Ai-Driven Task Automation, Kamrunnahar Happy, Ismet Anitsal, Melek Meral Anitsal Apr 2026

Optimizing Project Management Workflows With Ai-Driven Task Automation, Kamrunnahar Happy, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen Apr 2026

How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen

Atlantic Marketing Association Proceedings

No abstract provided.


Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi Apr 2026

Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

Atlantic Marketing Association Proceedings

No abstract provided.


Reducing Systemic Bias In Behavioral Targeting Using Explainable Ai: The Harmonia Complex Systems Approach, Ruchira Deokar, Preethi Nanjundan, Jossy P. George, Carlos Gershenson Apr 2026

Reducing Systemic Bias In Behavioral Targeting Using Explainable Ai: The Harmonia Complex Systems Approach, Ruchira Deokar, Preethi Nanjundan, Jossy P. George, Carlos Gershenson

Northeast Journal of Complex Systems (NEJCS)

Behavioral targeting is a key part of the modern advertising web's algorithmic engine. However, it is unclear whether optimization processes worsen bias, promote unchecked spread in filter bubbles or lower overall users' trust levels. This paper introduces HARMONIA (Holistic Adaptive Regulatory Model for Optimizing Non-transparent Intelligent Advertising), a comprehensive, data-driven Explainable Artificial Intelligence (XAI) framework aimed at transforming behavioral targeting via transparency, interpretability, and adaptive ethical regulation. This paper conducted a comprehensive Explorative Data Analysis (EDA) on the public Criteo Display Advertising Dataset, which contains over 45 million records, to identify patterns in high-dimensional user-ad interaction space. This analysis uncovered …


Bba 313 - Foundations Of Entrepreneurship, Andrew Gold Apr 2026

Bba 313 - Foundations Of Entrepreneurship, Andrew Gold

Open Educational Resources

This syllabus presents BBA 313: Foundations of Entrepreneurship, a three-credit undergraduate course offered at Lehman College, City University of New York, within the Department of Management and Business Innovation. Designed for students interested in entrepreneurship, the course introduces foundational frameworks of entrepreneurship including opportunity recognition, entrepreneurial identity, resource mobilization, financial management, and business feasibility planning. The course is structured as an Open Educational Resource (OER), utilizing the zero-cost OpenStax Entrepreneurship textbook (Laverty & Little, 2020, CC BY 4.0) and multi-format learning materials including written readings, audio podcasts, and experiential in-class activities. The syllabus reflects an applied, community-grounded pedagogy culminating in …


Entrepreneurial Orientation And Performance Of Microfinance Cooperatives: Evidence From Tanzania, Grace Thomas Mori, Omari Khalifa Mbura Apr 2026

Entrepreneurial Orientation And Performance Of Microfinance Cooperatives: Evidence From Tanzania, Grace Thomas Mori, Omari Khalifa Mbura

Business Management Review

Microfinance cooperatives (MFCs) play a key role in socio-economic development, predominantly in developing countries. However, studies focusing on the relationship between entrepreneurial orientation (EO) and the performance of MFCs are limited, particularly in Tanzania. This study was informed by the resource-based view to examine the influence of EO dimensions on the performance of MFCs in Tanzania. Specifically, the study focused on four dimensions of EO namely; innovativeness, proactiveness, risk taking, and competitive aggressiveness behaviours. Data were obtained from 299 stratified sampled managers of MFCs through the administration of a structured questionnaire. In testing this relationship, Partial Least Squares Structural Equation …


Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor Apr 2026

Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor

Journal of Issues in Intercollegiate Athletics

Leadership programming in NCAA Division I athletics is designed to support holistic athlete development, including career readiness, financial literacy, and personal growth. However, participation in selective initiatives like the Student-Athlete Advisory Committee (SAAC) is often limited, raising concerns about equality and access. Through the theory of social reproduction, our study examines how these programs reflet and reinforce structural inequalities. Interviews with athletic staff reveal selection procedures (or lack thereof) privilege athletes who already possess social and cultural capital and therefore reproduce existing hierarchies rather than serve as a developmental tool. The findings highlight the importance of transparent selection criteria, intentional …


Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black Apr 2026

Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black

Journal of Issues in Intercollegiate Athletics

The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …


Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski Apr 2026

Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski

Journal of Issues in Intercollegiate Athletics

This study examined decision-making by student-athlete advisory committee (SAAC) members within a hegemonic characterization of the National Collegiate Athletic Association (NCAA). Findings revealed that athletes prioritized decisions with tangible, immediate impact – such as mental and physical health and peer support – over broader systemic issues like NCAA legislation. While athletes actively participated in select areas, their perceived influence remained low, particularly within athletic department policy decisions, where findings indicated the greatest gap between participation and desired influence. Such findings reflect a systemic power imbalance that limits athlete agency, reinforced by fears of retribution and structural exclusion from meaningful governance. …


There Is Turbulence In The Vuca World: A Path To Learning From The Micro- Environments Of Decision-Makers And Their Leadership Acumen, Bernard L. Simonin, Paul Lambert Apr 2026

There Is Turbulence In The Vuca World: A Path To Learning From The Micro- Environments Of Decision-Makers And Their Leadership Acumen, Bernard L. Simonin, Paul Lambert

Arab Economic and Business Journal

Decision-makers and researchers continue to ponder on how to cope with today’s volatile, uncertain, complex, and ambiguous environments (VUCA). The catch-all expression “it is a VUCA world” has gained popularity while raising some concerns on its applicability. To date, much of the focus has been in association with large-scale events of a negative nature; research has remained mostly conceptual with almost no extensive empirical investigation centered on the fully unpacked VUCA construct. This study examines the interplay between VUCA elements, turbulence, and disruption; it introduces a turbulence diagnostic tool for leadership and explores patterns of variability across types of triggering …


Examining The Influence Of Organisational And Leadership Knowledge On Resilience During Economic Downturns-A Case Study For Sme Success, Dr. Aloma Jayasundera, Dr. Rubhesh Jha Apr 2026

Examining The Influence Of Organisational And Leadership Knowledge On Resilience During Economic Downturns-A Case Study For Sme Success, Dr. Aloma Jayasundera, Dr. Rubhesh Jha

Arab Economic and Business Journal

This study investigates how organisational and leadership knowledge impacts the resilience of Small and Medium Enterprises (SMEs) during economic downturns, focussing on a foreign-owned business processes and Information Consulting (IT) consulting company in Bahrain. This is a mixed-methods approach that integrates qualitative and quantitative data, including thematic analysis and Structural Equation Modelling (PLS-SEM). This study shows that an emphasis on external problems caused the company to disregard important internal challenges. The findings highlight the need for better crisis management and digital strategies to strengthen the organisation from within and create a better workplace culture. This study contributes new insights into …


Breaking Barriers: Advancement Toward Practical Nursing Licensure For Certified Medication Assistants In Long-Term Care--A Descriptive Study, Aleshia L. Maxwell Apr 2026

Breaking Barriers: Advancement Toward Practical Nursing Licensure For Certified Medication Assistants In Long-Term Care--A Descriptive Study, Aleshia L. Maxwell

ATU Theses and Dissertations 2021 - Present

The persistent nursing shortage across the United States, particularly in Long-Term Care (LTC) settings, has complicated the healthcare system’s ability to meet the needs of an aging population. While existing research often examines progression from Licensed Practical Nurse (LPN) to Registered Nurse (RN), limited research explores factors influencing progression from entry-level LTC healthcare workers to Practical Nursing (PN) licensure. This quantitative descriptive study examined the barriers and supporting factors influencing advancement toward PN licensure for Medication Assistants-Certified (MA-Cs) in Arkansas LTC facilities. A convenience sample of N=100 participated in the study. Results indicated that financial and structural barriers often …


2026-04-02 Faculty Senate Newsletter, Morehead State University. Faculty Senate. Apr 2026

2026-04-02 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from April 2, 2026.


Servant Leadership & Navigating The Covid-19 Pandemic: A Case Study On Port Tampa Bay, Laura M. Holland, Deirdre Dixon Apr 2026

Servant Leadership & Navigating The Covid-19 Pandemic: A Case Study On Port Tampa Bay, Laura M. Holland, Deirdre Dixon

Servant Leadership: Theory & Practice

When the COVID-19 pandemic hit the United States in March 2020, many supply chain companies found themselves facing increased demand, labor shortages, and low capacity. Due to complex relationships in the supply chain industry, it was difficult for ports to manage these challenges and continue to operate efficiently. For ports to successfully navigate these challenges, they needed to implement leadership across all levels. We examined the leadership of Port Tampa Bay to see if Servant Leadership was present. Port Tampa Bay was Florida’s largest port that handled major cargo. Through 2020–2022, the port had not seen any of the congestion …


Voices Of Resilience: Black Women’S Navigation To Executive Leadership Roles In Corporate America - A Narrative Inquiry, Sylvia Blackmon-Roberts Apr 2026

Voices Of Resilience: Black Women’S Navigation To Executive Leadership Roles In Corporate America - A Narrative Inquiry, Sylvia Blackmon-Roberts

PhD in Organizational Leadership

Black women remain markedly underrepresented in the C-suite, despite their growing educational attainment and presence in the workforce. This narrative inquiry examined the lived experiences of five Black women executives to illuminate how they interpreted and navigated the realities of leadership within corporate environments. Guided by Clandinin and Connelly’s (2000) three-dimensional framework, the study explored how temporality, sociality, and place shaped their leadership identities and strategies. Participants described early life influences, organizational dynamics, and identity-based challenges that shaped their trajectories, revealing how they confronted exclusion, navigated scrutiny, and cultivated resilience through faith, preparation, community, and strategic competence. Cross-case analysis identified …


The Effect Of Moral Potency On Employee Fraud Motive In Organizations, John Kopalchick Iii Apr 2026

The Effect Of Moral Potency On Employee Fraud Motive In Organizations, John Kopalchick Iii

PhD in Organizational Leadership

This study examined the drivers of employee fraud behavior. The theory of planned behavior served as the foundation for understanding how moral potency related to employee fraud motive. A sample of 102 auditors and audit-related professionals completed a survey on fraudsters’ behavioral traits. Using quantitative, nonexperimental methods, this study employed correlational and predictive statistical tests to examine the relationship between moral potency and employee fraud motive. Results showed no significant relationship between moral potency and employee fraud motive. The study filled a gap by applying quantitative methods, specifically the employee fraud motive scale, to understand employee fraud behavior in a …


Mitigating Renewal Risk In Banks: An Analysis Of Ai Adoption, Customer Loyalty And Macroeconomic Conditions, Mackenzie M. Cauthorn Apr 2026

Mitigating Renewal Risk In Banks: An Analysis Of Ai Adoption, Customer Loyalty And Macroeconomic Conditions, Mackenzie M. Cauthorn

ASPIRE 2026

Renewal risk, the uncertainty surrounding whether customers will continue existing financial relationships such as loans, deposits, credit lines, or insurance products, poses a growing challenge for modern banks because customer retention is critical for revenue stability, cross-selling opportunities, and long-term profitability. This study examines how the adoption of artificial intelligence (AI) in banking interacts with macroeconomic conditions to influence renewal risk and customer attrition. Specifically, the research addresses three primary questions: (1) whether macroeconomic conditions, such as perceived economic health, inflation concerns, unemployment expectations, and personal financial confidence, affect the likelihood and timing of banking product renewal; (2) how AI …