The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino,
2012
University of Nevada, Las Vegas
The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas
UNLV Gaming Research & Review Journal
Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales representing slot servicescape satisfaction and gaming value produce significant effects on overall satisfaction with the slot experience. Overall satisfaction with the slot experience produces a significant effect on behavioral intention variables such as repatronage, word of mouth and desire to remain in the casino environment. This exploratory study uses data from a Las Vegas hotel casino to extend the work of Bitner (1992) and Wakefield and Blodgett (1996) related to servicescape effects. Simultaneous multiple …
Editor's Comments: Benefits Of A Marketing Plan,
2012
University of Nevada, Las Vegas
Editor's Comments: Benefits Of A Marketing Plan, John Bowen
UNLV Gaming Research & Review Journal
No abstract provided.
Developing The Casino Marketing Plan,
2012
Keblanow Consulting
Developing The Casino Marketing Plan, Andrew M. Klebanow
UNLV Gaming Research & Review Journal
This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end.
Performance Gaps Between U.S. And European Casinos: A Comparative Study,
2012
University of Nevada, Las Vegas
Performance Gaps Between U.S. And European Casinos: A Comparative Study, Zheng Gu
UNLV Gaming Research & Review Journal
Recent years have seen the fast spread of legalized gaming throughout the world. Amid the frenzied gaming boom, new casinos have mushroomed on every continent. Casinos in different continents operate in different legal and market environments and may have performed quite differently. This study examines the performance results of U. S. casinos, those in Nevada and on the Las Vegas Strip in particular, in comparison with Dutch and French casinos in 1998. It was found that Dutch and French casinos outperformed U. S. casinos in both revenue efficiency and profitability. Noncompetitive European gaming markets most likely have helped European casinos …
Diversify Into European Markets To Enhance Revenue: A Strategy Proposed For The Las Vegas Strip And Atlantic City,
2012
University of Nevada, Las Vegas
Diversify Into European Markets To Enhance Revenue: A Strategy Proposed For The Las Vegas Strip And Atlantic City, Zheng Gu
UNLV Gaming Research & Review Journal
In recent years, the casino industry in some European countries has experienced remarkable growth in gaming revenues. This study examines the growth momentum of casino gaming in Europe and its implications for casinos on the Las Vegas Strip and in Atlantic City. Five factors that make European markets attractive for U. S. casinos were considered: the fast growth of the European slot market; unfavorable tax structures and high legal barriers to entry into the European casino industry; the growth of leisure time; low spending on marketing by European casinos; and the use of European slot players to balance table games …
Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry,
2012
Virginia Tech
Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry, Claire D. Schmelzer, Damon Revelas, Desmond O. Brown
UNLV Gaming Research & Review Journal
Stakeholders of the hospitality industry, defined as owners and managers of hotels and restaurants, from a state contiguous to states where casino gaming is legalized were questioned regarding their attitudes toward the legalization of casino gaming and their perceptions of its impact on business currently and if gaming were legalized in the state. The data were analyzed using frequency distributions, cross tabulations, and Chi Square statistics. Results included the following: Opinions about legalizing gaming in the state were evenly divided between favor and disfavor. Based on region, organizational structure and job title, observable differences in opinion were noted concerning the …
Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Proximity And Number Of Trips To Nag Activity,
2012
University of Hawaii
Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Proximity And Number Of Trips To Nag Activity, Daniel L. Spears, Carl A. Boger Jr.
UNLV Gaming Research & Review Journal
This study assessed the perceptions and attitudes toward Native American Gaming (NAG) development in the State of Kansas. By using the resident support for tourism model developed by Perdue, Long, and Allen (1990), this study assessed perceptions and attitudes of residents in relation to their proximity to NAG activity and their number of visits to Native American casinos in the last 12 months. A survey was administered to 1038 households on a population proportionate basis in Brown County (35.65%), Doniphan County (25.30%), and Jackson County (39.05%) in the State of Kansas. Significant differences were found between distance from NAG activity …
Using The Critical Incident Technique To Assess Gaming Customer Satisfaction,
2012
University of Nevada, Las Vegas
Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson
UNLV Gaming Research & Review Journal
Before gaming organizations can initiate efforts to service their customers, they must be able to effectively manage the service encounter. Although every service encounter is not necessarily critical to satisfaction, it is not always obvious which are crucial to the customer and which are not. Using critical incidents reported by gaming customers and employees, this study identifies service encounters that both parties perceive as being very satisfactory or very dissatisfactory from the customer's point of view. Identifying particularly positive and negative customer service experiences can provide direction for management in allocating resources specifically to those areas that maximize customer satisfaction …
Book Review: Indian Casino,
2012
University of Nevada, Las Vegas
Book Review: Indian Casino, William N. Thompson
UNLV Gaming Research & Review Journal
No abstract provided.
Game Volatility At Baccarat,
2012
Crown Limited
Game Volatility At Baccarat, Andrew Macdonald
UNLV Gaming Research & Review Journal
The authors discuss the volatility of table games using Baccarat as an example. The expected deviation from the win, in percentage terms, will decrease as the number of decisions is increased. In absolute terms, the deviation is likely to increase as decisions increase. Through the formulas presented in the article the author shows there is no natural evening-up process. That is if a casino lost one million dollars on Baccarat play last month, the casino manager cannot expect to make the theoretical win plus an additional one million next month. The article will help managers understand and plan for fluctuations …
Improving Competitiveness Through Cooperation: Assessing The Benefits Of Cooperative Education Partnerships In Gaming Management,
2012
Southern Cross University
Improving Competitiveness Through Cooperation: Assessing The Benefits Of Cooperative Education Partnerships In Gaming Management, Helen Breen, Nerilee Hing
UNLV Gaming Research & Review Journal
Cooperative education partnerships between industries and universities are becoming increasingly common in response to fundamental challenges facing both sectors. Theoretically, many benefits for both partners are espoused. This paper explores these benefits and then assesses whether and how these have occurred in a leading gaming management course in Australia. It was found that benefits for industry comprised enhanced industry professionalism and legitimacy; increased professional status; better public image; control of abstract knowledge and improved industry competitiveness. For the university, key benefits have included improved educational offerings; enhanced university reputation in the discipline and for cooperative education partnerships; additional student fees …
Casino Technology: Player Tracking And Slot Accounting Systems,
2012
University of Nevada, Las Vegas
Casino Technology: Player Tracking And Slot Accounting Systems, Z. Wang, H. Aquino
UNLV Gaming Research & Review Journal
The objective of this research is to provide the casino industry with an unbiased, independent study on the available technologies in its business. Both the software manufacturers and the casinos recognize that tracking systems are far from being anything close to perfect. Thus, gaming companies are continually trying to improve the systems that they have on the market. In this paper the authors analyze player tracking and slot accounting systems based on their costs, functions, sizes, hardware requirements, and software requirements respectively, which may help casino executives better understand the technologies available to them and make more prudent and cost-effective …
Items Of Importance To Patrons Of Indian And Riverboat Casinos,
2012
University of Tennessee
Items Of Importance To Patrons Of Indian And Riverboat Casinos, Carl J. Pfaffenberg, C. Costello
UNLV Gaming Research & Review Journal
The objectives were to identify similar characteristics for casino patrons and determine what factors were important to these individuals. Patrons from Indian and riverboat casinos were surveyed on demographic variables, casino experience, and importance of 25 items. Casino patrons scored intangible items such as security and service highly. Casino managers must constantly assess how the casino is performing by using data extracted from their clientele.
Hedonistic Differences Between Mechanical Game Players And Table Game Players: An Exploratory Investigation On The Road To A Comprehensive Theory For Gambling,
2012
University of Houston
Hedonistic Differences Between Mechanical Game Players And Table Game Players: An Exploratory Investigation On The Road To A Comprehensive Theory For Gambling, Karl Titz, David Andrus, Judy Miller
UNLV Gaming Research & Review Journal
This exploratory research examined relationships between casino play and hedonic factors. The hedonic factors examined were emotion, sensation seeking and impulsivity, absorbing experiences, and analytical characteristics. Differences between slot players and table game players were measured. The subjects were a convenience sampling of 1,010 casino gamblers at a Las Vegas Strip casino catering to out of town visitors. All participants completed a 45- item survey. The constructs were measured using the Mehrabian and Russell (1974) pleasure, arousal, and dominance scale; the Zuckerman Kuhlman sensation seeking and impulsivity scale; the Swanson (1978) absorbing experience scale; and an analytical scale developed by …
Wages In Las Vegas And Reno: How Much Difference Do Unions Make In The Hotel, Gaming, And Recreation Industry?,
2012
University of Nevada, Las Vegas
Wages In Las Vegas And Reno: How Much Difference Do Unions Make In The Hotel, Gaming, And Recreation Industry?, C. Jeffrey Waddoups
UNLV Gaming Research & Review Journal
A significant union presence in the Las Vegas, Nevada Hotel, Gaming, and Recreation (HGR) industry juxtaposed to the near absence of unions in the Reno, Nevada segment of the same industry is used to study how unions affect wages both within the industry and in a much less unionized sector, the Wholesale and Retail Trade (WRT) industry. The results indicate that median wages of highly unionized occupations in the Las Vegas HGR industry are significantly higher than wages of identical occupations in Reno. Little difference in wages is observed in the WRT industries of the two regions. In light of …
Viewpoint,
2012
University of Nevada, Las Vegas
Viewpoint, Vincent H. Eade
UNLV Gaming Research & Review Journal
No abstract provided.
Players' Pool Slot Gaming: Fact And Fantasy,
2012
University of Nevada, Las Vegas
Players' Pool Slot Gaming: Fact And Fantasy, Charles Carslaw, E.J. Egghart
UNLV Gaming Research & Review Journal
Players pool gaming has existed in many jurisdictions in connection with card game operations. It has also being proposed for use in slot machine operations in jurisdictions where full Class III gaming is not fully legalized. Using a players' pool trust is a non-house-banked alternative for slot operation that has been proposed to allow Native American tribal casinos in some major states to operate their slot machines in a similar manner to Nevada style casinos. The purpose of establishing players' pool type gaming is to remove the house banking element from gaming that is essentially equivalent to Class III gaming …
The Hospitality Industry's Lmpact On The State Of Nevada: A Summary & Review,
2012
University of Nevada, Las Vegas
The Hospitality Industry's Lmpact On The State Of Nevada: A Summary & Review, Shannon Bybee, Jeremy A. Aguero
UNLV Gaming Research & Review Journal
This article summarizes the economic, fiscal, and social impact findings of The Hospitality Industry's Impact on the State of Nevada, a report issued in November1998 by the International Gaming Institute. This summary includes data on jobs, wages, output, taxes, crime, and other social issues. A brief discussion is included regarding the authors' opinions of the state's dependence on the hospitality industry and gaming taxes, as well as the potential ramifications of this dependence in a changing economic environment.
A Proposed Typology Of Odyssey Slot Machine Gamblers,
2012
University of Nevada, Las Vegas
A Proposed Typology Of Odyssey Slot Machine Gamblers, Lorraine Cebollero, Karl Mayer, Stanley Pinkos
UNLV Gaming Research & Review Journal
This paper discusses the development of a typology of gamblers who play the Odyssey slot machine. Qualitative research methods were employed, using an ethnographic approach to the research setting. Two typologies are presented and discussed, one for the Odyssey Players and a second for the Odyssey Observers. While the potential application of these two typologies to the more general classification of all slot machine gamblers is unknown, it is believed that this paper represents the first study of its kind in the gaming industry. As such, it may provide a foundation for both academics who are interested in conducting further …
An Exploration Of Customer Retention Factors In Las Vegas Casino Resort Properties,
2012
Neighborhood Inns of Chicago
An Exploration Of Customer Retention Factors In Las Vegas Casino Resort Properties, Michael J. Petrillose, Kathleen P. Brewer
UNLV Gaming Research & Review Journal
No abstract provided.
