Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Race and Ethnicity
Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi
Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi
Electronic Theses and Dissertations
Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …
Contemporary Black Civil Rights Activism Strategies In East Tennessee: Gaining Economic And Political Power In The Black Community, Lily Joy Crosby
Contemporary Black Civil Rights Activism Strategies In East Tennessee: Gaining Economic And Political Power In The Black Community, Lily Joy Crosby
Masters Theses
The purpose of this thesis is to explore the contemporary Black civil rights movement in East Tennessee to gain a better understanding of the strategies being employed to mobilize publics. Though an important aspect of the public relations field, in public relations academia there is a lack of research centering on activism. Little has been explored outside of organizational settings, especially since the rise of technology and increased interconnectedness of the world. To learn more about the movement in East Tennessee, the researcher interviewed eight leaders of the contemporary Black civil rights movement across the East Tennessee region. The researcher …