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How K-Pop Influences C-Pop's Market Positioning: A Case On Snh48, Meng Wenhao 2024 Graduate School

How K-Pop Influences C-Pop's Market Positioning: A Case On Snh48, Meng Wenhao

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how K-POP influences the market positioning of C-POP through a detailed case study of the Chinese idol group, SNH48. SNH48 initially adopted the J-POP model from its Japanese counterpart, AKB48, but later transitioned to a K-POP-influenced approach. By analyzing SNH48’s shift from J-POP to K-POP, this research explores the externalization business model employed by Chinese entertainment companies. It delves into how SNH48's market positioning evolved, emphasizing commercial best practices and external collaborations, particularly with South Korean firms. Additionally, the research assesses how political events, such as the 2016 THAAD dispute, influenced these strategic changes. The findings highlight …


A Comparative Study On The Development Paths And Impacts Of Confucian Familism In South Korean And Chinese Society: From The Late 19th Century To The Present, Shuyu Zhang 2024 Graduate School

A Comparative Study On The Development Paths And Impacts Of Confucian Familism In South Korean And Chinese Society: From The Late 19th Century To The Present, Shuyu Zhang

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research conducts a cross-national comparative study on the development trajectories and contemporary manifestations of Confucian familism in China and South Korea. Grounded in the historical roots of filial piety, family collectivism, gender hierarchy, and patriarchy, the research traces how these normative elements have evolved from the late 19th century to the present. Through a multi-dimensional framework integrating institutional, cultural, and practical analysis, this study explores how Confucian ethics continue to shape modern family governance, particularly in areas such as marriage regulation, intergenerational caregiving, and gender roles. Drawing on policy documents, cultural narratives, and secondary data, the study demonstrates that …


An Analysis Of Thailand’S Military Equipment Procurement From South Korea: Opportunities And Challenges, Waranphat Kiranawat 2024 Graduate School

An Analysis Of Thailand’S Military Equipment Procurement From South Korea: Opportunities And Challenges, Waranphat Kiranawat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines Thailand's strategic military equipment procurement from South Korea, focusing on two pivotal events: the T-50TH Golden Eagle training aircraft and the HTMS Bhumibol Adulyadej frigate. The study investigates the key areas of cooperation and challenges of military equipment procurement between Thailand and South Korea. The study collects data from white papers, defensive analysis, and qualitative data from authoritative sources. Then, the study evaluates the application of defense diplomacy and balance of power theory to explore key areas of collaboration, namely defense technology transfer, joint training, and industrial partnerships, while considering the related challenges, including financial constraints, interoperability, …


Influence Of K-Pop On The Behavior Of Indonesian Fans Towards The Korean Basketball League, Abharina Hizwaty 2024 Graduate School

Influence Of K-Pop On The Behavior Of Indonesian Fans Towards The Korean Basketball League, Abharina Hizwaty

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the influence of K-pop fan culture on the behavior and engagement of Indonesian fans of the Korean Basketball League (KBL). As K-pop expands globally with its emotionally driven and participatory fandom, similar fan practices are increasingly seen in sports fandom. Based on in-depth interviews with 15 Indonesian KBL fans aged 20 to 32, the study investigates how behaviors such as organizing fan projects, creating fan art, fan videos, fanfiction, and collecting merchandise like photocards are applied to the KBL fandom. Many Indonesian KBL fans discover KBL not through traditional sports media but through entertainment-based content such as …


The Influence Of Korean Reality Shows On Tourism Trends In Southeast Asia: Focusing On Vietnam And Thailand, Hoang Doan Trang Nguyen 2024 Graduate School

The Influence Of Korean Reality Shows On Tourism Trends In Southeast Asia: Focusing On Vietnam And Thailand, Hoang Doan Trang Nguyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the immediate influence of Korean reality shows, which impact has not been thoroughly studied, on tourism trends in Southeast Asia, specifically in Vietnam and Thailand. The research fills the gap in existing literature by investigating the correlation between media studies and tourism, highlighting the role of screening culture in shaping travel behavior, and proposing strategies for Vietnam and Thailand to take advantage of this phenomenon. Employing a nowcasting methodology, the research analyzes online search interest data from Naver Trends for a period of 30 days before and after the broadcast of selected Korean reality show episodes filmed …


Navigating Culture In School-Based Suicide Prevention: A Study Of Collectivist Values, National Policy, And Help-Seeking Among Seoul’S High School Students, Maria Nikolova Goranova 2024 Graduate School

Navigating Culture In School-Based Suicide Prevention: A Study Of Collectivist Values, National Policy, And Help-Seeking Among Seoul’S High School Students, Maria Nikolova Goranova

Chulalongkorn University Theses and Dissertations (Chula ETD)

South Korea’s persistently high youth suicide rate presents an urgent public health challenge, particularly among high school students facing extreme academic pressure and deeply rooted cultural expectations. While the South Korean government has introduced various national mental health policies and school-based initiatives, many adolescents remain reluctant to seek help due to stigma, shame, and fears of burdening others—barriers that are intensified by collectivist cultural values. This study examines how suicide prevention programs in Seoul’s high schools align with national policy goals and address cultural factors influencing adolescent help-seeking behaviour. Using a qualitative, document-based approach, the research analyzes government policies, program …


In Shame I Will Find Paradise, Taehee Whang 2024 Virginia Commonwealth University

In Shame I Will Find Paradise, Taehee Whang

Theses and Dissertations

As a Korean American non-binary digital artist and designer, my recent explorations have focused on using voice as a medium to articulate nuanced feelings of displacement and the intricate relationships between language, identity, and expression. This journey expands beyond my personal experiences with gender dysphoria, delving into the lives of non-binary and transgender individuals undergoing gender-affirming voice therapy. Through my thesis research, I have developed interactive multimedia installations inspired by dialogues with individuals such as Umico Niwa, who traveled to Korea for voice feminization surgery, and Jeong Yoon Lee from Hyperlink Press, a four-year participant in Hormone Replacement Therapy (HRT). …


Methodologizing Transnationality: Relational Writing As Collective Inquiry, Sun Young Lee, Minhye Son, Taeyeon Kim, Jin Kyeong Jung, Soo Bin Jang 2024 Wichita State University

Methodologizing Transnationality: Relational Writing As Collective Inquiry, Sun Young Lee, Minhye Son, Taeyeon Kim, Jin Kyeong Jung, Soo Bin Jang

Department of Educational Administration: Faculty Publications

How can we take transnationality as a space of in-betweenness to generate new possibilities, moving beyond geographically bounded spans between countries? This article presents five authors’ collective inquiry on transnational positionalities, which we practiced through the relational, transformative, and reflective writing of the self in a community space. We staged the collaborative writing into two processes: the emergent process of thematic writing and the relay writing. Interweaving “I” and “we” voices that cannot be captured through categorical thinking, our collaborative quest resists normative identity politics, proposing writing as a method of collective inquiry for the nuanced understanding of the transnationality …


The Pressure Of The Past: Historiographical Trends In The Origins Of The Korean War, Jacob Weiss 2024 Bard College

The Pressure Of The Past: Historiographical Trends In The Origins Of The Korean War, Jacob Weiss

History - Master of Arts in Teaching

Historiographic Synthesis Essay...............4

Essay Bibliography..................................27

Primary Sources......................................28

Textbook Critique.....................................42

New Textbook Entry.................................47


From Ideal To Cyber Victim: Unveiling The Relationship Between Korean Celebrity Image, Fan Expectations, And Cyberbullying Incidents, Rahma Jaidane 2024 Graduate School

From Ideal To Cyber Victim: Unveiling The Relationship Between Korean Celebrity Image, Fan Expectations, And Cyberbullying Incidents, Rahma Jaidane

Chulalongkorn University Theses and Dissertations (Chula ETD)

In the dynamic realm of the Korean entertainment industry, where glitz and glamour seamlessly intertwine with the personal lives of celebrities, a profound dichotomy unfolds. This research delves into the nuances of this narrative, focusing on how Korean celebrities strive for societal ideals of perfection while navigating the relentless scrutiny of an ever-watchful public eye. This study emerges in response to the evolving landscape where the pursuit of idealized images intersects with the dark side of cyberbullying, an escalating phenomenon with tangible consequences on the mental well-being of these public figures. The primary aim of this study is to explore …


The Study Of Attitude And Values Of The Korean Audience Of Thai Boys’ Love Series, Khattiya Mapha 2024 Graduate School

The Study Of Attitude And Values Of The Korean Audience Of Thai Boys’ Love Series, Khattiya Mapha

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aimed to explore the attitudes, values, and behaviors of Korean audience of Thai Boys’ Love (BL) series, utilizing in-depth interviews with fourteen Korean viewers who participated in this study. They are aged between 18-45 years old. Drawing on multi-attribute attitude theory, Schwartz's value theory, and Ajzen's theory of planned behavior, this research provides a nuanced understanding of how Thai BL series influence Korean viewers in cognitive, affective, and behavioral dimensions. Participants expressed appreciation for the affectionate portrayals and open LGBTQ+ representation in Thai BL series, which they perceive as more authentic and emotionally resonant than similar content from …


The Animal In The Wild In Hwang Sun-Mi’S The Hen Who Dreamed She Could Fly, Sarah Yoon 2023 Yonsei University

The Animal In The Wild In Hwang Sun-Mi’S The Hen Who Dreamed She Could Fly, Sarah Yoon

CLCWeb: Comparative Literature and Culture

Hwang Sun-mi’s The Hen Who Dreamed She Could Fly has become a contemporary classic children’s story in Korea since its original publication in 2000. Since then, the story has been translated and redesigned with new illustrations in almost thirty different countries (Y. Kim). The Hen Who Dreamed She Could Fly centers on a hen that raises a duckling as her “baby,” with the story drawing upon a rich reservoir of cultural associations between humans and nature in East Asian traditions. In this story, the hen leaves the human-dominated barnyard, based on profit, exploitation, and competition, for a reconnection with moral …


Excerpts From An Anti-Standardized “수능”: A Design-Fictional Approach To Korea, Seo-Young J. Chu, Seo-Young J. Chu 2023 CUNY Queens College

Excerpts From An Anti-Standardized “수능”: A Design-Fictional Approach To Korea, Seo-Young J. Chu, Seo-Young J. Chu

Publications and Research

"Excerpts from an Anti-Standardized '수능'” experiments with design fiction to disrupt overly rehearsed ways of thinking about Korea’s past(s), present(s), and future(s).


Anth 210: Anthropology Of East Asia, Tomomi Emoto 2023 CUNY Queens College

Anth 210: Anthropology Of East Asia, Tomomi Emoto

Open Educational Resources

No abstract provided.


Moving At The Speed Of Trust, Sun Ho Lee 2023 Rhode Island School of Design

Moving At The Speed Of Trust, Sun Ho Lee

Masters Theses

Moving at the Speed of Trust is a workbook of strategies — practices, definitions, and techniques — to nurture community-building in support of inbetweeners who live between power structures and cultures and are often left out. Inbetweeners are those individuals whose lives are in transition through recent immigration or forced translocation from Asia to America.

These strategies revolve around threads of trust: kin, giggles, vulnerability, and shared experience. With these threads, we can question power. We can preserve stories, expand the ways we connect, shift perspectives on what is “standard,” and cultivate a community rooted in understanding. To understand each …


Vegetal Being: Dreamwork, Ritual, And Performance In Han Kang’S The Vegetarian, Briana Hanratty 2023 University of Denver

Vegetal Being: Dreamwork, Ritual, And Performance In Han Kang’S The Vegetarian, Briana Hanratty

Electronic Theses and Dissertations

In this thesis, I am writing towards an ecofeminist informed reading of the English version of The Vegetarian by Han Kang, translated by Deborah Smith. My aim is to display how, like an ecosystem of complex interdependency, it is impossible to separate body from theory from text from ecological context. To engage with this form of ecofeminism, I center an autotheoretical methodology with voices from ritual theory and performance theory in order to examine how Yeong-hye, the titular vegetarian of Han Kang’s novel, operates as a narrative-level metaphor for the desire for erotic ecology as a mode of ecological and …


Challenges Facing The Reunification Of Korea, Patricia Cazeau 2023 Liberty University

Challenges Facing The Reunification Of Korea, Patricia Cazeau

Helm's School of Government Conference - 2021-2024

After the Second World War, the once-unified northern and southern halves of the nation of Korea had been under immense external pressure from the American-Soviet Cold War. As a result, the northern side had sided with the Russian communists, while the southern side had leaned into the United States’ style of democracy over time. Despite multiple proposed ideas for unification, the increasing tensions between Russia and the United States discouraged reunification, despite the Cold War’s eventual end. Thus, various social, religious, economic, and military crises multiplied within each country’s borders. This paper will assess the challenges surrounding the reunification of …


Commodification Of Korean Culture In The West: Orientalism In The Era Of Modern Social Media, Samantha Giudice 2023 University of Arkansas, Fayetteville

Commodification Of Korean Culture In The West: Orientalism In The Era Of Modern Social Media, Samantha Giudice

International and Global Studies Undergraduate Honors Theses

South Korea, hereafter referred to as Korea, lies within the Korean Peninsula. It currently boasts a population of 53 million people residing within 38,724 square miles and a GDP of 1.811 trillion US dollars, making it the 13th largest economy in the world. Since the Korean War to today Korea has turned into a major economic and cultural epicenter remaining at the center of technological advancements and pop culture production. While the exportation of this pop culture has allowed the economy grow at unprecedented rates, it has also led to less favorable interactions with Korean culture by people all …


Across Time And Genre: A Comparative Analysis Of Eastern And Western Romanticism, Nayoung Seo 2023 Georgia College

Across Time And Genre: A Comparative Analysis Of Eastern And Western Romanticism, Nayoung Seo

English MA Theses

This research centers on big ideas about flowers, fruit, and growing up as themes that create a bridge between American, British, and South Korean Romanticism. Through comparatively analyzing Romantic elements in literary works across genres, the globe, and time periods—from poems, a short story, to popular contemporary music—this research will trace out the dimensions and contours of that bridge, which more and more people are crossing today than ever before as readers, music fans, and as travelers and immigrants. Each chapter will focus on Romantic elements interwoven with humanity, nature, and art and their demonstration of what it means to …


I, Discomfort Woman: A Fugue In F Minor, Seo-Young J. Chu 2023 CUNY Queens College

I, Discomfort Woman: A Fugue In F Minor, Seo-Young J. Chu

Publications and Research

No abstract provided.


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