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Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …


Print News Media And Prisoner Reentry: An Exploratory Study Of Local Newspapers In 2018, Sydney Gaughan May 2022

Print News Media And Prisoner Reentry: An Exploratory Study Of Local Newspapers In 2018, Sydney Gaughan

Sociology and Criminology Undergraduate Honors Theses

In hopes to fill gaps on this subject, the current study uses ethnographic content analysis on newspaper articles while investigating the following research questions: (1) How does local news media portray recidivism by reentering prisoners? and in turn, (2) What are some characteristics of those news articles associated with the likelihood of local media using specific portrayals or “frames”?

There are several reasons to examine these research questions. First, this research aims to convey how local news media might use their positions to create narratives for public consumption that foster worry and panic. This study can shed light on the …


Visual Framing Effects Of News Coverage Of Police Use Of Deadly Force On Intergroup Relationships, Lucile Henderson, Riva Tukachinsky Forster, Leora Kalili, Simone Guillory May 2021

Visual Framing Effects Of News Coverage Of Police Use Of Deadly Force On Intergroup Relationships, Lucile Henderson, Riva Tukachinsky Forster, Leora Kalili, Simone Guillory

Communication Faculty Articles and Research

The study examines the effects of visual framing in news coverage of law enforcement use of lethal force. In a 2X2 online experiment, participants read one of four versions of a news story that included visual racial cues (images depicting a Black vs. a White victim) and a delinquent/normative frame—depicting the victim wearing attire that signifies either normative or delinquent behavior (regalia vs. a hooded sweatshirt). Both race and delinquency framing influenced the readers’ stereotype endorsement and feelings toward Black Americans. However, judgment of the police officer’s behavior solely depended on the victim’s race. These findings demonstrate the importance of …