Digital Commons Network^™

Tactical Branding And Positioning, Michael Goldman, Sean Mccoy

Sport Management

Whether you are in a resource-based commodities business, the manufacturer of a product, or a provider of services, the issue of branding and positioning your offering in a highly competitive market is of critical importance. Where Chapter 2 focused on the corporate brand and its importance to strategic marketing, this chapter considers the tactical branding and positioning efforts that impact the success of brands in the market, whether individual products and services, or as part of a portfolio of brands. Positioning is also one of the key elements of the classical strategic marketing process of segmentation, targeting attractive segments, and …

Paulina Neuschwander's Portfolio, Paulina Neuschwander

Honors College Portfolios

This portfolio is a compilation of work I have completed throughout my journey to get my bachelor’s degree in Marketing with a minor in Digital Media Arts at Duquesne University. I love the way my minor complemented my major, in that I could combine my love of consumer behavior and research with my love of visual design and creativity. Now, I can not only complete market research, but I can also present my findings in a visually attractive way. That being said, through my time at Duquesne, I have learned to be more than just a “businesswoman.” I have been …

Irish Agricultural Land Sales And Rental Prices, Frank Harrington

Articles

There have been many commentaries on the Irish agricultural land market, but regrettably for those of us interested in it there have been limited reliable data to test our theories. Given the importance of agriculture to the Irish economy and society, it is surprising how little reliable primary data exists about the Irish agricultural land market. To help address this lack of data the Society of Chartered Surveyors Ireland (SCSI) and Teagasc are publishing a 50-year dataset of agricultural land sales and rentals to complement the SCSI member survey data.

To Everything There Is A Season--A Time To Live And A Time To Die: A Case Study Of The History, Customs, Emerging Trends, And Market Responses In The Final Disposition Industry, John E. Crawford, Rick Holaway

Atlantic Marketing Journal

Marketing is largely about the satisfaction of enduring human needs. That is, marketers strive to provide goods and services that people need to help to them meet the demands of life and achieve goals that they wish to achieve. In addition, marketers promote products to help preserve life and enhance the enjoyment of life. Marketers are also involved with what must be done when a life ends. This case explores the history of final disposition practices in the United States and emerging trends in the final disposition industry. The two most common final disposition methods, burial and cremation, are discussed …

Lee Kong Chian School Of Business Year In Review 2018-2019, Singapore Management University

SMU Corporate Reports

It’s been my privilege and honour to serve as your Dean for the past five years. As I complete five years, it offers an opportunity to reflect on our collective accomplishments to becoming a leading business school in Asia. I am delighted to report that the Lee Kong Chian School of Business (LKCSB) has continued its trajectory of growth and impact. Whether it is in our programmes, in our research, or in our engagement with industry, LKCSB shines brighter than ever.

Perceptions Of Production And Animal Agriculture In Nonmetropolitan Nebraska: 2020 Nebraska Rural Poll Results, Rebecca J. Vogt, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Jason L. Weigle

Nebraska Rural Poll

Most rural Nebraskans have farming or ranching history in their family. In fact, one-half of rural Nebraskans are one generation or less removed from the farm or ranch. Rural Nebraskans’ connection to agriculture has not changed much in the last ten years.

Most rural Nebraskans view their economic well-being as being dependent on both production agriculture in general and animal agriculture in particular. Furthermore, most rural Nebraskans say the economic well-being of their community or county is very much dependent on the economic success of both production agriculture and animal agriculture.

Most rural Nebraskans are supportive of new livestock development …

Servant Leadership At Servicemaster: A Commitment To Love, Development, And Diversity, Helen H. Chung

Pollard Research Fellowship Papers

In recent years, servant leadership has gained currency as a promising pathway for inclusive organizations, where individuals can experience a sense of belonging and participate in decision-making. Given the framework’s significant attitudinal and behavioral demands, potential servant-leaders may need to consider the costs and benefits of the servant leadership mantle. Drawing from a conservation of resources theory, I propose that both individuals and organizations will increasingly need to consider the personal and environmental conditions (i.e., resource caravans) that support servant leader behaviors. Specifically, I examine servant leadership from a critical lens, asking the question of how women and members of …

Book Review: Sri Lanka’S Remittance Economy: A Multiscalar Analysis Of Migration-Underdevelopment, Sokchea Lim

2020 Faculty Bibliography

No abstract provided.

Harvest–Release Decisions In Recreational Fisheries, Mark A. Kaemingk, Keith L. Hurley, Christopher J. Chizinski, Kevin L. Pope

Department of Finance: Faculty Publications

Most fishery regulations aim to control angler harvest. Yet, we lack a basic understanding of what actually determines the angler’s decision to harvest or release fish caught. We used XGBoost, a machine learning algorithm, to develop a predictive angler harvest–release model by taking advantage of an extensive recreational fishery data set (24 water bodies, 9 years, and 193 523 fish). We were able to successfully predict the harvest–release outcome for 99% of fish caught in the training data set and 96% of fish caught in the test data set. Unsuccessful predictions were mostly attributed to predicting harvest of fish that …

Food Policy: Stability, Sustainability, And Safety, Gary D. Lynne

Department of Agricultural Economics: Faculty Publications

Everyone needs to eat, and eat well, as it is essential to the process of slowing down the pace to and time of our death, the point of maximum entropy for each person. As a result, it is perhaps the best example of the need to seek one’s Self-interest. It also puts us in the position, however, to more easily Empathize, walk-in-the-shoes of someone who may not have enough food, or the best kind of food, and help in forming a shared Other-interest, too. As a result, we might choose to support, with our tax money, some kind of a …

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 21 2020, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Is The World Converging To A ‘Western Diet’?, Azzeddine Azzam

Department of Agricultural Economics: Faculty Publications

Objective: To test the nutrition transition hypothesis of global dietary convergence to a ‘Western diet’.

Design: Consumer-waste-adjusted FAO Food Balance Sheets are used to construct for each country a Western Diet Similarity Index (WSI), expressed as a ratio of calories from animal-sourced foods, oils, fats and sweeteners to total per capita calories. β-Convergence and associated speed are estimated by growth regressions using 1992–2013 panel data. Speed of convergence, a non-linear function of income per capita, globalisation and urbanisation, determines the steady-state or long-term global WSI. The long-term global WSI is compared with the WSI of the group of countries with …

Net Return Distributions When Metaphylaxis Is Used To Control Bovine Respiratory Disease In High Health-Risk Cattle, Elliott James Dennis, Ted C. Schroeder, David G. Renter

Department of Agricultural Economics: Faculty Publications

This study’s objective was to estimate net returns and return risk for antimicrobial metaphylaxis options to manage bovine respiratory disease (BRD) in high health-risk feedlot cattle. The effectiveness of antimicrobials for metaphylaxis varies by cattle population. How differing antimicrobial effectiveness translates to net return profitability for heterogeneous cattle populations is less understood. Net returns and return risk were assessed using a net return simulation model adapted to allow for heterogeneity in high health-risk cattle placement characteristics and antimicrobial choice to control BRD. The net return model incorporated how antimicrobials modify BRD health and performance outcomes. Health and performance outcomes were …

Thei Student Applied Research Presentations Sarp 2020, Research Office, Technological And Higher Education Institute Of Hong Kong

THEi Student Applied Research Presentations (SARP)

No abstract provided.

Why Do Cognitive Prompts Hurt Learning In Older Adults?, Kurt Kraiger, Thomas M. Cavanagh, Collin M. G. Willis

Barowsky School of Business | Faculty Scholarship

The purposes of the present investigation were to attempt to replicate the negative effects for learning prompts in older adults reported by Cavanagh, Kraiger and Peters (2016), determine if the impact of learning prompts depends on type of prompt, and investigate the two possible explanations of the negative impact of prompts – increased cognitive load and higher negative affect. Learning prompts refer to short text inserted into training content to encourage trainees to rehearse new content or engage in meta‐cognitive activity. Although learning prompts generally lead to greater learning in training, Cavanagh et al. reported a negative impact for prompts …

Organizational Support For Critical Incident Wellness And Crime Scene Investigators’ Perceived Effectiveness, Leggie Boone

Walden Dissertations and Doctoral Studies

Law enforcement agencies are frequently studied for officer wellness, yet research is limited in the influence of organizational support for the psychological wellness of crime scene investigators exposed to tragic scenes. The purpose of this quantitative study was to examine the perceptions of job performance effectiveness of crime scene investigators based on organizational support through the provision of stress management resources. The theoretical framework of organizational support theory and management theory formed the basis of the investigation into the contributing elements of job performance. Data were collected through surveys from 92 crime scene investigators, of whom 77 were civilians and …

The Impact Of Technological Advances On Older Workers, Toni Mcintosh

Walden Dissertations and Doctoral Studies

The general problem addressed in this study was the treatment of older workers in the information technology industry that contributes to age discrimination in the workplace. Age discrimination is against the law irrespective of whether it is aimed at older workers in the workforce or becoming job candidates at an advanced age. Although previous research has shown that age discrimination is prevalent in work environments, little has been suggested to eradicate the issue in the workplace. The purpose of this qualitative case study was to investigate the issue of age discrimination as it relates to workers over the age of …

Crummer Suntrust Portfolio Recommendations: Crummer Investment Management [2020], Gerardo Abril, James Bishop, Eddie Cutillas, Shawn Fletcher, Bobby Suchor

Crummer Truist Portfolios

The Crummer Investment Management team has the responsibility of managing the Crummer SunTrust Portfolio. Guided by the investment policy statement, our team's focus was on making appropriate investment decisions based on the portfolio's overarching objectives. This year, we were mindful of protecting the value of the portfolio during periods of economic decline. Achieving this objective will allow us to generate cash to support on-going donations to Crummer's scholarship program. In a time of unprecedented economic uncertainty, we have created an economic outlook for the rest of 2020 through Q1 2021. We gathered information, studied economic indicators, and carefully watched the …

Fare Free Public Transportation Bus Systems: An Examination Of Funding Strategies To Replace Passenger Fare Collection, Amy Vanguilder

West Chester University Doctoral Projects

American public transportation systems have been moving people for more than a century. To some, the transit bus may alleviate frustrations related to finding parking or having to pay expensive parking fees. To others, public transportation may be their lifeline for all travel needs including work, school, medical appointments, and even recreation. While these direct benefits assist those citizens that do use public transportation, public transportation can also bring other benefits indirectly to society in the form of decreased congestion and pollution. As more and more people begin using public transportation systems, they will soon find that public transportation systems …

Nebraska Farm Real Estate Market Highlights 2019-2020, Jim Jansen, Jeffrey Stokes

Extension Farm and Ranch Management News

Introduction

The Nebraska Farm Real Estate Market Highlights 2019-20 report represents the 42nd edition to the annual series. These reports provide an important insight on agricultural land market dynamics for stakeholders across Nebraska. In today’s market, where market transactions exceeding $1 million dollars are the norm, objective market information and analysis is more critical than ever. The focus of the report continues to be on providing unbiased information for agricultural land values and rental rates so industry participants can make educated and informed decisions.

This year, the February 2020 survey of nearly 120 expert panel members from across the state …

Turning The Tides - An Examination Of The Red Tide Epidemic In Florida, Dahlia Lilleslåtten

Honors Program Theses

Southwest Florida’s red tides are characterized by patches of maroon-colored water, respiratory irritants, and elevated levels of marine mortalities. While a natural phenomenon, red tide has a devastating impact on aquatic ecosystems that become overwhelmed with dense aggregations of unicellular organisms and the subsequent brevetoxins that are released into the air. ​This paper reviews recent research on the Gulf Coast’s red tide epidemic in an attempt to fully understand the cause of the heightened intensity, frequency, and duration of algal blooms. It goes on to highlight the Sanibel and Captiva Islands’ rich history in conservation, and how this foundation of …

Keeping Social Media Influencers Influential: Preserving Perceptions Of Authenticity While Brand Dropping, Cassandra Miriam Ditt

Doctoral Dissertations

Marketers’ use of social media influencers (SMIs)—individuals who use various social media channels to discuss a particular topic (e.g., fashion, health) or offer entertainment (e.g., comedy) and, in doing so, attract followers—to promote products, known as “influencer marketing,” is a widely employed and effective strategic tool (Linqia 2018). In fact, SMIs, who can be conceptualized as human brands (Thompson 2006), have a greater audience reach and dialogue generation compared to that of celebrities (Crimson Hexagon 2015). Further, consumers perceive SMIs’ content as trustworthy (Scott 2015), which is likely due to them being perceived as highly authentic. According to Audrezet, de …

Predicting Quality Outcome.S Of Privatized Services In Local Governments Utilizing The Scott And Bruce Measure, Kenneth L. Ward

Doctoral Dissertations

Privatization has been one of the main challenges in the reform of the public service. Privatization is often regarded as an essential means of achieving improved efficiency and quality of public services, and municipalities develop novel methods to privatize their services to cope up with the financial strain. Privatization of services, however, requires a well-formulated model of decision-making that leaders can utilize to realize the most positive outcomes. The purpose of this study was to evaluate the type of decision-making style that could be used to predict a favorable outcome when making decisions to privatize government services or projects in …

Interactive Planning: An Applied Systems Thinking Approach From The Perspective Of A Participant-Observer, Pamela R. Tull

Full-Text Theses & Dissertations

The systems approach to thinking is at a precipice. Our world is composed of systems and sub-systems so intrinsically linked that any attempt to make changes can upset system interdependencies. Systems thinking is a mindset and method of thinking and seeing things as “wholes,” patterns, interconnections, and interdependencies rather than analyzed parts and sub-parts. The systems approach and the methodologies informed by this approach offer an improved understanding of organizational performance.

The systems methodology of interactive planning involves organizational stakeholders as the key ingredient to idealize creative outcomes for organizational problems. The interactive planning process involves carrying out a mess …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

Collectors Beware: A Glimpse Into The High-Risk, High-Reward World Of Antiquities And Its Dark Underbelly, Claire M. Purcell

MA Theses

The market for Antiquities often sparks fierce moral and legal debates amongst the public and professionals. What most do not concern themselves with is the unusually high level of risk the market functions under. From cultural heritage concerns, to the surprising abundance of fake Antiquities available for purchase, and the dark market entwined with legitimate business, the market is saturated with danger and yet continues to operate. This thesis will investigate how the market forces come together, considering the differing roles preformed by collectors, museums, auction houses, galleries, and Antiquities dealers. In an attempt to answer the question, how does …

Letter From The Faculty And Managing Editors, Beth Kegley, Gail Halleck

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From Division Of Agriculture Communications, Fred Miller

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Food Printing: Evolving Technologies, Challenges, Opportunities, And Best Adoption Strategies, Sharmin Attarin, Mohsen Attaran

Journal of International Technology and Information Management

3D printing is a process of making three-dimensional objects using additive processes where layers are laid down in succession to create a complete object. Companies across the globe are actively piloting and leveraging the inherent benefits of 3D printing technology. Today, 3D printing can revolutionize food innovation and production through better creativity, customizability, and sustainability. This article highlights 3D printing evolving technologies and trends and identifies its applications and implementation challenges. In this paper, we conducted a literature review to explore 3D printing's current technologies and applications in the food industry, including its advantages, its potential implications, and its obstacles …