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A Conservation Marketing Toolkit: Systematic Literature Mapping, Microtargeting Conservation Easements, And Conservation Corridor Prioritization, Hannah Josie Leonard

Graduate Student Theses, Dissertations, & Professional Papers

In a changing world with limited resources for conservation efforts, conservationists, wildlife managers, and land managers must look for creative ways to realize conservation goals. A new wave of conservationists is investigating how other disciplines, namely psychology and marketing, might improve our ability to understand and change conservation-related human behavior. In this thesis, I review existing applications of “conservation marketing” and apply a subset to advance two specific conservation challenges. In Chapter 1, I present a systematic mapping of the conservation marketing literature to understand the lay of the land in how conservationists have already applied marketing techniques to conservation, …

Factors Influencing The Acceptance For Adoption Of Innovative Medical Self-Test, Sumontida Sayachak

Chulalongkorn University Theses and Dissertations (Chula ETD)

There are multiple barriers of health self-care. Self-testing and information technology would empower self-care and medical industry. In addition, it may reduce the country’s public health burden cost. However, there is very limited research on IT related to health care and customer belief in Thailand. This study, alternate innovative mixed models in software was developed to understand individual’s characteristics and influencing factors for the adoption of medical self-testing. A cross-sectional survey was conducted using self-administrated questionnaires that constructed based on Health belief model (HBM), Extending the unified theory of acceptance and use of technology (UTAUT2) including related significant psychological determinants. …

New Venture Modeling Strategies For Information Technology Business Startups, Jude Thomas

Walden Dissertations and Doctoral Studies

Information technology (IT) startup owners often lack new venture modeling strategies to sustain their businesses beyond 5 years. Information technology startup owners with backgrounds in software development, IT project management, and computer engineering need to know about the strategies discovered in the study to make operational, modeling, and project level decisions that ensure sustained organizational profitability. Grounded in Kim and Mauborgne's blue ocean theory, the purpose of this qualitative multiple case study was to explore new venture modeling strategies some information technology startup owners use to sustain their businesses beyond 5 years. Study participants comprised 3 IT startup business owners …

Self-Determination Theory And Pharmaceutical Salespeople: Does Motivational Orientation Of U.S.-Based Pharmaceutical Salespeople Influence Sales Performance?, Brandon Gilbert

Doctor of Business Administration (DBA)

Utilizing self-determination theory as the foundational theory for this research, this study analyzes the potential relationship that exists between a U.S.-Based Pharmaceutical salesperson’s motivational orientation (intrinsic or extrinsic) and their sales performance. Sales performance in this study is defined by sales awards (President’s Club, sales rankings, 100% to goal, etc.). To build a foundation of understanding of motivational theory, various theories in addition to self-determination theory are explored in the literature review. The four motivational categories explored are: a) hedonic motivational theories, b) cognitive motivational theories, c) personal growth or actualization motivation theories, and d) self-determination theory. Self-determination theory is …

Not-For-Profit Entities Industry Developments - 2020; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

Just Post It: A Critical Discourse Analysis On Nike’S Instagram, Jillian Cataldo

Honors Theses and Capstones

No abstract provided.

Predicting Gross Revenue Using Online Movie Reviews, Cara J. Small

Honors Theses and Capstones

Today, many people check the ratings and reviews of a movie before they watch it. A review can be easily published online and seen by thousands of people, and this can change a person’s opinion on whether or not they see the film. With the increasing presence of online platforms, it has changed the way people express their thoughts and feelings. There are many different platforms people can go to find varying opinions on a particular movie. This research will consider the problem of predicting a movie’s overall gross revenue. We focus on ratings, reviews and information given on the …

The Role Of The Chinese Communist Party In The Covid-19 Crisis, Matthew Farrell

Management Faculty Publications

The Chinese Communist Party (CCP) has received plaudits from international press and organizations for their handling of the COVID-19 crisis, with some describing it as a win for China in terms of propaganda. In this essay, I explore an alternative view: That the CCP is responsible for the origin and extent of the pandemic, and that much of their perceived altruism is carefully disguised opportunism and propaganda. Facts are drawn from scholarly work and the popular press to support my arguments. This essay carries strong implications for interpretation of recent events.

Strategies For Increasing Revenues For Sun Belt National Hockey League Teams, Dewey Gantz

Walden Dissertations and Doctoral Studies

Failure to increase revenues negatively impacts the sustainability and viability of businesses on a long-term basis. Some organizational leaders of the United States Sun Belt National Hockey League (NHL) teams do not possess the skills or experiences to take advantage of the opportunities developed from successful business applications to increase revenues. Grounded in Porter's 5 forces model and Porter's competitive strategy theory, the purpose of this qualitative multiple case study was to explore strategies used by organizational leaders of Sun Belt hockey teams to increase revenues. The participants comprised 5 organizational leaders from NHL teams located in Sun Belt locations …

นวัตกรรมผลิตภัณฑ์แคลเซียมเปปไทด์คีเลตเสริมสุขภาพกระดูก จากผลพลอยได้จากกระบวนการผลิตซุปไก่, อริชญา มะลิซ้อน

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษานี้มีวัตถุประสงค์เพื่อเพิ่มมูลค่าให้กับของเสียจากอุตสาหกรรมอาหาร โดยผลพลอยได้จากกระบวนการผลิตซุปไก่ถูกนำมาแยกกากกระดูกและเศษเนื้อ เมื่อนำกระดูกมาล้างทำความสะอาดอบแห้งและบดเป็นผงจะให้ปริมาณแคลเซียม 31.4 +/- 0.6% ส่วนเศษเนื้อเมื่อนำมาสกัดจะได้เปปไทด์ที่มีลักษณะเฉพาะกว่าร้อยชนิด ซึ่งผลการวิเคราะห์โดยใช้ LC-MS / MS และ ฐานข้อมูลฤทธิ์ทางชีวภาพของเปปไทด์ SpirPep บนเว็บแพลทฟอร์ม พบว่าเปปไทด์ที่ได้อุดมไปด้วย Glu, Asp, Lys, Gly และ Leu และยังมีฤทธิ์ทางชีวภาพที่หลากหลาย โดยพบฤทธิ์ยับยั้ง anti-dipeptidyl peptidase IV และ angiotensin-converting enzyme สูงที่สุด เมื่อนำเปปไทด์มาคีเลตกับแคลเซียมสามารถจับแคลเซียมได้ 235.7 +/- 20.0 มิลลิกรัมต่อกรัมแคลเซียมเปปไทด์คีเลต และเมื่อทำการทดสอบการดูดซึมแคลเซียมเข้าสู่เซลล์ Caco-2 เซลล์ที่ได้รับการบ่มด้วยคีเลตที่ความเข้มข้นของแคลเซียม 0-10 mM มีการดูดซึมแคลเซียมที่ดีขึ้นเมื่อเทียบกับเซลล์ที่บ่มด้วยแคลเซียมคลอไรด์และแคลเซียมคาร์บอเนต แสดงให้เห็นว่าแคลเซียมและเปปไทด์ที่สร้างขึ้นจากผลพลอยได้เดียวกันนี้สามารถนำมาพัฒนาเป็นผลิตภัณฑ์แคลเซียมเปปไทด์คีเลตเพื่อเป็นอาหารเสริมแคลเซียม และใช้เป็นวัตถุดิบในผลิตภัณฑ์เสริมอาหารอื่นๆโดยใช้ประโยชน์จากฤทธิ์ทางชีวภาพของเปปไทด์ งานศึกษานี้ยังสำรวจข้อมูลจากกลุ่มผู้ใช้ผลิตภัณฑ์เสริมอาหารเป้าหมาย ประสบการณ์ ความคิดเห็น ความเชื่อ ความคาดหวัง และการรับรู้เกี่ยวกับผลิตภัณฑ์เสริมอาหารที่เป็นนวัตกรรมใหม่ทำจากผลพลอยได้จากอุตสาหกรรมอาหาร ผลการวิจัยพบว่าผู้ให้สัมภาษณ์ทุกคนให้การยอมรับ อย่างไรก็ตามการรับรู้เรื่องความเสี่ยงและความไม่แน่นอนเป็นข้อกังวลที่สำคัญสำหรับผลิตภัณฑ์เสริมอาหารที่เป็นนวัตกรรมใหม่ที่ทำจากผลพลอยได้จากสัตว์ ข้อมูลเชิงลึกเหล่านี้สามารถใช้เพื่อสนับสนุนการใช้ประโยชน์ผลพลอยได้ในเชิงพาณิชย์ต่อไป การศึกษาความเป็นไปได้ในทางธุรกิจสำหรับโครงการที่จัดตั้งขึ้นใหม่ด้วยเงินลงทุน 40 ล้านบาทสำหรับการผลิตแคลเซียมเปปไทด์คีเลตในโรงงานเช่าและใช้การจ้างผลิตผลิตภัณฑ์ขั้นสุดท้าย รายได้ของโครงการในปีแรกคือ 76 ล้านบาท โดยมีระยะเวลาคืนทุน 2.5 ปี มูลค่าปัจจุบันสุทธิของประมาณการ 5 ปีเท่ากับ 17 ล้านบาทด้วยอัตราคิดลด 20% ผลการวิจัยพบว่าโครงการนี้มีความเป็นไปได้ในแง่การลงทุน

Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom

Augustana Center for the Study of Ethics Essay Contest

Consumers need to understand the risks and consequences of sharing their lives with the world. For data analysts, even if you can create and implement a model, should you? This research paper discusses Cambridge Analytica’s methods using predictive analytics and Facebook to influence the 2016 US Presidential Election. Through examining the firm as a whole, key people involved in the scandal, methods of data collection, and Facebook’s role, the ethical boundaries of big data, predictive analytics, and data privacy are analyzed. Three perspectives were discussed in regards to ethical disparity: Cambridge Analytica, Facebook, and the consumers. Overall, this research exposes …

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

How The West Was Fun: Constructing The Western Tourism Experience In The Yellowstone Wylie Camps, 1880-1916, Jennifer E. Simpson

Graduate Student Theses, Dissertations, & Professional Papers

No abstract provided.

Arbor Day Foundation Children’S Book Recommendation Report, Bekah Otten, Allie Stromp, Megan Copsey, Reagan Scott, Tina Blaser, Megan Mccann

Honors Program: Senior Projects (Public)

The Arbor Day Foundation (ADF) has a mission to “inspire people to plant, nurture, and celebrate trees.” This mission requires a critical underlying factor to ensure its success: education. In brainstorming ideas for a new project that ADF could undertake, our group discovered that there were a lot of gaps in our knowledge and understanding of trees, the impact that they have on the environment, and the work of ADF. Our lack of experience in these areas led us to believe that perhaps, there is an education gap that can be filled. In pursuing the filling of this gap, we …

Cultural Institutions' Digital Responses To Covid-19 Temporary Closures, Brittany N. Ryder

Honors Undergraduate Theses

The purpose of the study was to explore what types of digital content cultural institutions implemented during COVID-19 temporary closures and their effects on social media engagement. Existing research identified the role of digital content and social media in cultural institutions, but only in times of normal operations. The study adds to the existing literature by exploring types of digital content implemented, impacts on social media engagement, measures of social media engagement, and future implications in regard to COVID-19 temporary closures.

The study recruited 16 cultural institutions from across the United States to take part in in-depth semi-structured phone interviews …

The Biofiltration Ability Of Asparagus Densiflorus To Remove Sulfur Dioxide From The Indoor Atmosphere, Rhiannon De La Rosa, Mary Savin

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Sulfur dioxide is an inorganic compound (IC) and air pollutant that causes health risks in humans. The buildup of sulfur dioxide (SO2) in enclosed indoor spaces is, therefore, a concern to human health, especially since the average person spends 90% of his/her time indoors. This study focused on decreasing SO2 concentration in a cost-effective and simple way—by using botanical biofiltration, or the uptake of pollutants by plants. Research in biofiltration has focused mostly on the remediation of volatile organic compounds (VOC). However, research has also shown that plant species that remediate VOC efficiently also have the potential for efficient IC …

The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …

The Ethicality Of Point-Of-Sale Marketing Campaigns: Normative Ethics Applied To Cause-Related Checkout Charities, Johnette (Jay) Caulfield, Catharyn Baird, Felissa K. Lee

Management Faculty Research and Publications

“Would you like to contribute to XYZ charity by adding a dollar to your bill today?” Point-of-sale campaigns for fundraising are common to grocery stores, pharmacies, restaurants and warehouse clubs. Commonly referred to as ‘checkout charity,’ these fundraisers have generated over $4.1 billion in contributions for nonprofits over the past three decades. Yet little research has focused on the ethicality of this type of campaign. To address this need, we analyze the issue using behavioral ethics (moral identity and emotional triggers of behavior) and normative theory (consequentialism, deontology, and virtue ethics). We consider three stakeholder perspectives, including the nonprofit initiating …

Corporate Social Responsibility And Financial Performance Of U.S. Manufacturing And Service Small- And Medium-Sized Enterprises, Revlon Orlando Williams

Walden Dissertations and Doctoral Studies

Corporate social responsibility (CSR) investment strategies impact the business outcomes of firms of all sizes regardless of investment motives. But for small- and medium-sized enterprises (SME), the consequences of CSR investment are more immediate when compared to larger firms due to the condensed lag time between decisions and their respective outcomes. The purpose of this study was to determine whether the management decisions of social or environmental CSR investments for U.S.-based service and manufacturing SMEs are effective as represented by financial performance in their respective business sectors. The theoretical framework of this study was stakeholder and social capital theories. Five …

Becoming Gentrifier/D: Aesthetics, Subjectivities, And Rhythms Of Gentrification In Seoul, South Korea, Myung In Ji

Theses and Dissertations--Geography

Gentrification has been extensively studied beyond Euro-American societies. In particular, previous research of Seoul’s residential gentrification has broadened our understanding of the role of the developmental state and property speculation in urban clearance and renewal. However, little attention has been paid to the contemporary retail gentrification in Seoul that has different aesthetics, subjectivities, and rhythms compared to residential gentrification. In retail gentrification, old urban neighborhoods are no longer demolished but cherished with their nostalgic landscapes and atmospheres. In this context, this dissertation project explores Seochon, a gentrifying neighborhood in Seoul, that was designated as a cultural heritage site in 2010. …

The Impact Of Income On Nutrition: A Case Study Of Northern Mozambique, Hunter Swanigan, Lawton Lanier Nalley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

In 2017, Mozambique ranked as one of the least developed countries in the world by measures of health, education, and income. With a minimal annual income, purchasing adequate food to meet recommended levels of nutrients for a healthy diet is difficult, leaving 40% of the country undernourished. This study analyzed what foods are available during the dry months (hungry season) of May through October in the Nampula province of Mozambique to determine if it is possible to meet recommended levels of nutrients from purchasing and growing food. Three different levels of income were used to determine what percentage of the …

Anime And Manga Fandom In The 21st Century: A Close-Up View, Chiquan Guo, Chengyan Zeng

Marketing Faculty Publications

Anime (animated films) and manga (comic books) fans are easily misunderstood and can even face prejudice. In fact, they are considered nerds or weirdoes in the eye of many people. This is an unfortunate happenstance for two simple reasons. First, it is a gross misperception of fans, which is fundamentally unfair to them. Second, with a growing fan base, this ever-expansive population presents ample opportunities for businesses. However, any biased view toward those fans may likely hinder marketers' efforts to serve them in an effective manner. We would like to show people what anime and manga fans are all about. …

Leaving No Trace In The Irish Countryside: Effecting Behavioural Change Of Recreationists, Noel Doyle

Theses

The Irish countryside has become a hotspot for outdoor recreation and activity tourism. Despite the many positive impacts of these activities, adverse impacts on wildlife, the environment and farming practices are an unfortunate consequence of irresponsible behaviour. Although not all negative impacts can be mitigated by behaving responsibly, user education has been identified as crucial to reducing negative impacts and ensuring the environmental, and hence the economic, sustainability of both activity tourism and recreation. The development of effective programmes aimed at behavioural change requires a thorough investigation of the target audience and how they interact with the natural environment. This …

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Energy Engineering Approach For Rural Areas Cattle Farmers In Bangladesh To Reduce Covid-19 Impact On Food Safety, Mohammad Nur-E-Alam, Mohammad Nasirul Hoque, Soyed Mohiuddin Ahmed, Mohammad Khairul Basher, Narottam Das

Research outputs 2014 to 2021

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This paper reports on the optimization of thin-film coating-assisted, self-sustainable, off-grid hybrid power generation systems for cattle farming in rural areas of Bangladesh. Bangladesh is a lower middle-income country with declining rates of poverty among its 160 million people due to persistent economic growth in conjunction with balanced agricultural improvements. Most of the rural households adopt a mixed farming system by cultivating crops and simultaneously rearing livestock. Among the animals raised, cattle are considered as the most valuable asset for the small-/medium-scale farmers in terms of their meat and milk production. …

Listening In: Investigating Social Media Activity In The Streaming Service Industry, Kara M. Macdonald

Honors Theses and Capstones

In this paper, we examine the social media activity surrounding three different brands (Hulu, Netflix, and Disney+) using two different and complimentary techniques. In Study 1, we use a popular social listening tool to examine quantitative data of different kinds including the share of voice of these brands as well as the major geographic markets and languages associated with these brands' social media activity. These are three of the biggest brands in the over-the-top (OTT) industry and all three of these companies offer streaming services that are highly popular with consumers around the world. To get a better sense of …

London Calling: A Semester In The World's Sporting Capital, Jacob K. Tingle, Callum Squires, Randall J. Griffiths

School of Business Faculty Research

This case follows four American college students from a small, Liberal Arts institution during a semester-long, faculty-led study abroad trip to London, England. The case presents the experiences of these students as they integrate into London society. Mainly viewed through the lens of sport, the students encounter many differences to their preconceived notion of how sports work, providing an obvious platform for discussion and comparison of how sport is organized in different parts of the world. Specifically, the case offers students the opportunity to learn about new sports they may not have encountered before, evaluate the U.S. system of sport …

การใช้งานตัวแบบ Agile-Stage-Gate ในกระบวนการพัฒนาผลิตภัณฑ์ใหม่ สำหรับบริษัทสตาร์ทอัพที่มุ่งเน้นพัฒนาเทคโนโลยีด้วยตัวแบบปรับสมดุลของความกดดัน 2 ด้าน, เตชวิทย์ หิริสัจจะ

Chulalongkorn University Theses and Dissertations (Chula ETD)

กระบวนการพัฒนาผลิตภัณฑ์ใหม่หนึ่งที่ได้รับการพิสูจน์ด้วยหลักฐานเชิงประจักษ์ถึงประสิทธิผลของการใช้งาน คือ ตัวแบบ Agile-stage-gate เนื่องด้วยความคล่องตัวในการดำเนินการและการรับมือกับอุปสรรคของโครงการ งานวิจัยก่อนหน้าจำนวนหนึ่งนำเสนอผลเชิงบวกในการใช้งานตัวแบบ Agile-stage-gate ในบริษัทขนาดใหญ่ที่ได้รับการยอมรับในการพัฒนาผลิตภัณฑ์ใหม่ อย่างไรก็ตามในบริบทของบริษัทสตาร์ทอัพที่มุ่งเน้นพัฒนาเทคโนโลยีที่ต้องเผชิญกับความกดดันที่ขัดแย้งกันของความยืดหยุ่นและความสามารถในการคาดการณ์ได้ รวมถึงข้อจำกัดด้านทรัพยากรและระดับความไม่แน่นอนที่สูงกว่าบริษัทที่ได้รับการยอมรับ ดังนั้นการใช้งานตัวแบบ Agile-stage-gate ในบริบทของบริษัทสตาร์ทอัพจำเป็นต้องมีการศึกษาเพิ่มเติมเพื่อพิสูจน์ประสิทธิภาพการใช้งานตัวแบบ งานวิจัยนี้อาศัยการศึกษาวิจัยเชิงคุณภาพตามยาวในบริษัทสตาร์ทอัพกรณีศึกษาในประเทศไทยเพื่อทำความเข้าใจการใช้งานตัวแบบ Agile-stage-gate ซึ่งบริษัทดังกล่าวมีโครงการที่ใช้งานตัวแบบนี้ในกระบวนการพัฒนาผลิตภัณฑ์ใหม่ทั้งที่ดำเนินการได้สำเร็จและไม่สำเร็จ ผู้วิจัยอาศัยการวิจัยเปรียบเทียบในหลายโครงการของบริษัทกรณีศึกษาเพื่อทำความเข้าใจกิจกรรมพื้นฐานที่สามารถทำให้การดำเนินโครงการสำเร็จ รวมถึงการสร้างตัวแบบเชิงกระบวนการเพื่อส่งเสริมการใช้งานตัวแบบ Agile-stage-gate ในการพัฒนาผลิตภัณฑ์ใหม่ในบริบทของบริษัทสตาร์ทอัพด้วยโครงสร้างข้อมูลจากการวิจัย ผลลัพธ์จากงานวิจัยนี้นำเสนอตัวแบบปรับสมดุลของความกดดัน 2 ด้านซึ่งแสดงทั้งความใหม่และความเหมือนในการจัดการโครงการในปัจจุบันเพื่อสนับสนุนการใช้งานตัวแบบ Agile-stage-gate รวมถึงการนำเสนอเครื่องมือและแนวทางเพิ่มเติมในการดำเนินการจากตัวแบบดังกล่าวเพื่อประยุกต์ใช้งานตัวแบบ Agile-stage-gate ในบริบทของบริษัทสตาร์ทอัพที่มุ่งเน้นพัฒนาเทคโนโลยีให้ประสบความสำเร็จ และในส่วนของการนำออกสู่เชิงพาณิชย์ ผู้วิจัยนำเสนอรายงานเส้นทางการขึ้นทะเบียนผลิตภัณฑ์ในประเทศไทยของต้นแบบเครื่องมือแพทย์จากโครงการกรณีศึกษารวมถึงรายการทดสอบที่จำเป็นเพื่อแสดงความสอดคล้องของการพิสูจน์ความปลอดภัยและสมรรถนะการใช้งานของต้นแบบเครื่องมือแพทย์ดังกล่าว

"Advocate To Donate" How To Market An Environmental Nonprofit, Brianne Estrada

Whittier Scholars Program

This paper is about my journey as a marketing intern at Alturas Wildlife sanctuary in Costa Rica, an exotic wildlife rehabilitation animals, and sanctuary to house permanent animal residents where I stayed for thirty days to help come up with ways to push them to market themselves better. While I was there, I conducted interviews with volunteers and other interns that were there for veterinary research to discuss their interest in the sanctuary. I observed and noted a lot of actions that were done on the premise. I studied the sanctuary's mission and watched it in action as they rehabilitated …