Tourism Commons^™

Incentives To Join Associations: The Case Of Agritourism, Jing Li, Carla Barbieri

Journal of Tourism Insights

Agritourism is a rapidly growing tourism sector due to the farmers’ need to increase their revenues and the public desire to reconnect with local food systems. Yet, agritourism development posits an additional burden to farmers who may not possess the business skills and resources required to serve visitors. In this scenario, associations emerged to provide business or technical assistance to agritourism farmers. However, these associations have been experiencing a decline of their membership body over the last decade, which is affecting the quality of their services. Although explanations on such decline are not available, it is plausible due to a …