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What A Load Of Rubbish! The Efficacy Of Theory Of Planned Behaviour And Norm Activation Model In Predicting Visitors’ Binning Behaviour In National Parks, Kourosh Esfandiar, Ross Dowling, Joanna Pearce, Edmund Goh
What A Load Of Rubbish! The Efficacy Of Theory Of Planned Behaviour And Norm Activation Model In Predicting Visitors’ Binning Behaviour In National Parks, Kourosh Esfandiar, Ross Dowling, Joanna Pearce, Edmund Goh
Research outputs 2014 to 2021
© 2021 The Authors A specific concern for many park managers is the generation of waste by visitors. One way to combat this issue in national parks is to encourage visitors to put their litter in a bin. This study investigates binning behaviour, as a type of pro-environmental behaviour, of visitors to Yanchep National Park, Australia. Using structural equation modelling, this study tested an integrated structural model combining the theory of planned behaviour and the norm-activation model with data from 219 visitors to this park. The study tried to move away from measuring visitors' pro-environmental intention and instead gathered data …