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2021-May-24-Etsu Receives Final Approval For Four Academic Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 24, 2021) – At its spring commission meeting on May 20, the Tennessee Higher Education Commission (THEC) granted final approval for three new academic programs at East Tennessee State University as well as an off-campus instruction location in Chattanooga.

The new programs were previously approved by the ETSU Board of Trustees. With THEC approval in place, ETSU may now offer the following programs:

The Master of Fine Arts (MFA) in Digital Media combines art and technology curriculum to meet the growing industry need for highly qualified digital artists by providing an avenue for advanced graduate-level study in …

Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman

Honors Theses

Through developing a skin care magazine prototype and business plan, this thesis aims to show how a print magazine can be successful to a young audience. By studying the history and development of both magazines and skin care and focusing on today’s industries, now is the perfect time to launch a skin care magazine. Uncovered Magazine will not only focus on filling this gap, but also will aim to empower women to find beauty in their natural skin.

Working In Coalition, And Wall-To-Wall: The New Progressive Normal, Gary Rhoades

Journal of Collective Bargaining in the Academy

As the U.S. starts to come out of the pandemic, public declamations about and private deliberations within colleges and universities are framed in part by negotiating getting back to some form of “normal.” At the center of and delimiting these labor/management negotiations is an all-too-familiar master narrative articulated by management invoking a “new normal,” a time of conditions and challenges borne of, transmitted by, and/or accelerated and amplified due to Covid-19. Yet, I suggest that yet another iteration of disaster/disastrous academic capitalism is neither called for nor does it offer a compelling future for higher education. In addition, there is …

Analysis Of Gaps In Feline Ectoparasiticide Purchases From Veterinary Clinics In The United States, Robert Lavan, Dorothy Normile, Imran Husain, Amita Singh, Kathleen Heaney

Publications and Research

Background: The study objective was to examine cat owner ectoparasiticide purchases in the United States and estimate the impact of purchase gaps on timely ectoparasite protection administration. These purchase gaps lead to periods of time when cats are unprotected from ectoparasites.

Methods: Ectoparasiticide purchase transactions for individual cats from 671 U.S. veterinary clinics from January 1, 2017 through June 30, 2019 were evaluated to determine time “gaps” between doses of ectoparasiticides purchased in a defined 12-month period. Ectoparasiticides examined were topically applied products that contained fluralaner, fipronil/(S)-methoprene/pyriproxyfen, imidacloprid/pyriproxyfen or selamectin as active ingredients. The duration of protection following administration of …

Lady Luck: Anthropomorphized Luck Creates Perceptions Of Risk-Sharing And Drives Pursuit Of Risky Alternatives, Katina Kulow, Thomas Kramer, Kara Bentley

Business Faculty Articles and Research

We examine decision-making under risk as a function of the degree to which consumers anthropomorphize their luck. We propose that consumers make riskier financial decisions when they anthropomorphize (vs. objectify) their luck and that this effect occurs because humanizing luck engenders a perceived sharing of risk in the presence of “lady luck.” A series of experiments shows that consumers among whom anthropomorphized versus objectified luck is salient display greater risk-taking in financial, but not social, decisions. These effects are heightened among consumers who frequently engage in risky decision-making and are driven by perceptions of risk-sharing produced by anthropomorphized luck. Collectively, …

How Covid-19 Has Accelerated The Shift Towards A More Sustainable Fashion Industry, Samantha Frances Casey

Undergraduate Honors Theses

Sustainability in fast fashion is a pertinent issue as the fashion industry is one of the most environmentally damaging industries. Fashion retailers have started to integrate sustainability initiatives, but consumer preference is vital to making firms change their practices. As the COVID-19 pandemic hit the world in 2020, worldwide lockdowns exposed the fragility of the consumer-driven fast-fashion business model. This thesis will examine how COVID-19 has and will continue to impact sustainability in the fashion industry. More specifically, this thesis will examine the implications of consumer sustainability preferences brought about by the pandemic. These implications accelerate the preexisting sustainability trends …

Liar, Liar, Pants On Fire: How Verbal Deception Cues Signal Deceptive Versus Honest Impression Management And Influence Interview Ratings, Lenke Roth, Ute-Christine Klehe, Gloria Willhardt

Personnel Assessment and Decisions

Impression management (IM), especially deceptive IM (faking), is a cause for concern in selection interviews. The current study combines findings on lie detection with signaling theory to address how candidates’ deceptive versus honest IM shows in verbal deception cues, which then relate to interview ratings of candidates’ interview performance. After completing a structured interview rated by two trained interviewers, 182 candidates reported their deceptive and honest IM. Verbal deception cues (plausibility, verbal uncertainty) were coded from video recordings. Results supported the hypotheses: Deceptive IM directly raised interviewer ratings (intended positive signal) but lowered the responses’ plausibility and enhanced verbal uncertainties …

Program Design Features Attracting Youth In Diepsloot To Urban Agriculture: Exploring Rhiza Babuyile's Tiny Farm Agri-Program, Nyasha Frank Chibanda

Capstone Collection

The COVID-19 crisis has brought to the fore the fragility of our local, national, and regional food and economic systems. Urban Agriculture (UA) is one solution to rebuilding local food system resilience and creating sustainable livelihood opportunities for the region's growing youth population. Although there is an acknowledgment of the utility of the growing number of interventions promoting youth participation in UA, research on specific program design features that attract youth participation is limited. This Capstone research aimed to determine the program design features that attract unemployed youth (18-35 years) living in Diepsloot, Johannesburg, to participate in UA.

The study …

Interview With Bonnie Gallanter, Dylan Bliss

Backstage Pass

Bonnie Gallanter, President of Muse Artist Management, is a talent manager, music consultant and event producer for high profile music, film, and television clients. Gallanter is currently the Director of the Women’s International Music Network and Co-Producer of the She Rocks Awards, Events and Showcases. She Co-Produced CMJ Music Marathon, New York’s largest and longest running music festival, for over 20 years as well as numerous festivals, events, panels and symposiums, trade shows, concerts, personal appearances and tours. As a manager, she has specialized in artist development, tour production and management, music development, film and commercial production, distribution, marketing and …

Farm To Boardroom: How Improving Farm Conditions Leads To Sustained And Ethical Profit, Emily Mueller

Student Theses 2015-Present

As a society evolving and innovating at a pace faster than ever before seen in human history, we find ourselves at a crossroads of dealing with planetary boundaries and improving social standards. We are met with a crisis just thirty years away; the crisis of needing to be able to effectively and sustainably feed ten billion people across the globe. The 20th century brought on a booming age for industrializing the food system in order to increase yield and thus profit. The new process was a significant breakthrough at its time, but now we must face the question of when …

An Exploration Of Accounting Topics Through A Series Of Case Studies, Joshua Pearson

Honors Theses

This thesis contains 12 case studies about various accounting and financial issues. The cases follow as: A Tale of Two Cities, Conceptual Overview of Assets, Excel Course, Taxodus: Playing the Global Tax Avoidance Game, Business Interview, Case Competition-Overview, Case Competition-Audit, Case Competition-Tax, Case Competition-Advisory, Case Competition-Earnings, Stock Price, and Analysis, and Financial Crisis of 2008. Other than the cases labeled case competition, none of these cases are meant to build off each other and should be taken by themselves. The series of case competition cases are part of a larger group case where each group chose a Fortune 500 company, …

The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard

Honors Program Theses and Projects

In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …

Get Ready For Future Education: A Phenomenological Study On Artificial Intelligence, Son T. H. Pham

Electronic Theses and Dissertations

Artificial intelligence (A.I.) brings new opportunities for social construction. This phenomenological research attempted to analyze the phenomenon of artificial intelligence in education, grounding in American philosophy, with a review of the history of A.I. in education, its promise, and possible futures. The primary purpose of the study was to share voices and lived experiences of educators, philosophers, industrialists and politicians toward the coming high-tech society. Fundamental to this philosophical inquiry was Heideggerian interpretive phenomenology. The findings from eight intellectuals participating in this study elucidated five themes of the investigated phenomenon. Together these empirical indicators, and an outline of philosophy of …

Elysium As A Social Allegory: At The Nexus Of Dystopia, Cyberpunk, And Plutocracy, Emre Ulusoy

Markets, Globalization & Development Review

No abstract provided.

Business Analysis Of Flexpacer: The Viability And Profitability Of Rechargeable Pacemakers, Bailey Arnold

Information Systems Undergraduate Honors Theses

Heart disease being as prominent as it is in the United States enables medical technology manufacturers to create lucrative businesses and products for cardiothoracic and cardiovascular physicians and patients. As a proposed rechargeable pacemaker (PM) that uses piezoelectric energy harvesting technology, FlexPacer has the chance to eliminate the need for battery replacement surgeries. This paper aims to outline the current issues in PM products and technology, identify the potential risks and benefits of FlexPacer, and discuss FlexPacer’s potential for profitability.

Willingness-To-Pay For Halal And Branded Poultry In Northern Mozambique, Alison Creasey

Agricultural Education, Communications and Technology Undergraduate Honors Theses

While price typically drives consumers’ food purchasing decisions in low-income countries, religious attributes associated with food production and corporate branding could influence buying patterns. In Mozambique more than 46% of people were living below the poverty line of ($0.31 USD) per day in 2018. That being said, in the Nampula Province (the location of this study), which is the second poorest province in the country, over 25% of the population is Muslim and may be willing-to-pay (WTP) a premium for Halal meat products to uphold Islamic beliefs. Like many parts of sub-Saharan Africa, poultry is the fastest growing source of …

The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon

School of Professional Studies

This study looks at the relationship between social media and its effect on young people’s wellbeing by examining the available literature and research on the topic. Because Millennials and Generation Z do not remember a time before the internet and social media, it has become an influential and crucial part of their lives. Many suggest that social media is harmful to young people, while others argue that the benefits of the internet and social media outweigh the costs and risks. By analyzing the current research, it seems like there is still a lack of consensus on this debate. The goal …

Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah

School of Professional Studies

The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research …

Comparative Job Skill Development Initiatives In Northwest Arkansas And Barcelona, Grace Davis

Management Undergraduate Honors Theses

Social innovation strategies are being used around the world to create new avenues to meet the social needs of people that can vary from lack of jobs or food to deforestation and loss of wildlife. In the past, simple donations and corporate programs have made an impact, but there is a new way of creating sustainable and profitable impact through newly introduced strategies that consider society as a whole and allow the perceived obstacle to work as a solution. It is important to first note what social innovation is. Social innovation is the restructuring of philanthropic endeavors by creating sustainable …

Ethical And Sustainable Cosmetics And Their Importance On Consumer Purchase Behavior, Warda Rawof

Undergraduate Honors Theses

“Sustainability is increasingly important to consumers as they consider not only the effects products they buy have on their personal health, but also the impact they have on our wildlife, soil, and the people who work at every level of the supply chain. As climate change has moved from a future concern to a present reality, going green has become a driving force for innovation in every industry, including beauty” (Linkage, 2020). The importance of ethical and sustainable products is on the rise in the beauty industry, it is becoming increasingly apparent that having ethical and clean products are important …

Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz

Animal Science Undergraduate Honors Theses

The objective of this study was to explore different type of retail cases and case environments, primarily lighting, to quantify the impact on shelf life. Coarse ground 80:20 beef from a local retail establishment was acquired between 7 and 10 d from the box date and fine ground through a 9.5 mm grinder plate, and then formed into 150.25 g patties with an automatic patty forming machine. Each patty was then individually packaged in PVC-overwrap packages and randomly assigned to one of the four different treatments: open, multideck cases with 3000 K lighting (OPEN3000),open 3500 K lighting (OPEN3500),enclosed, …

“The Role Of Poultry On Food Insecurity In Mozambique”, Austin Heinisch

Finance Undergraduate Honors Theses

Hunger, poverty, and starvation in developing countries are some of the most prevalent challenges facing the world today but many people outside of these areas are not fully aware as to just how bad it is. In the country of Mozambique, where the following research took place, food insecurity levels are rampant, and many different groups/companies are trying to change that. Through a service-learning study abroad program in the summer of 2019, my group and I worked with the local company New Horizons to research ways in which poultry production for both the company and their rural out growers could …

The Effects Of Common Stressors On Poultry Production: A Case Study In Northern Mozambique, Grace Lehfeldt

Finance Undergraduate Honors Theses

Chicken is one of the main proteins that feeds the world. For centuries, the human race has relied on chickens to eat. Therefore, as food science becomes more relevant, the way that chickens are raised has become a science. However, this is not true in every part of the world. In Mozambique the process for raising chickens for consumption is not the same as it would be in America. This is a study of two specific “stressors” (feed and temperature) and how they impacted chicken growth and development on a live production poultry farm in Northern Mozambique. In addition, it …

Covid-19: An Optimal Strategy To Resume Life With Safety And Economic Prosperity, Skyler Tate

Finance Undergraduate Honors Theses

The coronavirus pandemic has hit the world hard since the beginning of 2020, and the United States has certainly felt a negative impact. Many important aspects of life have been greatly altered by the pandemic, and this has resulted in a hindered economy. The purpose of this project was to determine if there is an optimal strategy with respect to policy and the economy that the United States could implement in order to mitigate the coronavirus. In order to determine this, I evaluated multiple aspects of the disease through a literature review. Upon review, I conducted a survey and performed …

Can Small-Scale Poultry Initiatives Alleviate Food Insecurity And Increase Empowerment For Women In Economically Disadvantaged Areas?, Patrick Daniels

Accounting Undergraduate Honors Theses

In the summer of 2019, I, along with 8 other students from the University of Arkansas departed the United States for the Central American country of Belize. Despite our limited knowledge of what Belize held in store for us, we were enthusiastic about the coming months. While we had different projects, we all set out with the same universal question in mind. How can we use the knowledge we have gained through education to make a positive impact on the lives of people living in an impoverished town? Some of the members of our team worked alongside local businesses to …

Simulating The Cause: How Grassroots Organizations Advance Their Credibility Through The Dramaturgical Curation Of Events, Theodore A. Khoury, Yuliya Shymko, Jacob Vermeire

Business Faculty Publications and Presentations

To survive, nascent grassroots organizations—and their respective causes—must earn the trust of various audiences that can impact credibility advancement. However, it can be quite difficult for grassroots organizations to access suitable settings, times, and collocated audiences. One context that can yield this type of access is an event, as it constitutes a rare opportunity for organizations to engage in practices that impact credibility advancement. We investigate how a volunteer-based grassroots organization orchestrates a high-profile event at the United Nations to promote African diaspora entrepreneurs as a valuable force in the mitigation of development challenges in their home countries. We employ …

Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen

Marketing Undergraduate Honors Theses

The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …

Values And Success In Collegiate Athletics, Nathan Shelby Hutchens

Graduate Theses and Dissertations

The rapid commercialization of intercollegiate sports has changed the landscape of the hiring decisions and methodologies within university-associated athletic departments – especially within the Division I Football Bowl Subdivision (DI-FBS) (Wong, 2017). Most notably and recently, the strategies used to hire athletic directors (ADs) have underwent considerable revision – yet successful hires are far from a sure thing. Many strategies include allusions to leadership style, yet leadership styles are as numerous as there are researchers who study them – and are rarely implemented holistically, thus making their assessment and associated outcomes tenuous at best (Peachey et al., 2015). Hambrick and …

Kiss The Soul: Ways To Empower Creative Change Leadership And Intuition In Organizations Starting By Creating A Training Module For A Consultancy, Ernee C.P. Ten Anscher

Creativity and Change Leadership Graduate Student Master's Projects

One way to Kiss the Soul to empower Creative Change Leadership and Intuition in organizations is by training. This project is about the development and implementation of a new online training module in March 2021 to a small group of an Amsterdam consultancy. It consisted of four two and a half hour zoom sessions on Thursday evenings. The training is placed in a context of kissing the soul for new unexpected beautiful and meaningful organizational impact. This original concept of Kissing the Soul means: making loving contact with what matters deeply to yourself and sharing this with other people to …

Comparative Analysis Of Azo Dye Restriction In The International Textile Industry, Kayla Demark

Apparel Merchandising and Product Development Undergraduate Honors Theses

Azo dyes are the most used type of dye in the textile industry. Some of these dyes have the potential to be extremely toxic to both human health and the environment. While regulations of these dyes vary across the world, it is suggested that not enough is being done to protect consumers and the environment from potentially harmful azo dyes (Rawat et al., 2016). It is the responsibility of apparel companies to ensure that their products that contain azo dyes are safe for consumers.

The purpose of this study was to understand how azo dyes and their by-products are restricted …