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Full-Text Articles in Tourism
Understanding Farm Households' Participation In Nong Jia Le In China, Tie Wang, Wei Wang, Zhongjun Wu, Ching-Hui Su, Ming-Hsiang Chen
Understanding Farm Households' Participation In Nong Jia Le In China, Tie Wang, Wei Wang, Zhongjun Wu, Ching-Hui Su, Ming-Hsiang Chen
Faculty Publications
As the dominant form of rural tourism (RT) in China, Nong Jia Le (NJL) has made it possible for local farm households to benefit. In this article, a four-step strategy based on binary logistic regression was introduced to identify the most important factors influencing the participation of farm households in NJL. Next, a comparative study based on data from two NJL communities was conducted to test the approach and identify the most important influential factors as well as the differences. The results showed that the approach could identify the optimal model and the most influential factors in different rural communities. …
How Does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles Of Destination Preference And Relationship Quality, Lujun Su, Yinghua Huang
How Does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles Of Destination Preference And Relationship Quality, Lujun Su, Yinghua Huang
Faculty Publications
This study applied the relationship quality theory to examine how destination social responsibility (DSR) impacts revisit intentions through the mediation of destination preference and relationship quality (i.e., tourist satisfaction and identification). An integrated model was proposed and tested by using survey data from an urban tourism attraction in China. The findings indicate that DSR positively impacts destination preference and tourist satisfaction, but it does not have a significant influence on tourist-destination identification. Destination preference directly affects tourist satisfaction and tourist-destination identification, which in turn positively influences revisit intentions. This study offered theoretical and practical contributions to the research of destination …