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Full-Text Articles in Tourism
Strategi Partnership Dalam Upaya Membangun Brand Valuecitilink{Studi Kasus : Program Boarding Pass True Value (Bptv)}, Nabhila Risvan Putri, Lintong Simandjuntak, Priyanto Priyanto
Strategi Partnership Dalam Upaya Membangun Brand Valuecitilink{Studi Kasus : Program Boarding Pass True Value (Bptv)}, Nabhila Risvan Putri, Lintong Simandjuntak, Priyanto Priyanto
Journal of Indonesian Tourism and Policy Studies
The purpose of this Project is to discuss (I) about the program of BPTV (II) explain the procedure of cooperation with merchant (III) and explain the obstacles faced by Citilink in BPTV program and its solution. The author also states which cities are available Citilink merchants, do not forget also the authors include the data of visitors who use the program BPTV. This program is a program of the Marketing Communication division, a sub-division of New Distribution Channel And Partnership (NDC). The method used in the manufacture and writing of this Final Project Task is a descriptive method through the …