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Race and Ethnicity Commons

Open Access. Powered by Scholars. Published by Universities.®

2020

Theses and Dissertations

Internet memes

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Full-Text Articles in Race and Ethnicity

It’S Funny Because It’S True: The Transmission Of Explicit And Implicit Racism In Internet Memes, Tabitha Fairchild Jan 2020

It’S Funny Because It’S True: The Transmission Of Explicit And Implicit Racism In Internet Memes, Tabitha Fairchild

Theses and Dissertations

Video games are traditionally seen as the domain of heteronormative white males. The purpose of this study is to explore how racism is transmitted and reproduced within digital communities, and how humor is being used to frame racist discourse in virtual spaces. Digitally, internet memes are widely used rhetorical vehicles, reaching large and broad audiences. The roles these artifacts play in the reproduction and transmission of racist ideology is often obfuscated by the perception that internet memes are "just jokes." This study analyzes internet memes collected from 16 months of communication between members of Discord servers that self-identify as communities …