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The Relationships Between `Push' And `Pull' Factors Of Millennial Generation Tourists To Heritage Tourism Destinations: Antebellum And Civil War Sites In The State Of Arkansas, Kayla Diane Kesterson
The Relationships Between `Push' And `Pull' Factors Of Millennial Generation Tourists To Heritage Tourism Destinations: Antebellum And Civil War Sites In The State Of Arkansas, Kayla Diane Kesterson
Graduate Theses and Dissertations
This study investigated `push' and `pull' motivational factors which influence Millennial Generation tourists' decisions to visit heritage tourism destinations and their knowledge of Civil War and Antebellum heritage sites within the state of Arkansas. A descriptive, six-section survey was distributed to Millennial students from varying degree fields at three universities within Arkansas. Four hundred twenty-four participants completed the questionnaire with measures of demographic information, visitation and frequency to heritage tourism sites, push factors, pull factors, heritage tourism sites in Arkansas, and historic preservation participation.
The results of this study showed that although Millennial students do not visit heritage sites frequently, …