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Tourism Commons

Open Access. Powered by Scholars. Published by Universities.®

2019

Promotion

Articles 1 - 2 of 2

Full-Text Articles in Tourism

Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri Dec 2019

Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.


Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri Jun 2019

Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation. It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country. Qualitative research was conducted in this final paper. The result …