Gaming and Casino Operations Management Commons^™

Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min

UNLV Theses, Dissertations, Professional Papers, and Capstones

Using two years secondary data gathered from a Las Vegas hotel and casino, the effectiveness of a new casino loyalty program is examined on both daily slot coin-in and table game drop. Based on a theoretical model advanced to estimate the effects of a new loyalty program, simultaneous multiple regression analysis with Autoregressive Moving Average (ARMA) terms is used to analyze the data. The results indicate that the loyalty variable significantly increases slot coin-in at a rate of $302,455 per day, while table game drop is not significantly affected by the introduction of the new loyalty program. The coin-in increase …

Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending And Cross-State Substitution, Mikael Bengt Ahlgren

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research was to investigate three potential consequences related to the 2003 Illinois Gaming Tax rate restructuring. The first section presents the assessment of whether a higher tax rate motivated an Illinois casino operator to reduce of marketing/promotional expenditures in an attempt to negatively influence revenues. The second establishes if the surrounding state gaming operators reacted to the increased Gaming Tax rate in Illinois, by raising their marketing spending. The last section clarifies whether the changes to the Illinois Gaming Tax Schedule impacted gaming volumes in the neighboring/competing states of Indiana, Iowa, and Missouri.

The analysis relied …

The Non-Gaming Business Of The Gaming Industry: Evaluating The Contribution Of Non-Gaming Amenities At A Casino-Resort Property, Elena Shampaner-Ghiassi

UNLV Theses, Dissertations, Professional Papers, and Capstones

Previous studies on this topic show that all non-gaming amenities at a casino-resort property generate revenue in two ways. First, an amenity directly contributes to companies' overall profits when consumers spend on a particular amenity more than it costs the company to provide that amenity (Roehl, 2006). Second, these amenities can make an indirect contribution defined as the profit impact of an amenity on another profit center at the property (Dandurand & Ralenkotter, 1985); however, this contribution does not show directly on the amenity's financial statements (Roehl, 1996).

The purpose of this paper is to estimate the indirect gaming (both …

Tribute - Eugene M. Christiansen, Eugene M. Christiansen

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Keith Whyte, Keith Whyte

UNLV Gaming Research & Review Journal

No abstract provided.

Reflections: Insights From Studying Gambling In Its Era Of Change: What The Past 43 Years Have Been About, William R. Eadington

UNLV Gaming Research & Review Journal

The following presentation was delivered on October 14, 2012 to the graduating class at the 2012 UNR Executive Development Program in Lake Tahoe, Nevada.

Tribute - Harold Wynne, Harold Wynne

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Douglas M. Walker, Douglas M. Walker

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Rachel A. Volberg, Rachel A. Volberg

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Baby Tyawa, Baby Tyawa

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Katherine A. Spilde, Katherine A. Spilde

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Garry Smith, Garry Smith

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Ricardo C.S. Siu, Ricardo C.S. Siu

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Carlos Siu, Carlos Siu

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Howard J. Shaffer, Howard J. Shaffer

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - David G. Schwartz, David G. Schwartz

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Richard Schuetz, Richard Schuetz

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Richard Rosenthal, Richard Rosenthal

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Pieter Remmers, Pieter Remmers

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Pauliina Raento, Pauliina Raento

UNLV Gaming Research & Review Journal

No abstract provided.