Business Administration, Management, and Operations Commons^™

Marketing Ploy Or Strategic Initiative? An Investigation Of Deceptive Advertising, Pamela A. Richardson-Greenfield

Business Administration Dissertations - Archive

The number of commercial messages that consumers are exposed to on a daily bases is unknown, although some experts estimate it is at least 500 ads per day. Most pundits in the field of advertising agree that it is ubiquitous. For advertisers and marketers, it is critical for them to create advertising messages that break through the clutter and capture the attention of today’s consumers—who are distracted and overwhelmed. One tactic that practitioners employ to capture consumers’ attention in this challenging environment is deceptive advertising, which exaggerates—or even lies—about the attributes of a promoted product. This dissertation explores this topic …

Two Timing Work And Home, The Relationship Of Individual Values With Boundary Permeability Preference And Boundary Permeability Behavior, Faezeh Amirkamali

Management Dissertations - Archive

Boundary theory (Ashforth et al., 2000, Clark, 2000; Nippert-Eng, 1996) discusses how individuals build, keep, arrange, and cross the boundaries around work and family domains. However, the process through which people manage boundaries in work and home domains is not well-understood. In this study, I focused on boundary permeability as the key factor that explains how boundaries differ on the integration-segmentation continuum and investigated how people manage the boundaries of home and work domains. I proposed that individual values including achievement, hedonism, stimulation, and tradition are directly and indirectly associated with work-to-home and home-to-work permeability preference through work role identity …

One Year Later: An Analysis Of New Horizons, Lancaster Richmond

Finance Undergraduate Honors Theses

New Horizons is a poultry farm located right outside of Nampula, Mozambique. New Horizons growth has continued to flourish since their merge with Frango King. Recently, New Horizons gained a shareholder and created a new partnership with Philafrica Foods. With these new partnerships, New Horizons is committed to maintaining their continuous growth over the coming years by leading with the importance of remaining unified in their mission. The process of integrating perspectives, enhancing managerial oversight, transferring valuable skills, and sharing valuable capacities, as are vital to a merger’s success. This process broken down to the simplest level, involves communication, transparency, …

Best Practices In A Clinical Development Project Management Office (Pmo) To Achieve A Reference Standard In The Pharmaceutical Industry, Russell Guinto

Dissertations, Masters Theses, Capstones, and Culminating Projects

Medications are developed by the pharmaceutical industry starting with the discovery phase, proceeds to preclinical trials, moves into clinical trials (progressing from Phase I to Phase III), and if the data are positive, may lead to Food and Drug Administration (FDA) approval. Once approved, post-marketing surveillance for safety is required as long as the drug is marketed to consumers. This phase may also include clinical trial Phase IV studies if additional safety testing is required. This process usually takes between ten to fifteen years, with clinical development taking seven to ten years of that time (1). Clinical development can …

Reporting The Impact Of Student Centered Learning (Scl): Interactive Learning Experience Base On Small-Scale Study In Undergraduate Business Classes., Safaa Shaaban

Business Administration

This paper presents an examination of the student response to a small-scale experiment in Student Centred Learning (SCL) in undergraduate business classes. This experiment tests the benefits and the impact of Student Centred Learning approach. Also, this approach will help to discover and identify students at risk. This experiment examined the twelve principles of SCL in the Faculty of Business Administration, Economics & Political Science (BAEPS) as a part of teaching and learning strategy and action plans. Feedback was collected from three student groups undertaking different modules at three levels within the Business Department. Each module applied SCL for the …

Assessing The Impacts Of Crowdsourcing In Logistics And Supply Chain Operations, Ha Hai Ta

Graduate Theses and Dissertations

Crowdsourcing models, whereby firms start to delegate supply chain operations activities to a mass of actors in the marketplace, have grown drastically in recent years. 85% of the top global brands have reported to use crowdsourcing in the last ten year with top names such as Procter & Gamble, Unilever, and Nestle. These emergent business models, however, have remained unexplored in extant SCM literature. Drawing on various theoretical underpinnings, this dissertation aims to investigate and develop a holistic understanding of the importance and impacts of crowdsourcing in SCM from multiple perspectives. Three individual studies implementing a range of methodological approaches …

A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In this paper, the researcher explored the significant effect of multiple demographics, age, gender, marital status, and culture, on a customer’s perception of hotel room prices. The customer’s perception of hotel room rates was assessed by three variations, perceived value, perceived fairness, and willingness to pay. Descriptive statistics, MANOVA, and ANOVA were applied in this study. The results demonstrated that age, gender, and marital status had a significant impact on a customer’s perceived value; age, gender, and culture significantly influenced a customer’s perception of fairness; yet, none of these demographics had a significant impact on a customer’s willingness to pay. …

Measuring Implementation Success Of Pay Structures And The Role Of Human Resources In Higher Education, Derek Spencer Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to determine if a new salary structure initiative for university staff employees would reduce variance in pay. The initiative was purposed to identify and describe the appropriate components of a pay plan that could be established by an HR unit in higher education. The treatment was tested with a quasi-experimental design using a before/after approach with classified personnel at a Midwestern university. The treatment was the implementation of the new pay plan. The final tool created was named the Pay Structure

Initiative (PSI). The analysis showed that variance in pay was reduced after the …

The Hierarchical Effects Of Employee Choice Of Language: The Role Of Customer Bilingualism And Self-Concept Clarity, Fuad Hasan

Theses and Dissertations

The impact of the choice of language is continuously widening and deepening in different socio-political contexts due to globalization and multiculturalism (Heller, 2010). A nascent stream of research (Zolfagharian, Hasan, & Iyer, 2017) also suggests that, in multicultural service encounters, employee choice of language affects customer perceived interaction quality, which in turn influences a host of outcome constructs germane to service researchers. Therefore, this dissertation focuses on how employee choice of language works in customer mind and shapes their attitude toward service interaction and the service itself. The exploration of this underlying psychological mechanism is expected to provide answers to …

Retaining Valued Human Capital: Investigating The Demand Side Of The Labor Market, Dorothea Roumpi

Graduate Theses and Dissertations

According to the Resource Based View, human capital resources are the key for sustainable competitive advantage. Human capital, however, is not an organizational possession and the voluntary turnover of valued human capital can erode an organization’s competitive advantage. In particular, subsequent losses in productivity and enabling rival firms to gain competitive advantage are only a few of the consequences of voluntary turnover.

The question of how organizations can influence turnover has triggered numerous conceptual and empirical papers. The majority of such endeavors focus on supply-side mobility constraints, exploring what organizations can do in order to minimize turnover intentions. On the …

Catalyzing Capacity: Absorptive, Adaptive, And Generative Leadership, Elizabeth A. Castillo, Mai P. Trinh

Management Faculty Publications

Purpose

Organizations increasingly operate under volatile, uncertain, complex and ambiguous (VUCA) conditions. Traditional command-and-control leadership can be ineffective in such chaotic environments. The purpose of this paper is to outline an alternative model to help leaders and organizations navigate effectively through VUCA environments. By developing three fundamental capacities (absorptive, adaptive and generative), leaders can cultivate organizations capable of continuous synchronization with their fitness landscapes. Central tenets of the framework include diversity, slack, learning, humility, reflection in action and abductive logic.

Design/methodology/approach

This framework is designed based on literature insights, conceptual analysis and experts’ judgment. The paper integrates knowledge from a …

Toward A Model Of Strategic Human Capital Management Using The Balanced Scorecard - An Exploratory Case Study, Jeffrey A. Risinger

Human Resource Development Theses and Dissertations

The issue of strategic human capital management has been studied and written about extensively over the last 20 years. Much of the focus of this work has addressed the need for internal human resources organizations to transition from transactional, processing organizations to more strategic partner functions addressing the key business needs of the organization. The vast majority of the research addressing this transition has focused on the professional characteristics of senior human resource executives. Whereas the literature presents anecdotal evidence of progress, there also exists consensus support for the idea that very little systemic movement has occurred at the organizational …

2018-07-23 President's Message, Morehead State University. Office Of The President.

Faculty Senate Records

Message from the president to faculty and staff sent via e-mail on July 23, 2018.

Implications Of Short Scheduled Ground Times For European Carriers, Johannes Waltenberger, Hans-Joachim K. Ruff-Stahl

International Journal of Aviation, Aeronautics, and Aerospace

Low-cost carriers are applying hybrid business strategies in Europe to compete with traditional airlines for more customers. The aim of this study was to investigate the differences between low-cost and non-low-cost carriers on an operational basis in terms of on-time performance, turnaround scheduling, turnaround performance, and block time setting. Data was retrieved from flightradar24.com and analyzed for three major European low-cost carriers and two hub-and-spoke operators for the airport of Valencia. Results indicate that the combination of turning around aircraft quickly and sufficient time on ground to absorb delay is a key factor for success. The findings are relevant for …

Emotional Intelligence And Its Effect On Performance Outcomes In A Leadership Development School, Brian W. Lebeck, Nicolais R. Chighizola

The Journal of Values-Based Leadership

Emotional Intelligence (EI) and its impact on performance is of paramount importance to both the corporate world and military in the realm of leadership development. The purpose of this study was to understand how specific EI skills and behaviors are exhibited by high performing graduates of an in-residence Professional Military Education school, which primarily focuses on leadership development and effectiveness. The sample consisted of 621 military officers taking part in an in-residence professional military education course. EI was measured using the Emotional Skills Assessment self-report instrument. Findings suggested that certain dimensions of EI (commitment ethic, empathy, leadership, and aggression) can …

Exploring The Quality Of The Leader-Follower Relationship And Its Effect On Followers’ Organizational Citizenship Behaviors In A Public-Service Organization, Kristina Zaragoza

Dissertations

Purpose: The purpose of this sequential, explanatory mixed-methods study was to identify and describe to what extent the quality of the leader-follower relationship, as perceived by followers, affects followers’ organizational citizenship behaviors in a public-service organization.

Methodology: A sequential mixed-methods study was the chosen design for this study. The first phase consisted of quantitative research in the form of a survey questionnaire that measured followers’ organizational citizenship behaviors. The researcher then conducted semistructured, face-to-face interviews that measured the quality of the leader-follower relationship.

Findings: Followers engage in organizational citizenship behaviors at a moderate to high level. Followers willingly assist co-workers …

An Optimal Airline Revenue Management Seat Pricing Plan Model, Constantine M. Koursaris, James W. Marion Jr.

International Journal of Aviation, Aeronautics, and Aerospace

The goal of an airline is to sell tickets at the highest fare possible, thus yielding maximum profit for the stakeholders. As airline seat pricing is divided into different fare classes, a revenue management system is created and maintained to identify opportunity costs where the airline may sell an optimum number of available seats in both discounted fare and full fare classes. Ideally, under perfect conditions, the airline will sell all available seats at full capacity for each leg of a trip. Under non-ideal conditions for the airline, not all available seats may sell at either full fare or discounted …

Impact Of Spousal Work Restrictions And Number Of Dependents On Expatriates’ Work Life And Overall Life Satisfaction, Pooja B. Vijayakumar, Christopher J. L. Cunningham

Industrial and Organizational Psychology Translational Research and Working Papers

Purpose Our understanding of the challenges and the broader role of spouses of expatriates is extremely limited. The purpose of the study was to examine the impact of spousal work restrictions and number of dependents on expatriates’ work life and overall life satisfaction using qualitative and quantitative analyses Design Data were collected from 416 Indian informational technology professionals working in USA. Hypothesized conditional process models were analyzed using the PROCESS tools. Findings Spousal work restrictions and number of dependents created complications in personal life of expatriates, which interfered with their work life resulting in lower overall life satisfaction. We identified …

2018-07-13 Pac-2 Revision And Approval, Morehead State University. Faculty Senate.

Faculty Senate Records

PAc-2 revision and presidential approval as signed on July 13, 2018.

Investing In Millennials, Thomas H. Martin

FinTech and Big Data

No abstract provided.