Hospitality Administration and Management Commons^™

Revenue Management As Competitive Advantage: Keep In House Or Outsourse?, Mehmet Altin

Rosen Research Review

The hotel industry faces multiple pressures and effective profit maximization can make or break a hotel. Revenue management (RM) is a key tool in a responsible hotel manager’s arsenal. But not all hotels have the skills or resources to implement this process effectively inhouse. Dr. Mehmet Altin of UCF Rosen College of Hospitality Management, applies a resource-based view (RBV) to understand how hotel decision makers approach RM: do they invest in internal development or outsource the RM function?

Qiddiya: The Capital Of Entertainment In Saudi Arabia, Manuel Rivera

Rosen Research Review

Located only 45km away from Riyadh, Qiddiya is a city that is destined to become one of the biggest tourist attractions in Saudi Arabia, providing thousands of jobs, millions of dollars of revenue and a pathway to the future for a whole generation of young Saudis. Dr. Manuel Rivera interviews the CEO of Qiddiya, Philippe Gas, to discuss where his passion for hospitality originated, the bright future of Qiddiya, and their partnership with UCF Rosen College of Hospitality Management.

Factors Affecting Seniors' Relocation To Senior Living Communities, Suja Chaulagain, Abraham Pizam, Youcheng Wang, Denver Severt

Rosen Research Review

The 1960s’ counterculture generation is coming of senior age. This is the generation who witnessed the Civil Rights Movement, protested against the Vietnam War, and went to Woodstock. What they expect in retirement is radically different from their parents. So what are the factors that affect whether or not they choose to move into senior living communities? In one of the first studies of its kind, UCF Rosen College of Hospitality Management’s Dr. Suja Chaulagain, Dr. Abraham Pizam, Dr. Youcheng Wang and Dr. Denver Severt look at the motivational factors that influence seniors’ decision-making.

A Taste For Education And Research, Susan Vernon-Devlin, Robert Seltzer

Rosen Research Review

Pots, pans and commercial kitchen equipment are not the only things found in UCF Rosen College of Hospitality Management’s kitchen labs. A component for hospitality education and research, the college’s labs teach fourth year medical students to practice culinary medicine with a grain of salt, flip the kegs on undergraduates brewing beer, and serve as taste-and-test kitchens for restaurant brands looking to spice up a menu.

Turning The Tables On Covid-19, Wei Wei

Rosen Research Review

The COVID-19 pandemic all but eviscerated the restaurant industry. Around the world, businesses shut doors. For some this would prove to be forever, and those that did reopen were stifled by strict social-distancing regulations and the challenge of how best to rearrange their servicescapes to meet regulations and still provide an enjoyable dining experience. The big question: how best to do this? Dr. Wei Wei from UCF Rosen College of Hospitality Management and her collaborators examined the issues of built density and customer power to uncover a vital piece of the puzzle.

Restaurants Post Covid-19, Elizabeth Yost, Murat Kizildag, Jorge Ridderstaat

Rosen Research Review

When you’re suddenly forced to close 1,800 restaurant dining rooms without any certainty of being able to reopen them any time soon, you need to act decisively and prioritize if you plan to be around for a grand reopening. For Darden Restaurants and their market-leading US brands, those priorities during lockdown were ‘look after the people – look after the cash!’ Dr. Elizabeth Yost, Dr. Murat Kizildag and Dr. Jorge Ridderstaat of UCF Rosen College of Hospitality Management investigate the company’s achievement.

Essential Worker Heroes, Cynthia Mejia

Rosen Research Review

The COVID-19 pandemic brought with it untold disruptions to the hospitality and related services industries, and it also prompted a dramatic shift in public perceptions towards line-level workers. Normally associated with unskilled and ‘dirty’ labor, these workers were embraced as ‘heroes’ by providing essential services in the face of a severe and frightening public health threat. This phenomenon provided a rare opportunity for researchers in the fields of hospitality and psychology to examine how those workers, and the society they served, made sense of this perceptive shift.

The Impact Of Covid-19 On Restaurant Workers, Diego Bufquin, Jeong-Yeol Park, Robin Back

Rosen Research Review

The COVID-19 pandemic has hit many business sectors hard, none more so than the hospitality industry. Restaurant employees were already known to report high levels of depression and anxiety, as well as alcohol and drug use. How has the pandemic contributed to these problems? In the first study of its kind, Dr. Diego Bufquin, Dr. Jeong-Yeol Park and Dr. Robin Back from UCF Rosen College of Hospitality Management, along with two collaborators, examine the relationships between restaurant employees’ work status, mental health, substance use, and career turnover intentions during the pandemic.

Why Employees Are Learving And Will Not Return To Work In The Hospitality Industry, Robertico Croes, Kelly Semrad, Manuel Rivera

Rosen Research Review

An important new report by Rosen College researchers should be taken as a wakeup call for the tourism and hospitality industry in the U.S. following the COVID-19 pandemic.

Festivals And The City: The Contested Geographies Of Urban Events, Andrew Smith, Guy Osborn, Bernadette Quinn

Books / Book chapters

This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of public spaces.

The key themes of this book are the quest for …

Factors Influencing Customer Decisions To Use Online Food Delivery Service During The Covid-19 Pandemic, Kyungyul Jun, Borham Yoon, Seung Suk Lee, Dong Soo Lee

Faculty Publications - Tourism

Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; …

Digital Business Model Configurations In The Travel Industry, Mariia Perelygina, Deniz Kucukusta, Rob Law

Articles

This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve …

Week 8 Research Article: Implementation Of Robotic Automation In Foodservice, Jessica Minard

Hospitality Graduate Student Scholarship

Studies have been conducted to examine the recent increase in the implementation of robotic automation in foodservice. These studies conclude that serving robots do exist currently, primarily in countries outside of the United States. In addition, studies suggest that customers have a better customer service experience with serving robots if they go into the interaction with a positive perception. Therefore, the implementation of robotic automation in the foodservice industry will possibly continue to be implemented in countries where it has not yet currently been brought to the markets.

Us Based Theme Parks And The Visitor Experience, Russell Macalpine

Senior Capstone Projects

There are hundreds of theme and amusements parks located throughout the United States. There are hundreds of choices out there for the consumer to experience. For a theme park to be the number one choice amongst consumers, theme parks must establish themselves as the best choice amongst all the parks. The best in visitor participation, education, esthetic appeal, food and beverage, diversity of rides, low wait times, virtual lines, affordability, and a host of others. Utilizing secondary research, this literature review aims to analyze, compare, and contrast some previous studies that focused on the visitor experience.

Sustainability - A Shifting Paradigm In The Hospitality Industry, Julia Ransom

Senior Capstone Projects

The purpose of this review is to explore the topic of sustainability and how it relates to the hospitality industry. As one of the largest consumers of vital resources like energy, water, and land, the hospitality industry requires more sustainable solutions to negate the risk of environmental damage. This review will provide insight into the importance of sustainability, how sustainability is defined, numerical representation of sustainability, and sustainable solutions to environmental concerns in the hospitality industry.

Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent

Dissertations

The aim of this research is to evaluate the wine sector in Ireland and its impact on the wine consumption culture that is being promoted here as a result. With supermarkets leading in terms of sales, this study evaluates the product offering of the various types of retailers and the attainability of the same to different demographics of consumer. A high level of government intervention in the industry is highlighted throughout the study, the intention and subsequent successes and failures are examined. A comparison to the rest of Europe and the United Kingdom is carried out to understand Ireland’s position …

Beer Preferences Of Women: Looking At Gender Stereotypes Through The Consumption Of Craft Beer, Jennifer Horowiec

Hospitality Graduate Student Scholarship

Centuries ago, beer brewing was done by women who were highly respected members of their communities. During the Middle Ages, priests and monasteries took over these duties, and since then, all things beer have become synonymous with masculinity. Through advertising, public drinking spaces, and even coming-of-age rituals, beer consumption has been geared toward men. Even beer styles themselves have been labeled either masculine or feminine with light, sweet and fruity beers being associated with femininity and dark, robust, and hoppy beers being associated with masculinity. Although the stereotype of craft beer consumption being a masculine activity still exists, the number …

Silent Auction Fundraiser Dinners And Nonprofit Organizations, Kristine Chiles

Undergraduate Honors Theses

This paper describes and analyzes the Goldendale Pregnancy Resource Center’s annual fundraiser dinner and silent auction that was held November 4, 2021. It discusses the importance of nonprofit organizations, the difficulties encountered when planning the event, and an analysis of areas of improvement for future events. The information gathered will be used to determine the profitability of the event for the Goldendale Pregnancy Resource Center. The goal of the project is to increase revenue for the Goldendale Pregnancy Resource Center and be able to provide helpful fundraising information to other similar nonprofit organizations, although external factors, such as the COVID-19 …

Hot Topics Trade Publications Connect Research With Career Ambitions, Lateka J. Grays, Mark N. Lenker Iii

Library Faculty Research

The University of Nevada, Las Vegas (UNLV), is home to the William F. Harrah College of Hospitality. Due to the college’s size and its importance for the city’s economy, it is a separate school from the College of Business. Information literacy for hospitality has been a priority for the college’s first-year seminar program since its inception, and the hospitality librarian has been working with seminar coordinators to refine this aspect of the curriculum for over six years.

Five years ago, the hospitality librarian began collaborating with a new teaching and learning librarian in order to give him more teaching experience …

The Social Art Club, Beatrice Giuli

MA Projects

The Social Art Club will be a creative hotspot where leisure, art, culture and work come together in one place. The goal of this club is to expand on the idea behind the traditional social club concept. While members will still have access to use the space in whichever ways they prefer, this social club goes beyond. The Club will be a center for art exhibitions, food discovery, music pleasure, and culture renaissance while promoting a multi-sensorial experience and a long lasting communal atmosphere. Recreating the social aspirations of international and luxury clubs such as Soho House, the Social Art …